Years ago, while managing a side hustle, I stumbled upon SEMrush and wondered if its pricing would be a game-changer🚀 or just another regrettable expense.
Finding the right fit for your budget and goals can be tough—I’ve been there, too. Let’s explore SEMrush pricing together, keeping it simple and relatable.🔍
How Much Does Semrush Cost?🧐
Semrush offers three main subscription plans: Pro, Guru, and Business, each catering to different user needs and scales of operation.
| Plan | Monthly Cost | Annual Cost (Per Month) | Key Features | Best For |
|---|---|---|---|---|
| Pro | $139.95 | $117.33 | 5 projects, 500 keywords tracked, 10,000 results per report, basic SEO tools | Freelancers, startups, small teams |
| Guru | $249.95 | $208.33 | 15 projects, 1,500 keywords tracked, 30,000 results per report, content tools | Growing agencies, SMBs |
| Business | $499.95 | $416.66 | 40 projects, 5,000 keywords tracked, 50,000 results per report, advanced features | Large agencies, enterprises |
Notes:
- Additional Users: Extra users cost $45/month (Pro), $80/month (Guru), or $100/month (Business).
- Add-Ons: Options like SEMrush .Trends or Local are extra (e.g., $200/month for Trends per user).
- Free Trial: Pro and Guru offer a 7-day trial; custom plans like Enterprise are quote-based.
Glance of SEMrush:💁🏻♀️
SEMrush is a complete digital marketing tool that includes competition research, PPC, content marketing, and SEO. It provides solutions for paid search administration, backlink analysis, site audits, and keyword research.
Marketers rely on SEMrush because it offers up-to-date information and useful insights to increase traffic, rankings, and return on investment.
SEMrush is perfect for companies of all sizes since it helps PPC managers, content marketers, and SEO experts maximize their tactics and increase sales.
Comparison of SEMrush Plans:
| Feature | Free Plan | Pro Plan | Guru Plan | Business Plan |
|---|---|---|---|---|
| Price | $0 | $139.95/month | $249.95/month | $499.95/month |
| Number of Projects | 1 | 5 | 15 | 40 |
| Keywords to Track | 10 | 500 | 1,500 | 5,000 |
| Pages to Crawl per Month | 100 | 100,000 | 300,000 | 1,000,000 |
| Results per Report | 10 | 10,000 | 30,000 | 50,000 |
| Keyword Metrics Updates per Month | 10 | 250 | 1,000 | 5,000 |
| SEO Ideas Units per Month | 10 | 500 | 800 | 2,000 |
| Historical Data | No | No | Yes | Yes |
| Content Marketing Platform | No | No | Yes | Yes |
| Multi-Location Tracking | No | No | Yes | Yes |
| API Access | No | No | Yes | Yes |
| Advanced Reporting | No | No | Yes | Yes |
| Google Data Studio Integration | No | Yes | Yes | Yes |
| On-Demand Reports | No | Yes | Yes | Yes |
How can I use Semrush for free?
Yes, you can use Semrush for free, although it has some limitations. Free users have access to numerous tools but can only make a maximum of 10 requests per day to the Analytics reports. This is quite limited compared to the 3,000 for Pro, 5,000 for Guru, and 10,000 for Business users.
Additionally, free accounts can manage only one Project and track up to 10 keywords in Position Tracking. This is a basic level of access that is suitable for getting a feel for Semrush’s capabilities.
Free Plan vs Free Trial:
SEMrush’s Free Plan provides a basic introduction to the platform’s core features, including keyword research, site audits, and competitive analysis. It’s a great starting point for those new to SEO or anyone wanting to explore SEMrush before committing to a paid subscription.
However, the Free Plan has several limitations. You’ll be able to:
- Run only 10 daily requests on various tools
- Manage just 1 project
- Crawl a maximum of 100 URLs per month
- Track only 10 keywords
These restrictions can make it challenging to manage an SEO campaign fully. In contrast, the Free Trial of SEMrush’s paid plans offers a more comprehensive experience.
For 7 days, you have access to all the features of the plan you choose, allowing you to test its full capabilities and make a well-informed decision about whether the platform’s investment aligns with your needs.
Which Semrush plan should you select?
| Plan | Choose If You Are… | Key Features |
| Pro | A freelancer, startup, or in-house marketer with a limited budget | Basic analytics, keyword research, 5 projects |
| Guru | Part of a growing SMB or agency | Advanced content tools, 15 projects, historical data |
| Business | Running a large agency, E-commerce, or having an extensive web presence | API access, large-scale crawling, 40 projects |
Benefits of Upgrading your Semrush Subscription
Upgrading your Semrush subscription offers a range of benefits:
- From Free to Pro: You move from limited functionality (like 1 project, basic site audits, and limited SEO checks) to a more robust set of tools suitable for professionals. This includes 5 projects, more extensive site audits, and deeper SEO insights.
- From Pro to Guru: This upgrade provides advanced features like Looker Studio Integration, historical data access, and multitargeted tracking. You’ll also get increased limits in projects, position tracking, and site audit capabilities.
- From Guru to Business: The highest upgrade offers API access, product listing ads research, and AMP checks in site audits. You also get the highest limits for projects, keyword tracking, and comprehensive analytics.
Each upgrade level brings more sophisticated tools and higher limits, making them suitable for larger, more complex, or more data-intensive SEO tasks.
How much do Add-ons offered by Semrush cost?🔁
Semrush offers various add-ons to enhance its plans, each tailored to specific needs:
- Listing Management: This tool, free in its basic form, helps build your presence in online directories. For more premium locations, there’s quote-based pricing.
- Agency Solutions: The Semrush Agency Growth Kit, priced at $149/month, is ideal for digital marketing agencies seeking to boost lead generation and gain global exposure.
- Semrush API: To integrate Semrush data into your platforms, the API is available with a business subscription with quote-based pricing for API units.
- Additional Users: To collaborate using Semrush, extra users cost $45/month for Pro, $80/month for Guru, and $100/month for Business.
- Semrush Local: For managing local SEO, this pack costs $20/month for the basic plan and $40/month for advanced features, like Google Maps competitor analysis.
- ImpactHero Add-On: Priced at $200/month, this tool analyzes content impact and suggests improvements.
- Semrush Trends: Available for $200/month per user, this add-on reveals competitor strategies and is compatible with any Semrush plan.
Why SEMrush Pricing Makes Sense?
SEMrush’s pricing might seem steep, but considering the value it offers, it’s worth the investment. By providing a comprehensive suite of SEO and marketing tools, SEMrush helps you optimize your website, track competitors, and improve your online visibility.
Moreover, the advanced analytics and real-time data offered by SEMrush allow businesses to make more informed decisions. If you need to track keywords, audit websites, or find backlinks, SEMrush provides the tools to streamline digital marketing tasks.
SEMrush Trial Subscription🤑
Not sure which plan is right for you? SEMrush offers a 7-day trial for both the Pro and Guru plans, allowing you to experience extended features before making a decision.
During the trial, you can test advanced features like historical data and bulk analysis. If you decide the plan isn’t for you, cancel before the trial ends.
FAQs:
How Does SEMrush’s Pricing Compare to Competitors?
SEMrush’s pricing may seem a bit higher than that of some competitors, but it offers a wide range of features that justify the cost. With comprehensive tools for SEO, PPC, content marketing, and competitor analysis, SEMrush provides value for businesses at any stage.
Is Semrush worth the investment?
Semrush is an essential tool for any brand looking to grow its online presence. It’s important to select a subscription plan that aligns with your needs and budget.
Should I choose Semrush Pro or Guru?
Choose Semrush Pro if you’re managing 1-5 new websites. If you have more than 5 websites and need advanced features like content marketing optimization, historical data, and Looker Studio integration, then Semrush Guru is the better choice.
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Conclusion: Which Semrush Pricing Should You Choose?
Semrush, with its range of pricing options, suits businesses of various sizes and needs.
In my experience, it’s a solid investment, offering a suite of tools for everything from analyzing competitors to boosting content marketing and managing social media.
Although it is not the most budget-friendly option out there, the value it brings is significant.
And don’t forget, there’s an extended 14-day trial available for both the Pro and Guru plans, which I found really useful to get a comprehensive feel of what Semrush can do.