Starting your own business is an exciting and rewarding journey, but it can also feel overwhelming. One of the first steps you’ll need to take is forming your business entity, whether it’s an LLC, corporation, or other structure. Thankfully, you don’t have to navigate the complexities of legal paperwork on your own. There are several reputable companies that can help you with LLC formation and other related services, including ZenBusiness and Northwest Registered Agent.
In this in-depth guide, we’ll explore the offerings of these two popular companies in the LLC formation space, comparing them across key features and services. By the end, we’ll help you determine which service comes out on top as the ultimate winner: Northwest Registered Agent or ZenBusiness.
Table of Contents
Toggle1. Introduction to Both Companies
ZenBusiness

Founded in 2017, ZenBusiness is a relatively new player in the LLC formation industry, but it’s already made a big impact. ZenBusiness is known for offering affordable, user-friendly services, and is a top choice for entrepreneurs who want to get their business up and running with minimal hassle. They offer a range of services beyond LLC formation, including business compliance tools, registered agent services, and more.
ZenBusiness has built a reputation for its simplicity and competitive pricing. Whether you’re an individual starting a side hustle or an entrepreneur scaling your business, ZenBusiness offers a variety of options to help meet your needs.
Northwest Registered Agent

Northwest Registered Agent, on the other hand, has been in business since 1998, making it one of the oldest and most well-established names in the industry. The company focuses heavily on providing exceptional customer service, privacy protection, and transparency. Northwest Registered Agent is known for offering straightforward, no-nonsense services to small businesses.
While it’s not as tech-forward as ZenBusiness, Northwest Registered Agent makes up for it with its personal approach to customer service and its commitment to protecting clients’ privacy. If you’re looking for a company that values customer relationships and privacy, Northwest is worth considering.
2. LLC Formation Services
When forming an LLC, choosing the right service provider can have a significant impact on the efficiency of the process. Both ZenBusiness and Northwest Registered Agent offer LLC formation services, but their pricing, included features, and customer experiences vary.
ZenBusiness LLC Formation
ZenBusiness offers three main pricing tiers for LLC formation services:
- Starter Package: The ZenBusiness Starter package is free (excluding state fees), making it an attractive option for business owners on a tight budget. It includes the essentials, such as filing your Articles of Organization with the state and providing a free year of registered agent service.
- Pro Package: The Pro plan is priced at $199, and it includes all the features of the Starter plan, plus additional services like an operating agreement template, EIN (Employer Identification Number) application, and expedited filing. This is the most popular package for entrepreneurs looking for more comprehensive features.
- Premium Package: At $299, the Premium plan offers the most extensive features. In addition to the Pro plan benefits, it includes a business website, domain name, and email address, making it perfect for those who need an online presence.
ZenBusiness allows you to add on other services such as annual report filing, business licenses, and compliance reminders. The Starter plan might seem appealing due to its free option, but keep in mind that there are additional charges for state fees, and once the free year of registered agent service expires, you’ll pay $199 annually for that service.
Northwest Registered Agent LLC Formation
Northwest Registered Agent offers a much simpler approach to LLC formation. They have a single LLC formation package priced at $39 + state fees. Although it’s a basic package, it includes many essential features that other companies may charge extra for.
The Northwest LLC formation package includes:
- One year of registered agent service.
- Operating agreement templates.
- LLC membership certificates.
- A bank account resolution document.
Their pricing is transparent, with no upselling for essential services that you might need later. While it doesn’t come with extras like website building or domain registration, it provides everything you need to form your LLC without hidden fees or unnecessary extras.
Comparison
When comparing the two, ZenBusiness offers more options with a range of packages, from a free basic plan to a premium plan that includes website building tools. However, Northwest Registered Agent’s $39 LLC formation package offers a more comprehensive set of features without any upsell. If you are looking for a straightforward approach without all the extra frills, Northwest may be the better option.
3. Registered Agent Services
An essential service for any LLC is having a registered agent. A registered agent receives legal documents on behalf of your business and ensures you stay compliant with state requirements. Both ZenBusiness and Northwest Registered Agent offer this service, but their features differ.
ZenBusiness Registered Agent Service

ZenBusiness offers a free year of registered agent service with its Starter package. After the first year, the service renews at $199 per year. The registered agent service includes:
- Receipt and forwarding of legal documents (such as tax notices and legal correspondence).
- Compliance alerts.
- Secure online access to documents.
While ZenBusiness does provide a decent registered agent service, the renewal fee of $199 per year can be on the higher side compared to other services.
Northwest Registered Agent Registered Agent Service

Northwest Registered Agent is known for its excellent registered agent service, which costs $125 per year. This service includes:
- Using Northwest’s address for your LLC’s public records, protecting your privacy.
- Scanning and uploading legal documents to your secure online dashboard.
- Compliance reminders and alerts.
- Access to personal customer support, which is one of Northwest’s most praised features.
Comparison
While both companies provide the basics of registered agent service, Northwest Registered Agent wins in this category. It offers more affordable pricing, a higher level of privacy protection (by using its address for public records), and exceptional customer service.
4. Privacy and Customer Support
ZenBusiness Privacy
ZenBusiness provides the standard privacy protection expected from a registered agent. When you use their service, your personal address is not listed in the public record—ZenBusiness’s address is. This is important for privacy but doesn’t go beyond basic protections.
Northwest Registered Agent Privacy
Northwest Registered Agent places a strong emphasis on privacy protection. By using their address for your LLC’s public records, you can keep your personal address out of the public eye. Additionally, Northwest protects your privacy further by ensuring that your business communications remain private and secure.
Customer Support
- ZenBusiness: ZenBusiness offers phone, email, and live chat support. While their customer service is generally praised for being helpful, some customers report long wait times during busy periods.
- Northwest Registered Agent: Known for its exceptional customer service, Northwest provides highly responsive support through phone and email. Customers consistently rate Northwest’s representatives highly for their helpfulness, professionalism, and in-depth knowledge of the business formation process.
Comparison
In terms of privacy protection, Northwest edges out ZenBusiness with its more robust offerings. Additionally, Northwest’s customer support is widely regarded as some of the best in the industry. If customer service and privacy are important to you, Northwest is the clear winner in this category.
5. Additional Services and Features
ZenBusiness Additional Services
ZenBusiness offers a variety of additional services to help you maintain and grow your business, including:
- Business license reports.
- Annual report filing.
- Business website and domain registration.
- EIN application services.
- Operating agreement templates.
ZenBusiness provides a broad range of services, especially useful for entrepreneurs who want to handle most of their business needs in one place.
Northwest Registered Agent Additional Services
Northwest also offers various services for business owners, including:
- EIN acquisition.
- Mail forwarding.
- Annual report filing.
- Virtual office services.
While Northwest may not offer as many tech-focused features as ZenBusiness, its additional services are highly practical, particularly its virtual office service and mail forwarding, which can help businesses that are based at home or need to establish a more professional presence.
Comparison
While ZenBusiness offers more online tools and services, Northwest’s additional offerings—especially virtual office services and mail forwarding—make it a better choice for small businesses that want a more professional presence without needing to invest in a physical office.
6. Turnaround Time
ZenBusiness Turnaround Time
ZenBusiness provides an estimated processing time of 7 to 10 business days for their LLC formation with the Starter package. However, the Pro and Premium packages offer expedited processing times, which can reduce the time to 1 business day.
Northwest Registered Agent Turnaround Time
Northwest Registered Agent processes LLC formations in 3 to 5 business days. If you want expedited processing, Northwest offers this for an additional fee.
Comparison
If time is of the essence, ZenBusiness’s expedited processing time is quicker than Northwest’s standard turnaround. However, if you’re looking for a reliable and consistent service with a solid turnaround time, Northwest is still an excellent option.
7. Pros and Cons of ZenBusiness vs. Northwest Registered Agent
ZenBusiness Pros
- Affordable pricing, including a free basic plan.
- Fast processing times, especially for Pro and Premium packages.
- User-friendly platform and modern interface.
- Comprehensive business formation tools, including EIN application and website creation.
ZenBusiness Cons
- Higher renewal rates for registered agent service ($199 per year).
- Limited privacy protection compared to Northwest Registered Agent.
Northwest Registered Agent Pros
- Transparent pricing with no hidden fees.
- Exceptional customer support with personalized service.
- Strong privacy protection, using its address for LLC public records.
- Comprehensive services, including virtual office and mail forwarding.
Northwest Registered Agent Cons
- More expensive than ZenBusiness for LLC formation ($39).
- Limited tech-focused tools compared to ZenBusiness.
8. Conclusion
After carefully comparing ZenBusiness and Northwest Registered Agent across key features like pricing, services, customer support, privacy, and additional features, Northwest Registered Agent emerges as the ultimate winner. While ZenBusiness is a strong contender with its free basic package and fast turnaround times, Northwest’s emphasis on customer service, privacy protection, and comprehensive, transparent offerings makes it the better choice for most business owners.
If you value privacy, personalized customer service, and reliable, transparent pricing, Northwest Registered Agent is likely the best option for you.
FAQs
Is ZenBusiness really free?
ZenBusiness offers a free LLC formation package, but state fees apply, and you’ll need to pay for ongoing services, like registered agent renewal.
Can I switch my registered agent to Northwest after forming my LLC?
Yes, you can switch your registered agent at any time by filing the necessary forms with your state’s Secretary of State.
Does Northwest Registered Agent offer services in all states?
Yes, Northwest Registered Agent offers services in all 50 states.
Are there any hidden fees with Northwest Registered Agent?
Northwest is known for its transparent pricing and does not have hidden fees.
How can I contact Northwest Registered Agent’s customer support?
You can contact Northwest via phone or email, and their customer support team is known for being extremely responsive and helpful.