Media Coverage


Hybrid Cloud Storage Tips

April 22, 2014 || Enterprise Storage Forum

This may seem a little schizophrenic, but just as storage managers must view the big picture, it can be a fatal error to lose sight of how the cloud might impact local storage, processing and memory resources. “Fully understand the local performance requirements for each of the applications connected to cloud storage so you can ensure the availability of an adequate amount of on-site cache,” said Nicos Vekiarides, CEO and Co-Founder at TwinStrata. “Plan for the future by ensuring: a) the ability to migrate between clouds if necessary, b) that you aren't tied into expensive hardware that will quickly get outdated, and c) that the strategy will scale as your needs grow.” Read the rest of the article


Why You Should Consider Cloud Storage

April 22, 2014 || Baseline Magazine, Jim Mercer

When I talk to other IT directors about my decision to embrace cloud storage as part of Flexi-Van’s data storage strategy, I get a lot of questions about how I made my decision. “Why cloud?” they ask. “What are the benefits?” But the question I hear most often is, “Should I consider cloud storage, too?” Cloud storage can be viewed similarly to near-line or tape storage, but without the drawbacks. For example, cloud storage is always on since there’s no delay while waiting for a robot or stopped disks to spin back up. Another difference is that data in cloud storage is more secure because it’s automatically encrypted, replicated and protected by most vendors that offer it. Read the rest of the article here


Hybrid Cloud Storage Buying Guide

April 15, 2014 || Enterprise Storage Forum

First there were public clouds offered by service providers like Amazon. Then there were private clouds set up within the enterprise and safely locked up behind the firewall. And now we are seeing a greater incidence of hybrid clouds, which are a blend of both. This concept is catching hold as companies manage to assure storage managers and CIOs that they won’t lose control of their storage. ... CloudArray from TwinStrata is said to easily scale storage area networks and network attached storage with on-demand cloud storage to support primary, secondary, backup and archive storage needs. It does this by presenting object storage in iSCSI, NFS or CIFS formats to applications and users. This simplifies the integration process. A policy-driven on-site cache sits locally, providing users with a hybrid environment that is asynchronously replicating to the cloud. Read the rest of the article


Plug Power Customer of TwinStrata

April 15, 2014 || StorageNewsletter

CloudArray has replaced Plug Power's traditional tape library and existing SAN (SAN) with a physical appliance for local capacity backed by unlimited cloud storage. The new CloudArray appliance addresses the company's storage requirements, serving as a primary file share for its unstructured data, a repository for enterprise resource planning (ERP) data and a target for its backup data. As a result, the company expects to decrease its data recovery time by approximately 90%, has automated its backup processes and is provided stronger offsite data protection through cloud replication. Read the rest of this article


How moving data to the cloud can replace all, or most, onsite storage

April 8, 2014 || TechTarget's SearchCloudStorage, Howard Marks

It finally happened. The CIO just got back from his favorite analyst firm's annual cloud conference and golf tournament and promptly decreed the company was going to move all its data, not just the archives, to public cloud storage. Apparently, he was sold on an analyst's view that the cloud was the future of computing and anyone storing data in their own data centers in the years to come would be considered a Luddite. Read the rest of the article


Firms Need Expert Strategies for Backing Up Data

April 8, 2014 || Baseline Magazine

With much of the East Coast battered by a series of epic storms this past winter, it's likely many IT executives have had business continuity and disaster preparedness on their minds. That's a good decision, as it's likely that their data backup efforts need a boost. Recent survey findings from cloud storage provider TwinStrata indicate that companies are plagued by backup issues— even when no emergencies threaten their data. The majority of respondents say they're experiencing multiple backup failures each year. Despite the fact that most organizations say the volume of data they need to back up is increasing, more than half of them aren't backing up applications daily. And when a disaster does hit, nearly two-thirds say it takes days to recover. The findings are disturbing considering the raft of new backup options available today. For instance, some reports indicate that companies that rely on cloud storage recover from disasters quicker, and that is driving some companies that don't use the cloud to reconsider their backup strategies. Read the rest of the article.


Google slashes cloud storage prices

March 26, 2014 || TechTarget's IT Knowledge Exchange, Sonia Lelii

Today, Google took its turn dropping its cloud storage prices. Google today announced it was cutting pricing by as much as 68 percent for its cloud storage services, while also eliminating pricing for tiered services and introducing a flat rate for its Google Cloud Storage standard and Durable Reduced Availability (DRA) storage. Read the rest of the article


Cloud Pricing Wars: Profiting From The Race To The Bottom

March 26, 2014 || IT Trends & Analysis, Steve Wexler

Cloud storage has been the poster child for aggressive price shifts in a cloud services market worth $100-billion in 2014, according to Gartner. Cloud storage leader Amazon has bee engaged in a race-to-the-bottom pricing war with the industry in general, and Microsoft in particular, and now you can add Google, along with IBM, which recently pledged $1.2 billion to boost its cloud storage services, to the list of competitors. Read the article


The Dawn of Cloud Storage Commoditization

March 26, 2014 || Cloud Computing Journal

In the cloud storage industry, we talk a lot about “price wars.” Every 6 months or so, one of the major cloud storage providers drops their prices, and everyone else follows suit. Well guess what? Read the article


Cloud Should Be Part Of BC/DR Plans

March 25, 2014 || InformationWeek

DRaaS offerings are mature and dependable. Now IT just needs to think differently about continuity. It's 3:30 a.m. in a raging supercell thunderstorm. Do you know where your disaster recovery plan is? How about your backup data, redundant servers, and off-site facility? Can you spin up mission-critical business applications? And no, two out of three isn't good enough. Read the rest of the article.