CartFlows is a user-friendly WordPress plugin designed to enhance WooCommerce stores by creating high-converting sales funnels. It offers features like customizable checkout pages, one-click upsells, order bumps, and A/B split testing to boost revenue and optimize the customer journey. With pre-built templates compatible with popular page builders, CartFlows simplifies funnel creation, making it accessible for businesses aiming to maximize profits and improve conversion rates.
- Beginner-friendly with drag-and-drop funnel builder
- Optimized checkout pages for higher conversions
- Pre-built templates for quick setup
- A/B split testing for better performance
- Seamless integration with WooCommerce
- Advanced features require a paid plan
- Only works with WooCommerce stores
- Some features have a learning curve
Price: $189/year
If you’ve been struggling with low conversions and abandoned carts on your WooCommerce store, this comprehensive CartFlows review will guide you through why this plugin could revolutionize your sales process.
Introduction to CartFlows Review
For WooCommerce store owners, the default checkout process often leads to significant drop-offs. CartFlows is much more than a simple checkout plugin — it’s a complete sales funnel builder designed to help you craft high-converting funnels with ease. This CartFlows Review 2025 explores all the features, pricing options, and real-world benefits you get from integrating CartFlows into your e-commerce business.
What is Cartflows, and Who Is It For?
Launched in November 2018, CartFlows was developed by Adam Preiser, the creator of the Astra theme, and Sujay Pawar, co-founder of Brainstorm Force.
Their goal was to address the limitations of WooCommerce’s default checkout process by providing a more customizable and conversion-optimized solution.
Cartflows is a sales funnel builder designed specifically for WooCommerce users. It enables you to create customizable checkout pages, upsells, downsells, and thank-you pages, all designed to optimize your customer journey and increase conversions.
It is especially beneficial for:
- E-commerce Store Owners: If you want to simplify your checkout process and increase your average order value (AOV).
- Affiliate Marketers: Those who promote products and want to maximize conversions through optimized funnels.
- Course Creators & Coaches: People who sell digital products or services and need an easy-to-use funnel builder.
- Agencies: Agencies managing multiple client stores that need a quick and effective solution for building sales funnels.
Cartflows integrates seamlessly with WooCommerce, making it an excellent choice for anyone using this platform to run their online store.
CartFlows Review: Pricing Plans
| Plan | Price (/year) | Key Features | Best For |
|---|---|---|---|
| CartFlows Plus | $189 | Instant layouts, modern checkout styles, custom checkout fields | New WooCommerce stores wanting fast sales boost |
| CartFlows Pro | $299 | All Plus features + advanced funnels, powerful sales tools | Stores scaling with advanced funnels |
| Woo Toolkit | $349 | Everything in CartFlows Pro + Modern Cart Pro | All-in-one bundle, unbeatable price |
- All prices are billed annually and reflect current discounts.
- Woo Toolkit = CartFlows Pro + Modern Cart at a bundled price.
My First Funnel: A Real World Walkthrough from a Non Developer
The term “sales funnel” sounded incredibly technical to me at first. While I’m comfortable navigating WordPress, I am certainly not a coder. I was fully expecting a steep learning curve and a few late nights of frustration. I could not have been more wrong.
After installing the plugin, I navigated to the new CartFlows section in my dashboard. The interface was clean and invited me to create my first “Flow.” This is where the process becomes so enjoyable. CartFlows includes a library of gorgeous, pre built templates for entire funnels. These are not just basic wireframes; they are professionally designed, conversion focused templates for selling everything from online courses and ebooks to physical goods and consultations.
For my first funnel, I chose a template designed for selling a digital book. With a single click, CartFlows imported and automatically linked a Landing Page, a Checkout Page, and a Thank You Page. The amount of time and design headache this saved me is hard to overstate.
From there, the customization began. CartFlows integrates perfectly with all the major WordPress page builders, including Elementor, Beaver Builder, and the native Block Editor. As an Elementor user, editing the landing page felt as natural as editing any other page on my site. I replaced the placeholder copy with my own, swapped out the images to reflect my brand, and embedded a short promotional video. It was intuitive and fast.
The next step, however, was where I felt the true power of CartFlows for the first time: customizing the Checkout Page. The standard WooCommerce checkout is a conversion graveyard. With the CartFlows editor, I felt like I had been given a new set of superpowers. I immediately made several key changes:
- I created a distraction free environment. With a simple toggle, I removed my site’s header, footer, and sidebars from the checkout page. The only path forward for the user was to complete their purchase.
- I built instant trust. I added testimonials from early readers and logos of the payment processors I accept directly onto the page. This reassures customers at the most critical point in the process.
- I streamlined the form. For my digital book, I did not need to know a customer’s shipping address. I easily hid all of those unnecessary fields, making the form significantly shorter and less daunting to fill out.
- I implemented a two step checkout. Instead of overwhelming visitors with all the form fields at once, the first step simply asked for their name and email address. This is a brilliant strategy because it captures the lead early. Even if that person abandons the cart later, I now have their contact information for a follow up email.
Finally, I transformed my Thank You page. Instead of a generic “order complete” message, I turned it into a valuable onboarding experience. I embedded a personal welcome video, provided crystal clear instructions on how to download the ebook, and included links to my private community. It changed the end of the transaction into the beginning of a relationship. In just over an hour, I had created a sophisticated, beautiful, and highly optimized sales funnel that was a world away from the old, leaky process.
Cartflows Pro Features That Scaled My Business
As my confidence grew, I began to explore the more advanced features that CartFlows Pro offers, and these capabilities helped me scale my efforts significantly.
A/B Split Testing
It became my obsession for optimization. I was no longer relying on guesswork. I could create two different versions of a headline on my landing page, two different prices for my order bump, or two different designs for my checkout page. CartFlows would automatically divide my traffic between the two variations and show me with undeniable data which version was converting better. This process of continuous, data driven improvement led to massive gains over time.
Cart Abandonment
This functionality was another game changer. Remember that two step checkout I set up? The Pro version of CartFlows connects to my marketing automation tools. If a visitor entered their email but failed to complete the purchase, an automated email sequence would be triggered.
The first email was a simple reminder, and a later email might include a small discount coupon to encourage them to complete their purchase. This feature alone clawed back a significant portion of what would have been lost revenue.
Dynamic Link Building
Finally, Dynamic Linking gave me new marketing superpowers. Instead of sending all traffic from all sources to the same generic funnel, I could create unique, personalized experiences.
For example, when I wrote a guest post for a popular blog in my niche, I used a dynamic link that sent their readers to a special version of my checkout page with a unique discount automatically applied. This kind of personalization makes your marketing so much more targeted and effective.
My Unfiltered Opinion: What I Love and What I Wish Was Different
No tool is perfect. After using CartFlows as a core part of my business, I have a very clear eyed view of its incredible strengths and its minor imperfections.
What I Absolutely Love (The Pros):
- Its Unrelenting Focus on Conversion. Every single feature is built with one purpose: to help you make more sales. It is a complete conversion toolkit, from the distraction free checkout to the split testing capabilities.
- The Flawless WooCommerce Integration. It feels like a natural and native part of WooCommerce. It intelligently uses your existing products, pricing, and payment gateways, which makes the entire setup process incredibly smooth.
- The Power of One Click Revenue Boosters. The upsells and order bumps are worth the price of the tool all by themselves. They are the most direct and effective way to increase your average order value, and the implementation is perfect.
- The Beautiful Template Library. As someone who is not a professional designer, the templates are an absolute gift. They provide a high converting, professional foundation and save countless hours of design work.
- The Commitment to Improvement. The team behind CartFlows is constantly pushing out meaningful updates and adding valuable new features. It feels like a living platform that is actively evolving and growing alongside my business.
What You Should Be Aware Of (The Cons):
- There Is a Slight Learning Curve. I want to be honest. It took me a few hours of tinkering with my very first funnel to fully grasp how all the components work together. While it is far from difficult, you need to be willing to invest a little time to understand the workflow. Once you do, it becomes incredibly fast.
- It Can Be Resource Intensive. Building complex, multi step funnels, especially using a page builder, will naturally add some weight to your website. This is not a major problem, but it underscores the importance of using a high quality WordPress hosting provider. A fast loading funnel is essential for high conversions.
- The Real Power Lies in the Pro Version. The free version of CartFlows is excellent for creating better checkout experiences. However, all the powerful revenue generating features like upsells, downsells, order bumps, and cart abandonment are part of the paid subscription. To truly revolutionize your sales, you need to see the Pro version as a necessary and valuable business investment.
CartFlows Review: Core Features
Here are some of the most powerful features that Cartflows offers:
1. Customizable Sales Funnels
Cartflows allows you to create complete sales funnels for your products. Whether you’re offering a single product or a suite of products, you can design a custom flow with multiple pages, including:
- Landing pages
- Checkout pages
- Upsell/Downsell pages
- Thank-you pages
This feature ensures your customers are guided through a seamless buying experience.
2. One-Click Upsells and Downsells
Increase your average order value (AOV) by offering one-click upsells and downsells during the checkout process. You can easily set up these offers for additional products or services that complement your main product. These upsell features help you maximize your revenue without needing to create a complicated marketing funnel.
3. Order Bumps
Order bumps allow you to add a simple checkbox to your checkout page, encouraging customers to add additional products at a discounted price. It’s a proven way to increase sales with minimal effort.
4. Pre-Built Funnel Templates
For those who don’t have the time or resources to design funnels from scratch, Cartflows offers a variety of pre-built funnel templates. These templates cover different types of funnels, such as:
- Product launch funnels
- Webinar funnels
- Free + shipping funnels
- Special offer funnels
Each template is fully customizable, allowing you to tailor it to fit your brand’s specific needs.
5. Customizable Checkout Pages
The checkout page is one of the most critical pages in any sales funnel. With Cartflows, you can fully customize your WooCommerce checkout page to make it look and feel the way you want. Add custom fields, remove unnecessary ones, and design the page to improve user experience and increase conversions.
6. Integration with Popular Payment Gateways
Cartflows integrates with popular payment gateways like PayPal, Stripe, and WooCommerce Payments, ensuring a seamless transaction process. This makes it easy for customers to make payments and for you to manage transactions.
7. Analytics and Reporting
To help you track the success of your funnels, Cartflows provides detailed analytics and reporting. You can see how many people are going through your funnels, where they’re dropping off, and how much revenue you’re generating.
CartFlows Review: Pros and Cons
Pros
- Easy to use with a drag-and-drop builder.
- Seamlessly integrates with WooCommerce.
- Customizable checkout pages to reduce cart abandonment.
- Pre-built templates save time for creating sales funnels.
- Offers upsell and cross-sell features to increase average order value.
- A/B testing tools to optimize sales funnels.
Cons
- Limited to WooCommerce and WordPress users.
- Some advanced features require a premium version.
Performance & Usability of Cartflows
In terms of performance, Cartflows is quick and responsive, allowing you to set up and modify funnels with minimal loading times. The drag-and-drop builder is intuitive, making it easy for both beginners and experienced users to design high-converting funnels.
From a usability perspective, the plugin integrates seamlessly with WooCommerce, ensuring a smooth checkout experience for customers. It’s also designed with mobile optimization in mind, so your funnels look great on all devices.
Customer Support Offered by Cartflows
Cartflows provides reliable customer support, featuring a dedicated team available to assist via email and live chat. They also provide extensive documentation, video tutorials, and a knowledge base to help users set up their funnels quickly and troubleshoot any issues that
CartFlows offers solid customer support through the following channels:
- Email Support: The team typically responds within 24 to 48 hours.
- Knowledge Base: A comprehensive set of guides and tutorials is available to help you get started.
- Community Forum: Join the CartFlows community to share insights and receive advice from other users.
Summary of Customer Ratings
| Feature | Rating (out of 5) |
|---|---|
| Good Value for Money | 4.7 |
| Features | 4.8 |
| Customer Service | 4.6 |
| Ease of Use | 4.9 |
| Price & Quality | 4.5 |
How Cartflows Works?
Cartflows works by allowing you to create a custom sales funnel with various stages:
- Funnel Setup: Choose a funnel template or create one from scratch.
- Design Pages: Customize the landing, checkout, and thank-you pages.
- Add Upsells & Downsells: Enhance your revenue by offering post-purchase options.
- Track Performance: Utilize the built-in analytics to monitor performance and implement improvements.
FAQs for Cartflows Review
Can I use Cartflows with WordPress?
Yes, Cartflows works seamlessly with WooCommerce, which is built on WordPress.
Is Cartflows suitable for beginners?
Absolutely! The drag-and-drop builder makes it easy for beginners to set up funnels.
Do I need to know how to code to use Cartflows?
No, Cartflows is designed to be user-friendly and doesn’t require any coding knowledge.
Can I use Cartflows for digital products?
Yes, Cartflows works perfectly for both physical and digital products.
Does Cartflows offer a free version?
Yes, Cartflows offers a free version with basic funnel-building features.
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My Final Thoughts on CartFlows Review
If you run a WooCommerce store and want to drastically increase your sales and customer lifetime value, CartFlows is a must-have investment in 2025. Its extensive funnel-building features, easy interface, and focus on conversions make it ideal for creators, small business owners, and agencies alike.
While the free version offers a taste, upgrading to Pro unlocks automation and advanced analytics essential for serious growth. Combined with reliable support and ongoing updates, CartFlows helps you transform visitors into loyal customers with smart funnels optimized for every step of the buying journey.