People search for “people who use social media statistics 2025” to see how many connect online. They want fresh numbers on users and habits. This info helps businesses target audiences.
Individuals learn to manage time better. This article combines key data from recent reports. It includes 2025 updates. You get breakdowns by country, demographics, and platforms.
Plus, see what Quora and Reddit users ask. They discuss AI impacts and mental health. Use these stats to grow your brand. Balance your screen time. Even spot trends for 2025.
Social media grows fast. In 2025, 5.24 billion people use it actively. That’s 63.9% of the world. Users spend 2 hours 21 minutes daily. They check 6.8 platforms monthly.
China leads with 1.07 billion users. UAE hits 100.3% penetration. Trends shift to short videos and AI. Businesses spend $300 billion on ads. Mental health concerns rise.
Key People Who Use Social Media Statistics 2025 Highlights
Readers want quick facts. Here they come in bullets.
- 5.24 billion people use social media worldwide in 2025.
- This covers 63.9% of the global population.
- 94.2% of internet users engage with social platforms.
- Average daily time hits 2 hours 21 minutes.
- Users average 6.8 platforms per month.
- Facebook leads with 3.07 billion users.
- YouTube follows at 2.53 billion.
- 73% of U.S. population (253 million) uses social media.
- China has 1.07 billion users.
- UAE penetration reaches 100.3%.
- 50.8% use it to connect with family and friends.
- Ad spending tops $300 billion.
- 44% of teens cut back on use.
- Over 50% may shun social media by 2025.
These stats show massive reach. Use them to plan. Businesses target high-use areas. People set limits.
How Many People Use Social Media Worldwide in 2025?
Social media connects billions. In 2025, 5.24 billion actively use it. This jumps 24 million from 2024. It makes 63.9% of people on Earth. 94.2% of internet users join in.
Growth stays steady. Q1 2025 sees 0.5% rise. Users spread across platforms.
| Quarter Year | Number of Users | YoY Increase |
| Q1 2025 | 5.24 billion | 0.5% |
| Q4 2024 | 5.22 billion | 1.0% |
| Q3 2024 | 5.17 billion | 1.9% |
| Q2 2024 | 5.07 billion | 0.7% |
| Q1 2024 | 5.04 billion | 1.7% |
Source: DataReportal.
Quora users ask: “Social media scope in 2025?” Answers note over 5 billion users. Reddit discusses declining quality but high numbers.
Benefit: Track growth. Businesses enter new markets. Individuals join trending platforms.
How Many People Use Social Media in the US in 2025?
US sees 253 million users. That’s 73% of population. 78.5% of internet users engage. Users check 6.5 platforms monthly.
- Time spent: 2 hours 9 minutes daily. Less than global average.
- 85% Americans go online daily. One-third constantly.
- 46% watch more user-generated content than TV.
Benefit: US businesses use for ads. Reach 93% marketers on Facebook. Individuals limit to avoid addiction.
Which Country Is Using Social Media The Most?
China tops with 1.07 billion. It grows to 1.27 billion by 2029.
India follows at 862 million. US 308 million. Indonesia 229 million.
| Country | 2023 Users | 2029 Estimate |
| China | 1.07 billion | 1.27 billion |
| India | 862 million | 1.31 billion |
| US | 308 million | 336 million |
| Indonesia | 229 million | 276 million |
| Brazil | 171 million | 196 million |
Penetration: UAE 100.3%. Saudi 99.6%. South Korea 94.7%.
| Country | Penetration Rate |
| UAE | 100.3% |
| Saudi Arabia | 99.6% |
| South Korea | 94.7% |
| Singapore | 88.2% |
| Libya | 86.3% |
Source: Statista
Nigerians spend most time: 3 hours 49 minutes daily. Japan least: 49 minutes.
Quora: Users note high Asian numbers. Reddit: Discussions on global shifts.
Benefit: Target China/India for scale. High penetration countries for ads.
Social Media User Demographics in 2025
- Males lead globally: 54.6%. Females 45.4%.
- US balanced: Females 50.2%, males 49.8%.
- Age: 25-34 most active. 16-24 females spend 3 hours 4 minutes daily. 55-64 males 1 hour 32 minutes.
- 69% US adults use. 81% teens.
Quora: Mental health affects noted. Reddit: 44% teens cut back.
- 18-29: High activity.
- 30-49: 60% lurkers on X.
- 50+: Less time.
Benefit: Tailor content. Young audiences love videos. Older prefer news.
Most Popular Social Media Platforms in 2025
Facebook leads: 3.07 billion users.
YouTube 2.53 billion. Instagram/WhatsApp 2 billion.
TikTok 1.59 billion. WeChat 1.38 billion.
| Platform | Users |
| 3.07 billion | |
| YouTube | 2.53 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.59 billion |
- Instagram/WhatsApp 2B MAU. TikTok 1.562B.
- Time: TikTok 33 hours monthly. YouTube 27 hours.
- Facebook: 31 minutes daily. Down 20% from 2017.
- X: 35 minutes daily.
- WhatsApp longest visit: 29 minutes 16 seconds.
Quora: Largest is Facebook. Reddit: Active is Instagram.
Benefit: Post on top platforms. Use TikTok for young. Facebook for ads.
How Much Time Do People Spend on Social Media Per Day in 2025?
- People average 2 hours 21 minutes daily.
- US: 2 hours 9 minutes.
- Global steady: 2 hours 24-31 minutes past years.
- Check phones 159 times daily.
- Total: 4 trillion hours yearly.
- Nigerians: 3 hours 49 minutes. Japan: 49 minutes.
- Females more than males.
- 46% watch more UGC than TV.
- Social <1/3 online time.
- Multitask adds hours.
- Mobile gaming 4.2 hours.
Benefit: Set timers. Businesses post peak times.
Main Reasons People Use Social Media in 2025
- Connect family/friends: 50.8%.
- Fill time: 39%.
- News: 34.5%.
- Content: 30.5%.
- Trends: 29.2%.
- Products: 27.3%.
- Inspiration: 27.2%.
- Sports: 23.6%.
- Streams: 23.4%.
- Brands: 22.5%.
- Contacts: 22.1%.
- Work: 22.1%.
- Opinions: 21.9%.
- Influencers: 19.7%.
- FOMO: 19.5%.
Quora: Pros like communication. Reddit: More personal now.
Benefit: Create connecting content. Businesses use for news/products.
Social Media Advertisement Statistics in 2025
- Spending >$300 billion.
- Growth 5.63% to $76.4 billion.
- US $88.1 billion by 2028.
- Mobile $384.9 billion by 2027.
- Users reach 5.85 billion by 2027.
- 77% marketers use Facebook/Instagram.
- 93% use Facebook ads.
- Brands post 5.87 times weekly.
Quora: Effective with AI. Reddit: Worth it? Declining reach.
Benefit: Invest in mobile ads. Use influencers.
Mental Health Effects Of Using Social Media
- 3 hours daily raises anxiety in teens.
- 1 in 10 addicted.
- 210 million over-dependent.
- 41% harassed online. 75% on social.
- 3/4 cyberbullying on social.
Quora: Affects mental health. Reddit: 44% teens cut back. More selective posting 61%.
Benefit: Take breaks. Use mindfully. Businesses promote positive.
Latest From Quora and Reddit On Social Media Statistics
Users are always looking for the latest trends. On Quora, social media is seen as effective, especially with the help of AI. It offers a large audience and easy communication, but there are also downsides, such as the risk of oversharing. Mental health can be impacted, with 69% of adults and 81% of teens using social media.
Reddit is facing a decline, with more fake and negative content. 44% of teens have cut back on using it. Current trends focus on authenticity and short videos, and over 50% of people might stop using it altogether.
While it’s still worth considering for business, organic reach is declining. Instagram, with 2 billion monthly active users, remains strong, but it’s better to post less and be more strategic.
The platform feels more relaxed, though the threat of a TikTok ban has affected engagement. Some users are moving toward niche platforms. Overall, engagement is down, and much of the content feels broken and fake.
New concerns are emerging about AI-driven personalization and the dominance of video content. As the quality of content declines, niche apps are gaining popularity. The key benefit is to stay involved in discussions and adapt to the trends as they evolve.
How to Use Social Media Statistics 2025 For Your Benefit
Stats guide actions. See ways.
- Businesses: Target 5.24B users. Use AI ads. Post short videos. Build communities.
- Marketers: 77% use Facebook/Instagram. Focus authenticity. Track engagement drop.
- Individuals: Limit to 2 hours. Connect meaningfully. Avoid FOMO.
- Content Creators: Make UGC. 46% prefer over TV. Use emojis, CTAs in posts.
- Parents/Teens: Note 44% cut back. Promote balance. Watch mental health.
- Investors: Ad spend $300B+. Mobile $385B by 2027.
FAQs About Social Media Statistics
1. How many people use social media in 2025?
Over 5.24 billion people use social media worldwide in 2025, making up about 63.9% to 65.7% of the global population. This number grows by roughly 206 million users from 2024.
2. Which social media platform has the most users?
Facebook leads with over 3.07 billion monthly active users, followed by YouTube with 2.7 billion and Instagram with 2.35 billion. WhatsApp and TikTok also have over 2 billion and 1.67 billion users, respectively.
3. How much time do people spend on social media daily?
People spend an average of 2 hours and 21 to 28 minutes on social media each day. In the U.S., this drops slightly to about 2 hours and 9 minutes.
4. Which age group uses social media the most?
Millennials (aged 25–34) are the most active, with 69.2% using social media, followed by Gen Z (18–24). Over 70% of Instagram and TikTok users are under 35.
5. Do men or women use social media more?
Women slightly outnumber men, with 51.6% of global users being female and 48.4% male. However, platforms like YouTube (54% male) and Facebook (56.7% male) skew slightly male.
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Conclusion: Social Media Statistics in 2025
In summary, social media will remain a dominant force in our lives by 2025, with 5.41 billion users. This growth brings both exciting possibilities and challenges for businesses and individuals.
To stay ahead, brands must embrace trends such as AI, video content, and niche platforms. The key to success will be producing fresh and engaging content that connects with people while staying on top of new technologies.
Whether you’re promoting a product or simply keeping in touch, understanding these changes will be essential for navigating the evolving world of social media.