CartFlows Review 2025: How I Transformed My WooCommerce Store From Leaky Bucket to Conversion Machine?

I remember the feeling with crystal clarity. It was a mix of intense pride and quiet desperation. I had poured countless hours into creating a digital product I truly believed in. I wrote articles, nurtured an email list, and finally, my analytics started to show a steady stream of visitors landing on my product page. The excitement was real. But the sales? They were a mere trickle, a frustratingly small number that didn’t match the interest I was seeing.

My sales process was the standard WooCommerce setup. A visitor would land on the product page, click “Add to Cart,” get taken to a separate cart page, and then finally proceed to a cluttered checkout page. At every single one of these steps, I could practically feel people dropping off. My sales process was a leaky bucket, and my potential revenue was spilling out all over the floor.

That quiet desperation sent me deep into the world of conversion optimization, customer psychology, and sales funnels. It was during that obsessive research that I found CartFlows. And I want to be perfectly clear, this tool didn’t just tweak my store; it fundamentally transformed my entire approach to selling online. This is not going to be a sterile review listing features. This is my story of how I found and plugged the leaks in my business and finally started achieving the success I knew my products deserved.

If you’re feeling that same frustration, if you know in your heart that your products are great but your sales figures tell a different story, then I want you to read this closely. I’m going to share my complete, unfiltered experience with CartFlows, what it is, how I use it every day, what makes me an evangelist for it, and even the few areas where I think it could improve.

The Lightbulb Moment: Understanding What CartFlows Really Is

Before my journey with CartFlows, my idea of an online sale was embarrassingly simple. A person finds a product, they buy it. The end. I was focused entirely on the product, not the process.

The truth is, the process is everything. The default WooCommerce journey is functional, but it is not persuasive. It’s filled with distractions like headers and sidebars that link away from the purchase. It has unnecessary form fields that create friction. It’s a multi step sequence that gives a potential customer numerous chances to get distracted, have second thoughts, and abandon their cart.

CartFlows is not just another checkout plugin. That is the first and most important thing to understand. It is a true sales funnel builder designed for WordPress.

Its entire reason for being is to replace that clunky, distracting default process with a guided, streamlined, and persuasive path. This path is engineered to accomplish two critical goals: dramatically increase the percentage of visitors who buy from you and increase the average amount of money each customer spends.

Think about a great experience you’ve had in a physical retail store. An expert salesperson doesn’t just point you to the cash register. They engage with you, understand your needs, guide you to the perfect item, and then, as you’re checking out, they might offer a complementary product. “You know, this specific polish is designed to protect that leather,” or “We have a special offer on matching accessories today.”

That is precisely what a sales funnel does in the digital world. It creates a focused, valuable journey for your customer. CartFlows empowers you to build this journey with a series of powerful steps: a captivating landing page, a friction free checkout page, a one click order bump, a compelling one click upsell, and a custom thank you page that builds a lasting relationship. It gives you the power to become that expert salesperson for your own business, right inside your WordPress dashboard. This realization for me was a true lightbulb moment. I wasn’t just selling; I needed to start guiding.

What is Cartflows, and Who Is It For?

Launched in November 2018, CartFlows was developed by Adam Preiser, the creator of the Astra theme, and Sujay Pawar, co-founder of Brainstorm Force.

Their goal was to address the limitations of WooCommerce’s default checkout process by providing a more customizable and conversion-optimized solution.

Cartflows is a sales funnel builder designed specifically for WooCommerce users. It enables you to create customizable checkout pages, upsells, downsells, and thank-you pages, all designed to optimize your customer journey and increase conversions.

It is especially beneficial for:

• E-commerce Store Owners: If you want to simplify your checkout process and increase your average order value (AOV).
• Affiliate Marketers: Those who promote products and want to maximize conversions through optimized funnels.
• Course Creators & Coaches: People who sell digital products or services and need an easy-to-use funnel builder.
• Agencies: Agencies managing multiple client stores that need a quick and effective solution for building sales funnels.

Cartflows integrates seamlessly with WooCommerce, making it an excellent choice for anyone using this platform to run their online store.

Pricing Plans of Cartflows

Plan	Annual Price	Ideal For	Key Features
Free Version	$0	Beginners or small stores
Starter	$69/year	Stores upgrading their checkout experience
Plus	$189/year	Stores aiming to increase average order value
Pro	$299/year	Stores looking to maximize revenue and automate
Pro – Lifetime	$999 (one-time)	Users preferring a one-time payment for lifetime access

My First Funnel: A Real World Walkthrough from a Non Developer

The term “sales funnel” sounded incredibly technical to me at first. While I’m comfortable navigating WordPress, I am certainly not a coder. I was fully expecting a steep learning curve and a few late nights of frustration. I could not have been more wrong.

After installing the plugin, I navigated to the new CartFlows section in my dashboard. The interface was clean and invited me to create my first “Flow.” This is where the process becomes so enjoyable. CartFlows includes a library of gorgeous, pre built templates for entire funnels. These are not just basic wireframes; they are professionally designed, conversion focused templates for selling everything from online courses and ebooks to physical goods and consultations.

For my first funnel, I chose a template designed for selling a digital book. With a single click, CartFlows imported and automatically linked a Landing Page, a Checkout Page, and a Thank You Page. The amount of time and design headache this saved me is hard to overstate.

From there, the customization began. CartFlows integrates perfectly with all the major WordPress page builders, including Elementor, Beaver Builder, and the native Block Editor. As an Elementor user, editing the landing page felt as natural as editing any other page on my site. I replaced the placeholder copy with my own, swapped out the images to reflect my brand, and embedded a short promotional video. It was intuitive and fast.

The next step, however, was where I felt the true power of CartFlows for the first time: customizing the Checkout Page. The standard WooCommerce checkout is a conversion graveyard. With the CartFlows editor, I felt like I had been given a new set of superpowers. I immediately made several key changes:

• I created a distraction free environment. With a simple toggle, I removed my site’s header, footer, and sidebars from the checkout page. The only path forward for the user was to complete their purchase.
• I built instant trust. I added testimonials from early readers and logos of the payment processors I accept directly onto the page. This reassures customers at the most critical point in the process.
• I streamlined the form. For my digital book, I did not need to know a customer’s shipping address. I easily hid all of those unnecessary fields, making the form significantly shorter and less daunting to fill out.
• I implemented a two step checkout. Instead of overwhelming visitors with all the form fields at once, the first step simply asked for their name and email address. This is a brilliant strategy because it captures the lead early. Even if that person abandons the cart later, I now have their contact information for a follow up email.

Finally, I transformed my Thank You page. Instead of a generic “order complete” message, I turned it into a valuable onboarding experience. I embedded a personal welcome video, provided crystal clear instructions on how to download the ebook, and included links to my private community. It changed the end of the transaction into the beginning of a relationship. In just over an hour, I had created a sophisticated, beautiful, and highly optimized sales funnel that was a world away from the old, leaky process.

The Real Secret Sauce: Maximizing Revenue with Bumps, Upsells, and Downsells

Creating a seamless checkout was a massive victory, but it was just the beginning. The next phase of my journey with CartFlows is where I saw a truly dramatic impact on my bank account. It was time to increase my Average Order Value (AOV). CartFlows provides three incredibly effective tools to achieve this.

First, I implemented an Order Bump. This is a small, can’t miss offer placed directly on the checkout page that customers can add to their order with a single checkbox click. For my $27 ebook, I added a simple box with a dashed border that read, “YES! Add the complete audiobook version for just $12.” It was a simple, high value proposition. The result was stunning. Nearly forty percent of my customers ticked that box, instantly increasing the revenue from those sales by almost fifty percent.

Next, I implemented the even more powerful One Click Upsell. This is a special, full page offer that is presented to the customer after they have entered their payment details and completed the initial purchase, but before they reach the thank you page. The genius of this is that their payment information is securely saved. They can accept your new offer with a single button click, no need to reenter their credit card details.

After a customer purchased my ebook, I presented them with an exclusive offer for my flagship video course on the same subject, discounted from its usual $197 down to just $97. The page was focused, with a clear headline, a video explaining the immense value, and two simple buttons: “Yes, Add This To My Order” and “No, Thank You.” This frictionless experience is marketing gold. Customers who were already in a buying mindset and trusted me were given a perfect opportunity to get even more value. This single feature radically increased the lifetime value of my customers.

But what about those who said no? That is where the brilliant Downsell feature comes into play. If a customer declined my $97 video course, CartFlows would automatically redirect them to a different offer page. Here, I offered a smaller, more affordable mini course for only $37. It contained one of the most popular modules from the full course. This allowed me to capture additional revenue from customers who were not ready for the larger investment but were still eager to learn more. This strategic combination of an upsell followed by a downsell is a tactic used by top marketers, and CartFlows makes it astonishingly simple to build.

These three features are what elevate CartFlows from being just a checkout tool to being a true revenue optimization engine for your business.

Digging Deeper: The Cartflows Pro Features That Scaled My Business

As my confidence grew, I began to explore the more advanced features that CartFlows Pro offers, and these capabilities helped me scale my efforts significantly.

A/B Split Testing:

It became my obsession for optimization. I was no longer relying on guesswork. I could create two different versions of a headline on my landing page, two different prices for my order bump, or two different designs for my checkout page. CartFlows would automatically divide my traffic between the two variations and show me with undeniable data which version was converting better. This process of continuous, data driven improvement led to massive gains over time.

Cart Abandonment:

This functionality was another game changer. Remember that two step checkout I set up? The Pro version of CartFlows connects to my marketing automation tools. If a visitor entered their email but failed to complete the purchase, an automated email sequence would be triggered.

The first email was a simple reminder, and a later email might include a small discount coupon to encourage them to complete their purchase. This feature alone clawed back a significant portion of what would have been lost revenue.

Dynamic Link Building:

Finally, Dynamic Linking gave me new marketing superpowers. Instead of sending all traffic from all sources to the same generic funnel, I could create unique, personalized experiences.

For example, when I wrote a guest post for a popular blog in my niche, I used a dynamic link that sent their readers to a special version of my checkout page with a unique discount automatically applied. This kind of personalization makes your marketing so much more targeted and effective.

My Unfiltered Opinion: What I Love and What I Wish Was Different

No tool is perfect. After using CartFlows as a core part of my business, I have a very clear eyed view of its incredible strengths and its minor imperfections.

What I Absolutely Love (The Pros):

• Its Unrelenting Focus on Conversion. Every single feature is built with one purpose: to help you make more sales. It is a complete conversion toolkit, from the distraction free checkout to the split testing capabilities.
• The Flawless WooCommerce Integration. It feels like a natural and native part of WooCommerce. It intelligently uses your existing products, pricing, and payment gateways, which makes the entire setup process incredibly smooth.
• The Power of One Click Revenue Boosters. The upsells and order bumps are worth the price of the tool all by themselves. They are the most direct and effective way to increase your average order value, and the implementation is perfect.
• The Beautiful Template Library. As someone who is not a professional designer, the templates are an absolute gift. They provide a high converting, professional foundation and save countless hours of design work.
• The Commitment to Improvement. The team behind CartFlows is constantly pushing out meaningful updates and adding valuable new features. It feels like a living platform that is actively evolving and growing alongside my business.

What You Should Be Aware Of (The Cons):

• There Is a Slight Learning Curve. I want to be honest. It took me a few hours of tinkering with my very first funnel to fully grasp how all the components work together. While it is far from difficult, you need to be willing to invest a little time to understand the workflow. Once you do, it becomes incredibly fast.
• It Can Be Resource Intensive. Building complex, multi step funnels, especially using a page builder, will naturally add some weight to your website. This is not a major problem, but it underscores the importance of using a high quality WordPress hosting provider. A fast loading funnel is essential for high conversions.
• The Real Power Lies in the Pro Version. The free version of CartFlows is excellent for creating better checkout experiences. However, all the powerful revenue generating features like upsells, downsells, order bumps, and cart abandonment are part of the paid subscription. To truly revolutionize your sales, you need to see the Pro version as a necessary and valuable business investment.

Core Features of Cartflows

Here are some of the most powerful features that Cartflows offers:

1. Customizable Sales Funnels

Cartflows allows you to create complete sales funnels for your products. Whether you’re offering a single product or a suite of products, you can design a custom flow with multiple pages, including:

• Landing pages
• Checkout pages
• Upsell/Downsell pages
• Thank-you pages

This feature ensures your customers are guided through a seamless buying experience.

2. One-Click Upsells and Downsells

Increase your average order value (AOV) by offering one-click upsells and downsells during the checkout process. You can easily set up these offers for additional products or services that complement your main product. These upsell features help you maximize your revenue without needing to create a complicated marketing funnel.

3. Order Bumps

Order bumps allow you to add a simple checkbox to your checkout page, encouraging customers to add additional products at a discounted price. It’s a proven way to increase sales with minimal effort.

4. Pre-Built Funnel Templates

For those who don’t have the time or resources to design funnels from scratch, Cartflows offers a variety of pre-built funnel templates. These templates cover different types of funnels, such as:

• Product launch funnels
• Webinar funnels
• Free + shipping funnels
• Special offer funnels

Each template is fully customizable, allowing you to tailor it to fit your brand’s specific needs.

5. Customizable Checkout Pages

The checkout page is one of the most critical pages in any sales funnel. With Cartflows, you can fully customize your WooCommerce checkout page to make it look and feel the way you want. Add custom fields, remove unnecessary ones, and design the page to improve user experience and increase conversions.

6. Conditional Logic

With conditional logic, you can create rules that determine which page or offer a customer sees based on their previous actions or purchase history. This feature is powerful for creating personalized shopping experiences that increase conversions.

7. Integration with Popular Payment Gateways

Cartflows integrates with popular payment gateways like PayPal, Stripe, and WooCommerce Payments, ensuring a seamless transaction process. This makes it easy for customers to make payments and for you to manage transactions.

8. Cart Abandonment Recovery

With Cartflows, you can send automated follow-up emails to customers who abandon their carts. This feature ensures that you don’t lose out on potential sales and helps recover abandoned carts effectively.

9. A/B Testing

With A/B testing, you can experiment with different funnel designs and layouts to see which one performs better. Cartflows makes it easy to test different variations of your funnels and optimize them for maximum conversions.

10. Analytics and Reporting

To help you track the success of your funnels, Cartflows provides detailed analytics and reporting. You can see how many people are going through your funnels, where they’re dropping off, and how much revenue you’re generating.

Pros and Cons of Cartflows

Performance & Usability of Cartflows

In terms of performance, Cartflows is quick and responsive, allowing you to set up and modify funnels with minimal loading times. The drag-and-drop builder is intuitive, making it easy for both beginners and experienced users to design high-converting funnels.

From a usability perspective, the plugin integrates seamlessly with WooCommerce, ensuring a smooth checkout experience for customers. It’s also designed with mobile optimization in mind, so your funnels look great on all devices.

Customer Support Offered by Cartflows

Cartflows provides reliable customer support, featuring a dedicated team available to assist via email and live chat. They also provide extensive documentation, video tutorials, and a knowledge base to help users set up their funnels quickly and troubleshoot any issues that

CartFlows offers solid customer support through the following channels:

• Email Support: The team typically responds within 24 to 48 hours.
• Knowledge Base: A comprehensive set of guides and tutorials is available to help you get started.
• Community Forum: Join the CartFlows community to share insights and receive advice from other users.

Summary of Customer Ratings

Feature	Rating (out of 5)
Good Value for Money	4.7
Features	4.8
Customer Service	4.6
Ease of Use	4.9
Price & Quality	4.5

How Cartflows Works?

Cartflows works by allowing you to create a custom sales funnel with various stages:

1. Funnel Setup: Choose a funnel template or create one from scratch.
2. Design Pages: Customize the landing, checkout, and thank-you pages.
3. Add Upsells & Downsells: Enhance your revenue by offering post-purchase options.
4. Track Performance: Utilize the built-in analytics to monitor performance and implement improvements.

3 Best Alternatives to Cartflows

Here are three alternatives to Cartflows, although Cartflows stands out due to its WooCommerce focus and ease of use.

1. WooFunnels

• Overview: WooFunnels offers similar features, including a funnel builder and upsell integrations. However, it’s more focused on creating marketing automation sequences.
• Pricing: Starts at $99/year.
• Why Cartflows is Better: Cartflows offers more flexible design options and integration with a wider range of payment gateways.

2. ThriveCart

• Overview: ThriveCart is a standalone shopping cart and funnel builder. It’s suitable for creators who want more control over their checkout process.
• Pricing: Starts at $495 (one-time payment).
• Why Cartflows is Better: Cartflows integrates directly with WooCommerce, making it the better choice for WooCommerce users.

3. ClickFunnels

• Overview: ClickFunnels is an all-in-one funnel builder that works well for marketers in various niches.
• Pricing: Starts at $97/month.
• Why Cartflows is Better: Cartflows offers a more WooCommerce-centric solution, while ClickFunnels can feel restrictive for WooCommerce users.

FAQs for Cartflows

Can I use Cartflows with WordPress?

Yes, Cartflows works seamlessly with WooCommerce, which is built on WordPress.

Is Cartflows suitable for beginners?

Absolutely! The drag-and-drop builder makes it easy for beginners to set up funnels.

Do I need to know how to code to use Cartflows?

No, Cartflows is designed to be user-friendly and doesn’t require any coding knowledge.

Can I use Cartflows for digital products?

Yes, Cartflows works perfectly for both physical and digital products.

Does Cartflows offer a free version?

Yes, Cartflows offers a free version with basic funnel-building features.

Quick Links : 

• Thrivecart Vs Cartflows
• Builderall vs. ClickFunnels vs. Kartra vs. LeadPages
• Dropfunnels Review
• Wishpond vs Clickfunnels
• Dropfunnels Review
• CartFlows Coupon Codes

The Big Question: Is CartFlows the Right Investment for You?

After my complete journey with this tool, from a frustrated store owner to a confident marketer, I can answer this question without hesitation. For the right person, CartFlows is not an expense. It is a powerful investment that can deliver an incredible return.

If you sell anything using WooCommerce, whether it is online courses, digital downloads, consulting services, or even physical products, and you are still relying on the default checkout process, you are absolutely leaving money on the table.

CartFlows is a perfect fit for:

• Online course creators and coaches who want to build dedicated funnels for their programs.
• Digital product sellers looking to optimize their checkout and maximize revenue per sale.
• Agencies and freelancers who want to build high converting funnels for their clients.
• Anyone whose goal is to convert more visitors into paying customers and increase their average order value.

My Final Thoughts and Where to Go from Here

My business is almost unrecognizable from what it was before I discovered CartFlows. I think more strategically about my offers, I understand the psychology of my customer’s journey, and my revenue now reflects the true value of the products I create. I’m no longer just a creator; I’m a marketer in control of my own success.

This has been my personal story, detailing my journey and the features that had the most significant impact on my business. But I know that when you are considering a tool this integral to your success, you need every last detail. You want granular feature comparisons, a thorough breakdown of the pricing tiers, and a technical look under the hood.

That is why I have created the ultimate guide on my main blog. It is a comprehensive resource that covers everything you could possibly want to know about CartFlows before making your decision.