Are you looking to dive into the world of online selling or boost your existing e-commerce business? Then understanding Shopify, a leading e-commerce platform, is crucial. Shopify empowers merchants to create their own online stores, offering a personalized storefront and a robust set of tools. It started in 2006 as a Canadian e-commerce company and has since grown into a global powerhouse.
This detailed guide compiles the most important Shopify statistics 2025 to help you understand its incredible success and how you can leverage its capabilities for your own benefit. We will explore everything from global reach and financial performance to merchant growth, app ecosystems, and emerging trends.
Top Shopify Statistics You Need to Know in 2025
Let’s start by looking at some of the most impressive Shopify statistics that highlight its market dominance and steady growth. These numbers will definitely make you consider building your own Shopify store!
Shopify’s Financial Powerhouse: Billions in Revenue
Shopify has consistently demonstrated significant financial growth. In 2023, the platform generated a remarkable $7.06 billion in revenue. This number shows a substantial increase of more than $5 billion since 2015, proving the platform’s consistent upward trajectory. The company’s annual revenue has grown an astonishing 6.6 times from 2018 to 2023.
| Year | Shopify Revenue (in Billions USD) |
| 2012 | $0.02 |
| 2013 | $0.05 |
| 2014 | $0.11 |
| 2015 | $0.21 |
| 2016 | $0.39 |
| 2017 | $0.67 |
| 2018 | $1.07 |
| 2019 | $1.58 |
| 2020 | $2.93 |
| 2021 | $4.61 |
| 2022 | $5.60 |
| 2023 | $7.06 |
This steady increase in revenue confirms Shopify’s strong position in the e-commerce market and its ability to adapt and grow.
Contributing to Global Economic Activity
Shopify does not just generate revenue for itself; it also significantly impacts the global economy. So far, the platform has contributed to an astounding $444 billion in global economic activity. This number will undoubtedly continue to grow as more businesses worldwide choose Shopify to manage their online storefronts.
Shopify’s Soaring Stock Price
The stock price of Shopify, a Canadian e-commerce leader, has seen a substantial climb over the past few years. During the peak of the COVID-19 pandemic in 2020 and 2021, the price soared even higher, hitting a zenith at $152.48 per share in August 2021. The widespread closure of physical stores and global mobility restrictions during the pandemic fueled remarkable growth in the e-commerce sector, a trend clearly reflected in Shopify’s upward stock price trajectory. This shows investor confidence and market recognition of its value.
Shopify Plus: For the Big Players
Shopify Plus is an enterprise version of the Shopify platform, specifically designed for merchants with revenues between $1 million and $500 million. It offers a variety of advanced features and improvements that attract top sellers. In 2024, an impressive 48,426 businesses use Shopify Plus across 175 countries. By January 2025, this number has risen to 50,556 live websites using Shopify Plus, with 55.8% of these customers based in the United States.
| Country | Live Stores Using Shopify Plus |
| United States | 28,210 |
| United Kingdom | 3,540 |
| Australia | 3,159 |
| Canada | 2,972 |
| Germany | 1,411 |
| France | 976 |
| Denmark | 675 |
| Netherlands | 605 |
| Japan | 499 |
| India | 484 |
This shows that Shopify successfully caters to both small businesses and large enterprises, providing scalable solutions for all.
Mobile Dominance: A Must-Have for E-commerce
When you design your Shopify store, remember to optimize it for mobile devices. In 2023, 32.2% of all traffic to Shopify stores came from mobile devices, such as phones or tablets. This number has increased in recent years, emphasizing the need for a seamless mobile shopping experience. Make sure your storefront functions perfectly on all devices to ensure a smooth checkout process for your customers.
Apparel Leads the Way
By June 2023, fashion businesses were the most significant users of Shopify, boasting over 500,000 online apparel stores on its e-commerce platforms. Following closely, home and garden secured the second spot, with around 220,000 stores using Shopify’s services. This trend highlights the popularity of certain niches on the platform.
Global Shopify Statistics
With merchants in over 175 countries, Shopify truly has a global impact. It has become a go-to service for anyone wanting to earn a living by selling goods online.
Millions of Daily Active Users
How many people actually access Shopify on a daily basis? The platform has approximately 2.1 million daily active users. This number can fluctuate, but it consistently shows that a significant number of people are browsing and purchasing from Shopify storefronts every single day.
Shopify’s E-commerce Market Share in the US
For those looking to build an online storefront, many options exist. However, Shopify is the biggest name in the U.S. e-commerce software market. As of September 2024, it was used by about 30% of websites with e-commerce capabilities. Its major competitors included Wix, Squarespace, and WooCommerce, all of which had a market share of at least 15%. By 2023, Shopify stores in the US claimed a 10% market share of all retail e-commerce sales nationwide, based on gross merchandise volume. In Western Europe, Shopify claims around 6% market share of e-commerce sales. This makes Shopify a dominant force in the global e-commerce landscape.
Where Are Shopify Stores Located?
Most of the online shops hosted through Shopify originate from customers in the Americas. In fact, about two-thirds of Shopify stores are based there. Europe accounts for about 17% of Shopify’s market, with 51,394 shops. As of December 2023, 54% of all Shopify merchants were based in North America, with a further 25% in Europe, the Middle East, and Africa, 14% in Asia Pacific, Australia, and China, and 5% in Latin America.
| Region | Share of Shopify Merchants (2023) |
| North America | 54% |
| Europe, Middle East and Africa | 27% |
| Asia Pacific, Australia and China | 14% |
| Latin America (Mexico and South America) | 5% |
This geographical distribution shows Shopify’s widespread appeal and reach across different continents. The United States leads with 2,658,912 live stores using Shopify, followed by the United Kingdom (207,941) and Australia (149,682).
| Country | Live Stores Using Shopify |
| United States | 2,658,912 |
| United Kingdom | 207,941 |
| Australia | 149,682 |
| Brazil | 133,206 |
| Germany | 118,166 |
| Canada | 107,789 |
| France | 63,383 |
| India | 59,534 |
| Netherlands | 48,349 |
| Italy | 43,741 |
| Other | 998,061 |
UK Shopify Statistics
For our friends in the UK, here are some Shopify statistics specific to this region.
Growing Presence in the UK
The number of active UK-based stores on Shopify continues to grow as more people launch online businesses. Shopify stores in the UK increased by 37% year-over-year in the first quarter of 2024. This indicates that Shopify remains a popular platform, holding its own against competitors.
Market Share in the UK
Shopify doesn’t quite take the top spot in the UK. As of September 2024, Wix Stores actually held the maximum market share in the UK, with 24% of the total. Meanwhile, Shopify followed closely behind with 23%. This shows a competitive market where Shopify is a strong contender.
England Leads UK Shopify Stores
When looking at Shopify merchants in the UK, a majority of them are located in England, with about 163,461 stores originating from there. Scotland comes in second with 9,025 stores, and Wales in third with 5,104 Shopify stores. By January 2025, the UK has 207,941 live stores using Shopify.
Social Media Power: Instagram for UK Shopify Stores
Social media offers a powerful way to promote your products, which is why many e-commerce store owners rely on it. Instagram is the favorite platform among Shopify merchants in the UK, with 53.4% of them posting there. Facebook falls just behind at 37.9%, and Twitter comes in at 14.6%. If you’re selling in the UK, make sure your Instagram strategy is on point!
Shopify Growth Statistics
Since 2006, Shopify has experienced impressive growth in both the number of merchants joining the platform and the number of customers making purchases.
Millions of Merchants Choose Shopify
Shopify statistics show steady merchant growth since 2012, as more people choose to sell their products online. More than 2.06 million merchants sell on Shopify. The company stopped reporting the exact count after December 2021 but states the platform is used by “millions of merchants.” This represents a 1.93x growth since 2019.
| Year | Shopify Merchants |
| 2012 | 41,000 |
| 2013 | 84,000 |
| 2014 | 145,000 |
| 2015 | 243,000 |
| 2016 | 375,000 |
| 2017 | 609,000 |
| 2018 | 820,000 |
| 2019 | 1,069,000 |
| 2020 | 1,749,000 |
| 2021 | 2,063,000 |
This consistent growth showcases Shopify’s ability to attract and retain a massive user base.
Billions in Gross Merchandise Volume (GMV)
Shopify facilitated a staggering $235.91 billion worth of transactions in 2023. Shopify’s gross merchandise volume (GMV) has increased by 19.65% over the past year. This represents massive growth since 2012, when GMV was $707.4 million.
| Year | Shopify Gross Merchandise Volume (in Billions USD) |
| 2012 | $0.71 |
| 2013 | $1.62 |
| 2014 | $3.76 |
| 2015 | $7.70 |
| 2016 | $15.37 |
| 2017 | $26.32 |
| 2018 | $41.10 |
| 2019 | $61.14 |
| 2020 | $119.58 |
| 2021 | $175.36 |
| 2022 | $197.17 |
| 2023 | $235.91 |
This massive GMV demonstrates the sheer volume of sales occurring on the Shopify platform.
Hundreds of Millions of Buyers
In 2023, an impressive 675 million people bought from a Shopify store. This number has increased by 47.7% since 2020, showing a significant surge in customers choosing Shopify merchants for their purchases. This number has increased 2.25x since 2019.
| Year | Shopify Buyers (in Millions) |
| 2014 | 28 |
| 2015 | 57 |
| 2016 | 100 |
| 2017 | 163 |
| 2018 | 216 |
| 2019 | 300 |
| 2020 | 457 |
| 2022 | 561 |
| 2023 | 675 |
This growing customer base offers a huge opportunity for new and existing Shopify merchants.
Shopify App Statistics
Did you know Shopify has an app store with various plugins to customize your storefront? These apps enhance your store design, help market your business, and assist in sourcing and selling products.
A Vast App Ecosystem
The Shopify App Store contains an impressive 13,000 apps. Since 2020, the Shopify app count has increased by 2.17x. The marketplace has added 3,300 new apps since 2019.
| Year | Shopify Apps |
| 2015 | 900 |
| 2016 | 1,400 |
| 2017 | 2,300 |
| 2018 | 2,500 |
| 2019 | 3,700 |
| 2020 | 6,000 |
| 2021 | 8,000 |
| (Later 2021) | 10,000 |
| (Even Later 2021/2022) | 13,000 |
This extensive app ecosystem allows merchants to highly customize their stores and integrate powerful functionalities, giving them a competitive edge.
Shopify for Business Statistics
Businesses looking to create an online storefront will likely consider Shopify because it is one of the biggest contenders in the e-commerce market space.
BFCM Sales Dominance
The global e-commerce market anticipates hitting a whopping $4.8 trillion in 2025, showing a steady rise. This continuous growth underscores the lucrative prospect of borderless e-commerce for online retailers. Looking forward to 2024, a substantial 21.2% of all retail sales are projected to occur online. Notably, in 2022, mobile shopping via Shopify merchants stole the show, grabbing a significant 69% of online sales during the Black Friday Cyber Monday (BFCM) extravaganza. This highlights Shopify’s crucial role during peak shopping seasons.
Strong Returning Customer Rate
A study conducted by RJMetrics revealed that Shopify stores boast an average returning customer rate of around 27%. It’s important to remember that this is an average, and individual stores may experience significantly higher or lower returning customer rates based on their unique circumstances. In this context, a returning customer is someone who has made at least two purchases from a specific store. This statistic emphasizes the importance of customer retention strategies.
Email Marketing: The Conversion King
To increase the conversion rate of your Shopify store, email marketing is the clear winner. It boasted a higher conversion rate than other tactics, making it a powerful way to drive sales. If you learn anything from these Shopify statistics, it’s that you should be emailing your list about products!
| Marketing Tactic | Conversion Rate |
| Email marketing | 4.29% |
| Search | 3.04% |
| Direct | 2.93% |
| Social media | 1.81% |
These numbers emphasize the effectiveness of a well-executed email marketing strategy for Shopify stores.
Biggest Stores on Shopify
Some of your favorite brands use Shopify to create their online storefronts, so you will be in good company should you decide to jump on board with their platform.
Tesla
If it’s good enough for Tesla, it’s good enough for your brand, right? Well known for its electric cars, Tesla has a Shopify-built online store that sells car chargers, vehicle accessories, and even apparel.
Sephora
Owned by LVMH, Sephora operates an online store alongside its 2,600 retail stores worldwide. This allows them to reach customers easily and effortlessly, so they can shop from the comfort of their own homes.
Nestlé
Nestlé is known for its beverage and food products, such as its coffee makers and instant coffee. As a B2C company, they need to make it easy for customers to purchase their offerings. And they do this using Shopify.
What Users Are Asking About Shopify Statistics (Quora & Reddit Insights)
Beyond the raw numbers, the e-commerce community frequently discusses specific aspects of Shopify’s performance and future. Here are some insights from popular forums like Quora and Reddit that shed light on what users are actively seeking to understand about Shopify statistics in 2025:
- “Is Shopify’s growth sustainable, or is the market saturated?” Many users express concern about potential market saturation given Shopify’s rapid expansion. The statistics suggest continued growth, particularly in new markets, and the platform’s adaptability (like the rise of Shopify Plus) indicates it’s catering to evolving merchant needs. The diversification of merchants across different regions and industries also points to sustainable growth rather than saturation.
- “How do I interpret Shopify’s regional revenue breakdown for my specific business?” Merchants frequently ask how global statistics apply to their local markets. The detailed breakdowns by country and region, showing significant growth in North America and emerging markets in Europe and Asia-Pacific, help businesses identify potential growth areas or assess local competition. For example, knowing the UK market share is 23% helps UK-based businesses strategize within that competitive landscape.
- “What are the best app categories on Shopify to invest in for 2025?” With 13,000 apps, merchants are keen to know which app categories drive the most value. While specific app category statistics are not always public, the emphasis on conversion rates (especially via email marketing apps) and mobile optimization suggests that apps focusing on these areas will continue to be highly valuable. Automation, AI-driven marketing, and customer service apps are also consistently trending on forums.
- “Are smaller Shopify stores still profitable, or is it only for big brands now?” This is a common concern among new entrepreneurs. While major brands like Tesla and Sephora use Shopify, the platform’s accessibility and tiered pricing (starting from basic plans) still make it highly viable for small businesses. The growing number of merchants, even if average revenue per customer varies, shows that the ecosystem supports a wide range of business sizes. The success stories of small businesses are often highlighted in community discussions.
- “What’s the outlook for Shopify Payments and other merchant solutions revenue?” Users are curious about how Shopify’s own financial services are performing. The statistics clearly show that “merchant solutions” (primarily payment processing fees) represent the largest and fastest-growing segment of Shopify’s revenue, making up 73.94% of total revenue in 2023. This indicates a strong reliance on and success of Shopify’s integrated payment and other merchant-focused services, suggesting further investment and improvement in these areas.
These questions from the community underscore the relevance of the statistics presented here, helping merchants make informed decisions about their e-commerce ventures on Shopify.
Shopify Revenue by Region
Shopify provides a regional breakdown of revenue, calculated by referencing the seller’s location.
In 2023, Shopify generated $5.04 billion from sellers located in North America, totaling 71.35% of overall revenue. All markets outside of North America generated a combined $2.02 billion in 2023.
| Region | Shopify Revenue (2023, in Billions USD) |
| North America | $5.04 |
| Europe, Middle East and Africa | $1.26 |
| Asia Pacific, Australia and China | $0.699 |
| Latin America | $0.069 |
This breakdown highlights North America as Shopify’s primary revenue driver but also shows significant contributions from other global regions.
Shopify Monthly Recurring Revenue (MRR)
Shopify calculates monthly recurring revenue by multiplying the number of merchants at any given time by the average monthly subscription plan fee. Shopify uses this metric as one of its business performance indicators.
Shopify’s monthly recurring revenue reached $149 million in 2023. That’s up 46.05% since 2021.
| Year | Shopify Monthly Recurring Revenue (in Millions USD) |
| 2012 | $2.02 |
| 2013 | $3.82 |
| 2014 | $6.57 |
| 2015 | $11.33 |
| 2016 | $18.46 |
| 2017 | $29.88 |
| 2018 | $40.93 |
| 2019 | $53.90 |
| 2020 | $82.61 |
| 2021 | $102.02 |
| 2022 | $109.51 |
| 2023 | $149.00 |
This steady increase in MRR indicates a healthy and growing subscription base for Shopify.
How Many People Work at Shopify?
Shopify has a global workforce of 8,300 employees and contractors. The company has increased its employee count by 28.45% over the past year.
| Year | Shopify Employees and Contractors |
| 2013 | 334 |
| 2014 | 632 |
| 2015 | 1,048 |
| 2016 | 1,900 |
| 2017 | 3,000 |
| 2018 | 4,000 |
| 2019 | 5,000 |
| 2020 | 7,000 |
| 2021 | 10,000 |
| 2022 | 11,600 |
| 2023 | 8,300 |
This fluctuating number reflects strategic adjustments in staffing and resource allocation as the company continues to evolve.
Using These Shopify Statistics to Your Advantage
As you build an online storefront to sell your products, use these Shopify statistics to aid in deciding which platform you go with. Shopify is a real contender with an impressive market share worldwide. The success of businesses already using Shopify for their stores clearly demonstrates its effectiveness. By understanding these trends and numbers, you can make informed decisions, optimize your strategies, and position your e-commerce business for significant growth in 2025 and beyond.
Frequently Asked Questions (FAQs)
1. What is the total revenue Shopify generated in 2023?
Shopify generated a substantial $7.06 billion in revenue during 2023, marking a significant increase of over $5 billion since 2015, which clearly illustrates its consistent growth trajectory.
2. How many active merchants are currently selling on the Shopify platform?
As of 2021, over 2.06 million merchants actively sell on Shopify, and while the company has stopped reporting exact figures, it confirms that millions of merchants currently utilize the platform globally.
3. What is the typical conversion rate for email marketing efforts on Shopify stores?
Email marketing demonstrates the highest conversion rate for Shopify stores at 4.29%, making it the most effective tactic compared to search (3.04%), direct traffic (2.93%), and social media (1.81%) for driving sales.
4. Which country hosts the largest number of Shopify stores?
The United States leads globally with 2,658,912 live websites using Shopify, accounting for the majority of Shopify’s online stores.
5. What percentage of online sales during Black Friday Cyber Monday (BFCM) came from Shopify merchants?
During the Black Friday Cyber Monday (BFCM) event in 2022, a significant 69% of all online sales were conducted through mobile shopping via Shopify merchants, highlighting the platform’s strong performance during peak shopping periods.
Sources
- Hubspot