As we navigate 2025, Tumblr remains a resilient and unique platform in the bustling digital landscape. It’s a place where creativity flourishes, niche communities thrive, and authentic engagement takes precedence.
If you want to understand Tumblr’s current state and capitalize on its potential for your benefit, you have come to the right place. This in-depth article combines the latest Tumblr statistics 2025 with practical insights, helping you unlock the platform’s power.
The Enduring Appeal of Tumblr: More Than Just a Blogging Site
Tumblr has always marched to the beat of its own drum. While other social media giants chase mainstream expansion and grapple with declining organic reach, Tumblr focuses on cultivating its core strength: vibrant, creative, and highly engaged niche communities.
It is no longer a platform striving for mass dominance but rather a dedicated space for cultural expression, visual storytelling, and genuine connection.
Think of Tumblr as a digital canvas where millions paint their passions, share their art, and find their tribes. This focus makes it a hidden gem for specific creators, businesses, and individuals who value depth over fleeting trends.
Tumblr by the Numbers: A Glimpse into 2025
The platform’s journey has seen its share of twists and turns, including ownership changes and policy shifts. However, the latest Tumblr statistics 2025 reveal a remarkable story of stability and focused growth within its chosen niche.
Here’s a snapshot of what Tumblr looks like in 2025:
| Metric | Value | Insights |
| Total Blogs | 620.8 million | This marks an increase of nearly 100 million blogs since last year, showing consistent content creation. |
| Monthly Active Users | 135 million | A stable base of users actively engaging with the platform. |
| Monthly Visits | 141.9 million | While a dip from previous highs, this figure represents a significant, dedicated audience. |
| Posts Published Per Second | ~2,000 | The platform is constantly buzzing with new content. |
| Primary Age Group | 18-24 years (38.99%) | Tumblr strongly resonates with younger audiences, especially Gen Z and Millennials. |
| Mobile Access | 72.3% | Users predominantly access Tumblr on their mobile devices. |
| Average Visit Duration | 7 minutes 42 seconds | Users spend considerable time on the platform, indicating deep engagement. |
| Pages Per Visit | 6.39 | Users explore multiple pages during each session. |
| Bounce Rate | 43.6% | A relatively healthy bounce rate for a content-heavy platform. |
| Global Rank | #216 | Indicates consistent, though not top-tier, global web presence. |
| US Rank | #117 | Strong presence in the United States. |
| Industry Rank (Social) | #21 | A solid standing among social media platforms. |
These numbers paint a clear picture: Tumblr may not dominate global traffic charts, but it commands a loyal and engaged audience, particularly within specific demographics and interest groups.
- Also read about: LinkedIn Statistics
How Many Blogs Are There on Tumblr? A Growing Content Ecosystem
Tumblr’s blog count has experienced impressive growth. As of 2025, the platform proudly hosts 620,809,134 blogs. This represents a substantial increase of almost 100 million blogs from the previous year’s 519 million.
This upward trend signifies a thriving content creation ecosystem, with users consistently adding fresh perspectives, creative works, and community discussions.
The volume of content creation is truly staggering, with approximately 2,000 posts published every second. This constant influx of new material keeps the platform dynamic and provides endless opportunities for discovery.
Let’s look at the historical growth of Tumblr blogs:
| Year | Cumulative Tumblr Blogs |
| 2025 | 620 million |
| 2024 | 519 million |
| 2023 | 572 million |
| 2020 | 496.1 million |
| 2019 | 480.1 million |
| 2018 | 441.4 million |
| 2017 | 373 million |
| 2016 | 319.8 million |
| 2015 | 260.5 million |
| 2014 | 207.3 million |
| 2013 | 141.4 million |
| 2012 | 76.4 million |
| 2011 | 17.5 million |
Source: Finance Online, Tumblr
While there was a notable dip in 2023 and 2024 according to one source, the overall trajectory as reported in the latest Tumblr statistics 2025 shows a powerful rebound, reinforcing Tumblr’s role as a creative outlet.
Unpacking Tumblr Demographics: Who Uses Tumblr in 2025?
Understanding the user base is crucial for anyone looking to engage effectively with Tumblr. The platform’s demographics are distinct, leaning heavily towards younger, creative, and often affluent audiences.
Globally, Tumblr attracts 141.9 million monthly active visitors. A significant portion of these users falls into the younger generations, with 40% identified as Gen Z and 30% as Millennials. This means a whopping 70% of Tumblr’s audience is under 40, making it an excellent platform for reaching these influential consumer groups.
Age Breakdown of Tumblr Users in 2025
The age group between 18 and 24 years forms the largest segment of Tumblr’s traffic, accounting for 38.99%. This highlights Tumblr’s strong appeal to young adults who are often at the forefront of cultural trends and digital expression.
| Age Group | Percentage of Users |
| 18-24 | 38.99% |
| 25-34 | 28.12% |
| 35-44 | 13.66% |
| 45-54 | 8.54% |
| 55-64 | 6.08% |
| 65+ | 4.60% |
| Unaccounted Groups | 0.01% |
Source: Statista
This demographic structure means that content tailored for younger, digitally native audiences will likely find the most resonance.
How Users Engage with Tumblr
Tumblr users are not just scrolling passively; they are actively engaging.
- Daily Engagement: 31% of users log in daily.
- Weekly Engagement: 86% use the platform weekly.
- Monthly Engagement: 88% engage monthly.
This consistent interaction suggests a deeply embedded habit for many users.
The primary reasons people use Tumblr also offer valuable insights:
- Entertainment: 60% of users seek entertainment.
- News: 21% use it to get news.
- Following Brands/Companies: 17% follow brands and companies.
- Professional Work: 15% use it to strengthen professional work.
- Connecting with Friends/Family: 12% use it to stay in contact.
- Other: 12% use it for other reasons.
This data indicates that while entertainment is king, a significant portion of the audience is open to brand content and professional networking, particularly if it aligns with their interests and is presented authentically.
Also read about: X Twitter Statistics
Geographic and Device Usage
Geographically, Tumblr has a strong presence in urban areas (22% reach) and a respectable reach in rural areas (14%).
When it comes to access, 72.3% of users access Tumblr via mobile devices, while 27.7% use desktops. This mobile-first approach is critical for content creators, emphasizing the need for mobile-optimized visuals and responsive blog designs.
Tumblr Employee Statistics: The Team Behind the Platform
While less relevant for direct user engagement, understanding the workforce behind Tumblr provides context on its operational structure and values. Tumblr is ranked #57 on the “Best Internet Companies to Work For in New York” list, indicating a positive work environment.
Globally, Tumblr employs 2,437 individuals. The workforce demonstrates diversity:
- Gender: 56.5% women, 43.5% men.
- Ethnicity: 59.2% White, 14.3% Asian, 12.2% Black, 10.2% Hispanic, 4.1% Other.
Interestingly, 50% of Tumblr employees can speak Spanish, with other languages like Mandarin, French, and Chinese also represented. This multilingual capability might reflect an effort to cater to a global user base.
The education levels within the workforce are high, with 76.5% holding bachelor’s degrees and 14.7% having master’s degrees. This suggests a highly skilled team is dedicated to the platform’s development and maintenance.
Tumblr Traffic Statistics 2025: Navigating the Digital Currents
Tumblr’s traffic story is one of resilience and adaptation. While it has seen fluctuations, the platform in 2025 maintains a steady base of 141.9 million monthly visits.
The average user spends 7 minutes and 42 seconds per session, viewing an average of 6.39 pages. These engagement metrics are impressive, especially compared to platforms where quick scrolls are the norm.
Global and Country-Specific Traffic
Tumblr’s global rank sits at #216, with a stronger presence in the United States, where it ranks #117. The US contributes nearly half of Tumblr’s global traffic, making it a key market for the platform.
| Country | Tumblr Share |
| United States | 46.73% |
| United Kingdom | 5.72% |
| Canada | 4.42% |
| India | 3.39% |
| Germany | 3.01% |
| Rest of the world | 36.73% |
This geographical breakdown helps marketers target their efforts effectively, focusing on regions where Tumblr has a strong user base.
Traffic Sources and Outgoing Ads
Organic discovery remains a significant driver of Tumblr traffic, accounting for 29.28%. This is excellent news for content creators focusing on SEO and relevant tagging, as their content can naturally reach interested audiences without paid promotion.
Paid searches and display ads constitute a smaller fraction, less than 1%, reinforcing the platform’s emphasis on organic engagement.
When it comes to outgoing advertisements, Tumblr users often find themselves directed towards e-commerce and classified platforms. Top ad destinations include:
- leboncoin.fr (35.33%)
- etsy.com (7.07%)
- google.com (5.65%)
- ebay.com (4.96%)
- arezzo.com.br (4.77%)
This indicates a user base that is also interested in online shopping and discovering unique products, particularly from platforms like Etsy, which align with Tumblr’s creative community.
Historical Traffic Trends
Tumblr’s traffic has seen notable shifts over the years. Following the ban on adult content in 2018, the platform experienced a decline.
However, a significant rebound occurred in early 2024, reaching 376 million monthly visits, before stabilizing around the current 141.9 million mark.
This suggests that while the platform faced challenges, it has found a new equilibrium, attracting users who appreciate its current content policies and community focus.
| Year | Tumblr Traffic (Millions) |
| 2018 | 521 |
| 2019 | 370 |
| 2020 | 318 |
| 2021 | 327 |
| 2022 | 270 |
| 2023 | 213 |
| 2024 (Jan & Feb Avg.) | 376 |
Gender and Age in Traffic
The traffic breakdown by gender shows a slight female majority, with 51.34% female audiences and 48.66% male audiences. The age demographics for traffic mirror the overall user demographics, with the 18-24 age group dominating at 38.99%.
Social Media Traffic Sources
Interestingly, Pinterest is the leading social platform driving traffic to Tumblr, accounting for 46.85% of Tumblr’s social traffic. This highlights the visual synergy between the two platforms.
Other significant sources include YouTube (18.22%), Twitter (14.04%), and Reddit (12.07%). Facebook accounts for only 3.47% of Tumblr’s social traffic, reinforcing the idea that Tumblr operates in a distinct social sphere.
General Tumblr Statistics: A Broader Look at the Platform
Tumblr’s journey has been marked by significant moments, including its acquisition by Yahoo! for $1.1 billion in 2013 and subsequent sale to Automattic for a mere $3 million in 2019.
This dramatic valuation drop is often cited as a cautionary tale in tech acquisitions but also underscores Automattic’s commitment to maintaining and refining the platform for its dedicated user base.
While specific revenue figures for 2025 are not publicly disclosed, annual revenue was anticipated to be around $65 million in previous years.
Tumblr’s Market Share by Region
| Region | Market Share |
| Worldwide | 0.36% |
| South America | 1.16% |
| North America | 0.55% |
| Europe | 0.41% |
| Asia | 0.24% |
| Africa | 0% |
Top Content Categories on Tumblr
| Category |
| Video Games Console and Accessories |
| Adult (Note: Artistic/mature themes within policy) |
| Universities and Colleges |
| Computers, Electronics, and Technology |
| News and Media |
Top Topics on Tumblr
| Topic |
| News |
| Shopping |
| Online |
| Search |
| Blog |
Language Support on Tumblr
| Feature | Detail |
| Languages Supported | 18 |
Customer Satisfaction
Tumblr scores a respectable 73 on the United States Customer Satisfaction Index, ranking 6th among social media platforms. It sits alongside Pinterest and above LinkedIn, Instagram, Twitter, and Facebook, suggesting that its users generally have a positive experience with the platform.
| Top Social Media Platforms | Customer Satisfaction Index (US) |
| YouTube | 78 |
| TikTok | 77 |
| Wikipedia | 77 |
| 75 | |
| Snapchat | 74 |
| Tumblr | 73 |
| 73 | |
| 70 | |
| 69 | |
| 69 | |
| 66 |
The State of Tumblr in 2025: Who Should Still Pay Attention and Why
Tumblr in 2025 is not seeking to be the next viral sensation; it is settling into its role as a stable, community-centric platform.
This “maintenance phase,” as described by Automattic, means it is doubling down on what it does best: nurturing niche, creative communities. This focused approach makes it incredibly valuable for specific types of marketers and creators.
For businesses and individuals who thrive on culture, creativity, and authentic engagement, Tumblr continues to offer unique opportunities. Unlike platforms where organic reach has significantly dwindled, Tumblr’s structure still allows for genuine discovery and interaction based on content and tags.
What Kinds of Businesses and Creators Can Thrive on Tumblr?
If your brand or content aligns with storytelling, visual appeal, or subcultural interests, Tumblr remains a fertile ground. It is less suitable for performance-driven lead generation or traditional B2B sales. However, it excels for:
- Artists, Designers, and Illustrators: Tumblr’s visual-first design and passionate creative community provide a natural home for portfolios, zines, and design showcases.
- Crafts and Handmade Goods Sellers: Visually engaging posts and story-driven content can help establish a community and drive traffic to storefronts for unique products like jewelry or stationery.
- Gaming and Fandom Products: Tumblr continues to be a top-tier platform for fandom marketing, whether selling merchandise, digital downloads, or fostering dedicated communities around games and media.
- Independent Fashion Brands: Aesthetic curation thrives here. Moodboards, lookbooks, and streetwear collections seamlessly blend into Tumblr’s culture.
- Lifestyle and Wellness Brands: Topics such as astrology, self-care, queer culture, and mental health deeply resonate with Tumblr’s core communities. Brands in these areas can build genuine engagement through thoughtful and empathetic content.
- Publishers and Writers: Poets, comic artists, and authors have a long history of utilizing Tumblr to post serialized content, fan fiction, or engage directly with their fandoms.
Why Tumblr is Still Worth the Effort for Marketing in 2025
The answer depends on your goals and your willingness to invest in a different kind of marketing. Tumblr is not built for ROI-first advertising in the traditional sense, but it offers distinct advantages:
- Organic Reach Isn’t Dead Here: Unlike platforms like Facebook and X, where algorithmic changes have drastically reduced organic visibility, Tumblr posts can still surface effectively through tags and follower timelines. You do not always need to pay to be seen.
- Creative Control: Tumblr provides highly customizable blog themes and rich post formats (GIFs, long-form text, mood boards, embedded media). This allows you to construct a truly immersive brand world, not just a generic profile.
- Community Depth: Tumblr’s fandoms and niche communities are incredibly engaged and passionate. If your content genuinely resonates with these groups, it has a high likelihood of being shared, reblogged, and discussed, leading to authentic word-of-mouth growth.
Tumblr for SEO and Link Building: A Niche Utility
Tumblr has historically possessed a strong domain authority, and it still allows for do-follow links. This makes it a potential, though not guaranteed, source of SEO value. It works best when:
- You maintain a niche, content-rich Tumblr blog with consistent, genuine engagement.
- Backlinks are embedded naturally within valuable, multimedia-rich posts.
- You actively avoid spammy practices and prioritize natural, contextually relevant linking.
New or low-effort Tumblr accounts will likely not carry much weight with Google in 2025, especially after recent algorithm updates that emphasize content quality and user value over sheer backlink volume. Focus on creating valuable content first.
Promotional Strategies That Still Work on Tumblr in 2025
To make Tumblr worth your time and effort, adopt strategies that align with its unique culture:
- Run a Niche Blog: Develop a themed blog that directly aligns with your brand (e.g., “Cozy Book Nook,” “Vintage Camera Enthusiast,” “Sustainable Living Tips”). Use compelling visual content to tell stories and subtly integrate promotions that align with the blog’s theme.
- Collaborate with Influencers: Seek out established Tumblr blogs and creators within your niche. Partnerships for sponsored posts or shoutouts can create a powerful ripple effect through reblogs and community sharing.
- Join the Community Actively: Do not just post and leave. Like, reblog, and comment on other users’ content. Authenticity is crucial on Tumblr; brands that act like genuine community members gain far more traction than those that only push products.
- Optimize for Search with Tags: Tumblr’s internal tagging system functions as a powerful mini-search engine. Use relevant and popular tags intelligently to ensure interested users discover your content.
- Prioritize Resonance Over Virality: Tumblr is about fostering deep, small-scale influence, not chasing fleeting mass-market metrics. Ten reblogs from the right, engaged users can drive more meaningful action and loyalty than thousands of impressions on other platforms.
What Are Tumblr Users Asking on Reddit and Quora?
To add fresh perspectives, users on platforms like Reddit and Quora frequently ask about Tumblr’s current relevance, content policies, and niche communities.
Many are curious about:
- “Is Tumblr still alive?” This is a recurring question, indicating a desire to understand if the platform is still active and worth investing time in, often stemming from its past struggles. The Tumblr statistics 2025 clearly show it is not just alive, but thriving in its niche.
- “What are the best fandoms on Tumblr right now?” Users want to identify active and welcoming communities related to their interests (e.g., specific TV shows, books, games, or musical artists).
- “How do I find my aesthetic on Tumblr?” This question highlights the platform’s role in personal expression and visual identity, as users seek guidance on curating their blogs.
- “What happened to X content after the adult content ban?” Although the ban occurred years ago, users continue to discuss its impact, particularly in creative communities that once pushed boundaries. This shows an ongoing interest in understanding content limitations.
- “Is Tumblr good for artists/writers/etc. to share their work?” Creators are constantly seeking platforms where their work can find an appreciative audience and gain organic visibility, a space where Tumblr excels.
These questions underscore Tumblr’s identity as a community-driven, content-rich platform where personal expression and niche interests reign supreme.
FAQs About Tumblr Statistics
1. Is Tumblr still popular in 2025?
Yes, Tumblr is definitely still popular in 2025, especially within its niche communities. While its overall monthly visits are around 141.9 million, it boasts over 620 million blogs and a highly engaged user base, particularly among Gen Z and Millennials, who appreciate its focus on creative expression and community.
2. What demographics primarily use Tumblr in 2025?
In 2025, Tumblr’s user base is predominantly young, with 38.99% of its traffic coming from the 18-24 age group, and Gen Z and Millennials collectively accounting for 70% of its audience. Users are also mobile-first, with 72.3% accessing the platform via mobile devices.
3. Can businesses still use Tumblr effectively for marketing in 2025?
Absolutely, businesses can still use Tumblr effectively for marketing in 2025, especially those involved in creative industries, fandoms, lifestyle, or handmade goods. Tumblr offers strong organic reach, significant creative control, and deep community engagement, making it ideal for storytelling and brand building rather than traditional performance-driven advertising.
4. How has Tumblr's traffic changed since the adult content ban?
Tumblr experienced a significant decline in traffic following its adult content ban in 2018. However, after a rebound in early 2024, its traffic has stabilized at around 141.9 million monthly visits in 2025, indicating that the platform has found a new, dedicated audience that values its current content policies.
5. Is Tumblr good for SEO and getting backlinks in 2025?
Tumblr can still offer some SEO value and backlinks in 2025, particularly because it allows do-follow links and has a historical domain authority. However, this is most effective for niche, content-rich blogs that maintain consistent engagement and embed links naturally within valuable, multimedia-rich posts, rather than through spammy practices.
Also Read:
- Instagram Statistics
- Quora Statistics
- Internet Usage Statistics
- Threads Statistics
- eLearning Statistics
Conclusion: Tumblr Is Not Dead – It’s Just Different and Highly Focused
Tumblr in 2025 is a niche, culture-first platform that has carved out its unique space in a crowded digital world. It is not attempting to compete with the likes of TikTok or YouTube for mass appeal, and this is precisely its strength.
For businesses and creators willing to embrace Tumblr’s creative, community-driven culture, it offers a stable, authentic platform for storytelling, deep engagement, and brand discovery.
It is certainly not for every business. However, for those rooted in fandoms, aesthetics, lifestyle, or DIY culture, Tumblr may represent one of the last corners of the internet where organic reach, genuine connection, and creative voice still genuinely matter.
By understanding the latest Tumblr statistics 2025 and aligning with its unique ethos, you can leverage this powerful platform for sustained benefit.