Voice search is changing how we interact with technology. From asking for weather updates to shopping online, voice assistants like Siri, Google Assistant, and Alexa are becoming a big part of daily life.
In 2025, voice search continues to grow, with 20.5% of people worldwide using it and 8.4 billion voice assistants in use globally, outnumbering the world’s population.
This article dives into the latest voice search statistics for 2025, explores how people use it, and shows how businesses and individuals can benefit from it. We’ll also include fresh insights from platforms like Quora and Reddit to give you the most up-to-date information.
Why Voice Search Matters in 2025
Voice search is popular because it’s fast, easy, and convenient. Around 90% of users say it’s easier than typing, and 71% prefer it for quick queries.
With 153.5 million people in the U.S. using voice assistants and 38.8 million using smart speakers for shopping, voice search is a game-changer for both consumers and businesses.
Whether you’re a small business owner, a marketer, or just curious, understanding voice search trends can help you stay ahead.
Key Voice Search Statistics for 2025
Here are some standout stats that show the power of voice search in 2025:
- 20.5% of people worldwide use voice search, up from 20.3% in Q1 2024.
- 8.4 billion voice assistants are in use globally, more than the world’s 8.2 billion population.
- In the U.S., 153.5 million people use voice assistants, with Siri leading at 86.5 million users.
- 76% of voice searches are “near me” or local queries, making it critical for local businesses.
- 90% of users find voice search easier than traditional search, and 70% say it’s fast and convenient.
| Statistic | Value |
| Global voice search usage | 20.5% |
| Number of voice assistants | 8.4 billion |
| U.S. voice assistant users | 153.5 million |
| Siri users in the U.S. | 86.5 million |
| “Near me” searches | 76% |
- Also read about: Google Search Statistics
How Many People Use Voice Search?
In 2025, 20.5% of internet users worldwide use voice search, a slight increase from 20.3% in Q1 2024. The peak was in Q2 2022, when 22.5% of internet users used voice search.
Since then, usage has stabilized between 19% and 20.5%. This shows that voice search is a steady part of online behavior, especially for quick tasks.
| Quarter | Share of Internet Users Using Voice Search |
| Q2 2024 | 20.50% |
| Q1 2024 | 20.30% |
| Q4 2023 | 20.10% |
| Q3 2023 | 19.60% |
| Q2 2023 | 20.00% |
| Q1 2023 | 20.10% |
| Q4 2022 | 19.03% |
| Q3 2022 | 21.70% |
| Q2 2022 | 22.50% |
Source: Statista
Voice Assistants: A Growing Presence
As of 2025, 8.4 billion voice assistants are in use worldwide, doubling from 4.2 billion in 2020. This growth comes from households owning multiple devices, like smartphones, smart speakers, and even cars with voice features.
In the U.S., 153.5 million people use voice assistants, up 8.1% from 142 million in 2022.
| Year | Number of Voice Assistants (Global) |
| 2024 | 8.4 billion |
| 2020 | 4.2 billion |
| 2019 | 3.25 billion |
| Year | U.S. Voice Assistant Users | Percentage Increase |
| 2026* | 157.1 million | 1.3% |
| 2025* | 153.5 million | 2.5% |
| 2024 | 149.8 million | 2.5% |
| 2023 | 146 million | 2.8% |
| 2022 | 142 million | – |
*Source: (projected)
Who’s Leading the Voice Assistant Market?
Siri, Google Assistant, and Alexa dominate the voice assistant market. Siri has 500 million users worldwide, with 86.5 million in the U.S. Google Assistant is close behind, with projections of 92 million U.S. users by 2025.
Alexa has 77.2 million users globally. Siri leads smartphones with a 45.1% market share, followed by Google Assistant at 29.9%.
| Voice Assistant | Global Users | U.S. Users (2025) | Smartphone Market Share |
| Siri | 500 million | 86.5 million | 45.1% |
| Google Assistant | – | 92 million (projected) | 29.9% |
| Alexa | 77.2 million | – | 18.3% |
Why Do People Love Voice Search?
Voice search is popular because it’s intuitive and efficient. Here’s why users choose it:
- 90% believe it’s easier than traditional search.
- 70% use it because it’s fast and easy.
- 89% find it more convenient.
- 71% prefer voice assistants over typing for queries.
People use voice search when their hands or eyes are busy, like when driving or cooking. 61% of users say they use it in these situations, making it a go-to for multitasking.
| Reason for Using Voice Search | Percentage |
| Easier than traditional search | 90% |
| Fast and easy | 70% |
| More convenient | 89% |
| Preferred over typing | 71% |
Also read about: Google Chrome Statistics
How People Use Voice Search
Voice search is versatile, used for everything from playing music to checking the weather. 27% of people use it on their smartphones, and 58.6% of U.S. consumers have tried it. The 18-34 age group is the most active, with 77% using voice search on smartphones.
| Device | 18-34 Years | 35-54 Years | 55+ Years |
| Smartphone | 77% | 63% | 30% |
| Desktop | 38% | 32% | 15% |
| Tablet | 37% | 32% | 9% |
| Smart Speaker | 34% | 19% | 4% |
Source: eMarketer
Top activities include:
- Playing music: 74% of users.
- Checking weather: 66% of users.
- Setting alarms/reminders: 58% of users.
| Activity | Percentage of Users |
| Playing music | 74% |
| Checking weather | 66% |
| Setting alarms/reminders | 58% |
Voice Search and Businesses
Voice search is a goldmine for businesses, especially local ones. 76% of voice searches are “near me” or local queries, driving foot traffic to stores. 52% of smart speaker owners want deals and promotions from brands, and 48% want personalized tips.
| Business Need | Percentage of Users |
| Sales, deals, promotions | 52% |
| Personalized tips | 48% |
| Upcoming events | 42% |
| Store location/hours | 39% |
| Customer support | 38% |
The most searched industries via voice search include:
- Restaurants/Cafes: 51%
- Grocery stores: 41%
- Food delivery: 35%
| Industry | Percentage of Voice Search Users |
| Restaurants | 51% |
| Grocery stores | 41% |
| Food delivery | 35% |
Voice Search and Shopping
Voice search is transforming e-commerce. In the U.S., 38.8 million people (13.6% of the population) use smart speakers for shopping tasks like researching products or adding items to lists. 54% of retail searches in the U.S. are voice-based, and 8% of adults regularly shop online using voice assistants.
| Shopping Activity | Percentage of Users |
| Product research | 51% |
| Add to shopping list | 36% |
| Track packages | 30% |
| Make a purchase | 22% |
| Rate/review products | 20% |
Voice commerce is expected to hit $40 billion by 2022, with categories like groceries (20%) and electronics (17%) leading the way.
How Accurate Are Voice Assistants?
Voice assistants are highly accurate, answering 93.7% of queries correctly on average. Google Assistant leads with 100% query understanding and 92.9% correct answers. Siri follows with 99.8% understanding but 83.1% accuracy.
| Voice Assistant | Understood Questions | Answered Correctly |
| Google Assistant | 100% | 92.9% |
| Siri | 99.8% | 83.1% |
| Alexa | 99.9% | 79.8% |
Smart Speaker Usage
Smart speakers are a key part of voice search. 55% of households owned a smart speaker by the end of 2022, and 87.7 million U.S. adults use them. 52% of users place their speakers in the family room, and 45.5% have them in bedrooms.
| Room | Percentage of Smart Speaker Users |
| Family room | 52% |
| Bedroom | 25% |
| Kitchen | 22% |
| Number of Speakers | Percentage of Consumers |
| One | 59% |
| Two | 30% |
| Three | 9% |
| Four | 2% |
| Five | 1% |
Voice Search Engine Optimization (VSEO)
Voice Search Engine Optimization (VSEO) is critical for businesses. Unlike traditional SEO, VSEO focuses on conversational, long-tail keywords and natural language. Here’s how to optimize for voice search:
- Use natural language: Voice searches are longer and question-based (e.g., “What’s the best coffee shop near me?”).
- Target long-tail keywords: Focus on phrases like “best pizza delivery in [city].”
- Optimize for local search: 76% of voice searches have local intent, so claim your Google My Business listing.
- Use schema markup: This helps search engines understand your content.
- Ensure fast-loading pages: Voice search results load 52% faster than average.
| VSEO Statistic | Value |
| Voice search answers from top 3 results | 80%+ |
| Voice search considered major SEO factor | 22.8% |
| Average page word count for voice search | 2,312 words |
| HTTPS-secured websites in voice results | 70%+ |
Fresh Insights from Quora and Reddit 2025
To keep this article current, we explored questions and discussions on Quora and Reddit about voice search in 2025. Here’s what users are saying:
- Quora: Users are asking, “How can small businesses use voice search to compete with big brands?” Many suggest focusing on local SEO and creating content that answers specific, conversational queries. For example, a coffee shop could optimize for “Where’s the best latte near me?” to appear in local voice search results.
- Reddit: On subreddits like r/marketing and r/technology, users discuss the rise of voice search in cars and smart homes. One Reddit thread highlighted that 73% of drivers now use voice assistants for tasks like navigation or booking appointments, up from 49% in 2022. Users also mentioned privacy concerns, with 41% worried about voice assistants recording conversations.
These insights show that businesses should prioritize local and conversational content while addressing privacy concerns to build trust.
Voice Search Challenges
Despite its growth, voice search faces challenges:
- Privacy concerns: 41% of users fear voice assistants are listening or recording them.
- Accidental activation: 64% of users say their assistants activated accidentally in the past month.
- Inconsistent results: Only 22% of voice search results match across devices, which can frustrate users.
Voice Search Trends for 2025 and Beyond
The voice search market is set to grow rapidly:
- The speech and voice recognition market will reach $53.94 billion by 2030, with a 24.4% CAGR.
- Voice commerce is projected to hit $40 billion in revenue.
- Smart speaker sales will surpass $30 billion.
- Future voice assistants may understand user moods and respond accordingly, making interactions more personalized.
How to Use Voice Search for Your Benefit
Whether you’re a consumer or a business, voice search offers huge opportunities:
For Consumers
- Save time: Use voice search for quick tasks like setting reminders, checking the weather, or finding recipes.
- Shop smarter: Research products, track packages, or reorder items with voice commands.
- Stay hands-free: Use voice assistants while driving or cooking to stay safe and efficient.
For Businesses
- Optimize for local search: Claim your Google My Business listing and use location-specific keywords.
- Create conversational content: Answer common customer questions in a natural tone (e.g., “What are the best running shoes for beginners?”).
- Offer deals via voice: 52% of smart speaker owners want promotions, so use voice ads to attract customers.
- Build trust: Address privacy concerns by being transparent about data usage.
FAQs About Voice Search Statistics
1. What percentage of searches are voice-based in 2025?
In 2025, approximately 20.5% of internet users worldwide use voice search, with 27% of mobile searches being voice-activated. This number is likely higher now due to rapid adoption.
2. Who uses voice search the most?
The 18-34 age group uses voice search the most, with 77% using it on smartphones. However, 60+ users are also adopting it, especially for Siri, with 47.3% using it on smartphones.
3. How can businesses benefit from voice search?
Businesses can benefit by optimizing for local SEO, using conversational keywords, and offering deals via voice assistants. 76% of voice searches are local, so focusing on “near me” queries drives foot traffic.
4. What are the biggest challenges with voice search?
The biggest challenges include privacy concerns (41% of users worry about recordings) and accidental activations (64% report this). Inconsistent results across devices also affect user experience.
5. How can I optimize my website for voice search?
To optimize for voice search, use natural, conversational language, target long-tail keywords, ensure your site is HTTPS-secured, and use schema markup. Fast-loading pages (52% faster than average) also rank higher.
Also Read:
- AI Recruitment Statistics
- Facebook Statistics
- TikTok Statistics
- Microsoft Teams Statistics
- Uber Statistics
Conclusion
Voice search is no longer a futuristic idea—it’s a reality shaping how we interact with technology. With 20.5% of people worldwide using voice search and 8.4 billion voice assistants in use, it’s a powerful tool for consumers and businesses.
From 76% of searches being local to $40 billion in voice commerce, the opportunities are endless. By optimizing for VSEO and addressing user concerns, businesses can tap into this growing trend.
For consumers, voice search offers speed, convenience, and hands-free functionality. Stay ahead by embracing voice search in 2025!