Coupons help people save money every day. In 2025, coupon statistics show that more shoppers than ever turn to discounts to stretch their budgets.
The global digital coupon market reaches $10.6 billion this year, growing from $8.96 billion in 2024. Experts project it will hit $34.43 billion by 2032.
Nearly 90% of U.S. consumers use coupons at some point, and 62% search for promo codes online before making a purchase. Digital coupons make up one-third of all redemptions, with an average rate over 7%. Mobile users lead the way, as 93.5% redeem coupons on smartphones.
This article dives into coupon statistics 2025, including market growth, user trends, and redemption insights. You will learn how coupons work, where to find them, and tips to use them for your benefit.
Whether you shop online or in-store, these statistics and strategies help you save more.
Overview of the Coupon Market in 2025
Businesses offer coupons to attract buyers, and shoppers grab them to cut costs. The digital coupon market grows fast because people shop more online. In 2024, the market values $8.96 billion, up from $7.57 billion in 2023.
For 2025, it hits $10.6 billion. This shows a compound annual growth rate (CAGR) of 18.33% from 2023 to 2032. By 2032, the market could exceed $34.43 billion. Mobile coupons alone reach $1.42 trillion globally in 2024, and they grow at 10.8% yearly to $2.9 trillion by 2032.
Top companies drive this growth. Amazon, Kroger, Ulta Beauty, Groupon, Coca-Cola, GAP, P&G, and Frugaa from the U.S. lead the pack. RailEurope from France and VALASSIS also play big roles. These firms use coupons to boost sales and keep customers loyal.
Here is a table showing the projected digital coupon market size by year:
| Year | Digital Coupon Market Size |
| 2023 | $7.57 billion |
| 2024 | $8.96 billion |
| 2025 | $10.6 billion |
| 2026 | $12.54 billion |
| 2027 | $14.84 billion |
| 2028 | $17.56 billion |
| 2029 | $20.78 billion |
| 2030 | $24.59 billion |
| 2031 | $29.1 billion |
| 2032 | $34.43 billion |
Source: eMarketer
This growth happens because digital coupons are easy to use. You scan a code on your phone or apply it at checkout. Shoppers save time and money, while stores see more sales.
How Many People Use Coupons?
Most people use coupons. In the U.S., nearly 90% of consumers say they have used one before. About 62% search for promo codes online when shopping.
In 2023, shoppers redeemed 850 coupons, a 10% jump from the year before. Digital ones made up half of those. Traditional paper inserts only accounted for 7%.
Grocery shoppers lead the way. In 2025, 93% of U.S. grocery buyers use coupons. This rises from 26% who used them more in 2023 to 33% now.
Over half of online shoppers use coupons sometimes, and 14% always do. To benefit, start small. Check your email for brand deals or search Google for “store name + coupon.” You could save on everyday items like food or clothes.
Coupon Redemption Rates and Trends
Redemption rates tell how often people use coupons. Digital coupons average 7% or higher. This rate rose for the first time since 2008, as more people hunt for deals. Digital types lead with 33.3% of redemptions. Free-standing inserts follow at 24.2%, instant redeemables at 15.3%, and others at 27.2%.
Here is a table of redemption rates by type:
| Coupon Type | Redemption Rate |
| Digital Coupons | 33.3% |
| Free Standing Insert | 24.2% |
| Instant Redeemable Coupons | 15.3% |
| Other | 27.2% |
Source: Statista
In 2023, digital redemptions jumped 10.6% from 2022. Mobile coupons redeem 10 times more than paper ones. About 85% of people use a digital coupon within a week, and 30% on the same day.
Businesses see results too. 64% of retail leaders say digital coupons boost sales a lot. 67% of brand advertisers think coupons shape future strategies. To redeem more, download store apps. They send alerts for deals. Clip digital coupons before shopping to apply them automatically.
Also read about: Digital Marketing Statistics
Popular Types of Coupons and Preferences
Shoppers love certain deals. Percentage-off coupons top the list at 67%. Buy one, get one free (BOGO) follows at 61%. Free shipping appeals to 57%, and fixed amount off to 48%. Only 1% prefer other types.
Here is a table of preferred coupon types:
| Type of Coupon | Preferred By Percentage Of Consumers |
| Percentage off | 67% |
| Buy one, get one free | 61% |
| Free shipping | 57% |
| Fixed amount off | 48% |
| Other | 1% |
Success rates vary. Half of shoppers say online coupons work 10-50% of the time. Only 9% say they work over 90%.
How Consumers Find and Use Coupons
People find coupons in many ways. Emails from brands lead at 47%. Online searches hit 46%, coupon sites 34%, and previous purchases 33%.
Emails from deal aggregators reach 28%, mail flyers 22%, social media posts 21%, browser extensions 21%, paid ads 16%, influencers 13%, and podcasts 7%.
Here is a table of how consumers find coupons:
| Coupon Source | Percentage Of Consumers |
| Emails from Brands | 47% |
| Online Searches | 46% |
| Coupon Websites | 34% |
| Coupons from previous purchases | 33% |
| Emails from coupons/deal aggregators | 28% |
| Mail Catalogues/ Flyers | 22% |
| Social Media Posts from the Brands they follow | 21% |
| Browser Extensions | 21% |
| Social media paid ads | 16% |
| Social Media Influencers | 13% |
| Podcast Advertising/ Sponsorships | 7% |
About 40% use smartphones in stores for discounts. 35% download coupons while shopping.
- Also read about: Social Media Statistics
Savings from Coupons: How Much Can You Save?
Coupons add up. U.S. households save $1,465 yearly on average. This breaks down to $316 on groceries, $272 on household items, $264 on eating out, $160 on entertainment, $138 on automotive, $135 on apparel, $66 on personal care, $47 on alcohol, $37 on travel, $26 on tobacco, and $5 on reading.
Monthly, 29% save under $10, 35% $10-25, 23% $25-50, 9% $50-100, and 4% over $100.
Here is a table of monthly savings:
| Monthly Savings | Percentage Of Consumers |
| Less than $10 | 29% |
| $10 – $25 | 35% |
| $25 – $50 | 23% |
| $50 – $100 | 9% |
| Over $100 | 4% |
Coupon users spend 24% more but save overall. Retailers see 50% higher conversions with offers.
Different groups use coupons differently. Boomers use them most at 57% for discount codes. Gen X follows at 44%, Gen Z at 38%, and Millennials at 33%.
By age: 96% over 55 use coupons, mostly paper. 91% aged 35-54 and 87% 18-34 use them, preferring digital.
Demographics of Coupon Users
Here is a table of coupon usage by generation:
| Generation | Use Coupon Codes/ Discount Codes |
| Gen Z | 38% |
| Millennials | 33% |
| Gen X | 44% |
| Boomers | 57% |
Millennials try new brands 89% if discounted. Gen X 86%, Gen Z 78%, Boomers 76%.
By education: 29% college grads use digital coupons, 24% some college, 20% high school.
Full-time workers use 27%, unemployed 22%, students 25%, retired 18%.
Device Usage for Coupon Redemption
Smartphones dominate. In 2025, 93.5% use them for redemptions, up from 85.5% in 2020. Tablets stay around 42%.
Here is a table of device usage:
| Year | Coupon Usage On Smartphones | Coupon Usage On Tablets |
| 2020 | 85.5% | 42.4% |
| 2021 | 89.3% | 42.2% |
| 2022 | 91.5% | 42.2% |
| 2023 | 92.3% | 42.1% |
| 2024 | 93% | 42.0% |
| 2025 | 93.5% | 41.9% |
| 2026 | 93.8% | 41.9% |
Digital vs. Paper Coupon Trends
Digital wins. 57% prefer digital over 43% for paper. Twice as many use app coupons vs. printed ads. Millennials choose digital 70%, Gen Z 62%, Gen X 61%, Boomers 44%, Silent Generation 11%.
Here is a table of digital vs. paper by generation:
| Generation | Digital Coupons | Paper Coupons |
| Generation Z | 62% | 38% |
| Millennials | 70% | 30% |
| Generation X | 61% | 39% |
| Baby Boomers | 44% | 56% |
| Silent Generation | 11% | 89% |
Digital grew to 16% of all coupons in 2023, up 167% from 2022. Millennials use 82% digital vs. 72% paper.
Influence of Coupons on Shopping Behavior
Coupons change how people shop. 83% say they influence decisions. 39% buy earlier, 39% try new brands, 18% return to old ones. 19% buy new products due to deals.
Sources of inspiration: Social media 46%, friends 44%, in-store 43%, search engines 41%, online stores 37%, videos 34%, reviews 27%, brand sites 25%, coupon sites 19%, influencers 19%, magazines 16%.
For info: Search engines 53%, online stores 33%, reviews 32%, in-store 31%, brand sites 28%, social media 27%, friends 26%, videos 25%, forums 16%, price sites 15%, coupon sites 13%.
67% buy unplanned items due to coupons. 80% try new brands with offers. 93% repurchase with good deals. 48% avoid brands without discounts.
Top Coupon Websites and Apps
Rakuten leads globally with 12.39% visits, Slickdeals 9.57%, Capital One Shopping 8.22%, Linksprf 2.61%, Honey 2.54%. In U.S.: Slickdeals 20.13%, Capital One Shopping 17.16%, Rakuten 10.46%, Honey 3.98%, Woot 3.24%.
Popular aggregators: Honey 29%, RetailMeNot 28%, Rakuten 21%, Coupons.com 21%, Swagbucks 20%. Apps like CouponDunia (2M+ downloads in India), CashKaro (20M users) grow fast.
Social Media and Influencers in Couponing
Facebook tops at 42% for finding coupons. Instagram 30%, YouTube 25%, Facebook Groups 18%, Twitter 14%, Pinterest 13%, TikTok 12%, Reddit 12%, Snapchat 8%, LinkedIn 6%.
Here is a table of social media usage for coupons:
| Social Media Platform | Percentage Of Shoppers Using It To Find Coupons |
| 42% | |
| 30% | |
| YouTube | 25% |
| Facebook Groups | 18% |
| 14% | |
| 13% | |
| TikTok | 12% |
| 12% | |
| Snapchat | 8% |
| 6% |
Influencers help: 41% urban users get coupons from them, 37% in other areas. They build trust (50-54%) and find new brands (55-66%).
Latest Trends from Quora and Reddit
Users on Quora and Reddit discuss coupon trends in 2025. On Reddit’s r/couponing, people share that extreme couponing still works by stacking sales, digital coupons, and rewards. One user got a 10-pound ham for $3.01 or pork chops for $0.75 per pound. They use apps like Ibotta and Fetch for cashback. Another thread lists best Chrome extensions: Honey for auto-coupons, Rakuten for cashback, Capital One Shopping for price compares.
On Quora, users debate paper vs. digital. Many say digital is better for speed, but paper helps older folks. One post notes 93% use coupon codes yearly. Discussions highlight AI 8112 coupons, a new standard for single-use, real-time validation. Extreme couponing faces limits, like no more than 3 like coupons per store.
These talks show apps and extensions rule in 2025. Users ask about starting: Download Ibotta, scan receipts for rewards. On Reddit, preplan with bulk buys at Sam’s or BJ’s. Quora users say coupons grow in India, with 13% of shoppers using them, up 63% yearly.
Tips on How to Use Coupons for Maximum Benefit
- Maximize savings with these steps. First, plan your shopping list around deals. Check weekly ads and clip coupons.
- Second, stack them: Use manufacturer coupons with store ones, plus sales.
- Third, use apps and extensions. Ibotta gives cashback on groceries, Honey applies codes online.
- Fourth, join loyalty programs. They send personalized deals.
- Fifth, time buys. Shop end-of-season for clothes, holidays for big sales.
- Sixth, avoid impulse buys. Stick to needs.
- Seventh, track expirations. Use soon-to-expire first.
- Eighth, share with friends. Swap unused coupons.
- Ninth, go digital. Load to phone for easy access.
- Tenth, learn policies. Know if stores double coupons.
Follow these, and you save hundreds yearly like average households.
FAQs About Coupon Statistics
1. What is the average redemption rate for digital coupons in 2025?
The average redemption rate for digital coupons in 2025 exceeds 7%, marking an increase as more consumers actively seek and use them.
2. How much can the average U.S. household save annually with coupons?
The average U.S. household can save up to $1,465 annually by using coupons, with significant portions allocated to groceries, household items, and entertainment.
3. Which generation uses coupons the most in response to inflation?
Baby Boomers use coupons the most in response to inflation, with 57% utilizing discount codes, followed by Generation X at 44%.
4. What are the most popular ways to find coupons?
The most popular ways to find coupons include emails from brands at 47%, online searches at 46%, and coupon websites at 34%.
5. Are digital coupons more effective than paper ones?
Digital coupons are more effective than paper ones for many, as they account for one-third of redemptions and see higher usage among younger generations like Millennials at 70%.
Also Read:
- Tumblr Statistics
- Quora Statistics
- LinkedIn Statistics
- Internet Usage Statistics
- Google Ads Statistics
Conclusion
Coupon statistics 2025 reveal a booming market and savvy shoppers. With 90% using coupons and digital leading, you have tools to save. From $1,465 yearly savings to mobile redemptions at 93.5%, trends favor easy, tech-driven deals.
Businesses boost sales, shoppers cut costs. Start today: Search online, use apps, stack deals. Coupons turn shopping into smart saving.