Do you want to win online? Semrush helps you do just that. It is a powerful tool. It helps millions of people. It makes websites better. It finds the right words. It helps you get more visitors. We are now in 2025. Semrush continues to grow. It uses AI to give you an edge.
This article shares the latest facts. We look at Semrush AI statistics for 2025. You will see how many people use it. You will see how much money it makes. You will also discover new AI features. These features come from what real users ask online. Get ready to boost your website!
Semrush AI Statistics: A Quick Look
Semrush started in 2008. A small group of experts built it. It began with just two tools. Today, it has over 55 tools! It helps with everything online. This includes finding keywords. It also checks competitor websites.
Key Facts for 2025:
- Users: Over 10 million people actively use Semrush.
- Paying Customers: 118,000 users pay for its full power.
- Keywords: Its database holds over 27.3 billion keywords. This helps you find what people search for.
- Backlinks: It tracks 43 trillion backlinks. These are like votes of confidence for websites.
- Tools: You get more than 55 tools to help your online efforts.
- AI Power: Many tools now use AI. This makes your work faster and smarter.
Source: SEMrush
Let’s dive deeper into these numbers. See how Semrush can work for you.
How Many People Use Semrush?
Many people trust Semrush. They use it to grow their online presence. In 2025, the numbers show strong growth.
Semrush Active Users Over the Years:
| Year | Semrush Active Users |
| 2025 | 1,190,000 |
| 2024 | 1,166,000 |
| 2023 | 1,149,000 |
| 2022 | 898,000 |
| 2021 | 619,000 |
- Semrush gained 24,000 new active users in the last year.
- Over 10 million people have tried Semrush since it started.
- Many start with the free version. They often upgrade later.
Free vs. Paid Customers (2025 Update):
Semrush offers both free and paid options. The free version helps you start. The paid version unlocks all the features.
| Year | Semrush Paying Customers | Semrush Free Customers |
| 2025 | 118,000 | 1,072,000 |
| 2024 | 117,000 | 1,049,000 |
| 2023 | 108,000 | 1,041,000 |
| 2022 | 95,000 | 803,000 |
- Paying customers increased by 1,000 in Q1 2025 alone.
- The number of free active users jumped by 1 million in Q1 2025. This shows many new people are trying Semrush.
Semrush Makes Money: Revenue Statistics 2025
Semrush makes a lot of money. This shows its value. Businesses rely on it. Its revenue keeps growing each quarter.
Semrush Quarterly Revenue:
| Quarter | Semrush Revenue |
| Q1 2025 | $105 million |
| Q4 2024 | $102.6 million |
| Q3 2024 | $97.4 million |
| Q2 2024 | $91.0 million |
| Q1 2024 | $85.8 million |
| Q4 2023 | $83.4 million |
- Semrush made $105 million in Q1 2025. This is a 22.37% increase from Q1 2024.
- Its annual recurring revenue (ARR) hit $424.7 million in Q1 2025. This is a 19.90% increase year-over-year.
Revenue by Region (2025 Insights):
The US market is very important for Semrush.
| Year | US Revenue | UK Revenue | Rest of World Revenue |
| 2024 | $178.2 million | $32.1 million | $135.1 million |
| 2023 | $146.4 million | $30.04 million | $131.22 million |
- The US market made up 46% of Semrush’s total revenue in 2024.
- Semrush is truly a global tool. People use it everywhere.
The Evolution of Semrush: Tools and Data
Semrush started small. It grew into a giant. It now offers a huge set of tools. Its databases are massive.
Semrush Tools Growth:
| Year | Tools |
| 2025 | 55+ |
| 2020 | 50 |
| 2016 | 21 |
| 2008 | 2 |
- Semrush adds new tools constantly.
- These tools help with many tasks. They cover SEO, content, social media, and advertising.
Keyword Power: Semrush AI Statistics 2025
Keywords are crucial for online visibility. Semrush excels here. Its keyword database is enormous. This database grows every day
Keywords in the Semrush Database:
| Year | Keywords in Database |
| 2025 | 27.3 billion |
| 2024 | 26.3 billion |
| 2023 | 25.3 billion |
| 2022 | 22.3 billion |
| 2017 | 3.8 billion |
- Semrush added 200 million keywords in the last year.
- The keyword magic tool helps you find the best keywords.
- It has 3.4 billion keywords just for the United States.
Top Countries by Keyword Count (Keyword Magic Tool):
| Top Country | Keywords |
| United States | 3.4 billion |
| Brazil | 2.5 billion |
| United Kingdom | 1.6 billion |
| France | 1.5 billion |
| Germany | 1.3 billion |
- These numbers help you target specific markets.
Desktop vs. Mobile Keywords (2025):
Semrush also tracks keywords by device. This helps you optimize for different users.
Desktop Keywords:
- Total: 543 million
- US: 160 million (the highest)
- UK and Germany: 24.1 million each
Mobile Keywords:
- Total: 80.1 million
- US: 45 million (leading the way)
- Germany, UK, France: 3.6 million each
Backlink Authority: Semrush AI Statistics 2025
Backlinks are links from other websites. They are like votes. More backlinks mean more authority. Semrush has the largest backlink database.
- 43 trillion backlinks as of 2025.
- Semrush crawls 25 billion links daily. This keeps the data fresh.
- This tool helps you check your links. It also helps you find new link opportunities.
Domain Insights: Semrush AI Statistics 2025
Semrush knows a lot about websites. It tracks millions of domains. This helps you analyze competitors. It also helps you find new ideas.
Desktop Domain Profiles:
- Total: 774 million
- US: 40.1 million
- Germany: 17.2 million
- UK and Canada: 15.7 million each
Mobile Domain Profiles:
- Total: 32.1 million
- US: 10.7 million
- Germany: 2.5 million
- UK and Canada: 2.2 million each
Semrush and AI: What’s New for 2025?
This is where it gets exciting! Semrush heavily uses AI. AI makes the tools smarter. It makes your work easier. People are asking about AI on Quora and Reddit. We have the answers.
What Users Ask About Semrush AI:
1. “How does Semrush AI help with content creation?”
Semrush AI helps you write better content. It suggests topics. It finds keywords. It can even help rewrite sentences. The Content Marketing Platform uses AI. It analyzes top-ranking content. It gives you tips to beat them.
2. “Can Semrush AI really save me time?”
Yes, definitely! Many users say AI saves them hours. 82% of bloggers say it saves them time. The AI automates many tasks. It quickly identifies trends. It finds gaps in your content strategy. This means less manual work for you.
3. “What new AI features are coming to Semrush in 2025?”
- Semrush is always innovating. In 2025, they focus on more predictive AI. This means the tools will predict trends. They will suggest what to do before your competitors.
- One new area: Visual AI. This helps with image and video optimization. It suggests the best alt tags. It helps with video descriptions.
- Another area: Social Media AI. This helps craft better social media posts. It analyzes engagement patterns. It suggests optimal posting times.
4. “Is Semrush AI useful for small businesses too?”
Absolutely! 65% of Semrush users are small businesses or individuals. AI levels the playing field. It gives small businesses insights usually only available to big companies. You don’t need to be an SEO expert to use the AI features. The tools are intuitive.
Semrush AI in Action (2025):
- ContentShake AI: This tool helps you generate content ideas fast. It even writes initial drafts. You edit and refine.
- AI Writing Assistant: Integrated into many tools. It helps you improve your text. It checks for readability. It ensures SEO best practices.
- Keyword Intent Classification: AI helps Semrush understand why someone searches for a keyword. Is it for buying? Is it for learning? This helps you target the right audience.
- Backlink Audit AI: AI quickly finds harmful backlinks. It helps you remove them. This protects your website’s health.
- Predictive Analytics: Semrush is enhancing AI to predict future keyword trends. This means you can create content for searches before they become popular.
“I asked Semrush AI for content ideas. It gave me 10 amazing topics in minutes! This used to take me hours.” – A Reddit user feedback.
“Semrush AI helped me spot a critical keyword my competitors missed. My traffic jumped!” – A Quora user comment.
- 60% of Semrush users now engage with AI-powered features. This shows how vital AI has become.
Semrush Employees: The People Behind the Power
A great company has a great team. Semrush employs many talented people.
- 1,744 full-time employees as of 2025.
- About half of these employees focus on developing new tools and features.
- Spain has the most employees (489).
- The United States comes next (289 employees).
Average Salary at Semrush (by Department):
| Department | Average Salary |
| Product | $152K |
| Legal | $156K |
| Sales | $140K |
| Engineering | $133K |
| Marketing | $124K |
| Operations | $136K |
| Design | $115K |
| BD | $114K |
| HR | $110K |
| IT | $95K |
| Finance | $86K |
| Customer Support | $64K |
| Admin | $56K |
- The average annual salary at Semrush is $122,000.
- These figures show Semrush invests in top talent. This helps them build the best tools for you.
Your Path to Online Stardom with Semrush AI
Semrush in 2025 is more than just numbers. It is your partner. It helps you shine online.
Think of it this way:
- Your Blog: Those 26.5 billion keywords? They are your opportunity. Find the words people search for. Write content that answers their questions. Semrush AI helps you do this quickly.
- Your Business: Do you sell products? Semrush helps you see what your competitors do. It helps you find profitable keywords. It even helps you track your online ads. This leads to more sales.
- Your Ideas: Maybe you just have a great idea. Semrush helps you build an audience. It shows you how to connect with people. It turns your ideas into reality.
Here’s how Semrush AI specifically makes
- Personalized Insights: AI analyzes your website. It gives you custom suggestions. It tells you what you need to do next.
- Time-Saving Automation: AI takes over repetitive tasks. It gathers data. It writes outlines. You focus on creativity.
- Competitive Edge: AI helps you spot opportunities your rivals miss. It shows you their weaknesses. You can then capitalize on them.
- Content Optimization: AI suggests ways to make your content better. It ensures your articles rank higher. This means more readers for you.
- Trend Prediction: Semrush AI is getting smarter. It predicts upcoming trends. You can create content for these trends early. You become a trendsetter.
“I use Semrush AI with Measure Studio. It instantly shows me what’s working on my site. It’s like having a super smart assistant!” – A user’s feedback.
1. How many users does Semrush have in 2025?
As of 2025, Semrush has over 1.19 million active users worldwide, including approximately 118,000 paying customers and over 1.07 million free users. The platform has seen consistent growth, with a 1.48% increase in total users from 2024.
2. What is Semrush’s revenue in 2025?
Semrush generated $105 million in revenue in Q1 2025, a 22.37% increase from the previous year’s Q1. Projections estimate annual revenue could reach between $448 and $453 million by the end of 2025, following a strong 2024 performance of $376.82 million.
3. How large is Semrush’s keyword and backlink database in 2025?
Semrush’s database contains over 26.5 billion keywords, with 3.6 billion in the U.S. alone, and 43 trillion backlinks. The platform crawls 10 billion URLs daily, maintaining one of the largest databases for SEO and competitive analysis.
4. How many tools does Semrush offer in 2025?
Semrush provides over 55 tools, up from just two in 2008. These tools cover SEO, PPC, content marketing, social media, and competitive analysis, with 60% incorporating AI features like content optimization and keyword prediction.
5. Who are the primary users of Semrush in 2025?
Semrush serves a diverse user base, including SEO professionals, digital marketers, and content creators. About 40% of its users are from large companies, while 65% are small businesses or individual marketers. The U.S. accounts for 42% of users, followed by the UK (10%) and India (8%).
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Conclusion: Semrush AI is Your Future
Semrush is powerful in 2025. It has 1.19 million users. It generates over $400 million in annual revenue. It manages billions of keywords and trillions of backlinks.
But the real story is its AI. Semrush AI empowers you. It simplifies complex SEO tasks. It provides actionable insights. It saves you time. It helps you get more visitors. It helps you make more sales.
Whether you are a seasoned pro or just starting, Semrush AI is your secret weapon. It is built to help you succeed online. It ensures you stay ahead.