Bumble, a dating app that empowers women to make the first move, has grown into a global phenomenon.
In 2025, understanding Bumble’s landscape, from its demographics and usage patterns to its revenue and unique features, can help you maximize your experience and find meaningful connections.
This comprehensive guide dives deep into the latest Bumble statistics, offering insights for both new and seasoned users looking to navigate the modern dating world effectively.
Bumble’s Enduring Appeal: A Snapshot of 2025
Bumble continues to differentiate itself with its “women-first” approach, a concept that resonated with 100 thousand downloads in its inaugural month.
Fast forward to 2025, and monthly downloads consistently exceed 2.5 million. This robust growth reflects a sustained interest in a dating platform that prioritizes safety and intentional connections.
The company generated an impressive $844.8 million in revenue in 2023, with projections for 2025 showing continued financial strength.
Key Bumble Statistics (Top Picks) for 2025:
- Paying Users: Bumble boasts 2.73 million paying users as of Q1 2024, showing consistent growth.
- Quarterly Revenue: In Q1 2024, Bumble’s quarterly revenue reached $215.8 million, indicating a healthy financial trajectory.
- Average Revenue per Paying User (ARPU): Each paying user contributes an average annual revenue of $27.75, highlighting the value of its premium features.
- Employee Count: Over 1,200 dedicated full-time employees ensure the smooth operation and continuous innovation of the platform.
Also read about: Tinder Statistics
Demographics and Intent
Understanding Bumble’s user base helps you tailor your profile and approach. The app’s demographics reflect a diverse group, primarily focused on forming genuine connections.
Age Breakdown of US Online Dating Users on Bumble (2025 Projections based on 2023 data):
| Age Group | Share of US Online Dating Users (Estimated 2025) |
| 18-29 | 50% |
| 30-49 | 25% |
| 50-64 | 10% |
| 65 and over | 2% |
Bumble remains a strong contender among young adults. A significant 51% of online dating users aged 18-29 in the US have used Bumble at some point.
This makes it a prime platform for individuals in their late teens and twenties seeking relationships. While a majority of users fall under 35, the app still attracts a meaningful segment of older users, showing its broad appeal.
Gender Balance and Identity:
Bumble prides itself on a healthier gender balance compared to many competitors. Approximately 60% of users are men and 40% are women, a more even split than Tinder’s roughly 75:25 ratio.
The platform is also quite educated, with 91% of members over 22 holding a bachelor’s degree or higher. In terms of identity, 81% identify as straight, and 19% identify as LGBTQ+, creating an inclusive environment.
What Are Users Looking For?
The vast majority of Bumble users, between 82-85%, express a desire for a serious relationship. Only about 4% indicate they are looking for casual hookups.
This strong leaning towards committed connections makes Bumble an ideal space for those seeking long-term partnerships.
Features like “First Moves,” “Prompts,” and “Extend” actively help facilitate faster, more natural conversations and prevent promising matches from expiring.
Also read about: Instagram Statistics
How People Engage with Bumble: Activity, Swipes, and Matches
Bumble users are highly engaged, investing significant time and effort into finding connections. This active user base contributes to the platform’s success and the potential for meaningful interactions.
Bumble User Activity (2025 Projections based on 2024 data):
| Metric | Value (Estimated 2025) |
| Monthly Active Users | 55-65 million |
| Daily Active Users | 13-14 million |
| Daily Engagement | About 50% of users |
| Average Time Spent per Day | About 65 minutes |
The platform sees over 80 million swipes daily and has surpassed 2 billion total matches since its launch. User behavior, however, shows a common asymmetry found in dating apps.
Men typically swipe right on about 33% of profiles, while women are more selective, swiping right on around 6%.
This difference often translates into varying match rates: men average about 1 match for every 40 likes, while women see approximately 1 match for every 2 likes.
This highlights the importance of a strong, authentic profile, especially for male users.
The Success Story: How Bumble Fosters Connections
Bumble’s design and features contribute to a notable success rate in transforming matches into real-world connections.
Once a match occurs, about half of them blossom into conversations, thanks in part to the women-first mechanic and gentle nudges that encourage dialogue.
This focus on conversation quality leads to tangible results. Approximately 1 in 4 users report going on a first date through the app, and Bumble proudly claims credit for sparking over 5,000 engagements and weddings worldwide.
Safety and Trust:
Bumble prioritizes user safety, investing heavily in verification and moderation processes. Reports of abusive behavior remain exceptionally low, around 0.008% of users, placing it among the safest major dating apps.
This commitment to a secure environment is a significant draw for many women, who often feel more comfortable and in control on Bumble compared to its rivals.
Bumble’s Global Footprint and Financial Performance
Bumble’s growth extends far beyond its initial launch, establishing a strong global presence and a robust financial standing.
The app is available in over 190 countries and 20 languages, with over 100 million downloads since its inception.
While it enjoys widespread use, its strongest traction lies in North America, Europe, and India.
Key Markets for Bumble (2025 Projections based on 2024 data):
| Country | Estimated Share of Users (2025) | Estimated Monthly Users (2025) |
| India | ~16% | ~4.5M |
| United States | ~12% | ~3.5M |
| Germany | ~11% | ~3.0M |
| United Kingdom | ~6% | ~1.6M |
| Canada | ~5.5% | ~1.5M |
Revenue and Subscriptions:
Bumble Inc. reported $1.071 billion in 2024 revenue, with the Bumble app contributing $866.3 million to this figure.
While a significant portion of users enjoy the free tier, around 4.2 million users (roughly 8%) opt for premium features, demonstrating a willingness to invest in their dating experience.
The average revenue per paying user (ARPPU) hovered around $20 into early 2025, reflecting the sustained value of these premium offerings. Revenue remains concentrated in the Americas, accounting for about half, with Europe as the next largest region.
Bumble App Revenue Growth (2018-2025):
| Year | Bumble App Revenue (Millions USD) |
| 2018 | $162.4 |
| 2019 | $275.5 |
| 2020 | $360.5 |
| 2021 | $528.6 |
| 2022 | $694.3 |
| 2023 | $844.8 |
| Q1 2024 | $215.8 |
| Full 2024 | $866.3 (from company reports) |
| 2025 | ~$900M – $1B (estimated) |
Bumble’s user growth has been strong, consistently ranging between 16-20% annually. In June 2024, it even achieved the #1 most-downloaded dating app in the US, signifying its continued dominance and appeal.
Paying Bumble Users (Q4 2019 – Q1 2025):
| Date | Paying Bumble Users (Millions) |
| Q4 2019 | 0.891 |
| Q1 2020 | 0.938 |
| Q2 2020 | 1.08 |
| Q3 2020 | 1.28 |
| Q4 2020 | 1.27 |
| Q1 2021 | 1.35 |
| Q2 2021 | 1.47 |
| Q3 2021 | 1.53 |
| Q4 2021 | 1.64 |
| Q1 2022 | 1.78 |
| Q2 2022 | 1.92 |
| Q3 2022 | 2.09 |
| Q4 2022 | 2.22 |
| Q1 2023 | 2.32 |
| Q2 2023 | 2.46 |
| Q3 2023 | 2.60 |
| Q4 2023 | 2.69 |
| Q1 2024 | 2.73 |
| Q1 2025 | 2.85 (estimated) |
Bumble Average Revenue per Paying User (2018 – Q1 2025):
| Year | Bumble Average Revenue per Paying User |
| 2018 | $23.57 |
| 2019 | $26.84 |
| 2020 | $26.30 |
| 2021 | $29.37 |
| 2022 | $28.90 |
| 2023 | $27.97 |
| Q1 2024 | $27.75 |
| Q1 2025 | $27.50 (estimated) |
Bumble App Downloads (2018 – H1 2025):
| Year | Bumble App Downloads (Millions) |
| 2018 | 11.0 |
| 2019 | 14.3 |
| 2020 | 16.4 |
| 2021 | 18.1 |
| 2022 | 25.3 |
| 2023 | 28.8 |
| H1 2024 | 16.8 |
| H1 2025 | 18.0 (estimated) |
Bumble In-App Estimated Net Revenue by Country (Top 10, 2025 Projections based on Jan-July 2024 data):
| Country | Bumble In-App Estimated Net Revenue (Share, Estimated 2025) |
| United States | 62% |
| Germany | 5.5% |
| United Kingdom | 5% |
| Canada | 4.5% |
| Australia | 3.5% |
| France | 2% |
| Mexico | 1.8% |
| Switzerland | 1.5% |
| Netherlands | 1.0% |
| India | 1.0% |
Note: Data includes estimates. In-app revenue after platform fees and excluding taxes.
Bumble vs. The Competition: A Comparative Look
While Tinder still leads in sheer user volume, Bumble holds its own as a strong second, with Hinge rounding out the top three. Each platform caters to a slightly different user intent.
Dating App Comparison (2025 Projections based on 2024 data):
| Metric | Tinder (Estimated 2025) | Bumble (Estimated 2025) | Hinge (Estimated 2025) |
| Monthly Active Users | ~65M | 55-65M | ~35M |
| Gender Balance (Male:Female) | ~75:25 | ~60:40 | ~64:36 |
| Primary User Intent | More Casual | Relationship-Forward | Relationship-Leaning |
| Annual Revenue | ~$2.0B | ~$1.0B | ~$0.6B |
| Avg. Time Spent/Day | ~35 minutes | ~65 minutes | Not reported |
| Upgrade Rate | ~5% | ~8-10% | Not reported |
Tinder remains the go-to for maximum discovery, often with a more casual energy. Bumble excels in providing a safer, more balanced conversation dynamic, favoring users seeking serious relationships, thanks to its women-first rule.
Hinge stands out with its deep prompts and profile storytelling, attracting those who want to build connections based on shared interests and detailed profiles.
Should You Join Bumble in 2025? Expert Advice and New Features
If your goal is to make genuine connections and you appreciate a more controlled and respectful dating environment, then yes, Bumble is an excellent choice. Its platform is designed to encourage intentional interactions, allowing authentic profiles to shine.
Tips for Success on Bumble in 2025:
- Lead with Your Best Photo: Start with one sharp, recent, and clear photo that truly represents you. Then, add a variety of images that showcase your hobbies, personality, and different aspects of your life.
- Utilize Prompts Effectively: Don’t just list your likes; use Prompts to tell a story about who you are and how you live. Specific, engaging answers invite conversation.
- Make the First Move Easy (for Women): If you are matching heterosexually, remember women initiate the chat. Craft your bio to provide clear hooks or conversation starters for them.
- Don’t Let Matches Expire: The 24-hour match window can feel strict, but it encourages prompt action. Use the “Extend” feature when you need more time to craft a thoughtful first message.
- Be Specific: In both your photos and text, provide specific details. Specificity creates curiosity and gives potential matches something concrete to respond to.
Beyond Dating: Bumble For Friends (BFF) and Bizz
Bumble offers more than just romantic connections. “Bumble For Friends” (BFF) helps users find platonic friendships, expanding your social circle.
“Bizz” provides a platform for professional networking, allowing you to connect with industry peers and explore career opportunities. These additional features make Bumble a versatile platform for building all kinds of meaningful relationships.
Latest Quora/Reddit Insights
Beyond the core statistics, online communities like Quora and Reddit offer a glimpse into current user concerns and experiences, providing valuable insights for 2025.
- “Is Bumble still worth it for men in 2025?” Many men on Reddit express frustration with low match rates. This reflects the statistics showing women swipe right less frequently. To combat this, men are advised to heavily focus on high-quality photos, detailed and engaging bios, and leveraging prompts to stand out. Having diverse interests and showcasing personality beyond superficial details is crucial.
- “Bumble’s new ‘Compliments’ feature – good or bad?” The “Compliments” feature, allowing users to send a compliment before matching, has been a hot topic. Users on Quora generally view it positively, especially for giving women more control and men a way to express genuine interest beyond just a swipe. However, some fear it could lead to spam or superficial compliments. The key is to make your compliment genuine and specific to their profile.
- “Are people on Bumble actually serious about relationships?” The consensus on both platforms leans towards yes, reinforcing the statistics. Many users appreciate Bumble’s “relationship-forward” intent. However, discussions also highlight the importance of clearly stating your intentions in your bio to avoid misunderstandings, as even on a relationship-focused app, individual goals can vary.
- “Bumble’s new pricing strategy for premium features?” There’s ongoing discussion about the value proposition of Bumble’s premium features. While users appreciate the benefits like “Extend” and seeing who swiped right, some on Reddit question the rising costs. The advice often revolves around trying the free version first to see if you get good engagement, and then considering premium if you find it genuinely enhances your experience and helps you achieve your dating goals.
- “How do I use Bumble’s Travel Mode effectively?” With travel becoming more common, discussions around Travel Mode are frequent. Users suggest updating your profile with local interests or intentions for your trip to attract relevant matches in your temporary location. Being upfront about being a visitor can also manage expectations.
FAQs About Bumble User Statistics
1. What makes Bumble different from other dating apps in 2025?
Bumble stands out due to its “women-first” rule, where in heterosexual matches, women must initiate the conversation within 24 hours. This unique feature empowers women, reduces unsolicited messages, and contributes to a more respectful and intentional dating environment compared to many other platforms.
2. How many people are actively using Bumble in 2025?
As of 2025 estimates, Bumble has approximately 55-65 million monthly active users globally, with around 13-14 million daily active users. This shows a highly engaged community consistently using the app to connect with others.
3. Is Bumble a good app for finding serious relationships in 2025?
Yes, Bumble is widely considered a strong option for finding serious relationships. Statistics show that 82-85% of its users express a desire for long-term commitment, and the app has a proven track record of facilitating engagements and weddings. Its design and features promote more meaningful interactions over casual encounters.
4. What are the key benefits of upgrading to Bumble's premium features?
Premium features on Bumble, such as “Bumble Boost” or “Bumble Premium,” offer benefits like seeing who has already swiped right on you, extending the 24-hour match window, rematching with expired connections, and using advanced filters. These tools can save time and increase your chances of finding compatible matches.
5. Does Bumble offer features beyond romantic dating?
Yes, Bumble has expanded its offerings beyond just romantic dating. It includes “Bumble For Friends” (BFF), which allows users to find platonic friendships and expand their social circle, and “Bizz,” a professional networking mode designed for career connections and mentorship.
Also Read:
- Latest Mobile Marketing Statistics
- Google Ads Statistics
- Online Advertising Statistics
- Content Marketing Statistics
- Email Marketing Statistics
Conclusion
Bumble’s journey to 2025 highlights its continued relevance and success as a female-focused dating app.
With its strong user base, consistent revenue growth, and commitment to safety, Bumble provides a unique and effective platform for forming meaningful connections.
By understanding its demographics, optimizing your profile, and leveraging its features, you can significantly enhance your dating experience and find the relationships you seek.
Whether you are looking for love, friendship, or professional networking, Bumble offers a vibrant and intentional community.
Source: Pew Research Center, Bumble