Google processes over 100 billion searches every month, making it the go-to platform for people seeking information, products, services, and entertainment.
Understanding the most searched things on Google in 2025 provides valuable insights into what drives user behavior and how businesses, marketers, and content creators can capitalize on these trends.
This article dives deep into the latest Google search statistics, combining data from Ahrefs, Semrush, and Google Trends, along with fresh insights from user discussions on platforms like Quora and Reddit.
We’ll explore the top searches in the US and globally, trending topics, popular questions, and how you can use this data to your advantage.
Why Google Search Trends Matter in 2025
Google search trends reveal what people care about most, from entertainment and shopping to news and personal queries. For businesses, marketers, and individuals, these trends offer a roadmap to:
- Optimize content for search engine optimization (SEO).
- Understand consumer behavior to tailor products or services.
- Identify emerging trends to stay ahead of the competition.
- Drive traffic by targeting high-volume, low-competition keywords.
In 2025, YouTube reigns as the most searched term globally and in the US, while platforms like WhatsApp Web, Amazon, and Facebook dominate search volumes.
Major events like the US election, Copa América, and Olympics also shape search behavior. Additionally, user discussions on Quora and Reddit highlight growing interest in AI tools, privacy-focused platforms, and real-time event updates. Let’s break down the data and explore how you can use it.
Top 100 Google Searches in the United States (September 2025)
In the US, YouTube leads with 185 million monthly searches, followed by Amazon (151 million) and Facebook (124 million). These navigational searches reflect users’ intent to visit specific websites.
Other popular searches include Gmail, Weather, and Wordle, showing a mix of productivity, information, and entertainment interests.
Below is a table of the top 25 most searched terms in the US, based on Semrush and Ahrefs data, with search intent and volume:
| Rank | Search Term | Search Volume (US) | Search Intent |
| 1 | YouTube | 185,000,000 | Navigational |
| 2 | Amazon | 151,000,000 | Navigational |
| 3 | 124,000,000 | Navigational | |
| 4 | 83,100,000 | Navigational | |
| 5 | Eight Sleep | 55,600,000 | Navigational |
| 5 | Weather | 55,600,000 | Navigational |
| 5 | Gmail | 55,600,000 | Navigational, Transactional |
| 5 | Wordle | 55,600,000 | Informational, Navigational |
| 9 | Google Translate | 45,500,000 | Navigational |
| 10 | Walmart | 37,200,000 | Navigational, Commercial |
| 11 | Translate | 37,200,000 | Navigational, Transactional |
| 12 | Food Near Me | 30,400,000 | Transactional |
| 13 | Home Depot | 30,400,000 | Navigational, Commercial |
| 14 | Yahoo | 30,400,000 | Navigational |
| 15 | News | 30,400,000 | Informational, Commercial |
| 16 | Yahoo Mail | 30,400,000 | Navigational, Transactional |
| 17 | ChatGPT | 30,400,000 | Informational, Navigational |
| 18 | NFL | 30,400,000 | Informational, Navigational |
| 19 | NBA | 30,400,000 | Informational, Navigational |
| 20 | eBay | 24,900,000 | Navigational |
| 21 | 24,900,000 | Navigational | |
| 22 | Target | 24,900,000 | Navigational, Commercial |
| 23 | Amazon Prime | 24,900,000 | Navigational, Transactional |
| 24 | Calculator | 24,900,000 | Informational |
| 25 | CNN | 24,900,000 | Navigational |
Key Insights:
- Navigational searches dominate, with users seeking specific platforms like YouTube and Amazon.
- Informational searches like “Weather” and “News” reflect real-time needs.
- Transactional searches like “Food Near Me” show intent to purchase or engage locally.
- Eight Sleep has surged in popularity, likely due to its smart mattress technology, highlighting a growing interest in wellness tech.
How to Use This Data:
- Businesses: Optimize for local SEO by targeting terms like “Food Near Me” or “Restaurants Near Me” to attract nearby customers.
- Content Creators: Create guides or reviews for platforms like YouTube or Amazon to capture high-volume traffic.
- Marketers: Focus on branded searches with lower competition (e.g., “Eight Sleep”) for targeted ad campaigns.
Also read about: Google Searches Statistics
Top 100 Google Searches Globally (September 2025)
Globally, YouTube tops the list with a staggering 1.1 billion monthly searches, followed by Facebook (650.2 million) and WhatsApp Web (486 million). These figures underscore the global reliance on social media, messaging, and entertainment platforms.
Here’s a table of the top 25 global searches:
| Rank | Search Term | Search Volume (Global) | Search Intent |
| 1 | YouTube | 1,100,000,000 | Navigational |
| 2 | 650,200,000 | Navigational | |
| 3 | WhatsApp Web | 486,000,000 | Navigational |
| 4 | Translate | 412,700,000 | Navigational, Transactional |
| 5 | 386,400,000 | Navigational | |
| 6 | 375,100,000 | Navigational | |
| 7 | Amazon | 371,300,000 | Navigational |
| 8 | Gmail | 371,100,000 | Navigational, Transactional |
| 9 | Weather | 283,700,000 | Navigational |
| 10 | Google Translate | 283,100,000 | Navigational |
| 11 | Cricbuzz | 258,800,000 | Navigational |
| 12 | Clima | 221,400,000 | Informational |
| 13 | IG | 215,600,000 | Navigational |
| 14 | Traductor | 207,400,000 | Navigational |
| 15 | ChatGPT | 163,300,000 | Informational, Navigational |
| 16 | Satta King | 151,300,000 | Navigational |
| 17 | Canva | 141,200,000 | Navigational |
| 18 | 132,600,000 | Navigational | |
| 19 | Google Maps | 130,600,000 | Navigational |
| 20 | 130,200,000 | Informational, Navigational | |
| 21 | Sarkari Result | 124,200,000 | Navigational |
| 22 | Chat GPT | 121,600,000 | Informational |
| 23 | FB | 112,900,000 | Navigational |
| 24 | Yahoo | 111,200,000 | Navigational |
| 25 | Tiempo | 105,300,000 | Navigational |
Key Insights:
- Social media and messaging platforms like WhatsApp and Instagram are global favorites, especially in regions like India and Latin America.
- Regional searches like “Satta King” (India) and “Clima” (Spanish-speaking countries) highlight cultural differences.
- ChatGPT reflects the global rise of AI tools, with 163.3 million searches, driven by curiosity and practical applications.
How to Use This Data:
- Global Businesses: Target multilingual keywords like “Translate” or “Traductor” to reach diverse audiences.
- App Developers: Build features for platforms like WhatsApp or Canva to tap into their massive user bases.
- Content Creators: Produce tutorials or reviews for AI tools like ChatGPT to attract global traffic.
Top 100 Most Googled Questions Worldwide
People turn to Google to answer pressing questions, from practical to quirky. The most searched question globally is “What is my IP?” with 2.87 million searches, followed by “What to watch?” (1.86 million).
Here’s a table of the top 25 most Googled questions worldwide:
| Rank | Question | Search Volume (Global) |
| 1 | What is my IP? | 2,870,000 |
| 2 | What to watch? | 1,860,000 |
| 3 | What dinosaur has 500 teeth? | 1,770,000 |
| 4 | Who won the election 2024? | 1,510,000 |
| 5 | Where is my train? | 940,000 |
| 6 | Who won the election? | 930,000 |
| 7 | What the font? | 910,000 |
| 8 | How many weeks in a year? | 870,000 |
| 9 | How to vote Lok Sabha? | 870,000 |
| 10 | When is Mother’s Day 2024? | 780,000 |
| 11 | Que significa? | 700,000 |
| 12 | Who called me? | 680,000 |
| 13 | Where to watch India vs England? | 670,000 |
| 14 | Quando eh o prox Carnaval? | 630,000 |
| 15 | Cuando cobro? | 610,000 |
| 16 | How to screenshot on Mac? | 590,000 |
| 17 | What is my IP address? | 580,000 |
| 18 | Who is winning the election? | 570,000 |
| 19 | When is Easter? | 550,000 |
| 20 | When the phone rings? | 540,000 |
| 21 | When is Father’s Day 2024? | 540,000 |
| 22 | How to tie a tie? | 540,000 |
| 23 | What time is it? | 530,000 |
| 24 | Where to watch Australia vs India? | 520,000 |
| 25 | How to screenshot on Windows? | 520,000 |
Key Insights:
- Practical questions like “What is my IP?” and “How to screenshot” show users seeking quick solutions.
- Event-driven questions like “Who won the election 2024?” reflect global interest in politics.
- Entertainment queries like “What to watch?” highlight the demand for streaming recommendations.
How to Use This Data:
- Bloggers: Create detailed guides for common questions like “How to screenshot on Mac” or “What is my IP?” to drive traffic.
- Businesses: Offer tools or services that simplify tasks like IP lookup or voting information.
- Marketers: Target seasonal questions (e.g., “When is Mother’s Day?”) for timely campaigns.
Also read about: Google Searches Statistics
Top 100 Most Googled Questions in the United States
In the US, “Who won the election 2024?” leads with 1.11 million searches, followed by “What to watch?” (930,000). These questions reflect a mix of political curiosity and entertainment needs.
Here’s a table of the top 25 US questions:
| Rank | Question | Search Volume (US) |
| 1 | Who won the election 2024? | 1,110,000 |
| 2 | What to watch? | 930,000 |
| 3 | Who won the election? | 866,000 |
| 4 | What dinosaur has 500 teeth? | 733,000 |
| 5 | What is my IP? | 730,000 |
| 6 | When is Mother’s Day 2024? | 587,000 |
| 7 | Who is winning the election? | 548,000 |
| 8 | How many weeks in a year? | 491,000 |
| 9 | When is Father’s Day 2024? | 440,000 |
| 10 | How to vote in the US? | 429,000 |
| 11 | Who is winning the election 2024? | 420,000 |
| 12 | How to screenshot on Mac? | 390,000 |
| 13 | What is Project 2025? | 381,000 |
| 14 | What time is it? | 370,000 |
| 15 | Why were chainsaws invented? | 361,000 |
| 16 | How many ounces in a gallon? | 356,000 |
| 17 | How to screenshot on Windows? | 356,000 |
| 18 | Who won the Super Bowl 2024? | 351,000 |
| 19 | What time is the eclipse? | 342,000 |
| 20 | When is the Super Bowl? | 341,000 |
| 21 | When is Easter? | 330,000 |
| 22 | What time is the Super Bowl? | 327,000 |
| 23 | How to tie a tie? | 319,000 |
| 24 | How many days until Christmas? | 316,000 |
| 25 | When is Easter 2024? | 314,000 |
Key Insights:
- Political questions dominate due to the 2024 US election, with terms like “Who won the election 2024?” and “What is Project 2025?” trending.
- Practical queries like “How to screenshot” and “How many ounces in a gallon” are evergreen.
- Entertainment-driven questions like “What to watch?” show consistent demand.
How to Use This Data:
- Content Creators: Write articles answering political questions or create video tutorials for practical tasks.
- Businesses: Develop apps or tools for election updates or measurement conversions.
- Marketers: Use seasonal keywords like “When is the Super Bowl?” for event-based promotions.
Trending Google Searches in 2025
Trending searches reflect what’s capturing public attention. In 2024, Copa América was the top global trending search, followed by UEFA European Championship and ICC Men’s T20 World Cup. In the US, Election led, with Donald Trump and Connections close behind.
Here’s a table of the top 10 global trending searches in 2024 (based on Google Trends):
| Rank | Trending Search |
| 1 | Copa América |
| 2 | UEFA European Championship |
| 3 | ICC Men’s T20 World Cup |
| 4 | India vs England |
| 5 | Liam Payne |
| 6 | Donald Trump |
| 7 | India vs Bangladesh |
| 8 | iPhone 16 |
| 9 | Olympics |
| 10 | Catherine, Princess of Wales |
US Trending Searches by Category:
| Category | Google Search |
| News | Election |
| People | Donald Trump |
| Passings | Toby Keith |
| Actors | Katt Williams |
| Athletes | Mike Tyson |
| Sports Teams | New York Yankees |
| Movies | Inside Out 2 |
| TV Shows | Griselda |
| Musicians | Usher |
| Songs | Not Like Us – Kendrick Lamar |
| Games | Connections |
| Recipe | Olympic chocolate muffins |
Key Insights:
- Sports events like Copa América and the Olympics drive massive spikes in searches.
- Political figures like Donald Trump and Kamala Harris remain focal points.
- Entertainment (e.g., “Inside Out 2,” “Connections”) reflects cultural moments.
How to Use This Data:
- Event Planners: Align campaigns with major events like the Olympics or Super Bowl.
- Content Creators: Produce timely content on trending figures or events (e.g., “Who is Liam Payne?”).
- Retailers: Stock products tied to trends, like Olympic-themed merchandise.
Emerging Trends from Quora and Reddit (2025)
User discussions on Quora and Reddit reveal new search trends in 2025:
- AI and Privacy Tools: Users on Reddit’s r/technology discuss alternatives to Google, like DuckDuckGo (50.1 million global searches) and Signal, due to privacy concerns.
- Real-Time Event Queries: Quora threads show growing interest in live updates for sports (e.g., “Where to watch India vs Australia?”) and election results.
- Niche Platforms: Reddit users highlight platforms like Curipod (education tool) and GirlfriendGPT (AI companion), which are gaining traction.
- Sustainability and Wellness: Quora users ask about eco-friendly products and wellness tech like Eight Sleep, reflecting a shift toward conscious consumerism.
How to Use This Data:
- Tech Startups: Develop privacy-focused apps to compete with DuckDuckGo or Signal.
- Bloggers: Write about niche platforms like Curipod to capture early adopters.
- Retailers: Promote sustainable or wellness products to align with user interests.
How to Leverage Google Search Trends for Your Benefit
- SEO Optimization:
- Target low-competition keywords (e.g., “Eight Sleep,” “Curipod”) with high search volume but lower keyword difficulty (Semrush score <50).
- Use long-tail keywords like “How to screenshot on Mac” for blog posts or YouTube tutorials to rank higher.
- Content Creation:
- Create evergreen content for questions like “What is my IP?” or “How to tie a tie?” to attract consistent traffic.
- Produce timely content tied to events like the Super Bowl or election results to capitalize on spikes.
- Advertising:
- Run PPC campaigns for transactional keywords like “Food Near Me” or “Amazon Prime” to target ready-to-buy users.
- Use retargeting ads for branded searches like “YouTube” or “Canva” to capture engaged audiences.
- Product Development:
- Build tools or apps addressing popular queries (e.g., IP lookup tools, translation apps).
- Develop products tied to trends like wellness (Eight Sleep) or fast fashion (Shein).
- Local Business Strategies:
- Optimize Google My Business profiles for terms like “Restaurants Near Me” to attract local customers.
- Offer promotions during trending events (e.g., Olympic-themed discounts).
FAQs About Most Searched Things on Google Statistics 2025
1. What is the most searched thing on Google in 2025?
YouTube is the most searched term globally, with 1.1 billion monthly searches, and in the US, with 185 million searches. Its dominance reflects its role as a go-to platform for entertainment, education, and tutorials.
2. Why do people search for questions like “What is my IP?” so often?
People search for “What is my IP?” (2.87 million global searches) to troubleshoot network issues, set up devices, or ensure online privacy. It’s a practical query driven by the increasing use of connected devices.
3. How can businesses use Google search trends to improve their marketing?
Businesses can target high-volume, low-competition keywords for SEO, create content around trending topics like elections or sports, and run ads for transactional searches like “Food Near Me” to attract customers.
4. What are some emerging search trends in 2025 based on social media discussions?
Discussions on Quora and Reddit highlight growing interest in privacy tools like DuckDuckGo, niche platforms like Curipod, and real-time event updates for sports and politics, reflecting evolving user priorities.
5. How can content creators benefit from Google’s most searched questions?
Content creators can write blogs or create videos answering popular questions like “How to screenshot on Mac” or “Who won the election 2024?” to drive traffic and engage audiences seeking quick answers.
Also Read:
- Marketing Automation Statistics
- SEO Statistics
- Infographics Statistics
- Link Building Statistics
- Video Marketing Statistics
Conclusion
In 2025, YouTube remains the undisputed king of Google searches, with 1.1 billion global searches and 185 million in the US. Platforms like Amazon, Facebook, and WhatsApp Web follow, while questions like “What is my IP?” and “Who won the election 2024?” reflect users’ practical and timely needs.
Trending topics like Copa América, Donald Trump, and Connections highlight the influence of sports, politics, and entertainment.
By leveraging these insights, businesses, marketers, and content creators can optimize their strategies to reach wider audiences, drive traffic, and stay ahead of trends.
Sources: Ahrefs, Google Trend, Statista