With features like email marketing, sales funnels, and landing pages all neatly combined under one roof, Kartra is an all-in-one marketing platform that simplifies online business operations because Kartra streamlines processes, eliminates the need for numerous software subscriptions, and provides powerful features that expand your company. Its done-for-you templates, user-friendly interface, and capacity to save time and money while producing expert outcomes are why I enjoy it.
- Reduces the need for multiple software subscriptions
- Powerful behavior-based automation
- Tracks performance across tools
- Intuitive interface with drag-and-drop builders
- It can be overwhelming for beginners
- Accessible only via browsers
Price: $79/month
If you’ve been searching for an all-in-one marketing platform that simplifies your online business, then this Kartra review is for you. In this post, we’ll explore what Kartra is, how it works, its core features, pros and cons, pricing plans, and how it compares to competitors.
Whether you’re a solopreneur, coach, consultant, or digital course creator, this Kartra review will help you make an informed decision about whether it’s the right fit for you.
🧾 Kartra Overview Table
| Feature Category | Description |
|---|---|
| Type of Platform | All-in-one marketing and business automation platform |
| Best For | Coaches, course creators, consultants, small businesses, and entrepreneurs |
| Core Features | Email marketing, funnels, landing pages, memberships, video hosting, CRM |
| Page Builder | Drag-and-drop builder with templates |
| Email Automation | Yes – Includes tagging, sequences, behavioral triggers |
| Sales Funnels | Visual funnel builder and analytics |
| Membership Hosting | Yes – With content dripping, levels, and access control |
| Video Hosting | Yes – With in-video CTAs and analytics |
| Affiliate Management | Built-in affiliate portal and tracking system |
| Helpdesk System | Integrated live chat and support ticketing |
| Integrations | Stripe, PayPal, Zapier, Google Analytics, and more |
| Analytics & Reporting | Detailed insights for emails, pages, products, and funnels |
| Mobile Responsive | Yes – Pages and emails auto-optimized for mobile |
| Pricing | Starts at $99/month (Starter Plan) |
| Trial Option | $1 for 14-day trial |
| Support Channels | Email support, live chat (Silver+), help center, Facebook group |
| Ease of Use | Moderate learning curve; simplified over time with tutorials |
👋 What is Kartra & Who Is It For?
Kartra is an all-in-one online business platform that combines tools such as email marketing, landing page building, funnel creation, membership hosting, helpdesk, affiliate management, and video hosting all under one dashboard.
It’s designed for:
- Coaches and consultants 🧠
- Online course creators 🎓
- E-commerce brands 🛍️
- Agencies and freelancers 💼
- Anyone looking to avoid using 5+ different tools to run their business
From lead capture to checkout, Kartra handles it all.
Origin and Background:
- Launched: Officially released to the public in 2018.
- Founder: Created by Andy Jenkins and Mike Filsaime, both well-known figures in the digital marketing world.
- Company: Developed and marketed by Genesis Digital, the same company behind the webinar platform WebinarJam and EverWebinar.
Personal Journey with Kartra
I’ve been running my online business for a few years now, juggling everything from email campaigns to course creation. Before Kartra, I was hopping between multiple tools, which was exhausting and expensive.
I stumbled upon Kartra while searching for an all-in-one platform that could streamline my workflow without breaking the bank. What drew me in was the promise of having everything, from funnels to email marketing, membership sites, and analytics, all under one roof.
My first impression? It felt like stepping into a well-organized digital office. Setting up my first funnel was a mix of excitement and a slight learning curve, but once I got the hang of it, I was hooked.
I love how I can create a landing page, connect it to an email sequence, and track conversions all within the platform. It’s saved me hours of work and probably a few gray hairs.
Deeper View into User Experience
As someone who’s not a tech wizard, I was nervous about diving into an all-in-one platform like Kartra.
However, the interface is quite user-friendly. The drag-and-drop page builder is a lifesaver. I can create a decent-looking landing page in under an hour without any coding skills.
The dashboard is clean, with everything neatly organized; however, it took me a couple of days to figure out where all the settings were hidden. One thing I appreciate is the pre-built templates.
They’re modern and customizable, which makes my site look professional without hiring a designer. That said, the sheer number of options can feel overwhelming at first.
I remember spending an entire afternoon tweaking a checkout page because I didn’t realize some settings were buried in sub-menus. Once you learn the layout, though, it’s smooth sailing.
💰 Kartra Pricing Plans
| Plan | Price (Monthly) | Original Price | Savings | Contacts | Custom Domains | Email & SMS | Transaction Fees |
|---|---|---|---|---|---|---|---|
| Starter | $79 | $119 | Save $40 | 2,500 | 1 | Unlimited | 0% |
| Growth | $99 | $229 | Save $130 | 12,500 | 3 | Unlimited | 0% |
| Professional | $549 | – | – | 25,000 | 5 | Unlimited | 0% |
Kartra Refund Policy
Kartra offers a 30-day refund policy for new customers, provided they request it within the first 30 days of their subscription. However, refunds are generally not provided for usage overage fees, trial payments, or unused portions of subscriptions.
To receive a refund, please contact Kartra’s support within the 30-day window. If approved, the credit will be applied to your original payment method within a few business days.
Points:
- Eligibility: Refunds are generally available to new customers and are processed within 30 days of the purchase date.
- Exclusions: Usage overage fees, trial payments, and unused portions of a subscription are non-refundable.
- To request a refund, please contact Kartra customer support.
- Resolution: If approved, you will receive an email notification, and the refund will be processed to your original payment method within a few business days.
How to request a refund?
- Contact Support: To initiate a refund request, please contact Kartra customer support within 30 days of your purchase.
- Wait for Approval: Kartra will review your request and notify you via email of the approval or rejection.
- Receive Funds: If approved, the refund will be automatically applied to your credit card or original payment method within a specified timeframe.
🚀 Core Features of Kartra
Landing Page Builder
Kartra’s Landing Page Builder enables users to create professional, high-converting landing pages in minutes, even without technical expertise.
The platform offers over 100 stunning pre-designed templates for landing pages, exit-intent pop-ups, and informative pop-ups, ensuring visually appealing designs that align with your brand.
Its drag-and-drop editor simplifies the page-building process, allowing users to customize layouts effortlessly.
Kartra also supports social media integrations to boost engagement and reach, as well as tag-based content delivery to personalize user experiences based on behavior or preferences.
Pages are hosted directly on Kartra’s servers, ensuring fast load times and reliability. This feature is ideal for creating lead capture pages, sales pages, or promotional landing pages to attract and engage potential customers.
Email Marketing
Kartra’s Email Marketing feature is designed to help users engage and grow their customer base through targeted, automated campaigns.
The platform offers powerful automation workflows that trigger email sequences based on user actions, including sign-ups, purchases, and clicks.
Users can grow their email lists by offering lead magnets, such as eBooks or webinars, and nurture leads with automated follow-up sequences to guide them toward conversion.
A/B testing allows for optimization of email subject lines, content, or designs to maximize open rates and conversions. With robust deliverability and analytics, Kartra ensures campaigns scale confidently as your audience grows. This feature is perfect for drip campaigns, promotional emails, and re-engaging inactive subscribers.
Memberships
Kartra’s Membership feature enables users to create and monetize membership sites, generating recurring revenue from courses, communities, or exclusive content.
The platform supports multiple revenue streams, allowing users to sell courses, coaching services, digital products, or community memberships through a single interface.
Ready-made sales funnels help users launch membership programs quickly, eliminating the need to build from scratch. Content delivery is streamlined through user-friendly membership portals, where creators can organize videos, PDFs, quizzes, and other digital content.
Additionally, Kartra fosters community engagement through features like forums or exclusive groups, making it ideal for course creators, coaches, or community builders looking to monetize their expertise.
Form Builder
Kartra’s Form Builder simplifies lead capture and optimizes growth through customizable opt-in forms. Users can design forms with text inputs, drop-down menus, radio buttons, and checkboxes to collect specific customer data tailored to their needs.
These forms can be embedded on landing pages, pop-ups, or external websites for maximum visibility. Kartra also supports immediate calls-to-action through dedicated pop-up windows to grab attention and drive sign-ups.
With built-in analytics, users can track form performance and optimize for higher conversion rates. This feature is particularly useful for lead generation, event registrations, or customer surveys, streamlining the process of growing an audience.
Checkouts
Kartra’s Checkouts feature streamlines the sales process, enabling users to easily convert leads into paying customers. The platform enables fully customizable checkout pages that align with your brand, resulting in a seamless customer experience.
Users can boost revenue by adding upsells or cross-sells during the checkout process, offering complementary products or upgrades that enhance the customer’s experience.
Tailored fields enable the collection of specific customer information, such as shipping details or preferences. Promotions and coupons can be used to create urgency and drive sales, while secure payment processing supports major gateways, such as Stripe and PayPal.
This feature is ideal for e-commerce, course sales, or service-based businesses looking to streamline transactions.
Kartra AI
Kartra AI is a productivity powerhouse that leverages artificial intelligence to create on-brand, high-converting content in seconds. It generates landing page copy, emails, and sales scripts that align with your brand voice, saving time and money while maintaining consistency.
By automating content creation, Kartra AI allows users to focus on strategy and delivery rather than writing from scratch.
The AI-crafted content is optimized to increase engagement and conversions, making it a valuable tool for coaches, consultants, or creators who need professional content without hiring copywriters.
This feature enhances productivity and ensures your marketing materials resonate with your audience.
Personalized Onboarding Call
Kartra provides a personalized onboarding call with a specialist to help users launch their online business quickly. Whether you’re packaging your expertise for the first time or refining an existing offer, this one-on-one support ensures a smooth setup process.
The specialist guides users through Kartra’s tools, tailoring strategies to their specific goals, such as launching a course, coaching program, or digital product.
This hands-on support is particularly valuable for beginners or those looking to accelerate their business growth, making it easier to get up and running without delays.
Sales Funnels
Kartra’s Sales Funnels feature allows users to map out and automate the customer journey from initial contact to final sale. The platform offers done-for-you campaigns tailored to specific goals, such as lead generation or course sales, reducing setup time.
A drag-and-drop funnel editor enables users to visually design and customize funnels without coding, while the funnel mapper and simulator help plan and test performance to optimize conversions.
Marketing automations, such as email sends, tagging, or upsell offers, are triggered based on user actions, streamlining complex sales processes.
This feature is perfect for webinars, product launches, or membership programs, ensuring a smooth and effective customer journey.
Live Training Webinars
Kartra offers live training webinars led by experts to teach users how to turn their ideas into a source of income. These sessions offer step-by-step walkthroughs on utilizing Kartra’s tools to create campaigns, funnels, and businesses that scale efficiently.
From setting up a first campaign to creating a full sales funnel, the webinars focus on practical strategies to monetize expertise without increasing workload.
This feature is ideal for users who want to maximize Kartra’s potential and learn best practices directly from professionals, ensuring they can build a sustainable online business.
Analytics and Integrations
Kartra includes robust analytics and tracking tools to monitor the performance of landing pages, email campaigns, funnels, and more.
Users can access detailed insights into page views, email open rates, conversion rates, and revenue generated, enabling them to make data-driven decisions. The platform also integrates seamlessly with popular tools, including Zapier, payment gateways (such as Stripe and PayPal), and social media platforms, creating a cohesive workflow.
These integrations reduce the need for multiple tools, while analytics empower users to optimize their marketing efforts for better results, making Kartra a versatile solution for businesses of all sizes.
👥 Who Is Kartra For?
| User Type | Why Kartra Works for Them |
|---|---|
| Coaches & Consultants 🧠 | Easily build funnels, schedule sessions, collect payments, and run email campaigns. |
| Course Creators & Educators 🎓 | Easily build funnels, schedule sessions, collect payments, and email campaigns. |
| E-commerce Sellers 🛒 | Create product pages, manage checkouts, upsells, and run targeted email promotions. |
| Digital Marketers 📈 | Automate client acquisition, build sales funnels, and manage leads through CRM tools. |
| Agencies & Freelancers 💼 | Offer done-for-you marketing setups for clients using Kartra’s multi-domain support. |
| Bloggers & Influencers ✍️ | Build mailing lists, run affiliate campaigns, and monetize digital products or services. |
| SMBs (Small Businesses) 🏪 | Reduce tool costs by replacing email tools, CRM, page builders, and helpdesk systems. |
| Affiliate Marketers 🤝 | Manage custom affiliate programs with tracking, payouts, and promotional assets. |
| Non-Tech Savvy Users 🧰 | Create product pages, manage checkouts, upsells, and run targeted email promotions to drive sales. |
⚖️ Kartra Pros and Cons Table
Pros
- All-in-one marketing platform (landing pages, email marketing, memberships, etc.)
- Built-in automation and workflow tools
- Drag-and-drop builder for pages and funnels
- In-depth analytics and split testing features
- Integrated checkout and payment system
- Membership site hosting with access control
Cons
- No free plan; only paid options after trial
- Interface can feel cluttered or overwhelming
Usability of Kartra:
Kartra generally earns high marks for usability, especially considering its comprehensive, all-in-one nature, though new users should anticipate a learning curve due to the extensive features available.
It shines as an excellent choice for businesses seeking an integrated marketing solution, bypassing the complexities of combining multiple third-party tools.
Its strengths include an intuitive dashboard, user-friendly drag-and-drop builders for pages and funnels, and a rich library of professional, pre-made templates that facilitate rapid deployment.
The platform’s unified system is a major advantage, ensuring seamless integrations and eliminating the frustration often associated with piecing together different services.
Additionally, Kartra offers assisted onboarding with tutorials and “done-for-you” campaigns, helping beginners quickly become proficient. All created pages are inherently mobile-responsive.
However, the sheer breadth of features can initially overwhelm marketers unfamiliar with such comprehensive platforms, leading to a steeper learning curve. Some users have also noted occasional minor bugs or lag on very content-heavy pages.
While templates are beneficial, they may feel restrictive to advanced users who desire complete design autonomy.
Finally, some feedback suggests that Kartra’s interface, while functional, has a more traditional design compared to the sleek, modern aesthetics of some competitors. Additionally, the abundance of tools can feel overwhelming in the initial stages of use.
🤝 Customer Support Offered by Kartra
Kartra’s support system is designed to assist users comprehensively through a variety of resources accessible via their support portal.
The platform offers a robust help center where users can find answers to common questions, troubleshoot issues, and explore detailed guides on using Kartra’s features, such as setting up marketing campaigns, managing memberships, or configuring checkouts.
The support hub features articles, tutorials, and FAQs that cater to both beginners and advanced users, providing clear guidance on how to leverage the platform’s tools effectively.
For more personalized assistance, Kartra offers a ticket-based support system, allowing users to submit specific queries and receive responses from their team. Additionally, the support portal emphasizes self-service options, encouraging users to search for solutions independently before reaching out, which streamlines the process.
Kartra also maintains an active community and offers webinars, training sessions, and video tutorials to enhance user knowledge and expertise.
For urgent issues, their support team is available during business hours, focusing on delivering timely and actionable solutions to keep businesses running smoothly.
- 24/7 support tickets
- Live chat (for Silver plans and up)
- An active Facebook group
- In-depth documentation and video tutorials
My experience? Their support replies within 12 hours and genuinely solves issues. 👍
❓ FAQs About Kartra
Is Kartra beginner-friendly?
Yes, with a slight learning curve. Tutorials help a lot.
Can I use Kartra for email marketing only?
You can, but it shines as an all-in-one platform.
Does Kartra offer a free trial?
Kartra usually offers a 14-day trial for $1. Check the website for current offers.
What kind of businesses use Kartra?
Coaches, consultants, e-commerce brands, and course creators are common users.
Is Kartra good for selling digital products?
Absolutely! It handles memberships, downloads, upsells, and more.
How Much Time Does It Take to Set Up?
It depends on what you’re building. Setting up a simple landing page and email sequence took me about a day, including tweaking the design. More complex funnels or membership sites might take a weekend, especially if you’re new to the platform. The good news is that once you’ve set everything up, the automation saves you a ton of time.
Does Kartra Work for Small Businesses?
Definitely, I run a small business, and Kartra has been a perfect fit. Whether you’re a solopreneur or have a small team, the platform scales with you. I started with basic features and added more as my needs grew. The analytics help me track what’s working, and the automation means I don’t need a big team to manage everything.
Can I Customize the Templates?
Yes, and it’s one of my favorite parts. Kartra’s templates are professional out of the box, but you can tweak colors, fonts, images, and layouts to match your brand. I’ve customized landing pages and checkout forms to look like they were designed just for me. The drag-and-drop editor makes it easy, although it takes some experimentation to get everything just right.
Quick Links:
- Dropfunnels Review
- Builderall vs. ClickFunnels vs. Kartra vs. LeadPages
- ClickFunnels Review
- Deadline Funnel Review
- Best Sales Funnel Software & Tools
🧠 Final Thoughts: Should You Try Kartra?
If you’re tired of juggling multiple tools or want to automate your entire business from one place, Kartra is a fantastic choice. It’s ideal for serious marketers and business owners who want efficiency, automation, and powerful marketing tools all in one place.
While the Starter plan has limitations, it still provides sufficient coverage to launch a professional business online. Overall, Kartra offers tremendous value, especially when compared to using three to five tools to achieve the same goal.
✅ My verdict: Kartra is worth it for any digital business owner who wants to save time, cut costs, and boost efficiency.