After using Omnisend for several months, I can confidently say it’s an excellent all-in-one marketing automation platform tailored especially for ecommerce businesses. The seamless integration of email, SMS, and other channels makes managing campaigns effortless.
- All-in-One Omnichannel Marketing
- User-Friendly Interface
- Seamless Ecommerce Integrations
- Powerful Automation
- SMS Pricing Can Be Expensive
- Email Builder Limitations
Price: $16/Month
If you’ve been searching for a reliable, ecommerce‑focused marketing platform, this Omnisend review has your back. The “Omnisend review” is for store owners, small-business advocates, and email/SMS marketers who want powerful tools, effortless automation, and a strong ROI, all without a steep learning curve.
In this article, we delve into the Omnisend review in depth to help you make an informed decision.
🚀 Summary of Omnisend Features & Benefits
| Feature | Main Benefit |
|---|---|
| Drag-and-Drop Builder | Easy-to-use, fast campaign creation |
| Pre-built Automations | Save time, boost conversions |
| Email + SMS + Push Campaigns | Reach customers across multiple touchpoints |
| Advanced Segmentation | Better targeting, higher engagement |
| A/B Testing | Data-driven improvements |
| Revenue Tracking | Measure true ROI |
| SMS Marketing | 98% open rate communication |
| Signup Forms & Popups | Grow your list effectively |
| Lifecycle Messaging | Personalized content by customer stage |
| Shopify & Ecommerce Integration | Easy store syncing, product pickers |
What is Omnisend
Omnisend is an all-in-one email and SMS marketing automation platform designed specifically for ecommerce businesses. It helps online store owners send targeted, multichannel campaigns and automated messages across email, SMS, and web push notifications, all from a single platform.
🌍 Origin of Omnisend
- Founded: 2014
- Headquarters: Vilnius, Lithuania
- Founder & CEO: Rytis Lauris
- Original Name: The company started as Soundest, an email marketing tool for small businesses.
- Rebranded: In 2017, Soundest evolved into Omnisend to reflect its shift from basic email marketing to full omnichannel communication, including SMS and push notifications.
Omnisend was built to solve a common problem: generic email tools weren’t designed for ecommerce. Store owners needed smarter automation, better personalization, and the ability to use multiple channels (not just email) to reach their customers.
Suppose you’re in e-commerce and need a marketing solution tailored to your specific needs. In that case, Omnisend is one of the most specialized platforms available, created by e-commerce experts for e-commerce brands.
📊 Pricing Plans of Omnisend
| Plan | Monthly Cost | Contacts Included | Email Sends | SMS |
|---|---|---|---|---|
| Free | $0 | Unlimited contacts (max 250 reached) | Up to 500 emails/month | 60 global SMS credits included (omnisend.com) |
| Standard | $16 | Up to 500 | Up to 6,000 emails/month | 60 global SMS credits |
| Pro | $59 | Up to 2,500 | Unlimited emails (fair‑use applies) | Unlimited SMS credits + bonus equal to plan cost |
Summary
- Free: Best for beginners—full features, capped at 500 emails & 60 SMS, max 250 recipients.
- Standard ($16+): Ideal for small businesses—more emails (6k+) and same SMS credit.
- Pro ($59+): For scaling e‑commerce—unlimited emails, full SMS credits, deliverability perks.
🙋♂️ My Personal Experience
I run a small online gift shop and needed tools to grow my list, recover abandoned carts, and send SMS offers without juggling multiple platforms. Omnisend review gave me:
- An intuitive drag‑and‑drop email + SMS setup
- Pre-built ecommerce automations (abandoned cart, welcome series)
- Easy Shopify integration to pull product data into emails
- Consistent ROI—my campaigns averaged $60–70 back for every $1 spent
It’s affordable, user-friendly, and powerful. If you want email + SMS automation without fuss, Omnisend hits the mark.
⚙️ Core Features of Omnisend
Omnisend stands out with a powerful set of ecommerce-focused features. Whether you’re a solo store owner or running a large online shop, these tools are designed to save time, increase revenue, and keep your customers engaged across multiple channels.
1. 🧩 Drag-and-Drop Email Builder with Product Picker
What it is:
A visual editor that lets you create beautiful, mobile-friendly emails by dragging content blocks (text, images, buttons, etc.). You can instantly pull product info, images, prices, and links straight from your store.
Why it matters:
You don’t need to be a designer or coder. Just select your product, drop it into the email, and go! Perfect for promoting new arrivals, sales, or collections.
2. 🤖 Pre-built Automation Workflows
What it is:
Ready-to-use automation flows like:
- Welcome Series
- Cart Abandonment
- Order Confirmation
- Browse Abandonment
- Birthday & Re-engagement emails
Why it matters:
Set it once, and let Omnisend handle the rest. Automations improve conversion rates and bring customers back, without you lifting a finger.
3. 📲 Multichannel Campaigns (Email, SMS & Web Push)
What it is:
Run campaigns across email, SMS, and push notifications from a single dashboard.
Why it matters:
Your customers don’t just live in their inbox. With multichannel messaging, you can reach them on their phones, browsers, or inboxes, maximizing engagement and sales.
4. 🧠 Advanced Customer Segmentation
What it is:
Create intelligent audience segments based on shopping behavior, email engagement, purchase frequency, location, and other relevant factors.
Why it matters:
Send relevant messages to the right people. Personalized campaigns perform better, with higher open rates, more clicks, and increased revenue.
5. 📈 Revenue & Performance Tracking
What it is:
See exactly how much money your campaigns and automations generate. Track key metrics, such as opens, clicks, sales, and ROI.
Why it matters:
You can finally answer the big question: “Is my marketing working?” With revenue attribution, you’ll know which messages lead to conversions.
6. 🧪 A/B Testing (Split Testing)
What it is:
Test different subject lines, send times, content layouts, or offers. Omnisend automatically picks the best version based on performance.
Why it matters:
Find out what works for your audience scientifically. It removes the guesswork and helps improve results over time.
7. 💬 SMS Marketing with Global Reach
What it is:
Send personalized SMS messages to customers worldwide. You can use it for sales alerts, order updates, abandoned carts, and more.
Why it matters:
SMS has a 98% open rate. With built-in compliance tools and affordable pricing, it’s a must-have for ecommerce stores looking to scale fast.
8. 🎯 Signup Forms & Popups
What it is:
Create high-converting forms like:
- Exit-intent popups
- Wheel of Fortune gamified forms
- Embedded forms
- Landing page opt-ins
Why it matters:
Grow your email and SMS list with eye-catching, effective pop-ups. You can target specific segments or behaviors for better conversions.
9. 🔄 Customer Lifecycle-Based Messaging
What it is:
Omnisend utilizes smart filters to determine a customer’s stage in their journey (e.g., new lead, active shopper, at-risk, etc.).
Why it matters:
You can tailor your communication based on the lifecycle stage. For example, send a welcome email to new subscribers and a “We Miss You” offer to inactive buyers.
10. 🛠️ Integrations & Platform Compatibility
What it is:
Omnisend connects seamlessly with platforms like:
- Shopify & Shopify Plus
- BigCommerce, WooCommerce, Wix, Squarespace
- Facebook Ads, Google Ads, Zapier, and more
Why it matters:
The more connected your tech stack is, the better your marketing performs. Omnisend works with the tools you already use, making automation easier and smarter.
✅ Pros and Cons of Omnisend
Pros
- E-commerce-focused features & Shopify integration
- Multichannel campaigns (email, SMS, push)
- Generous free plan with full features
- Easy visual editor + product picker
- Strong automation & reporting
- Great value per dollar (≈$68 earned per $1 spent)
Cons
- No built‑in landing page builder
- Customer support can have delays, according to some feedback
🚀 Performance & Usability of Omnisend review
Interface & Workflow
- Modern, clean, beginner-friendly dashboard
- Drag‑and‑drop email builder with quick product pulls
- Workflow builder shows clear path logic; setup takes minutes
Speed & Reliability
- Smooth campaign creation, fast-loading dashboards
- Automations trigger reliably (abandoned cart within minutes)
Real‑world ROI
- Internal data shows $68 revenue per $1 spent
- Merchants report an uplift in sales and engagement
🛠️ Customer Support Offered by Omnisend Review
- 24/7 email & live chat for all customers on paid & free plans
- Extensive help center with step-by-step guides, templates & webinars
- Dedicated account manager for high‑volume Pro or Custom plans
- Some users report delays or language barriers
🌟 3 Best Alternatives and How Omnisend Review Stands Out
- Klaviyo
- Pricing: Starts ~$45/month for 1,000 contacts
- Why Omnisend is better: More affordable, easier to use, same ecommerce automations without premium cost
- Mailchimp
- Pricing: Free tier is more generous for simple email; paid tiers range from $13
- Why Omnisend is better: Stronger automation, SMS integration, ecommerce focus
- GetResponse
- Pricing: Starts at $19 for 1,000 contacts, includes webinars/chat tools
- Why Omnisend is better: Better ecommerce triggers, integrated product picker, easier Shopify use
❓ FAQs about Omnisend review
Is there a free plan with full features?
Yes—all core features are free; limitations apply to email count and branding.
Can I send SMS with the free plan?
Yes—60 SMS credits included, but pay-as-you-go after that.
Is customer support dependable?
Available 24/7 via chat & email; mixed user feedback on response quality.
Is there a money‑back or free trial?
A free plan is available without a card; no formal money-back guarantee is provided, but a demo and trial are included.
Quick Links:
- Klaviyo VS Omnisend: Ultimate Comparison
- Ontraport Review: Pros & Cons (My Experience After 2 Years)
- GoHighLevel Vs HubSpot: Which Is Better & Why?
- GoHighLevel Vs ActiveCampaign: ULTIMATE Comparison
- HubSpot Vs Pipedrive: Which Is Better HubSpot Or Pipedrive?
🏁 Final Thoughts for Omnisend
Omnisend review delivers excellent ecommerce marketing value. It combines email, SMS, push notifications, and automations into one powerful yet user-friendly platform.
With features tailored to online stores such as product pickers, cart recovery, and analytics, it excels where generic email tools often fall short.
Yes, support and multilingual offerings could improve. But if you run an ecommerce business and want to automate communication, Omnisend is among the best choices.
