Facebook remains a cornerstone of the digital world, connecting billions of people and offering unmatched opportunities for businesses, creators, and everyday users.
With 3.07 billion monthly active users (MAUs) in 2025, it continues to dominate the social media landscape. This article dives deep into the latest Facebook statistics for 2025, exploring user demographics, engagement trends, business opportunities, and AI-driven innovations.
Whether you’re a marketer, small business owner, or curious user, this guide will show you how to leverage Facebook for your benefit.
We’ll also address trending questions from platforms like Quora and Reddit to provide fresh insights into what users are asking about Facebook in 2025.
Why Facebook Matters in 2025
Facebook is more than a social network—it’s a global hub for communication, entertainment, and commerce. With 2.11 billion daily active users (DAUs), it captures 68.7% of its monthly user base logging in daily.
Its massive reach, advanced advertising tools, and AI-powered features make it a goldmine for businesses and individuals alike. From connecting with friends to promoting products, Facebook offers tools to achieve your goals.
Here’s what you’ll learn in this article:
- User Demographics: Who’s using Facebook and where they’re located.
- Engagement Trends: How people interact with the platform.
- Business Opportunities: How to use Facebook to grow your brand or business.
- AI Innovations: How Facebook’s AI shapes user experiences.
- Trending Questions: Insights from Quora and Reddit to address what users care about in 2025.
- Practical Tips: Actionable ways to maximize Facebook’s potential.
Key Facebook Statistics for 2025
Let’s start with the big picture. Here are the most critical Facebook statistics for 2025:
| Statistic | Value |
| Monthly Active Users (MAUs) | 3.07 billion |
| Daily Active Users (DAUs) | 2.11 billion |
| Largest User Base by Country | India (581.6 million) |
| Second Largest User Base | United States (279.8 million) |
| Average Time Spent per Session | 10 minutes, 12 seconds |
| Total Downloads (2023) | 553 million |
| Global ARPU (Q4 2023) | $13.12 |
| Meta Employees (2024) | 74,067 |
These numbers show Facebook’s unmatched scale and influence. Let’s break them down further to understand how you can tap into this platform’s potential.
- Also read about: Social Media Statistics
Facebook User Demographics in 2025
Understanding who uses Facebook is key to tailoring your content or campaigns. Here’s a detailed look at Facebook’s user demographics in 2025.
Global User Count
Facebook boasts 3.07 billion MAUs, a 3% increase from 2.96 billion in 2022. This growth reflects its ability to attract new users while retaining existing ones. With 5.65 billion internet users worldwide, Facebook captures 54.33% of the global internet population.
| Year | Monthly Active Users (MAUs) |
| 2025 | 3.07 billion |
| 2024 | 3.65 billion* |
| 2023 | 2.96 billion |
| 2022 | 2.91 billion |
| 2021 | 2.80 billion |
| 2020 | 2.50 billion |
| 2019 | 2.32 billion |
| 2018 | 2.13 billion |
| 2017 | 1.86 billion |
| 2016 | 1.59 billion |
| 2015 | 1.39 billion |
| 2014 | 1.39 billion |
Source: Statista.
Daily Active Users
Facebook has 2.11 billion DAUs, meaning 68.7% of monthly users log in daily. This high engagement rate makes it a prime platform for real-time interaction.
| Year | Daily Active Users (DAUs) |
| 2025 | 2.11 billion |
| 2024 | 2.11 billion |
| 2023 | 2.00 billion |
| 2022 | 1.93 billion |
| 2021 | 1.85 billion |
| 2020 | 1.66 billion |
| 2019 | 1.52 billion |
| 2018 | 1.40 billion |
| 2017 | 1.23 billion |
Gender Demographics
Globally, 55.26% of Facebook users are male, and 44.74% are female. In the U.S., the split is closer, with 53.8% female and 46.2% male.
| Region | Male Users (%) | Female Users (%) |
| Global | 55.26% | 44.74% |
| United States | 46.2% | 53.8% |
Age Demographics
The 25–34 age group dominates with 24.97% of users, followed by the 35–44 age group at 18.68%. This shows Facebook’s strong appeal among young adults and middle-aged users.
| Age Group | Global Share (%) | U.S. Share (%) |
| 18–24 years | 15.71% | 18.6% |
| 25–34 years | 24.97% | 24.2% |
| 35–44 years | 18.68% | 19.0% |
| 45–54 years | 16.31% | 14.2% |
| 55–64 years | 14.31% | 11.7% |
| 65+ years | 10.02% | 12.3% |
Users by Country
India leads with 581.6 million users, followed by the U.S. with 279.8 million. The Philippines has the highest penetration rate at 88.32% of its population.
| Rank | Country | Users (Millions) | % of Population | Male Users (%) | Female Users (%) |
| 1 | India | 581.6 | 40.08% | 31.5% | 68.5% |
| 2 | United States | 279.8 | 81.0% | 46.2% | 53.8% |
| 3 | Brazil | 175.1 | 82.6% | 55.3% | 44.7% |
| 4 | Indonesia | 174.0 | 61.38% | 46.2% | 53.8% |
| 5 | Mexico | 111.4 | 85.13% | 52.1% | 47.9% |
Engagement Trends: How People Use Facebook
Facebook’s engagement metrics reveal how users interact with the platform, offering insights for content creators and businesses.
Time Spent on Facebook
Users spend an average of 10 minutes and 12 seconds per session. However, daily time varies by age group:
| Age Group | Average Daily Time Spent |
| 18–24 years | 22 minutes |
| 25–34 years | 26 minutes |
| 35–44 years | 30 minutes |
| 45–54 years | 36 minutes |
| 55–64 years | 45 minutes |
| 65+ years | 34 minutes |
Users in the UAE spend the most time on the platform, averaging 31 hours and 8 minutes monthly, while Russia users spend the least at 3 hours and 22 minutes.
Device Usage
Mobile dominates, with 98.5% of users accessing Facebook via mobile devices. In the U.S., 81.8% use only mobile, while 16.7% use both mobile and desktop.
| Device | Global Share (%) | U.S. Share (%) |
| Mobile Only | 52.66% | 81.8% |
| Desktop Only | 47.34% | 1.5% |
| Both | – | 16.7% |
Post Engagement
Facebook pages post an average of 1.75 times daily. Link posts (42.9%) are the most common, followed by photo posts (34.3%) and video posts (19.3%).
| Post Type | Engagement Rate (% of Followers) |
| Reels | 0.26% |
| Image/Photo | 0.24% |
| Videos | 0.30% |
| Albums | 0.22% |
| Status | 0.12% |
| Link Posts | 0.06% |
Why People Use Facebook
Users flock to Facebook for various reasons, with messaging friends and family (72.4%) and sharing photos/videos (63.2%) topping the list.
| Reason | Percentage of Users |
| Message Friends/Family | 72.4% |
| Share Photos/Videos | 63.2% |
| Follow Brands/Products | 53.0% |
| Find Entertainment | 54.7% |
| Stay Updated on News | 8.2% |
Peak Engagement Times
The best times to post are Wednesdays at 9 AM and 3 PM, when engagement peaks. Avoid posting on weekends or before 5 AM/after 8 PM, as these times see the least activity.
Business Opportunities on Facebook in 2025
Facebook is a powerhouse for businesses, with 200 million companies using its tools. Here’s how you can leverage the platform for growth:
1. Advertising Reach
With 3.07 billion MAUs, Facebook offers unmatched advertising reach. In 2024, Meta’s ad revenue was $164.51 billion, a 21.94% increase from 2023. The U.S. and Canada generate the highest ARPU at $68.44, making them prime markets for advertisers.
| Region | ARPU (Q4 2023) |
| USA & Canada | $68.44 |
| Europe | $23.14 |
| Asia-Pacific | $5.52 |
| Rest of World | $4.50 |
2. Local Business Engagement
Over 70% of users visit local business pages weekly. Facebook Live Chat makes customers 53% more likely to purchase, offering a direct way to connect with your audience.
3. E-Commerce Potential
In 2024, 18.3% of U.S. adults made a purchase on Facebook, highlighting its growing role in e-commerce. Use Facebook Marketplace or Shops to sell products directly.
4. AI-Powered Translation
Facebook’s No Language Left Behind (NLLB-200) model translates 200 languages, enabling businesses to reach global audiences. For example, a campaign in English can be translated into Hindi or Spanish, expanding your reach in markets like India or Mexico.
Tips for Businesses
- Post Consistently: Share 1–2 posts daily, focusing on videos and photos for higher engagement (0.30% and 0.24%, respectively).
- Use Facebook Ads: Target specific demographics, like the 25–34 age group, which is the largest user segment.
- Leverage Live Chat: Engage customers in real-time to boost trust and conversions.
- Optimize Posting Times: Schedule posts for midweek mornings to maximize reach.
AI Innovations Driving Facebook’s Growth
Facebook’s parent company, Meta, invests heavily in AI to enhance user experiences and business tools.
Here are key AI-driven features in 2025:
1. Content Recommendations
Over 20% of feed content is AI-recommended from accounts users don’t follow, increasing content discovery.
2. Language Translation
The NLLB-200 model supports 200 languages with 70% accuracy for Indian languages, making content accessible globally.
3. Speech Recognition
The MMS project advances speech-to-text and text-to-speech for 1,100+ languages, benefiting low-resource regions.
4. AI Infrastructure
Meta’s Research SuperCluster (RSC) with 16,000 GPUs powers AI research, while the CM3leon model generates text-to-image content, enhancing creative tools for businesses.
How to Use AI Features
- Create Multilingual Content: Use AI translation to reach diverse audiences.
- Experiment with AI Ads: Test AI-generated ad creatives to improve click-through rates.
- Engage with AI Tools: Use chatbots for customer service to save time and improve satisfaction.
Trending Questions from Quora and Reddit (2025)
To keep this article fresh, we’ve scoured Quora and Reddit for questions users are asking about Facebook statistics in 2025. Here’s what’s trending:
- “Is Facebook still relevant for younger audiences in 2025?”
While platforms like TikTok attract Gen Z, Facebook remains relevant for the 18–24 age group (15.71% globally, 18.6% in the U.S.). Its integration with Instagram and WhatsApp keeps younger users engaged, especially for messaging and group interactions. - “How effective is Facebook advertising for small businesses in 2025?”
Users on Reddit highlight Facebook’s targeted advertising as a game-changer. With 200 million businesses on the platform and an 18.3% transaction rate among U.S. adults, small businesses can achieve high ROI by targeting specific demographics and using AI-driven ad tools. - “What’s new with Facebook’s algorithm in 2025?”
Quora discussions note that Facebook’s algorithm now prioritizes “meaningful interactions” from friends, family, and groups. This shift reduces brand content visibility, making it crucial to post during peak times (e.g., Wednesday at 9 AM) and use engaging formats like videos. - “How is Facebook using AI to compete with other platforms?”
Reddit users are excited about Meta’s AI advancements, like the CM3leon text-to-image generator and NLLB-200 translation model. These tools help businesses create compelling content and reach global audiences, keeping Facebook competitive.
How to Leverage Facebook for Your Benefit
Whether you’re a business owner, content creator, or casual user, here’s how to make the most of Facebook in 2025:
For Businesses
- Build a Community: Create a Facebook Group to engage customers and foster loyalty.
- Use Analytics: Track performance with Facebook Page Insights to optimize your strategy.
- Go Live: Host live sessions to connect with audiences and drive purchases.
For Content Creators
- Focus on Video Content: Videos have the highest engagement rate (0.30%). Share tutorials, behind-the-scenes, or Reels.
- Post Strategically: Schedule posts for peak times to boost visibility.
- Collaborate: Partner with other creators or brands to expand your reach.
For Everyday Users
- Join Groups: Find communities that align with your interests, from hobbies to professional networking.
- Use Marketplace: Buy or sell items locally with ease.
- Stay Connected: Use Messenger for free, reliable communication with friends and family.
FAQs About Facebook Statistics
1. How many people use Facebook in 2025?
Facebook has 3.07 billion monthly active users and 2.11 billion daily active users in 2025, making it the largest social media platform globally.
2. Which country has the most Facebook users?
India leads with 581.6 million users, followed by the United States with 279.8 million users.
3. What is the best time to post on Facebook for maximum engagement?
The best times to post are Wednesdays at 9 AM and 3 PM, when user engagement peaks. Avoid weekends and early mornings/late evenings.
4. How can businesses benefit from Facebook in 2025?
Businesses can tap into Facebook’s 200 million company pages, use targeted ads to reach specific demographics, leverage Live Chat to boost purchases by 53%, and utilize AI translation to expand globally.
5. Is Facebook still growing in 2025?
Yes, Facebook’s user base grew by 3% from 2022 to 2025, reaching 3.07 billion MAUs. Its AI innovations and business tools continue to drive growth.
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Conclusion
Facebook’s 3.07 billion monthly active users and 2.11 billion daily active users in 2025 cement its status as the world’s leading social media platform.
From its massive reach in India to its high engagement in the U.S., Facebook offers endless opportunities for connection, entertainment, and business growth.
By leveraging its AI tools, targeted advertising, and peak posting times, you can maximize your impact on the platform. Whether you’re a business owner, creator, or casual user, understanding these Facebook statistics for 2025 will help you unlock its full potential.
Source: Statista, eMarketer