Labubu captures hearts worldwide with its cheeky grin and playful elf design. This quirky character turns heads and empties wallets as collectors chase after rare versions. In 2025, Labubu generates buzz like never before.
The franchise racks up $418 million in annual revenue, with some dolls fetching $170,000 at auctions. It boasts a stunning 726.6% growth rate year-over-year. Fans, mostly women aged 25-34, drive sales in Southeast Asia and the U.S. Pop Mart offers over 300 unique toys, where blind boxes start at $28 and rare editions soar to $2,000 on resale sites.
You might wonder what makes Labubu more than just a toy. People collect them for fun, stress relief, and even potential profit. This article dives deep into Labubu statistics for 2025. It covers market trends, sales data, and popularity.
You learn how to spot authentic pieces and join the community. We blend facts from reports with fresh insights from Quora and Reddit users. They share tips on drops, fakes, and events.
Whether you want to start collecting or invest wisely, this guide helps you benefit from the Labubu craze. Let’s explore!
Top Labubu Statistics — Key Takeaways
Labubu explodes onto the scene in 2025. Creators launch new series, and fans flock to stores. Here are the standout numbers that show its dominance.
Pop Mart sells Labubu since 2019, but 2025 marks a peak. The character pulls in $418 million in global sales for the first half of the year. This figure comes from the “The Monsters” series alone. Growth hits 726.6% from the previous year. Over 60% of buyers are women, aged 25-34. They seek the thrill of blind boxes and unique designs.
Labubu goes by names like Lafufu in some spots, but those often mean fakes. Stick to originals for value. Pop Mart lists more than 300 Labubu toys. Fans spend up to $22,895 on blind boxes to snag secret editions. The priciest sale happens on June 10, 2025, when a doll auctions for $170,000.
These stats highlight Labubu’s power. Collectors build communities online and offline. They trade items and share unboxing videos. This trend boosts mental well-being through excitement and connection. You gain joy from hunting rares and pride in your collection.
| Key Statistic | Value in 2025 | Insight |
| Annual Revenue (H1 2025) | $418 Million | Drives Pop Mart’s overall growth to $1.8 billion. |
| Growth Rate | 726.6% YoY | Fastest-rising toy franchise globally. |
| Buyer Demographics | 60% Female, 25-34 Years | Young adults fuel the hype. |
| Unique Toys Available | Over 300 | Variety keeps collectors engaged. |
| Top Resale Price | $170,000 | Auctions show investment potential. |
| Blind Box Spending | Up to $22,895 | Thrill of secrets motivates big buys. |
These takeaways set the stage. Labubu transforms from book art to cultural icon. You benefit by joining early—start small with blind boxes to feel the rush.
What Is Labubu, And Who Created It?
Kasing Lung brings Labubu to life in 2015. He publishes an illustrated book series called “The Monsters.” This Hong Kong-born artist, raised in the Netherlands, draws from European folklore.
Labubu appears as a mischievous female elf with pointy ears, sharp teeth, and a playful vibe. The tribe of Labubus lives in a whimsical world full of adventure.
Lung partners with Pop Mart in 2019. This Chinese company specializes in blind box toys. They turn Labubu into collectible figures. The universe expands to about 100 characters. Themes like the Labubu Fruit series add fun twists. Fans love the “ugly-cute” look—cute yet edgy.
In 2025, Lung focuses on storytelling. He plans books, animations, and events to deepen the lore. This builds emotional ties. Collectors see Labubu as more than plastic; it’s a character with personality.
You use it for benefit by displaying dolls as home decor. They spark conversations and reduce daily stress through creative play.
Lung shares art on Instagram. Collaborations with brands like Art Basel boost visibility. Quora users ask about the backstory. One post from July 2025 explains how Lung’s folklore roots make Labubu unique. Reddit threads in r/labubu discuss his influences, helping new fans appreciate the depth.
Labubu evolves beyond toys. People customize outfits or use them in photography. This creativity enhances personal expression. You benefit by turning a hobby into art projects that showcase your style.
Labubu Popularity In 2025
Labubu dominates 2025 trends. It starts with a bang in early 2024, thanks to BLACKPINK’s Lisa. She posts Instagram photos of Labubu dolls on her purse. Her millions of followers ignite the fire. Sold-out stores follow, and resale prices skyrocket.
Celebrities amplify the hype. Dua Lipa, Rihanna, Kim Kardashian, and David Beckham flaunt Labubus. This global spotlight draws fans from all corners. Social media explodes with #labubu, boasting over 1.3 million TikTok videos. Unboxings go viral, showing the surprise element.
Blind boxes fuel the fun. You buy without knowing the figure inside. A 1-in-72 chance yields a secret Labubu. This gamble creates addiction-like excitement. Communities form around trades and shares. Reddit’s r/labubu subreddit buzzes with drop strategies. A June 2025 post plans for the 18th drop, where users queue virtually at 10 PM ET.
Hype peaks in September 2025. A Reddit thread titled “Labubu hype in September 2025” debates if it lasts. Users predict billion-dollar status, citing Pop Mart’s forecasts. Quora questions why it surges suddenly. Answers point to Lisa’s influence and the “ugly-cute” appeal for Gen Z.
Events boost popularity. At Dokomi Germany 2025, fans line up at 5 AM for one Labubu per person. Pop Mart conventions sell exclusives. You benefit by attending—these build memories and rare finds. Online, Whatnot live sales grow 300% in watch time by April 2025.
Labubu impacts fashion too. People attach minis to bags, starting a accessory trend. This versatility lets you integrate it into daily life. Collectors report lower anxiety from the hunt. Reddit users share how it connects them globally, turning solo hobbies into friendships.
| Popularity Driver | 2025 Impact | Benefit for Collectors |
| Celebrity Endorsements | Lisa, Rihanna et al. spark global sales. | Increases resale value quickly. |
| Social Media Hashtags | 1.3M+ TikTok videos. | Easy access to tips and trades. |
| Blind Box Thrill | 1-in-72 secret chance. | Builds excitement and community. |
| Events & Drops | Dokomi, hourly releases. | Opportunities for exclusives. |
Popularity shows no signs of fading. You leverage it by following drops on apps. This keeps your collection fresh and valuable.
Labubu Statistics By Demographics
Women lead the Labubu charge. Sixty percent of site visitors are female. Statista reports this trend holds strong in 2025. Ages 25-34 make up 40% of buyers. They have disposable income and love trends.
Gen Z, aged 12-24, grows fastest. Social media pulls them in. Millennials join for nostalgia and art. Axios notes adults drive $1.8 billion in sales by Q1 2025. These groups seek self-expression through collecting.
Southeast Asia claims 41.4% of global sales. Thirty percent of revenue flows from outside China, per KrAsia. This international appeal broadens the base. You benefit by targeting demographics—gift Labubus to young women for bonding.
Quora users ask about age suitability. Answers clarify it’s for adults, not kids, due to small parts. Reddit threads in r/popculturechat from June 2025 call it “2025’s latest trend,” with women sharing collections.
| Demographic | Percentage | Key Insight |
| Female Buyers | 60% | Drive most purchases. |
| Age 25-34 | 40% | Core group with buying power. |
| Gen Z Growth | Fastest | Social media fuels entry. |
| International Revenue | 30% | Expands beyond Asia. |
Demographics reveal Labubu’s broad appeal. You use this knowledge to join relevant online groups for trades.
Labubu Sales By Region & Countries
Sales spread far in 2025. International markets exclude China and hit $420 million from $1.8 billion total, says CNN. Southeast Asia leads with explosive growth.
The first half of 2024 sets records, but 2025 forecasts double it. Pop Mart predicts $4 billion overall revenue, with Labubu key. H1 2024 data shows patterns that continue.
| Year | Region/Country | Revenue (USD) | Revenue (Yuan) | Growth Rate | % of International Sales |
| H1 2024 | Southeast Asia | $78.4M | 560M | 478.3% | 41.4% |
| H1 2024 | East Asia (HK, Macau, Taiwan) | $67.2M | 480M | 153.7% | 35.4% |
| H1 2024 | North America | $25.2M | 180M | 377.7% | 13.2% |
| H1 2024 | Europe and Other Markets | $19.6M | 140M | 158.8% | 10.3% |
| H1 2024 | Total International | $189M | 1.35B | 259.6% | ~30% of total revenue |
H1 means first half. 2025 builds on this, with 200% growth projected. You benefit by shopping in high-demand regions for better stock. Reddit users in r/LabubuDrops discuss international shipping from July 29, 2025, noting delays but worth it for exclusives.
Labubu USA Stats
The U.S. embraces Labubu fully. Seventy-five percent of searches happen here in 2025. Hawaii tops the list, tied to Asian culture. California and Nevada follow closely.
Google Trends shows search interest over 12 months. Western states dominate, reflecting pop culture ties.
| Top States/Regions in U.S. | Labubu Search Index* |
| Hawaii | 100 |
| California | 90 |
| Nevada | 80 |
| New Mexico | 50 |
| Arizona | 50 |
| Texas | 49 |
| Illinois | 42 |
| Washington | 42 |
| New Jersey | 42 |
| New York | 39 |
*Higher index means more searches.
CNN reports California, Nevada, Texas, and Hawaii lead last year too. In 2025, Pop Mart expands with 31 stores, 5 pop-ups, and 53 vending machines. You visit Oakbrook or Dallas for hands-on buys. Quora threads ask about U.S. availability; answers recommend Pop Mart apps for drops.
This data helps you plan trips to high-interest areas. Collectors there host meetups, boosting your network.
Labubu Sales And Revenue Growth
Revenue soars in 2025. Pop Mart’s total jumps from 6.3 billion yuan in 2023 to 13 billion in 2024—$1.8 billion USD. Labubu’s “The Monsters” series contributes hugely, with 726.6% growth to RMB 3,040.7 million ($418M).
Plush products alone hit 2,832.1 million yuan, 21.7% of total. Economic Times notes 1200% plush toy surge. H1 2025 forecasts 200% increase.
| Year | Revenue (USD) | Growth Rate |
| 2025 | Not Published Yet | 200% (Forecast) |
| 2024 | $418M | 726.6% |
Pop Mart’s founder Wang Ning reaches $22.7 billion net worth by June 2025. Shares hit HK$252.60, triple 2024’s end. The category exceeds $40 billion valuation.
New from Reddit: An August 2025 post in r/economy says Labubus track to billion-dollar business. Quora confirms 350% profit surge forecast. You benefit by tracking stocks—Pop Mart’s rise mirrors Labubu’s.
Offline channels grow 85-90% in Q1 2025, online 140-145%. China up 95-100%, international 475-480%. This dual growth ensures access.
Labubu Pricing Structure
Prices vary widely. Retail starts at $8.99 for blind boxes, up to $2,000 for rares. You choose based on budget.
| Product Type | Retail Price Range (USD) |
| Standard Blind Box Figures | $8.99 – $27.99 |
| Larger Plush Dolls | $40 – $85 |
| Limited Editions/Special Collaborations | $167+ |
| Resale Market (Rare Items) | Up to $2,000 |
Macaron Vinyl Face sells at $27.99 repeatedly. U.S. prices hit $28 per box, up from $22. Resale on eBay lists Chestnut Cocoa at $149+.
Reddit users in r/labubu complain prices are “insane” in June 2025 posts. They advise budgeting for multiples. You save by buying retail and reselling duplicates wisely.
Which Is The Most Expensive Labubu?
Auctions thrill in 2025. A mint green, 131 cm life-size doll sells for $170,000 at Yongle International in Beijing on June 10. A 5-foot brown version fetches $130,000. “Three Wise Labubu” goes for $80,000.
All 48 lots sell, totaling $520,000 with 1,000 bidders. NBC News covers the frenzy. These sales prove investment appeal, but risks lurk—like market crashes.
Quora asks if worth as investment. Answers compare to Beanie Babies: hype-driven, volatile. You mitigate by verifying authenticity via Pop Mart certificates.
Labubu Market: Online & Offline
Online thrives in 2025. eBay has 19,000+ listings, many above retail. Pop Mart site offers 300+ items, 100 in “The Monsters.”
| Platform | Number of Products |
| Pop Mart Website | More than 300 items |
| Pop Mart Website (“The Monsters” series) | Nearly 100 products |
| eBay | 19,000+ Labubu products |
Offline, 31 U.S. stores, 5 pop-ups, 53 Robo Shops. Flagships in Tokyo and Osaka draw crowds. CNBC predicts more U.S. expansions by year-end.
Whatnot sales up 300%, watch time quadruples. TikTok Shop surges 1,828%. You benefit online by sniping deals; offline for tactile fun. Reddit’s r/LabubuDrops shares shipping tips from July 2025, warning of delays.
Labubu Impact On Youth Today
Youth embrace Labubu for its vibe. Gen Z and Millennials love the ugly-cute aesthetic. It mixes cute with scary, perfect for edgy tastes.
Blind boxes thrill like lotteries. Celebrities and social media amplify it. Young people search relentlessly online and in stores.
Reddit’s r/decadeology in July 2025 calls Labubu “peak mid-2020s.” Users explain its cultural mark. Quora debates fights at Pop Mart; answers say it’s trend mania like Stanley cups.
Impact includes community building. Youth connect via trades, reducing isolation. It sparks creativity—custom clothes or art. You use it for mental health: the hunt distracts from stress.
As a hobby, it teaches patience and budgeting. For benefits, start with $20 boxes. Trade extras for profit. Avoid overspending by setting limits.
Latest Trends From Online Communities: Quora and Reddit Insights
Communities buzz with fresh 2025 info. Reddit’s r/labubu grows to thousands. A April 2025 post asks new collectors about 4/24 drops: users advise hourly checks on Pop Mart.
September hype thread predicts sustained popularity. r/printmaking critiques it as “trend-baiting,” but praises art. Investment talks compare to Fugglers on Quora—speculative, fun but risky.
Users ask about fakes: Spot Lafufu by poor quality, no tags. Best buys: Official apps, avoid third-parties. Events like Dokomi yield exclusives; plan early.
Quora’s June 2025 post traces virality to Lisa, but notes 2025 expansions like animations. Shipping queries highlight international waits, but community swaps help.
These insights add value. You join Reddit for drop alerts, Quora for backstories. This keeps you ahead, turning knowledge into smart buys.
How To Use Labubu For Your Benefit
Labubu offers more than collection. It serves as a hobby that boosts joy. The surprise of blind boxes releases dopamine, easing anxiety. Display them to personalize spaces—add whimsy to desks or shelves.
Build communities: Join r/labubu or Quora groups. Trade duplicates to expand without extra cost. This fosters friendships and shared excitement.
For investment, select limited editions. Track auctions, but diversify—don’t bet everything. History warns of bubbles, like Beanie Babies. Reddit users share resale wins: A $28 box flips for $100.
Avoid fakes: Check holograms, buy from Pop Mart. Start small to learn. Customize for unique pieces—sew outfits or photo them. This creativity enhances resale or personal value.
Parents gift to teens for bonding. Adults use for mindfulness: Unboxing as meditation. Overall, Labubu enriches life through play and connection.
FAQs About Labubu Statistics
1. What exactly is Labubu?
Labubu is a mischievous elf character created by artist Kasing Lung in 2015 for his book series “The Monsters.” Pop Mart turns it into blind box collectible toys since 2019, featuring unique designs with pointy ears and toothy grins that appeal to adults.
2. How can I buy authentic Labubu dolls and avoid fakes?
You buy authentic Labubu dolls directly from Pop Mart’s website, app, or physical stores to ensure quality. Look for official tags, holograms, and certificates; avoid cheap copies like Lafufu on unofficial sites, as Reddit and Quora users warn they hold no value.
3. Is collecting Labubu a good investment in 2025?
Collecting Labubu can be a good investment if you focus on limited editions and track market trends, as some resell for thousands, but it carries risks like hype bubbles similar to Beanie Babies, so Quora experts advise treating it as a fun hobby first rather than a sure profit.
4. Why has Labubu become so popular in 2025?
Labubu gains massive popularity in 2025 due to celebrity endorsements from stars like Lisa of BLACKPINK and Rihanna, combined with the excitement of blind boxes and viral TikTok unboxings, which draw in Gen Z and Millennials seeking unique, edgy collectibles.
5. Where can I find rare Labubu items and join the community?
You find rare Labubu items through Pop Mart drops, auctions, or events like Dokomi conventions, and join the community on Reddit’s r/labubu for drop tips or Quora for discussions, where fans share trades and strategies to build collections.
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Conclusion: Labubu’s Enduring Appeal in 2025
Labubu cements its place in 2025. Revenue hits new highs, trends evolve, and fans multiply. From $418 million to billion-dollar projections, it reshapes toys. You gain from its community, thrill, and potential returns. Dive in wisely—collect for joy first.
Source: Statista, VN Express International