Threads, Meta’s innovative microblogging app, continues to reshape the social media world in 2025. As users seek alternatives to traditional platforms like X (formerly Twitter), Threads stands out with its seamless integration with Instagram and focus on meaningful conversations.
This article dives deep into Threads statistics 2025, covering everything from user numbers and revenue to global reach. We explore how these stats highlight the platform’s explosive growth and offer practical tips on how you can use Threads to boost your personal brand, business, or community.
Whether you run a small business, create content, or just want to connect with like-minded people, understanding Threads statistics 2025 helps you make smart decisions.
We also incorporate insights from recent user discussions on platforms like Quora and Reddit, where people ask about the app’s latest trends, such as engagement strategies and future predictions, to give you the most up-to-date view.
Meta launched Threads on July 5, 2023, and it quickly became one of the fastest-growing apps ever. The platform allows users to share short text posts, images, videos, and links in “threads” – chains of connected messages that encourage deeper discussions.
Unlike some competitors, Threads ties directly to your Instagram account, making it easy to carry over followers and build on existing networks.
In 2025, Threads boasts impressive metrics that show its staying power. For instance, the app now serves over 400 million monthly active users worldwide, a figure that doubled from 200 million in just under a year. This growth reflects how Threads appeals to people tired of cluttered feeds and seeking a more positive, conversation-driven space.
Experts predict Threads will keep expanding, especially as Meta rolls out new features like enhanced search tools and ad options. If you want to grow your online presence, Threads offers unique opportunities. You can post quick updates, join trending topics, and engage with influencers without the noise of ads dominating your feed – at least for now.
Businesses find value in Threads by sharing behind-the-scenes content, running polls, and building customer loyalty. Content creators use it to tease new work and collaborate with fans. As we break down Threads statistics 2025, you’ll see why this platform deserves your attention and how to turn these insights into action.
Key Threads Statistics 2025 at a Glance
Threads dominates headlines in 2025 with numbers that prove its rapid rise. The platform reaches 400 million monthly active users and 115.1 million daily active users across 100 countries.
Users generate billions of interactions, and Meta estimates Threads will bring in $8 billion in revenue this year. These stats position Threads as a strong rival to X, especially in mobile engagement.
To make these figures easy to digest, here’s a table summarizing the top Threads statistics 2025:
| Statistic | Value |
| Monthly Active Users | 400 million |
| Daily Active Users | 115.1 million |
| Revenue (Estimated) | $8 billion |
| Countries Available | 100 |
| Languages Supported | 31 |
| Average Daily Time Spent | 5 minutes 8 seconds |
| Most Followed Account | Neymar (19.4 million followers) |
| Global Rank (SimilarWeb) | #127 |
| Industry Rank (Social Networks) | #15 |
These numbers show Threads’ solid foundation. Monthly active users doubled from 200 million in September 2024 to 400 million by August 2025, a growth spurt of about 327 days.
Daily active users hit 115.1 million in June 2025, up 127% from the previous year. You can use this momentum to your advantage – join now while the platform grows, and position yourself as an early adopter in your niche.
- Also read about: Instagram Statistics
Threads User Growth: From Launch to 2025 Dominance
Threads shattered records right from the start. The app gained 1 million users in just one hour after launch and crossed 100 million in under five days, beating ChatGPT’s two-month milestone.
This initial surge came from hype, media buzz, and the “fear of missing out” (FOMO) among social media enthusiasts. Many users flocked to Threads seeking a fresh alternative amid changes at X.
The growth didn’t stop there. Threads doubled its user base from 200 million to 400 million between September 2024 and August 2025. This consistent increase shows how Meta refines the app based on feedback, adding features like web access and better algorithms. In the US alone, monthly active users reached 33.9 million in 2025, up from 23.7 million in 2023.
Here’s a detailed table tracking Threads user milestones since launch:
| Total Users | Time Since Launch | Date |
| 1 million | 1 hour | July 6, 2023 |
| 2 million | 2 hours | July 6, 2023 |
| 10 million | 7 hours | July 6, 2023 |
| 30 million | 1 day 10 hours | July 7, 2023 |
| 100 million | 4 days 6 hours | July 10, 2023 |
| 120 million | 21 days 9 hours | July 31, 2023 |
| 130 million | 62 days 3 hours | September 5, 2023 |
| 137 million | 123 days 6 hours | November 5, 2023 |
| 141 million | 128 days | November 10, 2023 |
| 190 million | 300 days | May 1, 2024 |
| 200 million | 442 days | September 20, 2024 |
| 400 million | 770 days | August 13, 2025 |
This table illustrates Threads’ explosive start and steady climb. Early on, sign-ups hit 2 million in two hours and 70 million in two days. By comparison, TikTok took nine months to reach 100 million users, while Instagram needed 30 months. Threads’ speed stems from its Instagram integration – users sign up with one tap, importing followers instantly.
For you as a user, this growth means more opportunities. As Threads expands, niches form around topics like tech, fashion, and fitness. You can benefit by creating content that taps into these communities.
For example, share tips on your expertise, use threads to build story arcs, and engage with replies to foster loyalty. Businesses leverage this by posting promotional threads that feel authentic, driving traffic to websites or stores.
Recent discussions on Reddit and Quora highlight user curiosity about this growth. On Reddit’s r/socialmedia subreddit, users ask if Threads will surpass X by 2026, citing the 400 million MAU as evidence of momentum.
One thread from September 2025 notes that Threads adds about 20 million users monthly, sparking debates on sustainability. Quora users question how privacy features affect growth, with answers pointing to Meta’s EU launch in December 2024 as a boost. These conversations reveal that people want strategies for virality, like using multimedia posts to increase reach.
- Also read about: Instagram Reels Statistics
Daily and Monthly Active Users: Engagement in 2025
Threads keeps users coming back daily. The app counts 115.1 million daily active users as of June 2025, a sharp rise from 10.3 million at the end of 2023.
This rebound followed an initial drop – daily users peaked at 49.4 million on day two but fell 52% by July 14, 2023. Meta addressed this by improving feeds and adding features, leading to a 79% recovery.
Monthly active users stand at 400 million in Q3 2025, up from 100 million in Q3 2023. The US leads with 30-33.9 million monthly users, but India tops globally with 54.2 million, followed by Brazil (36.4 million) and the US (26.1 million).
Track the quarterly growth in this table:
| Date | Monthly Active Users |
| Q3 2023 | 100 million |
| Q4 2023 | 130 million |
| Q1 2024 | 150 million |
| Q2 2024 | 150 million |
| Q3 2024 | 200 million |
| Q4 2024 | 275 million |
| Q1 2025 | 305 million |
| Q2 2025 | 350 million |
| Q3 2025 | 400 million |
These figures show Threads’ resilience. Daily users grew 127% year-over-year on mobile, nearing X’s 132 million. You can capitalize on this engagement by posting consistently.
Aim for peak times when users check feeds, like mornings or evenings. Use polls and questions to spark interactions, turning passive viewers into active participants. For businesses, high DAU means better ad targeting once Meta fully rolls out ads.
Users on Quora often ask about retaining engagement, with answers suggesting personalized feeds help. Reddit threads discuss how Threads’ algorithm favors positive content, making it ideal for brands avoiding toxicity.
Time Spent on Threads: How Users Interact Daily
Users spend an average of 5 minutes and 8 seconds per session on Threads in 2025. This dropped from 21 minutes shortly after launch, reflecting a shift to quick checks rather than long scrolls. Compare this to X, where 245 million users average 34 minutes daily.
Despite the shorter sessions, total engagement thrives. Over 95 million threads and 190 million likes appeared in the first 24 hours alone. In 2025, monthly visits hit 222.1 million worldwide.
To benefit, focus on snackable content. Post bite-sized threads that hook users fast – start with a question, add images, and end with a call to action. This fits the short-session trend and boosts visibility. Creators use this to drive traffic elsewhere, like linking to YouTube or blogs.
Revenue Projections: Threads’ Financial Impact in 2025
Meta expects Threads to generate $8 billion in revenue in 2025, up from $4.5 billion in 2024. Projections see it reaching $11.3 billion by 2026. This comes from ads, partnerships, and integrations with Instagram.
View the forecasted revenue in this table:
| Year | Forecasted Revenue |
| 2023 | $0.8 billion |
| 2024 | $4.5 billion |
| 2025 | $8 billion |
| 2026 | $11.3 billion |
For you, this means upcoming ad tools. Small businesses can run targeted campaigns, reaching engaged users at low costs initially. Track ROI by analyzing thread performance – likes, shares, and replies indicate success.
Global Availability and Device Compatibility
Threads operates in 100 countries and 31 languages, excluding some like China and Russia. The EU joined in December 2024, expanding reach. Available on iOS, Android, and web, it ensures accessibility.
You benefit by tailoring content to global audiences. Use translations for broader appeal and join international threads to network.
Threads vs. X: A Head-to-Head Comparison
Threads challenges X with 400 million MAU against X’s 550-600 million. Daily users are close: 115.1 million for Threads vs. 132 million for X.
Compare features here:
| Feature | Threads | X (Twitter) |
| Monthly Users | 400 million | 550-600 million |
| Character Limit | 500 | 280 |
| Media per Post | 10 | 4 |
| Messaging | Via Instagram | In-app |
| Pricing | Free | $8/month (Premium) |
| Account Deletion | Tied to Instagram | Independent |
| Verification | Instagram-based | Subscription |
- Also read about: X Twitter Statistics
Most Followed Accounts: Celebrity Influence
Celebrities drive Threads’ popularity. Neymar leads with 19.4 million followers, followed by Selena Gomez (18 million).
Here’s the top 10:
| Rank | Account | Followers |
| 1 | Neymar | 19.4 million |
| 2 | Selena Gomez | 18.0 million |
| 3 | Kylie Jenner | 15.8 million |
| 4 | Kim Kardashian | 14.4 million |
| 5 | Jennifer Lopez | 12.2 million |
| 6 | Shakira | 10.4 million |
| 7 | Will Smith | 10.0 million |
| 8 | Mr. Beast | 9.9 million |
| 9 | Miley Cyrus | 9.3 million |
| 10 | Chris Hemsworth | 8.6 million |
App Downloads: Adoption Trends
Threads surpassed 100 million Google Play downloads. Monthly downloads peaked at 73.14 million in July 2023, stabilizing at 18 million in March 2025.
Monthly breakdown:
| Date | Downloads |
| July 2023 | 73.14 million |
| August 2023 | 25.06 million |
| September 2023 | 20.87 million |
| October 2023 | 13.18 million |
| November 2023 | 12.58 million |
| December 2023 | 35.78 million |
| January 2024 | 30.74 million |
| February 2024 | 26.11 million |
| March 2024 | 27.98 million |
| March 2025 | 18 million |
How to Use Threads for Your Benefit in 2025
Threads isn’t just stats – it’s a tool for success. Build your brand by posting authentic content. Share expertise in threads, like “5 Tips for Productivity,” and encourage replies.
For businesses, use it for customer service. Respond quickly to queries, building trust. Run contests or AMAs to boost engagement.
Content creators monetize through partnerships. High engagement leads to sponsorships.
Optimize for SEO by using keywords in posts, like “Threads statistics 2025,” to appear in searches. From Reddit, users share that consistent posting (3-5 times daily) increases followers. Quora answers emphasize multimedia – posts with images get 2x engagement.
Latest Insights from User Discussions
On Quora, users ask about Threads’ future revenue, with experts predicting $11 billion by 2026 based on ad rollouts.
Reddit threads in r/marketing discuss how Gen Z (majority users) prefers Threads for positivity, suggesting brands focus on uplifting content. One September 2025 post notes mobile DAU nearing X’s, exciting marketers.
FAQs About Threads Statistics
1. How many monthly active users does Threads have in 2025?
Threads has over 400 million monthly active users in 2025, marking a significant increase from previous years and positioning it as a major player in social media.
2. What is the average time users spend on Threads daily?
Users spend an average of 5 minutes and 8 seconds on Threads each day, which allows for quick, meaningful interactions without overwhelming time commitments.
3. Can I use Threads without an Instagram account?
You need an Instagram account to sign up for Threads because the two platforms integrate closely, sharing followers and verification status for a seamless experience.
4. How does Threads generate revenue in 2025?
Threads generates an estimated $8 billion in revenue in 2025 primarily through advertising and partnerships, with projections showing further growth as Meta expands monetization features.
5. Is Threads safer than other social media apps?
Threads offers safety features like private accounts and content reporting, making it as safe as other platforms when users practice wise online habits, though risks like bullying exist.
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Conclusion
Threads has quickly become a major social media platform in 2025, with 400 million monthly users and $8 billion in revenue. Its Instagram integration, fast growth, and focus on positive, engaging content make it valuable for individuals, businesses, and content creators.
By posting consistently, using multimedia, and engaging with your audience, you can leverage Threads to grow your brand, connect with communities, and stay ahead in the social media space.