eBay remains a global e-commerce leader in 2025, connecting over 134 million buyers with 18+ million sellers across 190+ markets.
With more than 2 billion live listings, the platform offers everything from rare collectibles to refurbished electronics and everyday essentials.
This guide explores the latest eBay statistics 2025, including user growth, revenue trends, demographics, and emerging opportunities for buyers and sellers.
We also highlight insights from real user discussions on platforms like Reddit and Quora, covering topics such as AI-powered listing tools, recommerce growth, and buyer protection features like the Authenticity Guarantee.
From zero listing fees on your first 250 items to Promoted Listings and mobile-first shopping, eBay has evolved far beyond its auction roots.
Whether you’re hunting for deals or building a side hustle, these updated statistics will help you shop smarter and sell more strategically.
eBay Statistics 2025: Top Picks
eBay delivers exceptional value in 2026, with key metrics underscoring its resilience and innovation. The platform boasts 134 million active buyers worldwide, a 1% year-over-year increase that stabilizes post-pandemic dips.
It hosts 18.3 million sellers and 2.3 billion live listings, up 15% from 2023, offering endless variety from luxury handbags to auto parts.
Nearly 75% of mobile shoppers fall aged 18-34, driving 51% of traffic via apps with 2.7 million March 2025 downloads.
The U.S. dominates with 69.83% of visits, while Q1 2025 revenue hit $2.6 billion, up 1%, and GMV reached $18.8 billion, up 2%.
Recent Reddit polls show 86% of users buy pre-loved items yearly for sustainability, with Gen Z rating eBay top among marketplaces.
Quora users rave about AI “Operator” assistant, saving 40% time on searches.
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How Many People Use eBay Worldwide?
eBay currently serves over 134 million active buyers worldwide in Q1 2025, reflecting a 1% year-over-year increase and a rebound from 132 million in 2023.
This stabilization follows a decline from 142 million in early 2022, driven by post-pandemic shifts, but strategic AI investments now fuel growth.
You benefit immensely as a buyer by accessing global deals—set “Best Offer” on listings to negotiate 20% savings—or as a seller by reaching international audiences in 190 markets.
Quora’s September 2025 threads ask, “How does eBay’s buyer base compare to Etsy?” with experts noting eBay’s 134 million dwarfs Etsy’s 96 million, ideal for scaling side gigs.
Reddit’s r/eBaySellerAdvice shares success stories of U.S. sellers shipping to Mexico (1.73% traffic) for 15% higher margins on electronics.
Table 1: Number of eBay Buyers by Quarter
| Quarter-Year | Number of eBay Buyers |
| Q1 2025 | 134 million |
| Q4 2024 | 133.5 million |
| Q3 2024 | 133 million |
| Q2 2024 | 132 million |
| Q1 2024 | 132 million |
| Q4 2023 | 132 million |
| Q3 2023 | 132 million |
| Q2 2023 | 132 million |
| Q1 2023 | 133 million |
| Q4 2022 | 134 million |
| Q3 2022 | 135 million |
| Q2 2022 | 138 million |
| Q1 2022 | 142 million |
This table shows steady recovery, encouraging you to join now for peak holiday traffic in Q4.
How Many Sellers Are on eBay?
eBay hosts 18.3 million sellers in 2025, a slight dip from 20 million in 2020 but stable since 2023. From a 2014 peak of 25 million, the base refined to quality merchants, with 79% starting entrepreneurial journeys here.
Sellers earn via 10-20% margins; use free listings to test products like refurbished phones at 50% off retail.
Quora users query, “Can beginners make $1,000/month on eBay in 2025?”—yes, via dropshipping one category. Reddit’s r/Flipping details AI Magical Listings boosting sales 25% by auto-optimizing titles.
Table 2: Number of eBay Sellers by Year
| Year | Number of eBay Sellers |
| 2024 | 18.3 million |
| 2023 | 18.1 million |
| 2022 | 18.3 million |
| 2021 | 19 million |
| 2020 | 20 million |
| 2019 | 21.1 million |
| 2018 | 22.3 million |
| 2017 | 22.9 million |
| 2016 | 24.1 million |
| 2015 | 24.8 million |
| 2014 | 25 million |
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eBay Demographics and User Insights
Nearly 75% of mobile shoppers age 18-34 dominate, with 39% aged 18-24 and 35.9% 25-34. 31% of U.S. Gen Z shopped eBay last quarter, top-rated for them.
Millennials buy pre-owned weekly (9%); use app for 6.8-minute sessions. Tailor: Gen Z targets collectibles (10% YoY growth).
Table 3: Distribution of eBay Mobile Shoppers by Age
| Age Group | Share of Mobile Shoppers |
| 18 to 24 years | 39% |
| 25 to 34 years | 35.9% |
| 35 to 44 years | 7.5% |
| 45 to 54 years | 3.3% |
| Over 55 years | 14.3% |
eBay Users by Country
U.S. drives 69.83% traffic, Mexico 1.73%, UK 1.45%. 80.17% desktop from U.S. Shop cross-border for UK vintage (£75-100 AOV).
Table 4: eBay Traffic by Country (April 2025)
| Country | Traffic Share |
| United States | 80.17% |
| Canada | 1.1% |
| Mexico | 1.11% |
| United Kingdom | 0.89% |
| Other | 15.53% |
eBay Market Share
eBay claims 3.5% U.S. retail e-commerce share, 4th behind Amazon (37). Outpaces Target (2%).
Table 5: U.S. Retail eCommerce Market Share (2025)
| Retailer | Market Share |
| Amazon | 37% |
| Walmart | 6% |
| Apple | 4% |
| eBay | 3% |
| Target | 2% |
| Home Depot | 1.9% |
| Costco | 1.5% |
| Best Buy | 1.4% |
eBay Revenue Statistics
Q1 2025 revenue: $2.6 billion, up 1%; 2024 full-year: $10.3 billion, up 2%. Focus categories (33% GMV) grow 6%. Sellers: Promote for 15% revenue boost.
Table 6: eBay Revenue by Year
| Year | eBay Revenue |
| Q1 2025 | $2.6 billion |
| 2024 | $10.3 billion |
| 2023 | $10.1 billion |
| 2022 | $9.7 billion |
| 2021 | $10.8 billion |
| 2020 | $10.2 billion |
eBay Profit Statistics
2024 net income: $1.9 billion; Q1 2025: $505 million, up 15%. 20% margin. Quora: “eBay vs Etsy profits?”—eBay’s scale wins.
Table 7: eBay Net Income/Loss by Year
| Year | Net Income/Loss |
| 2024 | $1.9 billion |
| 2023 | $2.7 billion |
| 2022 | –$1.2 billion |
| 2021 | $13.6 billion |
eBay GMV Statistics
2024 GMV: $74.7 billion; Q1 2025: $18.8 billion, up 2%. International: 48%. Recommerce: 40%.
Table 8: eBay GMV by Year
| Year | Gross Merchandise Volume |
| 2024 | $74.7 billion |
| 2023 | $73.2 billion |
| 2022 | $73.9 billion |
| 2021 | $87.4 billion |
| 2020 | $100 billion |
eBay App Statistics
March 2025 downloads: 2.7 million; annual ~28.8 million. Peak September 2024: 3.7 million. App speeds bidding 51%.
Table 9: eBay App Downloads by Month (2024)
| Month-Year | Average Monthly Downloads |
| Dec 2024 | 2.9 million |
| Nov 2024 | 2.8 million |
| Sep 2024 | 3.7 million |
eBay Traffic Statistics
Dec 2024: 722.7 million visits; average 5.9 pages, 11 minutes. Organic: 137.85 million.
Table 10: Top Organic Keywords
| Keyword | Volume | Traffic % |
| ebay | 30.4M | 23.73% |
| ebay motors | 823K | 0.64% |
How Many Employees Work at eBay?
eBay employs 11,500 worldwide in 2024, down 6.5% from 12,300, with 60.9% U.S.-based. Supports 24/7 help.
Table 11: eBay Employees by Year
| Year | Number of Employees |
| 2023 | 12,300 |
| 2022 | 11,600 |
| 2021 | 10,800 |
FAQs About eBay Statistics
1. How many active buyers does eBay have worldwide in 2025?
eBay has 134 million active buyers worldwide in 2025, which marks a 1% year-over-year increase and provides buyers with access to 2.3 billion listings for unbeatable deals across 190 markets.
2. What revenue did eBay generate in Q1 2025?
eBay generated $2.6 billion in revenue during Q1 2025, representing a 1% increase from the previous year and funding innovations like AI tools that help sellers boost sales by 25%.
3. How can I benefit from eBay's recommerce trends as a buyer?
You can benefit from eBay’s recommerce trends by purchasing pre-loved items that save up to 60% on fashion and electronics, with 86% of users reporting positive environmental impact and access to Authenticity Guarantee for high-value buys.
4. What makes eBay ideal for sellers starting in 2025?
eBay proves ideal for sellers starting in 2025 because it offers free listings for 250 items monthly, AI-powered Magical Listings to create posts in 60 seconds, and 10-20% profit margins, enabling 79% of users to launch businesses successfully.
5. How does eBay ensure secure shopping for users?
eBay ensures secure shopping for users by blocking 99.2% of prohibited items with AI, providing Money-Back Guarantee on all eligible purchases, and offering Authenticity Guarantee for luxury items up to $100,000 in protection.
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Conclusion
eBay remains a strong and stable global marketplace in 2026, with 134 million active buyers, billions of listings, and steady revenue growth.
While it no longer grows at pandemic-era speeds, it has successfully evolved into a focused, mobile-first, and AI-supported commerce platform.
Its strength in recommerce, collectibles, refurbished goods, and niche categories keeps it competitive despite larger rivals.
For buyers, eBay offers value, variety, and protection. For sellers, it provides scalable tools, global reach, and solid profit potential.
Overall, the data confirms that eBay continues to be a reliable platform for both saving money and building income in today’s e-commerce landscape.
Source: Business of Apps, Statista