New Guide Boosts LLM Performance Tracking with Smart Prompts

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Businesses now have a clear method for tracking LLM performance using targeted prompts. A recent Semrush guide, published on September 12, 2025, explains how to create queries that test how large language models (LLMs) like ChatGPT, Perplexity, and Gemini respond to brand-related questions. This guide offers practical steps for businesses to assess how well these models handle specific queries, helping improve their performance in real-world applications.

Craft Prompts to Optimize LLM Performance Tracking

LLM Performance Tracking optimized

The Semrush Team explains that effective prompts mirror real customer questions for LLM Performance Tracking. These prompts reveal if LLMs mention your brand and how they describe it. By crafting queries that reflect customer intent, businesses can assess AI responses across platforms. The guide emphasizes creating diverse prompts to cover various scenarios, ensuring brands understand their visibility in AI-driven searches. Tools like Semrush Enterprise AIO and AI SEO Toolkit help scale this process, offering data on how LLMs represent brands.

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How to Generate Prompts for Tracking LLM Performance

  • Focus on Customer Intent: Create queries like “What is a CRM?” or “Best CRM for small businesses” to match buyer questions.
  • Include Brand and Competitor Queries: Use prompts like “Is [Your Brand] good for enterprise teams?” or “[Your Brand] vs. [Competitor] for mid-market companies.”
  • Test Generic Category Searches: Try prompts like “Top CRM software” to check if your brand appears in broad comparisons.
  • Vary Phrasing and Format: Mix conversational and direct styles, such as “Which CRM should I choose for startups?” versus “Best CRM software for startups.”
  • Target Specific Regions or Personas: Craft prompts like “Best fintech app for students in the UK” for global or segmented audiences.
  • Use AI SEO Tools: Leverage tools like Semrush Enterprise AIO to track prompts and measure brand representation at scale.

LLM performance tracking helps businesses stay competitive in AI-driven search landscapes. By following these steps, brands can ensure LLMs accurately represent their products and services. Start crafting prompts today to boost your AI visibility and optimize SEO strategies.

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