Omnisend Review 2025: Is This the Ultimate E-Commerce Marketing Tool?

If you’ve been searching for a reliable, e-commerce-focused marketing platform, this Omnisend review has your back. The “Omnisend review” is for store owners, small-business advocates, and email/SMS marketers who want powerful tools, effortless automation, and a strong ROI, all without a steep learning curve.

In this article, we delve into the Omnisend review in depth to help you make an informed decision.

🚀 Summary of Omnisend Features & Benefits

Feature	Main Benefit
Drag-and-Drop Builder	Easy-to-use, fast campaign creation
Pre-built Automations	Save time, boost conversions
Email + SMS + Push Campaigns	Reach customers across multiple touchpoints
Advanced Segmentation	Better targeting, higher engagement
A/B Testing	Data-driven improvements
Revenue Tracking	Measure true ROI
SMS Marketing	98% open rate communication
Signup Forms & Popups	Grow your list effectively
Lifecycle Messaging	Personalized content by customer stage
Shopify & Ecommerce Integration	Easy store syncing, product pickers

How I Got Started with the Tool

I discovered this platform while searching for an email marketing solution that integrated seamlessly with my e-commerce store.

I was tired of clunky tools that required endless workarounds to connect with my website. After signing up for a free trial, I was hooked by how easy it was to get started.

The onboarding process felt like a warm welcome. There were guided tutorials, a clean dashboard, and even a few pre-built templates to play with.

I’m no tech wizard, so I appreciated how intuitive the interface was. Within a day, I had my first welcome email sequence set up for new subscribers.

What is Omnisend

Omnisend is an all-in-one email and SMS marketing automation platform designed specifically for ecommerce businesses. It helps online store owners send targeted, multichannel campaigns and automated messages across email, SMS, and web push notifications, all from a single platform.

🌍 Origin of Omnisend

• Founded: 2014
• Headquarters: Vilnius, Lithuania
• Founder & CEO: Rytis Lauris
• Original Name: The company started as Soundest, an email marketing tool for small businesses.
• Rebranded: In 2017, Soundest evolved into Omnisend to reflect its shift from basic email marketing to full omnichannel communication, including SMS and push notifications.

Omnisend was built to solve a common problem: generic email tools weren’t designed for ecommerce. Store owners needed smarter automation, better personalization, and the ability to use multiple channels (not just email) to reach their customers.

Suppose you’re in e-commerce and need a marketing solution tailored to your specific needs. In that case, Omnisend is one of the most specialized platforms available, created by e-commerce experts for e-commerce brands.

📊 Pricing Plans of Omnisend

Plan	Monthly Cost	Contacts Included	Email Sends	SMS
Free	$0	Unlimited contacts (max 250 reached)	Up to 500 emails/month	60 global SMS credits included (omnisend.com)
Standard	$16	Up to 500	Up to 6,000 emails/month	60 global SMS credits
Pro	$59	Up to 2,500	Unlimited emails (fair‑use applies)	Unlimited SMS credits + bonus equal to plan cost

Summary

• Free: Best for beginners—full features, capped at 500 emails & 60 SMS, max 250 recipients.
• Standard ($16+): Ideal for small businesses—more emails (6k+) and same SMS credit.
• Pro ($59+): For scaling e‑commerce—unlimited emails, full SMS credits, deliverability perks.

⚙️ Core Features of Omnisend

Omnisend stands out with a powerful set of ecommerce-focused features. Whether you’re a solo store owner or running a large online shop, these tools are designed to save time, increase revenue, and keep your customers engaged across multiple channels.

1. Seamless Ecommerce Integration

The first thing that hooked me was how effortlessly Omnisend connected to my Shopify store. I was nervous about the setup, expecting hours of technical headaches, but it took me less than 30 minutes to get everything up and running.

With a single click, Omnisend pulled in my product data, customer info, and even order history. It integrates with platforms like Shopify, WooCommerce, BigCommerce, Wix, and more, which makes it super versatile.

I love that I didn’t need to juggle multiple tools or deal with clunky APIs; everything just worked. It’s as if Omnisend was designed to understand my store’s ecosystem from the start.

2. Drag-and-Drop Email Builder

Creating emails used to feel like a chore, but Omnisend’s drag-and-drop email builder changed that. The interface is so intuitive that I felt like a pro within minutes.

I could pick from pre-designed templates tailored for ecommerce, like product launches, cart abandonment, or welcome emails, and customize them to match my brand’s vibe. Adding my logo, tweaking colors, and dropping in product images was a breeze.

What I really appreciated was how the templates are conversion-focused, with built-in CTAs and layouts that guide customers toward making a purchase. It’s saved me hours of design work, and my emails look polished without needing a graphic designer.

3. Pre-Built Automations That Save Time

The automation feature is where Omnisend really shines. I was thrilled to discover their pre-built workflows for things like welcome series, abandoned cart recovery, and post-purchase follow-ups.

Setting up an abandoned cart email series took me about 10 minutes, and it’s been recovering sales I would’ve otherwise lost. These automations run in the background, allowing me to focus on other parts of my business while Omnisend nudges customers to complete their purchases.

I also love the flexibility to tweak these workflows and fit them to your brand’s tone, or add extra steps like a discount code for hesitant shoppers. It’s like having a marketing assistant who never sleeps.

4. Smart Segmentation for Personalization

Omnisend’s segmentation tools made me feel like I was finally speaking directly to my customers. I can create unlimited segments based on shopping behavior, campaign engagement, or even custom data like birthdays or location.

For instance, I set up a segment for customers who browsed specific product categories but didn’t buy, and targeted them with tailored emails. The real-time updates mean my segments are always fresh, so I’m not sending outdated offers.

This level of personalization has significantly boosted my order rates, particularly in cart abandonment campaigns, where I’ve seen a second chance at sales that I thought were lost. It’s intuitive, not overwhelming, which is perfect for someone like me who isn’t a data scientist.

5. Top-Notch Customer Support

I can’t say enough about Omnisend’s customer support. As someone who’s had their fair share of frustrating support experiences, Omnisend’s 24/7 team is a dream.

I once had a question about setting up an SMS campaign late at night, and within minutes, I was chatting with someone named Emily (I think!) who walked me through it with patience and clarity.

Their Stevie Award for customer support isn’t just hype; they’ve earned it. With over 4,500 five-star reviews, it’s clear I’m not the only one impressed. Whether it’s live chat, email, or their knowledge base, I’ve always gotten quick, practical help that keeps my campaigns on track.

6. Analytics and Reporting

Omnisend’s analytics dashboard gives me a clear picture of what’s working and what’s not. I can track open rates, click-through rates, and revenue generated from each campaign, which helps me fine-tune my strategy.

For example, I noticed my welcome emails were getting great opens but low clicks, so I tweaked the CTA, and the numbers improved. The reports are easy to read, even for someone like me who isn’t a numbers geek.

However, I will say that some advanced reporting features, like detailed audience insights, are locked behind higher-tier plans, which was a bit frustrating after the free trial. Still, the core analytics are robust enough to guide my decisions.

7. Community and Learning Resources

Omnisend’s knowledge base and community feedback portal have been lifesavers for learning the ropes. When I first started, I leaned heavily on their tutorials to understand automation best practices.

The resources are well-organized, covering everything from campaign setup to advanced segmentation.

I also appreciate the community aspect, where I can see what other ecommerce folks are doing and share feedback. It’s like having a support network that’s always there when I need inspiration or troubleshooting tips.

8. Mobile-Friendly Experience

Running a business means I’m often on the go, so I was relieved to find that Omnisend’s platform is mobile-responsive. Whether I’m checking campaign performance or tweaking an email template from my phone, the experience is smooth.

The dashboards and editors adapt perfectly to smaller screens, which isn’t always the case with other tools I’ve tried. This has been a huge plus for managing my marketing when I’m away from my desk.

Multi-Store Accounts:

Omnisend’s multi-store accounts feature simplifies email marketing and automation for businesses managing multiple brands or international ecommerce stores. With Omnisend, you can effortlessly switch between stores using a toggle, eliminating the need for repeated logins.

The platform saves time by allowing you to create email templates and automation workflows once and reuse them across all your stores, streamlining setup and daily operations.

You can manage multiple channels, email, SMS, and push notifications within a single account, avoiding the complexity of using separate tools.

The drag-and-drop Email Builder helps create shoppable emails, while pre-built automation workflows, such as cart recovery and new subscriber campaigns, drive sales on autopilot.

Additionally, Omnisend offers ecommerce-focused segmentation for personalized messaging, subscriber growth tools like exit-intent popups, and detailed reporting dashboards to track performance.

All stores are easily accessible from a single account dropdown, and new stores can be connected without repetitive setup, making Omnisend an efficient, all-in-one marketing platform to boost sales across your businesses.

SMS and Push Notifications in Action

I briefly mentioned SMS, but I haven’t gone deep into how I use Omnisend’s SMS and push notifications. These have been game-changers for time-sensitive promos.

For example, I sent a text blast during a 24-hour sale, and it drove a ton of traffic to my site, way more than my emails alone. The push notifications are great for grabbing attention, too.

I set up a nudge to remind people who left items in their cart, and it’s a gentle “hey, don’t forget about us!” that actually works.

The downside is that SMS credits can add up fast, and I’ve had to be strategic about when I use them. Also, crafting a text that doesn’t sound spammy is harder than it looks. Character limits are no joke. I’ve gotten better at it, but it took some trial and error to nail the tone.

✅ Pros and Cons of Omnisend

Creative Freedom with Email Designs:

I haven’t talked much about the creative side of Omnisend, and that’s a big part of why I love it. The email builder is drag-and-drop, so I can whip up professional-looking emails without being a design pro.

I’ve played around with their templates, adding my brand’s colors and logo, and it’s fun to see my emails go from basic to “wow, that looks legit.”

I also love the dynamic content blocks, such as personalized product recommendations based on someone’s browsing history on my site. My customers have actually commented on how “fancy” my emails look, which makes me feel like a rockstar.

On the flip side, I sometimes feel limited by the template options. They’re great for standard e-commerce emails, but if you want something totally out-of-the-box, you might need to code your own HTML, which I’m not touching with a ten-foot pole.

I’d love a few more quirky or creative templates to spice things up.

Performance:

Omnisend offers a robust suite of performance monitoring tools designed for ecommerce omnichannel marketing, enabling users to track and analyze key metrics to optimize campaigns and automation.

Unlike standard email marketing platforms, Omnisend provides comprehensive reports that go beyond basic metrics like open, click, and bounce rates.

Users can monitor automation performance, customer order history, in-store activity, and revenue generated, offering a holistic view of marketing effectiveness.

These reports empower businesses to assess customer engagement and refine strategies based on actionable insights, ensuring better performance across campaigns and automated workflows.

Omnisend offers reports for tracking customer engagement in ecommerce omnichannel marketing. Key metrics include:

1. Campaign Reports: Open rate, click rate, and bounce rate.
2. Additional Metrics: Automation performance, order history, customer activity on your store, and revenue generated.

Customer Support

Omnisend offers robust customer support to ensure users can effectively utilize its ecommerce omnichannel marketing platform.

Their support resources assist with troubleshooting, guidance on utilizing comprehensive reports, and optimization of campaign and automation performance.

Users can monitor key metrics such as open rates, click rates, bounce rates, automation performance, order history, customer activity, and revenue generation.

Omnisend’s support team is equipped to address queries and provide detailed guidance, ensuring users can maximize the platform’s capabilities to enhance customer engagement and drive business growth.

• 24/7 email & live chat for all customers on paid & free plans
• Extensive help center with step-by-step guides, templates & webinars
• Dedicated account manager for high‑volume Pro or Custom plans
• Some users report delays or language barriers

Getting Started: The Onboarding Experience

When I first signed up, I was a bit nervous about the setup process. I’m not a tech wizard, and the thought of syncing my store data made me sweat. Thankfully, the onboarding was surprisingly straightforward.

The platform offered a step-by-step guide that walked me through connecting my WooCommerce store, importing my customer list, and setting up my first campaign.

There were even pre-built templates for welcome emails and abandoned cart sequences, which saved me hours of brainstorming. I had my first email campaign up and running within a day, which felt like a small victory.

The learning curve was gentle for the most part. The dashboard is clean, with drag-and-drop editors that make designing emails feel like decorating a digital scrapbook.

However, I encountered an issue when trying to customize some of the automation workflows. The options were powerful but a tad overwhelming at first.

A quick chat with their support team, available 24/7 via live chat, cleared things up. The support rep was patient and explained how to set up a workflow for re-engaging inactive customers, which I’ll dive into later.

What I Love: Features That Make My Life Easier

1. Seamless Integration with My Store

One of the best things about this tool is how effortlessly it syncs with my WooCommerce store. Once connected, it pulled in all my product data, customer details, and order history.

This meant I could create emails featuring my latest jewelry collections without manually uploading images or descriptions.

For example, when I launched a new line of gemstone necklaces, I used the product picker to drop them into an email campaign in minutes. It felt like magic.

2. Automation That Saves My Sanity

The automation features are where this tool really shines for me. I set up a welcome series for new subscribers, which includes a 10% discount code on their first purchase.

Since implementing this, I’ve seen a 15% increase in first-time buyer conversions, which is huge for my small business. The abandoned cart emails are another lifesaver. Before, I was losing sales when customers left items in their carts.

Now, the platform automatically sends a friendly nudge with a personalized message, and I’ve recovered about 20% of those lost sales. It’s like having a virtual assistant who never sleeps.

3. Segmentation: Talking to the Right People

I love how easy it is to segment my audience. I can group customers based on their purchase history, browsing behavior, or even how they interact with my emails. For instance, I created a segment for customers who bought earrings but haven’t purchased in three months.

I sent them a targeted campaign with a “We Miss You” message and a special offer on matching necklaces. The open rate was 35%, way higher than my generic newsletters. It’s like having a superpower to know exactly who needs what offer.

4. A/B Testing for Better Results

The A/B testing feature has been a game-changer. I used to guess what subject lines or call-to-action buttons would work best. Now, I can test two versions of an email, such as “Shop Now” versus “Discover Your New Favorite” buttons, to see which one gets more clicks.

One test showed that a playful subject line like “Your Next Sparkle Awaits!” outperformed a straightforward one by 10%. It’s fun to experiment and see real data guide my decisions.

❓ FAQs about Omnisend review

Is there a free plan with full features?

Yes—all core features are free; limitations apply to email count and branding.

Can I send SMS with the free plan?

Yes—60 SMS credits included, but pay-as-you-go after that.

Is customer support dependable?

Available 24/7 via chat & email; mixed user feedback on response quality.

Is there a money‑back or free trial?

A free plan is available without a card; no formal money-back guarantee is provided, but a demo and trial are included.

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🏁 Final Thoughts for Omnisend

Omnisend review delivers excellent ecommerce marketing value. It combines email, SMS, push notifications, and automations into one powerful yet user-friendly platform.

With features tailored to online stores such as product pickers, cart recovery, and analytics, it excels where generic email tools often fall short.

Yes, support and multilingual offerings could improve. But if you run an ecommerce business and want to automate communication, Omnisend is among the best choices.