LinkedIn keeps growing as the top spot for professionals to connect, find jobs, and build brands. In 2025, the platform boasts over 1.15 billion total members worldwide, with around 310 million monthly active users who log in regularly to network and share ideas.
This marks a strong rise from previous years, showing how LinkedIn adapts to remote work, AI tools, and global business needs.
If you seek career growth, lead generation, or market insights, these LinkedIn statistics 2025 offer valuable clues. They help you understand user trends and spot ways to leverage the platform for your advantage—whether you’re a job hunter, marketer, or business owner.
Professionals use these stats to refine strategies. For instance, knowing most active users fall between 25 and 34 years old lets you tailor content to millennials and Gen Z.
Marketers tap into this by creating video posts, which boost engagement five times over text. Businesses see higher ROI here than on other platforms, with 80% of B2B leads coming from LinkedIn. Dive into these LinkedIn statistics to see how you can apply them.
Key LinkedIn Active Users Statistics 2025 (Top Picks)
These highlights capture the essence of LinkedIn’s reach and power in 2025. Use them to benchmark your efforts or spot opportunities.
- LinkedIn counts over 1.2 billion total members globally, up 15% from 2024.
- Monthly active users hit 310 million, with 134.5 million logging in daily for quick sessions.
- The U.S. leads with 234 million users, followed by India at 148 million and Brazil at 83 million.
- Revenue soars to $16.37 billion in 2024, driven by premium subscriptions at $6.44 billion.
- Women make up 43.6% of users, men 56.4%, creating a balanced space for diverse networking.
- Over 50% of users age 25-34, ideal for targeting young professionals in your campaigns.
- Video content earns 5x more engagement, while images double it—perfect for boosting visibility.
- Businesses post weekly to double engagement, helping you grow followers faster.
- 80% of B2B leads originate here, making it a must for sales teams.
- Employees drive 30% of company post engagement, so encourage your team to share.
These picks show LinkedIn’s vitality. Job seekers benefit by optimizing profiles for recruiters, who hire six people per minute on the platform. Marketers gain from lower cost per lead—28% cheaper than Google Ads. Track these to stay ahead.
How Many People Use LinkedIn in 2025?
LinkedIn attracts over 1.15 billion total users worldwide in 2025, reflecting a 15% jump from the prior year. However, monthly active users stand at 310 million, meaning about a quarter actively engage each month.
The platform adds millions quarterly, fueled by features like AI collaborative articles and live streams. Compared to 1 billion in 2023, this growth highlights LinkedIn’s role in post-pandemic careers.
You can use this for your benefit by joining the active crowd. With only 3 million users posting weekly out of 310 million MAU, you face low competition for attention. Start sharing insights to build authority quickly. Job seekers note that 61 million search for roles weekly—add the #OpenToWork frame to get 40% more recruiter messages.
Here’s a table tracking LinkedIn’s active users over time:
| Year | Total Members | Monthly Active Users (Estimate) |
| 2025 | 1.15 billion | 310 million |
| 2024 | 1 billion | 280 million |
| 2023 | 930 million | 260 million |
| 2022 | 875 million | 240 million |
| 2021 | 810 million | 220 million |
| 2020 | 722 million | 200 million |
| 2019 | 643 million | 180 million |
| 2018 | 582 million | 160 million |
| 2017 | 528 million | 140 million |
Sources: DataReportal.
This table helps you see trends. Notice the surge from 2020, tied to remote work. Businesses forecast user growth by analyzing this—project your audience expansion accordingly.
- Also read about: X Twitter Statistics
LinkedIn Users by Country
The U.S. dominates with 234 million users, where professionals network for high-paying jobs. India follows at 148 million, driven by tech and startup booms. Brazil hits 83 million, focusing on business expansion in Latin America. China maintains 58 million despite restrictions, emphasizing global ties.
Use these stats to target markets. If you sell software, focus on U.S. and India for B2B leads. Marketers localize content—post in local languages to boost engagement by 30%.
Here’s a table of top countries by LinkedIn users:
| Country | LinkedIn Users |
| United States | 234 million |
| India | 148 million |
| Brazil | 83 million |
| China | 58 million |
| United Kingdom | 43 million |
| France | 33 million |
| Indonesia | 32 million |
| Canada | 26 million |
| Mexico | 25 million |
| Italy | 22 million |
Sources: Oberlo.
Europe holds 304 million users, Asia 326 million—expand your network regionally for diverse opportunities.
LinkedIn Users: Gender and Age Demographics
- Men represent 56.4% of users, women 43.6%, but women engage more in discussions. This balance lets you create inclusive content that appeals to all.
- LinkedIn Age Demographics: 60% of Users Aged 25-34 Drive Trends Like AI and Video Content Creation with AI Video Generators.
- Benefit by tailoring: Target 25-34 for entry-level hires or tech products. Older users seek leadership roles—share executive insights.
Gender Distribution Table:
| Gender | Share of Users |
| Male | 56.4% |
| Female | 43.6% |
Age Distribution Table:
| Age Group | Share of Users |
| 18-24 | 21.7% |
| 25-34 | 60% |
| 35-54 | 19.2% |
| 55+ | 3.1% |
Source: Statista.
Use this to segment ads—higher CTR for age-specific campaigns.
LinkedIn Usage Statistics
Users spend 46 minutes monthly on the app, with sessions at 1:17. 23.6% open daily, showing habit-forming appeal. 140 job applications submit every second, and 28 million use #OpenToWork.
You benefit by timing posts: Best between 9-10 a.m. Tuesdays or noon Wednesdays. Avoid weekends for max reach.
Other stats:
- 30% of company engagement comes from employees—train your team to amplify posts.
- U.S. users: 16.2% daily, 48.5% monthly.
- Images double engagement, videos quintuple it.
- 84% use LinkedIn to network.
Source: DataReportal.
Apply by posting visuals—grow your profile views 21x with complete info.
LinkedIn Revenue Statistics
LinkedIn generates $16.37 billion in 2024, up 9.9% from 2023. Premium accounts contribute $6.44 billion, doubling since 2019.
This stability means reliable features for you. Invest in premium for advanced searches—boost job finds or leads.
Revenue Table by Year:
| Fiscal Year | Revenue ($ Billion) |
| 2024 | 16.37 |
| 2023 | 14.9 |
| 2022 | 13.63 |
| 2021 | 10.29 |
| 2020 | 8.05 |
| 2019 | 6.75 |
| 2018 | 5.26 |
| 2017 | 2.27 |
Source: Statista.
Use to gauge ad spend—LinkedIn’s growth signals strong ROI.
Premium Revenue Table:
| Year | Premium Revenue ($ Billion) |
| 2023 | 6.44 |
| 2022 | 5.7 |
| 2021 | 4.95 |
| 2020 | 4.21 |
| 2019 | 3.47 |
Additional LinkedIn Business Statistics
- Over 67 million companies list on LinkedIn, with 41K skills and 133K schools. Confirmed hires rose 88% in 2022. Remote searches tripled post-COVID.
- Businesses gain from Sales Navigator: +18% pipeline, +7% win rate. Live streams get 7x reactions.
You can list skills to attract recruiters—profiles with endorsements see 17x more views.
LinkedIn Content Marketing Statistics
- 97% of B2B marketers use LinkedIn. U.S. reach: 199 million. Cost per lead 28% lower than Google.
- 80% of B2B leads from here vs. 13% X, 7% Facebook. Best post times: Midweek mornings.
Additional:
- 60% seek industry insights.
- 280 billion feed updates yearly.
- 15x more content impressions than jobs.
- 1 million publish weekly.
- Active pages: 5x views, 7x impressions.
- Weekly posts: 2x engagement.
- Ideal image: 1200×627 pixels.
Benefit: Post consistently to double engagement, use carousels for 278% more interaction.
LinkedIn Employee and Learning Statistics
- LinkedIn employs 19,400 in 2023, with 36 offices. Available in 26 languages.
- Learning: 23,000 courses in 24 languages, 50 new weekly, 27 million users. First month free.
You benefit by upskilling—add certificates to profiles for better job matches.
Latest Insights from Quora and Reddit on LinkedIn Active Users Statistics 2025
Users on Quora and Reddit buzz about LinkedIn’s underutilized potential. On Reddit, posters note that with 310 million MAU, only 3 million share content weekly—making it “the least crowded social platform” for marketers.
One thread highlights: “LinkedIn Growth in 2025: Carousels get 45.85% average engagement, polls 206% more impressions.” Users ask how to grow pages, suggesting leverage networks and post high-quality content.
On Quora, questions focus on B2B effectiveness: “LinkedIn vs. Twitter—LinkedIn wins for professional leads.” One stat shared: 900 million total users, 310 million monthly, with 75% of B2B marketers using ads.
Discussions emphasizing AI tools for business boosting readership 270%. Users wonder if it’s crowded, but consensus: No, meaningful connections thrive with personalized messages.
These forums add fresh takes: Reddit users report video uploads up 34%, Quora stresses influencer spending rising 61%. Use this—create polls or carousels to stand out in low-competition feeds.
Recruiting, Jobs, Networking, and Historical/Future Trends
- Job apps rise 45.5% in Q3 2024 despite fewer postings. 9,000 apply per minute, 7 hired. 72% recruiters use LinkedIn, 67% find higher quality talent.
- Complete profiles boost interviews 71%. #OpenToWork: 40% more InMails.
- Networking: Average 1,300 connections. InMail responses 300% over email. Optimized profiles get 40x opportunities.
- Historical: From 644 million in 2019 to 1.15B. Revenue from $6.75B to $16.37B.
- Future: 22.3% user growth by 2028. Ad revenue $10.35B by 2027. Video up 65%, AI features expand.
Benefit: Recruiters, search skills data—50% hires use it. Networkers, add headlines for 30% more views.
How to Use LinkedIn Active Users Statistics 2025 for Your Benefit
These stats empower you. Job seekers: Update profiles with skills, photo (7x more finds), experiences (12x). Target 25-34 demographics in searches.
- Marketers: Focus B2B—84% say LinkedIn best value. Use vertical ads (11% higher CTR), humor (65% engagement boost).
- Businesses: Encourage employee advocacy for 30% engagement. Post midweek, use hashtags (30% lift).
Track MAU trends to time campaigns. With low posting rates, dominate feeds for leads.
FAQs About LinkedIn Statistics
1. What is the number of LinkedIn active users in 2025?
LinkedIn has 310 million monthly active users and over 1.15 billion total members.
2. Which country has the most LinkedIn users?
The U.S. tops with 234 million, followed by India at 148 million.
3. How does LinkedIn engagement compare to other platforms?
It offers 3.8% average rate, with videos 5x higher—better for B2B than Facebook or X.
4. Is LinkedIn good for job hunting in 2025?
Yes, 61 million search weekly, and complete profiles increase opportunities 21x.
5. What new features drive LinkedIn growth?
AI collaborative articles saw 270% readership rise; live streams boost reactions 7x.
6. How can businesses use these stats?
Target demographics, post consistently for 2x engagement, and use ads for 33% purchase intent lift.
Also Read:
- Instagram Statistics
- Social Media Statistics
- Whatsapp Statistics
- Google Searches Statistics
- Video Marketing Statistics
Conclusion
LinkedIn thrives in 2025 with 310 million monthly active users driving networking, jobs, and marketing. From 1.15 billion total members to $16.37 billion revenue, the platform evolves with AI, videos, and global reach. Professionals benefit by engaging midweek, sharing employee content, and optimizing profiles for visibility.
As forums like Reddit highlight, low posting competition makes it ideal for standing out. Whether you hunt jobs, generate leads, or build brands, these LinkedIn active users statistics 2025 guide smart moves.
Embrace them to grow your career or business—LinkedIn remains the go-to for professional success. Stay active, connect meaningfully, and watch opportunities unfold.