Helium 10 vs Merchant Words 2024: Which Is Better for Business?

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If you’re starting to sell a new product on Amazon, you want to make sure it will be successful after putting in all the effort to list it. You want a good return on your investment. It’s frustrating to spend a lot of time and money on a product that doesn’t sell well. This can slow down your business.

Part of running a business is being prepared for risks and losses, but there are ways to minimize them. Many Amazon sellers advise using hard data to reduce guesswork and increase success.

Luckily, there are tools available to help with this! These tools help you assess a product’s demand before you launch it on platforms like Amazon.

Two popular tools for this purpose are Helium 10 and Merchant Words. I’ll take a closer look at these tools, what sets them apart, and which one might be best for you.

Helium 10

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Merchant Words

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Pricing $29/mo $35/mo
Best for

Helium 10 is best for Amazon sellers looking for a comprehensive suite of tools including keyword research, product research, and more.

Merchant Words is best for Amazon sellers seeking reliable keyword data and insights to optimize their product listings and boost visibility.

  • Keyword research
  • Product research
  • Inventory management
  • Refund Genie
  • Competitor analysis
  • Keyword research
  • Backend keyword optimization
  • Search volume accuracy
  • Easy competitor and trend monitoring
  • Comprehensive all-in-one software at a reasonable price
  • Accurate product and keyword research tools
  • Provides complete keyword data for product launches
  • Largest database of real-time product keyword searches
  • Provides efficient results
  • Minimal customization needed
  • Covers customer trends in many countries
  • Limited free version
  • Potential learning curve
  • Limited free services
  • Installation issues
  • Customer support quality
Ease of Use

Helium 10 offers user-friendly interfaces and intuitive tools, simplifying Amazon selling processes for beginners and experienced sellers alike.

Merchant Words offers a user-friendly interface with intuitive tools and straightforward navigation, making keyword research and optimization accessible for all.

Value For Money

Helium 10 provides a comprehensive suite of Amazon seller tools including keyword research, product research, and more, offering great value for money.

Merchant Words provides significant value for Amazon sellers by offering accurate keyword data and insights crucial for optimizing product listings and boosting sales performance.

Customer Support

Helium 10 offers responsive customer support through various channels, including email, live chat, and a comprehensive knowledge base, ensuring timely assistance.

Merchant Words provides responsive customer support via email and chat, assisting users with inquiries, technical issues, and product-related questions promptly and effectively.

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Helium 10 vs Merchant Words: Overview

1. Merchant Words:

Merchant Words has been around for a while and is a popular keyword research tool among Amazon sellers. It helps sellers find the best combination of keywords for their products, increasing their chances of success.

Merchant Words Homepage

2. Helium 10:

Helium 10 is a newer tool that’s gaining a lot of attention from sellers. It’s similar to Merchant Words and is receiving praise for its features.

In this comparison, we’ll look at Merchant Words versus Helium 10 and how they can benefit your Amazon business.

Helium 10 Homepage 1

Why Should You Use a Keyword Research Tool?

Keyword research tools like Helium 10 and Merchant Words are valuable for Amazon sellers because they provide important data. This data helps sellers understand how to find and promote their products effectively.

Merchant Words has been gathering data for Amazon sellers since 2012, while Helium 10 started in 2015. They collect information about how many Amazon customers search for specific keywords.

This data is then shared with sellers so they can use it to improve their product sourcing and marketing strategies.

The data is based on billions of customer searches, so there’s a lot of information available for sellers to use. Overall, these tools help sellers make informed decisions about their products and reach more customers on Amazon.

How’s Data the Most Important to Online Sellers and Why Should You not Ignore it?

Data is like a secret weapon for online sellers. It tells them exactly what they need to know before they launch new products.

For example, if you want to sell something new but don’t know what will be popular, a keyword research tool can help. It shows you what people are searching for the most.

Using a tool like Helium 10 or Merchant Words gives you an advantage over competitors who aren’t using any data. Let’s say you’re interested in selling camping gear.

You can type “camping gear” into one of these tools and see how many people are searching for it. You’ll also see other related keywords. This helps you understand what camping gear products customers are looking for.

Without these tools, you’re relying on luck and guesswork. You might not do as well in business without data to guide you. While gut feelings can sometimes help, using data is usually better for your business in the long run.

How Do Helium 10 and Merchant Words Help Your business?

Helium 10 and Merchant Words help your business in two main ways:

  • Finding New Opportunities:

They help you discover what products people are searching for, so you can launch new listings that match customer demand.

  • Staying Updated:

They keep you informed about current trends in customer behavior and product popularity.

Now, you might be thinking, “How are Helium 10 and Merchant Words different?” I’ll compare them in terms of what they do well and where they might have some limitations.

Difference Between: Helium 10 vs Merchant Words

The main difference between Helium 10 and Merchant Words lies in the data they use.

1. Merchant Words:

Merchant Words estimates the number of searches for a keyword differently than Helium 10. A search for “chalk bag” yields 211,600 results on Merchant Words, but only 6,232 on Helium 10.

This shows a significant difference in the size of the potential market for a new chalk bag product according to each tool’s data.

Merchant Words claims to have the most accurate and extensive database of keyword searches and customer data available on the market.

They believe they provide the best insights into opportunities and trends within Amazon search.

On the other hand, Helium 10 asserts that their data is comparable to or even better than their main competitors’. They run tests against other tools to ensure the accuracy and reliability of their information about customer product searches.

2. Helium 10:

  • Inventory Management:

If you’ve ever struggled with managing your inventory, Helium 10 can be a lifesaver. This tool, created by Amazon sellers, includes an Inventory Management feature to help you keep track of your products.

Helium 10 Inventory Management

When you connect your Helium 10 account to your Seller Central dashboard, you’ll be able to see when you need to order or transfer products. Helium 10 can also help with managing inbound shipments, making the process smoother for you.

Having tried various inventory management tools in the past, I can confirm that Helium 10 offers great functionality in this area. It’s a reliable option to help streamline your inventory management process.

  • Hijack Alerts:

On Amazon, listings can sometimes be taken over by unauthorized sellers, which is known as hijacking. To help sellers deal with this issue, Helium 10 offers a feature called Hijack Alerts.

This feature is like having round-the-clock surveillance on your listings. It notifies you whenever there’s suspicious activity, like someone trying to hijack your listing, or if there are changes to your listing such as category or weight adjustments.

Getting these alerts quickly is important because it allows you to take action promptly.

For example, if you’re notified of a hijack attempt, you can address it immediately to prevent any potential loss of sales. Overall, it’s a useful tool for protecting your Amazon listings and maintaining control over your products.

In summary, the difference between Helium 10 and Merchant Words lies in how they collect and estimate data about customer searches, which can impact the insights and opportunities they provide to Amazon sellers.

Which Should You Trust?

Deciding which tool to trust depends on the data source you have more confidence in. Both Helium 10 and Merchant Words claim to provide the best data, so there are other factors to consider when making your decision.

Merchant Words has been in the business longer and gets its data directly from Amazon search trends. It focuses solely on Amazon and doesn’t use data from search engines like Google or Bing.

Helium 10, on the other hand, uses data from sources outside of Amazon, including pay-per-click landing data from sponsored products. This can be beneficial because products with more visibility through advertising are often more likely to be purchased.

It’s tough to determine which tool is more trustworthy. Some sellers might prefer Merchant Words because of its longer history and exclusive focus on Amazon data. Others might lean towards Helium 10 for its broader data sources and potentially more conservative figures.

Are these Helium 10 and Merchant Words really easy to use?

Both Helium 10 and Merchant Words are user-friendly keyword research tools. To use them, you just need to download the apps or browser extensions, enter your desired keyword, and get your data. You can also download the data and analyze the results further.

While people may debate about the differences in data accuracy, there’s no doubt that both tools are easy to use. So, if you’re looking for a tool that’s simple and straightforward, either Helium 10 or Merchant Words would be a great choice.

Pros and Cons: Helium 10 vs Merchant Words

Helium 10 Pros:

  • Easy competitor and trend monitoring
  • Comprehensive all-in-one software at a reasonable price
  • Accurate product and keyword research tools
  • Provides complete keyword data for product launches
  • More affordable compared to other keyword search tools

Helium 10 Cons:

  • Limited features in the free starter plan, available in fewer countries
  • Potential learning curve for using direct Amazon keyword search tools

Merchant Words Pros:

  • Largest database of real-time product keyword searches
  • Competitors’ keyword searches go beyond average
  • Provides efficient results by working directly with Amazon
  • Minimal customization needed to see results
  • Covers customer trends in more countries than Helium 10

Merchant Words Cons:

  • Limited free services, full coverage requires investment in pricier plans
  • Installation issues reported by some users
  • Customer support quality varies based on purchased plan tier

Which Research Tool is Better?

Deciding which keyword research tool is better depends on your specific needs and preferences.

Merchant Words has been popular since its launch in 2012. It’s known for being reliable and comprehensive, covering a wide range of regions and providing extensive data.

Merchant Words Tools

On the other hand, Helium 10 is gaining popularity as a cheaper alternative with similar features and interface. While it may not have the global reach of Merchant Words, it still provides reliable data for the regions it covers.

Helium 10 Tools

Ultimately, it’s essential to consider factors like pricing, data accuracy, and ease of use when choosing between Merchant Words and Helium 10. There are strengths and weaknesses to both tools, so you should try both to see which one you prefer.

Pricing: Helium 10 vs Merchant Words

1. Helium 10 Pricing:


  • Starter:

$29 per month when billed annually. This plan is designed for beginners and includes basic training and tools to help you get started selling on the platform.

  • Platinum:

$79 per month when billed annually. This plan is ideal for growing businesses and offers essential solutions to help you manage your operations more effectively.

  • Diamond:

$229 per month when billed annually. This plan is best suited for expert sellers who are looking to scale their operations. It offers advanced features and tools to help you take your business to the next level.

Remember, you can save up to 25% per month if you choose to be billed annually instead of monthly.

2. Merchant Words Pricing:

Merchant Words Pricing Plans

  • Silver Plan:

It is ideal for beginners selling on a single Amazon marketplace in countries like Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, or the United States. It costs $35 per month or $350 per year if you pay annually, which includes two months free.

  • Gold Plan:

This plan is more suitable for businesses operating across multiple Amazon regional marketplaces in North America, UK/Europe, or Asia/Australia. It costs $79 per month or $790 per year if you pay annually, which also includes two months free.

  • Platinum Plan:

This plan is designed for large established brands or agencies. It costs $149 per month or $1,490 per year if you pay annually, with the same two months free offer.

They offer these options to ensure that sellers of all experience levels and business sizes can find a plan that suits their needs without paying for features they don’t need.

My Tips: Helium 10 vs Merchant Words

If you only need to do product and keyword research and prefer a user-friendly tool with a visually appealing interface, then Merchant Words is a good choice.

It’s also suitable if your Amazon business operates in only one country and you want to explore more product options.

On the other hand, if you’re looking for a comprehensive set of tools beyond just product and keyword research and want competitive pricing, Helium 10 is a better option. It’s ideal if you prefer learning from industry leaders and want all your Amazon selling tools in one place.

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Conclusion: Helium 10 vs Merchant Words

Now that you’ve learned about Helium 10 and Merchant Words, you can choose the Amazon FBA selling tool that suits you best. Both are popular tools with their own advantages and disadvantages, so it depends on what you’re looking for.

Whether you pick Helium 10 or Merchant Words, you’ll have a reliable tool for your Amazon business. Make the right choice by considering your budget and your needs for the keyword research tool.

Aishwar Babber

Aishwar Babber is a passionate blogger and digital marketer who has worked in the industry for over six years. He loves to talk and blog about gadget, and latest tech, which motivates him to run GizmoBase. He has a deep understanding of how to create and execute successful marketing campaigns and is an expert in SEO, affiliate marketing, and blogging. Aishwar is also an investor and creator of multiple blogs on various niches. You can find him on Linkedin, Instagram, & Facebook.

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