I love how it turns overwhelming data into actionable steps; it has saved me countless headaches! Helium 10 is a powerful toolset for Amazon sellers, streamlining product research, keyword tracking, and sales optimization. Starting at $39/month, it’s a steal for boosting your business.
- Helium 10 offers a wide range of tools for product research, keyword research, listing optimization, inventory management, and advertising, making it an all-in-one solution for Amazon sellers.
- Tools like Black Box, Cerebro, and Magnet provide valuable insights into high-potential products and profitable keywords.
- Automates Amazon PPC campaigns, providing AI-driven bid and keyword suggestions to improve ROI.
- Easily integrates with Amazon Seller Central and offers a powerful Chrome Extension for real-time product research.
- Helps sellers track stock levels, automate restocking alerts, and claim lost inventory refunds.
- Adtomic and other tools are expensive, which was a pain when I required advanced PPC assistance but wasn’t prepared to spend the money.
Price: $29/month
If you’re reading this, you’ve probably felt that unique mix of excitement and sheer terror that comes with starting an Amazon FBA business. I’ve been there. I remember the late nights, staring at my laptop screen, drowning in a sea of product ideas. I had dozens of spreadsheets, endless browser tabs open, and a paralyzing fear of picking the wrong product and watching my hard-earned money vanish.
I kept hearing the same questions echo in my mind: “Is this product really in demand?” “How much competition is there?” “Can I actually make a profit after all the fees?” Honestly, it was overwhelming. I was convinced that success was just a game of luck, a roll of the dice.
That’s when I realized the top sellers weren’t just lucky; they were armed with data. They weren’t guessing; they were making calculated decisions. My search for a reliable compass to navigate the vast ocean of Amazon led me to Helium 10.
The Truth About Helium 10 – Does It Actually Work?
Let’s cut right to the chase. Yes, Helium 10 works, and it works incredibly well. I can say with 100% certainty that I would not have achieved the level of success I have without it. It’s the difference between flying blind and piloting a jet with a state-of-the-art navigation system.
Before Helium 10, my “product research” was a chaotic mess of guesswork. I’d find a product that looked cool, maybe check its Best Seller Rank, and then try to cobble together some sales estimates from dubious free tools. It was a recipe for disaster.
Helium 10 replaced all of that with a streamlined, data-driven process. Instead of wondering if a product was a good idea, I could see its search volume, track its sales history, and analyze its competition in minutes. It took the emotion out of the decision-making process and replaced it with cold, hard facts. It’s not a magic button that prints money, but it’s the closest thing you’ll get to a crystal ball for Amazon FBA.
What is Helium 10, Really?
At its heart, Helium 10 is an all-in-one suite of software tools designed specifically for Amazon and Walmart sellers. Think of it as a Swiss Army knife for your e-commerce business. Instead of paying for five or six different subscriptions for keyword research, listing optimization, analytics, and competitor spying, Helium 10 bundles everything into a single, cohesive platform.
With over 30 different tools, it’s designed to help you at every single stage of your business. It helps you find winning products, uncover high-traffic keywords, write perfectly optimized listings, manage your advertising, track your profits, and even get reimbursed for lost inventory. It’s a complete ecosystem built to help you start, grow, and scale your brand.
Who Is Helium 10 For? My Personal Take
Helium 10 is built for almost any type of seller, but in my experience, certain people get the most value out of it.
It’s perfect for new sellers who are feeling overwhelmed. When I was starting out, the sheer volume of information was paralyzing. Helium 10, especially with its built-in training resources, provides a structured path forward. It helps you find that first product with confidence and teaches you the fundamentals of writing a listing that actually gets seen by customers.
It’s also an absolute powerhouse for experienced sellers looking to scale. Once my business was up and running, my challenges changed. It was less about finding a product and more about optimization and efficiency. Tools within Helium 10 helped me track my keyword rankings with precision, automate my ad campaigns, and get a crystal-clear view of my profitability, saving me dozens of hours each month.
Finally, it’s a must-have for agencies and brand managers. If you’re juggling multiple product lines or client accounts, the ability to keep everything organized, automated, and tracked from a single dashboard is a non-negotiable.
My Step-by-Step Workflow: How I Use Helium 10 to Grow My Store
To give you a real sense of its power, I want to walk you through how I personally use Helium 10. This is my actual workflow for finding, launching, and managing a product.
Phase 1: The Product Hunt with Black Box and Xray
Every successful product starts with solid research. This used to be the most daunting part for me, but now it’s my favorite. My journey always begins with Black Box, Helium 10’s product research tool. It’s like a search engine for Amazon products, but with powerful filters. I can tell it to show me products in a specific category with a monthly revenue between $5,000 and $20,000, a price point above $25, and a review count under 150. In seconds, Black Box sifts through millions of listings and gives me a curated list of potential opportunities. This alone saves me from days of manual, mind-numbing research.
Once I have a list of interesting products from Black Box, I start digging deeper using Xray, which is part of the Helium 10 Chrome Extension. This tool is my constant companion when I’m browsing Amazon.
I can be on any product page or search results page, click the Xray button, and get an instant snapshot of the market. It shows me the estimated monthly revenue for all the top competitors, their sales trends, review velocity, and more. It allows me to validate the numbers from Black Box and get a real-world feel for the competitive landscape.
Phase 2: Uncovering Keywords with Cerebro and Magnet
Finding a great product is only half the battle. If customers can’t find you, you won’t make any sales. This is where Helium 10’s keyword research tools come in, and they are, in my opinion, the best in the business.
My go-to tool is Cerebro. This is a reverse ASIN lookup tool, which is a fancy way of saying I can spy on my competitors. I take the ASIN (Amazon’s unique product identifier) of a top-ranking competitor, plug it into Cerebro, and it shows me every single keyword that product is ranking for. It tells me the search volume for each keyword, how competitive it is, and even estimates how many sales I would need to make to rank on page one for that term. This process gives me an incredible head start on my keyword strategy.
After I’ve analyzed several competitors in Cerebro, I take my initial list of keywords over to Magnet. Magnet is a keyword expansion tool. I feed it a “seed” keyword, like “leather dog collar,” and it generates a massive list of related, long-tail keywords that actual Amazon shoppers are searching for. This helps me uncover hidden gems and low-competition phrases that my competitors might have missed.
Phase 3: Crafting the Perfect Listing with Frankenstein and Scribbles
Now I have a validated product and a massive list of keywords. The next step is to put them together into a high-converting listing.
First, I take my messy keyword list, which is often full of duplicates and irrelevant terms, and run it through Frankenstein. This tool is a keyword processor that instantly cleans up my list, removing duplicates, common words like “for” and “with,” and organizes everything into a clean, manageable list of unique keywords.
With my clean list in hand, I open up Scribbles, the listing optimizer. This tool is a lifesaver. I paste my keywords into Scribbles, and as I write my title, bullet points, and description, it tracks which keywords I’ve used and which ones I still need to include. The keywords are color-coded by search volume, so I can make sure I’m using my most important terms in the most prominent places. It turns listing optimization from a guessing game into a methodical, paint-by-numbers process.
Phase 4: Managing the Business with Profits, Alerts, and Refund Genie
Once a product is live, the work doesn’t stop. Helium 10 has a suite of operations tools that help me manage my business day-to-day.
The Profits dashboard gives me a real-time overview of my financial health. It pulls in all my sales data, ad spend, FBA fees, and other costs to give me a clear, accurate picture of my net profit. It’s so much better than trying to keep track of everything in a complex spreadsheet.
I also rely heavily on Alerts. This tool monitors my listings 24/7 and sends me an email if anything changes. It alerts me if I lose the Buy Box, if a hijacker jumps on my listing, or if my product dimensions suddenly change. This gives me incredible peace of mind, knowing I have a digital watchdog protecting my business.
Finally, there’s Refund Genie. This tool is like finding money in your couch cushions. It automatically scans your account for lost or damaged FBA inventory that Amazon owes you a reimbursement for. It then generates a pre-written report that you can easily submit to Seller Central. In my first year of using it, Refund Genie found several hundred dollars in reimbursements that I never would have known about otherwise.
What I Absolutely Love About Helium 10 (The Pros)
After using this software suite for years, a few things really stand out to me as its biggest strengths.
- First and foremost is the all-in-one platform. The convenience of having every tool I need under one roof cannot be overstated. It saves me money compared to subscribing to multiple services, and more importantly, it saves me time and mental energy by keeping my entire workflow within one seamless ecosystem.
- The accuracy of the data is another huge plus. While no third-party tool can be 100% perfect, I’ve found Helium 10’s sales estimates and keyword data to be consistently reliable when compared against my actual Seller Central reports. This gives me the confidence to make big inventory and advertising decisions.
- I also have to commend them for their constant innovation. Helium 10 isn’t a company that rests on its laurels. They are constantly rolling out new features, improving existing tools, and even expanding to other platforms like Walmart and TikTok Shop. It feels like my subscription becomes more valuable every year.
- Finally, the learning resources are top-notch. The Freedom Ticket course, which comes included with all paid plans, is a comprehensive, step-by-step training program on how to build an Amazon business from scratch. It’s easily worth the price of the subscription on its own.
My Honest Criticisms (The Cons)
No tool is perfect, and Helium 10 is no exception.
- My biggest criticism is that the sheer number of tools can be overwhelming for beginners. When you first log in, seeing over 30 different options can feel intimidating. There’s a definite learning curve, and it takes time to understand how all the pieces fit together.
- The price can also be a hurdle, especially for someone just starting out with a limited budget. It’s a serious investment, and while I firmly believe the value far exceeds the cost, the initial sticker shock is real.
- Lastly, while the mobile app is useful for quick checks, it’s not a full-featured replacement for the desktop version. I can check my profits and keyword rankings on the go, but for any serious research or analysis, I still need to be at my computer.
Also Read
Check out our comparison of Helium 10 vs Jungle Scout to see which tool is better.
Helium 10 Pricing Plans: How much does Helium 10 cost?
If you want to learn more about Helium 10, you can give it a free demo trial here.
Here’s the complete rundown of Helium 10’s pricing plans and add-ons, with monthly costs and key features:
| Plan Name | Monthly Cost | Key Features | Best For |
|---|---|---|---|
| Free Plan | $0 | Limited access to tools, 2 uses/day for Magnet & Cerebro, 20 lifetime uses for Black Box, Alerts for 2 ASINs, 30-day trials of Frankenstein, Scribbles, and Profits | Newbies testing the waters |
| Starter Plan | $39 | Full Xray access, 20 Black Box searches/month, 2 Magnet & Cerebro uses/day, Freedom Ticket course, Tracks 2 ASINs, Single-user login | Beginner Amazon sellers |
| Platinum Plan | $99 | Unlimited Xray, Magnet, Cerebro, 150 Black Box searches/month, Tracks 300 ASINs, 5,000 follow-up emails/month, Freedom Ticket, Single-user login | Growing sellers needing more tools |
| Diamond Plan | $279 | Everything in Platinum, 5 user logins, Tracks 600 ASINs, 15,000 follow-up emails/month, Adtomic PPC with $20K ad spend included, Full Insights Dashboard | Advanced sellers scaling up |
| Supercharge Your Brand | Custom (Contact for Quote) | Everything in Diamond, 25 user logins, Tracks 1,500 ASINs, 50,000 follow-up emails/month, Adtomic with $50K ad spend, Managed FBA refunds, Expert coaching | Enterprises and big brands |
Add-On Pricing and Details
These optional add-ons can be added to any plan (unless specified) and are billed monthly on top of your base subscription.
| Add-On | Monthly Cost | Details | Availability |
|---|---|---|---|
| Market Tracker 360 | $500 | Advanced market share insights, Detailed competitor analysis, Tracks rankings and ROI | All plans |
| Adtomic Upgrade | $199 | Pick and choose features from the Free Plan base, Tailored to your specific needs. | Diamond & Supercharge plans |
| Extra User Seats | $29/user | Adds additional user logins beyond plan limits (e.g., Platinum +1 user, Diamond +5 users) | Platinum & higher |
| Custom Plan Builder | Varies | Pick and choose features from the Free Plan base, Tailored to your specific needs | All users (contact support) |
The annual pricing plans can offer discounts of up to 20% on Helium 10. Need more discounts? We have Helium 10 Discount codes and coupons as well.
To know more details about the pricing plan, check out this article about the Helium 10 pricing plan.
How To Use Helium 10?
When I started using Helium 10, I was a bit skeptical about its ease of use and whether the tools they mentioned held any real value. So, here’s a tell-tale of the Helium 10 Amazon FBA business tool.
Helium 10 is slightly complicated when put to use. However, the dashboard is pretty easy to understand and set up. All the tools are easily navigable and can be accessed from the dashboard.
You can use a free version since the premium plan is– slightly high. I could sign up quickly, and the Helium 10 put some questionnaires for me. You can choose one or more options.
Next, connect your Amazon Seller Central Tool to Helium 10. You can choose to connect it later if you are exploring.
Helium Top Features
I would call Helium 10 the ultimate Amazon tool invention because of the massive features it offers.
Each feature is significant for ranking and improving the product performance using competition and keyword spying. In this review, I have shared about each of the Helium 10 tools and their uses.
1. Product Research
The market has a unique way of functioning, but to master it, you must learn how to read the patterns and follow current trends.
With Helium 10, you can be assured that it will provide you with the best results to help you make decisions that will promote your product in the most profitable manner possible.
- BlackBox provides an extensive product search of over 450 million databases within seconds.
- Trendster: Using one dashboard, you can analyze the sales, performance, and profits.
- X-ray: This tool gives more detailed insight into sales, trends, and pricing of each of your products so that you can decide if the product is worth selling.
2. Keyword Research
No matter how good your product is, you must know how to sell it. So, you must traffic buyers toward your product.
I believe this tool will help you gain a reach that will make your product gradually gain popularity and help you make your mark in the Amazon market.
Now, there are three ways to do keyword research:
- Cerebro: It is a reverse ASIN tool to look up competitors’ keyword strategies. You can use the same strategy and outrank the competitors with better execution.
- Magnet: Magnet looks for thousands of keywords and phrases for your search term.
- Misspellinator: This tool looks for the commonly misspelled words and compiles the frequently misspelled terms to improve keyword research.
3. Product Launches
This feature will help you through its renowned CPR formula. It will guide you to gain knowledge about how many units you need to sell to glide up to page one with your keyword.
How you launch your product is very important because it needs to be done strategically, and Helium 10 possesses expertise in such strategies.
4. Listing Optimization
It is essential to optimize your product listings to increase your profits through sales. The ultimate aim of a business is to grow with increasing profits, and I believe that Helium 10 prioritizes this along with you.
It ensures that your goals are met in an organized and orderly fashion, even when asleep.
- Frankenstein: A massive time-saver tool, it organizes and processes your keywords into ready-to-use lists.
- Scribbles: Scribbles are an interesting method to use. After you have reduced the list of essential phrases with Frankenstein, you could use Scribbles to add all of them to your page summary and name.
- Index Checker: This tool double-checks if you have all the products listed in the listing that are visible in Amazon searches. Thus, you can find keywords your competitors use and optimize the lists further.
5. Hijack Alerts
It becomes a problem when your name is dragged down the drain and you end up dealing with a bad review. You do not need someone else selling faux products with ultra-bad quality in your name.
The Hijack Alert feature of Helium 10 allows you to be alerted in case someone is trying to scam someone in your name. You can reach out to the concerned authorities in time and be safe.
6. Manage Operations
To run your Amazon business more efficiently, Helium 10 gives seamless operations and management of sales and automation tools and maximizes your time. It does so by offering real-time data and seamless integrations.
- Refund Genie: Amazon has a slow and tedious refund process. With Refund Genie, you can get swift refunds and automate these tasks by creating reimbursement requests.
- Alerts: Alerts can bring any suspicious activity to your account.
- Inventory Protector: This gives you full control over the inventory and alerts you when the inventory is out of stock.
- Follow-Up: Another great time-saver, this tool helps manage feedback and get an automated response. This tool sends automated and follow-up emails to the customers and increases ROI.
7. Analytics
Tools for analytics and reporting are necessary to make informed decisions driven by data.
You’ll be happy to know that Helium 10 offers crucial insights into the parameters most important to your Amazon business’s growth and profitability.
The Profits Tool accurately depicts your current financial standing by performing an in-depth analysis of your income, expenses, and cash flow.
The Market Tracker enables you to establish individualized markets by using insightful ideas. These markets give you a deeper comprehension of the relative positions you and your rivals hold.
8. Marketing
In the final step of this guide, I’ll look at some of the marketing tools Helium 10 has available. Your advertising campaigns can be made more efficient with the help of intelligent search phrases, analytics, and predictive bid recommendation tools.
Using the ‘Portals’ landing page builder, a drag-and-drop builder, you can also design landing pages with Helium 10 with a high conversion rate.
Helium 10 offers templates and solutions that have been conversion-optimized and are specifically tailored to satisfy the requirements of Amazon sellers.
How convenient is it, for example, that you can rapidly personalize and populate your pages with product information directly from your Amazon listings? You no longer have to spend your valuable time and effort copying and pasting things repeatedly. Those days are long gone!
Helium 10 Dashboard:
All the tools can be accessed quickly on the right side of the Helium 10 dashboard. From the drop-down menu, you can access each of the Helium 10 tools.
You can even install the Chrome extension to analyze the Amazon marketplace more efficiently. Further, the dashboard has various tabs in the top right corner.
1. Tools Tab
This tab has tools like Blackbox, Cerebro, Magnet, Trendster, and all you love. There is an amazing keyword research tool that reminds me much of the Ubersuggest toolbar.
You can find the most related keywords and the competitor analysis upon entering the keyword.
2. Profits
All your profits, KPIs, and analytics can be measured in this tab. You can view the gross revenue, completed orders, and net profits for a day, week, or month. It also gives a graphical representation of store trends and units sold.
I quickly got the sales trends and increasing popularity of the products in real-time.
3. Follow Up
This tab is much like your email tool; money is on the list. So, never ignore the Follow-Up button if you need a complete overview and automation of your business.
You can create automated workflow email templates and track open rates, shipping rates, and opt-out rates like metrics.
4. PPC Manager
I love this one! Works much in the same way as your Ad Spy tool; like how Ad tools like Anstrex and Adplexity work, Helium 10 creates quick campaigns and uncovers thousands of new, potentially profitable keyword opportunities around the clock.
It also gives a complete overview of Helium 10 Ad analytics.
5. Portals
This dashboard section is not for the free users or the La carte versions. Portals let you create landing pages seamlessly by importing the Amazon listing details only for the platinum, diamond, and elite members.
Helium 1o sends traffic from social media, email lists, or paid advertising for better optimization of landing pages.
Tools Offered By Helium 10
Helium 10 is one of the leading and most powerful Amazon seller tools. It has amazing features and rolls that will help you scale your Amazon business more effectively.
In this section, I will give a brief how-to guide for some Helium 10 tools that I think are most important for you.
1. Magnet
Helium 10 Magnet allows you to get a bunch of keywords that will help you gather as much reach as possible. All you have to do is enter one word into the search, and then you can gain all the terms related to that main searched word.
This way, you get a bunch of keywords that you can use uniquely to gain profit out of your products. Magnet currently competes with the greatest keyword analysis solutions on the market when it comes to identifying keywords.
You’ll get a lot of responses and be able to see the other one’s keyword search statistics. You can also sort terms by search frequency and amount of terms throughout the search term before exporting them to Hamlet.
How To Use Helium 10 Magnet?
1. Enter Seed Keyword: Begin by inputting a basic keyword related to your product.
2. Discover Keywords: Magnet generates a comprehensive list of related keywords, including long-tail options.
3. Analyze Metrics: Evaluate each keyword’s search volume, competition, and relevancy to your product.
4. Select Optimal Keywords: Choose the most relevant keywords with high search volume and lower competition for your listings.
2. Black Box
Sometimes, you need to understand the best products in terms of their revenue, reviews, and keywords. This niche tool, Blackbox, provided by Helium 10, allows you to research products that have gained good growth with a considerable profit.
Black Box is a powerful method for researching Amazon products. It helps you to find product ideas by combining analytical data with smarter filters.
You may quickly assess almost any Amazon product’s cost, overall sales volume, and competitiveness, allowing you to complete hours or even days of analysis and testing in a few moments.
How To Use Helium 10 Black Box?
Using Helium 10’s Black Box for product research effectively involves a few key steps:
1. Choose Filters: Use the filters to identify products with high sales potential.
2. Analyze Product Lists: Now, you will get a list of products with the best opportunities based on your criteria.
3. SEO and Listing Optimization: Use the “Run Cerebro” function on chosen products to find relevant keywords for SEO and listing optimization.
4. Save Product Opportunities: Create a customized list of potential products for further exploration or inventory addition.
5. Compare and Decide: Compare products using Black Box data on sales, revenue potential, and competition to make informed decisions.
6. Combine with Trendster: For a comprehensive approach, pair Black Box insights with Trendster to understand both long-term sustainability and seasonal trends.
3. Helium 10 Trendster
You may use Trendster to see whether a specific keyword or a key phrase is trending both in common and Amazon search results or not. It’s similar to Helium 10’s variant of Google Trends.
You could use it to monitor the seasonal changes of key phrases and items and see whether they trend over time.
How To Use Helium 10’s Trendster?
Trendster helps you find products. You can search Amazon’s marketplaces, but the default is the original one. To change which market you are looking at, use the drop-down menu in the upper right corner.
After finding ASINs on Amazon that interest you, copy and paste them into Trendster’s fields. Click the Start Trendster button to see graphs of customer reviews and more information about each product.
You can change the time frame of previous and specific periods.
4. Helium 10 Cerebro
Cerebro is a keyword analysis tool that is similar to Magnet. This covers a lot of stuff; however, summarising lets you conduct a reverse ASIN search and find phrases using item details instead of seed keywords.
This tool will help you check the viability of the product on Amazon. Now, you don’t have to go ahead and guess the keywords and the best ones to go for.
The keyword search ranking will be easily available to you, and you can use it successfully for the proper growth of your product.
By doing this, you will see some other items on Amazon that are ranking for keyword phrases. Even better, it includes a Product Rank Score and an IQ Score to help you determine what you should do to win a 5-star rating for your item.
How To Use Helium 10 Cerebro?
1. Initiate Reverse ASIN Lookup: Start by entering the ASIN of a product – either yours or a competitor’s. Cerebro will then extract extensive data related to that specific product.
2. Analyze Competitor Keywords: Cerebro provides insights into the keywords your competitors’ products rank for. This helps in understanding the keyword strategy that is working in your market niche.
3. Keyword Data Assessment: Review the provided keyword data, such as search volume, ranking, and competitiveness. This will help you choose the most relevant and profitable keywords for your product listings.
4. Identify Keyword Opportunities: Look for high-volume, low-competition keywords that your competitors might be overlooking. These are opportunities for you to capitalize on.
5. Monitor Product Performance: Use Cerebro to track how changes in your product listings affect your keyword rankings over time. This helps in refining your SEO and marketing strategies.
6. Integrate with Other Helium 10 Tools: Combine the insights from Cerebro with other Helium 10 tools like Magnet for comprehensive keyword research and strategy development.
5. Frankenstein
It gets difficult to filter your keyword list again and again. Sometimes, one adds extra words that may not be necessary for the keyword list.
To make sure your keyword list only has the important words required for it to reach a good ranking on the Amazon page, Frankenstein eliminates all the junk from your keyword list and gives you the best-filtered option possible.
This is a really useful application. If you upload your phrases, Frankenstein will help you organize and handle them by condensing a large list of hundreds and even thousands of search terms into keyword classes.
Primarily, it allows you to organize and sort your search terms to improve their efficacy.
How To Use Helium 10 Frankenstein?
1. Input Keywords: Start by entering a large list of keywords gathered from your research.
2. Filter and Process: Use Frankenstein’s filters to refine the list. It removes duplicates, unnecessary characters, and irrelevant words.
3. Sort Keywords: The tool sorts keywords by popularity, helping you identify the most impactful ones for your listings.
4. Optimize Listings: Apply the processed keywords to optimize your Amazon product listings, enhancing visibility and search relevance.
6. Scribbles
Scribbles is an interesting method to use. After you have reduced the list of essential phrases with Frankenstein, you could use Scribbles to add all of it to your page summary and name.
Keyword optimization and product list optimization are made easier with this tool.
Helium 10 Scribbles allows you to have your product list optimization on a silver platter and makes it easier for you to use it to your benefit without beating your head too much on doing the guesswork.
The terms from the list are removed after you use them, so you can keep records of which ones you have utilized and which are still available.
7. Listing Builder
Have you ever tried to create the perfect Amazon listing but felt lost in the process? That’s exactly where the Helium 10’s Listing Builder can help you.
The Listing Builder is a really helpful tool that makes creating a product listing straightforward. The tool helps you put together all the details about your product in a way that attracts more customers.
As you build your listing, the tool also gives you feedback on how well it’s optimized, allowing you to make changes on the spot for maximum impact.
Whether you’re building a new listing or improving an existing one, Listing Builder offers AI-driven suggestions. It helps you craft compelling titles, descriptions, and more and is suitable for both beginners and experienced sellers.
Here’s how it works:
1. Simplified SEO: Enter your main keywords, and the tool generates a draft listing. It smartly includes related keywords and features specific to your product’s niche.
2. AI-Powered Assistance: The tool analyzes your competitors’ listings and points out what you can do better.
3. Time-Saving: Listing Builder cuts down the time to create or update listings by providing a structured framework that’s easy to customize.
4. Optimization for All Sellers: It’s great for creating new listings from scratch or for enhancing existing ones. The tool examines your current listings, suggests improvements, and helps you rank higher on Amazon.
8. Misspellinator
Many people looking for anything on Amazon or Google will incorrectly enter the keywords or product titles.
Although Amazon sometimes fixes misspelled words, it does not always do so. By offering suggestions for popular keyword spelling errors, Misspellinator allows you to profit from spelling errors.
You may also view the search amounts in every of the spellcheck error suggestions and have them imported into Frankenstein instantly.
9. Adtomic
Helium 10 Adtomic is crucial for Amazon sellers aiming to maximize their advertising effectiveness and ROI. As you know, in today’s competitive Amazon marketplace, effective ad campaigns are key to boosting product visibility and driving sales.
Adtomic is an advanced advertising platform within the Helium 10 suite, which is designed specifically for Amazon PPC (Pay-Per-Click) campaigns. It streamlines the process of creating, managing, and optimizing ads, making it a vital tool for sellers looking to enhance their advertising strategy.
How it Works:
1. Campaign Creation and Management: Simplifies setting up PPC campaigns by providing intuitive interfaces and tools. Sellers can easily create and manage their ad campaigns within the platform.
2. Data-Driven Insights: Offers detailed analytics and insights on ad performance. This data helps sellers understand which ads are performing well and why, allowing for more informed decision-making.
3. Optimization for Better Performance: Adtomic not only monitors ad performance but also suggests adjustments for optimization. This includes bid management and keyword adjustments to improve campaign effectiveness.
4. Automated Tools: With automation features, Adtomic can manage routine tasks, saving time and ensuring that campaigns are always optimized for the best results.
Check this Complete article on Helium 10 Adtomic PPC Tools Review.
10. Keyword Tracker
Keyword Tracker lets you keep track of the changes you make to your SEO so you can see how those changes affect how your product listing ranks for certain keywords.
11. Inventory Protector
Private label sellers use sales and deals to get people interested in their goods and get reviews.
One problem when you offer deals is that coupon codes could be misused, leading to one buyer buying up all the stock.
Freebies and deals aim to get as many people as possible to buy your goods. You’ll get more comments from more people, which will help spread the word about your business.
With the inventory guardian, you can limit how many of certain things can be bought in Helium 10, so you never have to worry about coupon code abuse or unfair business practices.
Ads by Helium 10:
Helium 10 Ads is an AI-powered Amazon Pay-Per-Click (PPC) software designed to maximize your advertising return on investment (ROI).
It enables sellers to create, manage, and optimize PPC campaigns with ease, even without prior expertise.
By allowing bulk creation and maintenance of several campaigns, the platform saves customers a great deal of time by providing completely automated, AI-driven ad campaigns that can be used in a matter of minutes.
Helium 10 Ads also offers accurate, AI-powered bid and keyword advice to increase conversions and product visibility.
The software includes features like rules-based advertising, customizable expert templates, and dayparting, which schedules ads to run when customers are most likely to buy.
Users can track performance and manage optimization efficiently through a centralized dashboard, gaining clear insights into key metrics such as Total Advertising Cost of Sales (TACoS), organic ranking, and sponsored ranking.
Helium 10 Ads are included at no additional cost for users subscribed to the Helium 10 Diamond plan, providing a complete solution for Amazon sellers looking to improve their advertising strategies and achieve more effective results.
Learning Resources:
Helium 10 offers an accurate suite of educational resources designed to strengthen Amazon sellers at various stages of their business journey. Here’s an overview of their key learning programs:
1. Freedom Ticket Amazon FBA Course
The Freedom Ticket is a detailed training program led by experienced Amazon seller Kevin King. It provides in-depth knowledge on building and scaling a successful Amazon FBA business. The course offers multiple modules covering essential topics such as:
- Introduction to Amazon Selling: Understanding the Amazon marketplace and the fundamentals of FBA.
- Business Setup and Branding: Guidance on legal considerations, developing a strong brand identity, and navigating Amazon’s Brand Registry program.
- Product Research and Sourcing: Strategies for identifying high-potential products and sourcing them from reliable suppliers.
- Access to the Freedom Ticket course is included at no extra charge for Helium 10 Platinum and above members.
2. Amazon PPC Academy
The Amazon PPC Academy is tailored for intermediate to advanced sellers aiming to enhance their Pay-Per-Click (PPC) advertising skills on Amazon. The course delves into strategies and tactics for effectively managing and optimizing PPC campaigns, including:
- Campaign Structures: Established efficient Auto and Manual campaigns, utilizing all match types for both keyword and product targeting.
- Optimization Techniques: Implementing advanced analytics and tools to maximize return on investment.
This training is designed to elevate sales by utilizing both manual and automated tools and services.
3. Helium 10 Academy
The Helium 10 Academy offers free, in-depth courses to help users become proficient with Helium 10’s suite of tools. It covers various aspects of Amazon selling, including:
- Product Research: Utilized tools like Black Box and X-ray to identify profitable products.
- Keyword Research: Employing tools such as Cerebro and Magnet to discover high-ranking keywords.
- Listing Optimization: Using tools like Scribbles and Listing Analyzer to enhance product listings.
- The Academy provides hands-on, technical exercises and activities designed to give real-world experience with the tools, allowing learners to improve their knowledge at their own pace.
These educational resources collectively equip sellers with the knowledge and skills necessary to navigate the complexities of the Amazon marketplace effectively.
Pros & Cons of Helium 10
Pros
- Wide range of tools for SEO, product research, and analytics.
- Reliable and accurate data for informed decision-making.
- Intuitive interface for easy navigation and use.
- Powerful keyword research tools like Magnet and Cerebro.
- Listing Builder for creating high-converting product descriptions.
- Insights into competitors’ strategies for market advantage.
- Efficient inventory tracking and management features.
- Adtomic tool for optimized PPC campaign management.
Cons
- Some plans may be expensive for small sellers or beginners.
- The vast array of features can be overwhelming for new users.
- The free plan offers limited access to tools and features.
Also Read
You might also like Helium 10 vs Sellics Comparison
Helium 10 Customer Reviews
Helium 10 has received customer reviews from multiple sources, which show its performance and user satisfaction:
| Review Platform | Average Rating | Number of Reviews | Notable Comments |
|---|---|---|---|
| Reviews.io | 4.54 / 5 | 1265+ | 948 customers rated as excellent. Scores for ease of use (4.1), customer service (4.0), features (4.3), and value for money (4.0). |
| Trustpilot | 3.8 / 5 | 515+ | Rated as ‘Great’. |
| G2 | 4.2 / 5 | 165+ | Compared to Jungle Scout’s 4.6 / 5 from 161 reviews. |
Review by Ahmad – “Highly recommended software for Amazon Sellers. Customer service is highly appreciated.”
Source: Trustpilot
Review by Kosyo – “I have used Helium 10 for more than 3 years. It is a must for Amazon Sellers, no matter what level they are – beginner, intermediate, or advanced. There are so many useful features that would easily help you with your Amazon business. There is a video to help with more functions. If you need help, the support is friendly and patient. I highly recommend it.”
Source: Trustpilot
Helium 10 Alternatives
Here are the top alternatives to Helium 10, each offering unique strengths and features.
Below, I have compared these tools based on data accuracy, ease of use, pricing, and more to find the tool that best fits your Amazon selling needs.
| Attributes | Helium 10 | Jungle Scout | Viral Launch | AMZ Scout |
|---|---|---|---|---|
| Data Accuracy | Highly accurate | Very accurate | Accurate with occasional discrepancies | Generally reliable |
| Ease of Use | User-friendly, intuitive interface | Straightforward and easy to navigate | Simple interface, easy for beginners | Easy to use with guided features |
| Strengths | Comprehensive toolset, great for SEO | Strong in product research and analytics | Effective for product launches | Good for beginners, affordable |
| Weaknesses | It can be overwhelming for new users | Limited features in lower-tier plans | Fewer features compared to Helium 10 | Less comprehensive than others |
| Best For | All levels of Amazon sellers | Sellers focused on data-driven strategies | New sellers and product launches | New and small-scale Amazon sellers |
| Pricing | $39/month | $49/month | $69/month | $49.99/month |
| Customer Support | Excellent | Good | Good | Satisfactory |
| Suitable For | All seller levels | All seller levels | Intermediate+ | Beginners+ |
Check out these thorough comparisons to learn everything you need to know about its alternatives.
FAQs:
Is Helium 10 recommended for everyone?
Yes. Helium 10 is recommended for everyone, from beginners to advanced. It offers a free trial account for everyone to test the tools. In a free account, you get some amazing features that will help you to gain profits for your business.
Can I use Helium 10 tools for free?
Yes, you can use Helium 10 tools for free as they have some amazing features in the free plan where you can also upgrade at any time. Some Helium 10 tools are free to use with limited credits. For beginners, the basic free plan would be beneficial as they can test the tools for free without any loss incurred, which is a win-win situation for everyone.
Does Helium 10 give any discounts?
Yes. Helium 10 gives a 20% discount on the annual subscription and 3-Months free for any yearly subscription plan.
Which is better, jungle scout or helium 10?
When it comes to the best All-In-One suite for Amazon FBA, Helium 10 is a perfect choice. If you need various tools for the Amazon FBA, Helium 10 is the recommended one. Jungle Scout wins in low pricing but has limited features. It comes with limited tools and may lack in flexibility.
How often is the data updated?
Helium 10 consumes data from dozens of sources. Tens of thousands of data points are updated every second. The schedule is updated dynamically to provide the highest quality service.
If you want to know more about Helium 10, you should check out these links:
- Helium 10 vs Viral Launch
- GeneratePress Theme Review
- Best JungleScout Alternatives
- Helium 10 Cerebro Review
Conclusion: Helium 10 Review 2025
After years of using Helium 10 to build and scale my Amazon business, my answer is an emphatic yes. It might seem like a significant expense at first, but you have to reframe it. It’s not an expense; it’s an investment in efficiency, accuracy, and growth.
The time it saves me on research and management alone is worth the subscription price. The costly mistakes it has helped me avoid by providing accurate data are priceless. It’s the foundational platform upon which my entire Amazon operation is built.
If you’re just playing around with Amazon as a hobby, you probably don’t need it. But if you are serious about building a real, profitable, and sustainable e-commerce business, a tool like Helium 10 is not just a nice-to-have; it’s a necessity. It levels the playing field and gives you the power to compete with the biggest sellers on the platform.
