Spotify continues to dominate the music streaming world in 2025, reaching 696 million monthly active users, according to Q2 data. This marks a significant increase, reflecting the platform’s ongoing growth.
In this article, we break down Spotify statistics for 2025, covering user growth, demographics, premium subscribers, revenue trends, and more.
Whether you’re an artist targeting audiences, a marketer planning ad campaigns, or a listener optimizing your experience, you’ll find valuable insights here.
We also include fresh discussions from Quora and Reddit on topics like artist performance and Spotify’s growth strategies.
How Many People Use Spotify in 2025?
Spotify attracts millions of users every month. As of Q2 2025, the platform counts 696 million monthly active users (MAUs). This represents an increase of 18 million from Q1 2025’s 678 million.
Compared to 2023’s 602 million, Spotify added 94 million users in just two years. Monthly active users include anyone who streams at least once in a 28-day period.
This growth benefits everyone. If you run a business, you reach a vast audience through ads. Artists gain more potential fans. Regular users enjoy diverse content without barriers.
Spotify’s user numbers fluctuate quarterly. Here is a table showing the quarterly breakdown of MAUs:
| Quarter – Year | Monthly Active Users |
| Q1 – 2021 | 365 million |
| Q2 – 2021 | 381 million |
| Q3 – 2021 | 406 million |
| Q4 – 2021 | 422 million |
| Q1 – 2022 | 433 million |
| Q2 – 2022 | 456 million |
| Q3 – 2022 | 515 million |
| Q4 – 2022 | 489 million |
| Q1 – 2023 | 515 million |
| Q2 – 2023 | 551 million |
| Q3 – 2023 | 574 million |
| Q4 – 2023 | 602 million |
| Q1 – 2024 | 615 million |
| Q2 – 2024 | 626 million |
| Q3 – 2024 | 640 million |
| Q4 – 2024 | 675 million |
| Q1 – 2025 | 678 million |
| Q2 – 2025 | 696 million |
These figures show steady climbs, with occasional dips like in Q4 2022. Spotify rebounds quickly by adding features like video podcasts and AI DJs. For you as a user, this means more tools to enhance your experience, such as personalized recommendations.
Recent Reddit discussions highlight user curiosity about daily engagement. One thread from early 2025 notes that Spotify added 35 million users in 2024 alone, leading to its first full-year profit. This profitability allows Spotify to invest in better features, benefiting users with higher-quality audio and more content.
Also read about: Apple Music Statistics
Spotify Premium Subscribers in 2025
Premium subscribers form the core of Spotify’s paid user base. In Q2 2025, Spotify reports 276 million premium subscribers globally. This marks a 9.5% year-over-year growth from 252 million in Q3 2024. Between Q1 2024 and Q2 2025, the platform added 37 million new premium users.
Why go premium? You skip ads, download songs for offline listening, and enjoy higher audio quality. Businesses benefit too—premium users engage more, making them ideal for targeted marketing.
Here is the quarterly breakdown of premium subscribers:
| Quarter & Year | Subscribers (in millions) |
| Q1 – 2021 | 158 |
| Q2 – 2021 | 165 |
| Q3 – 2021 | 172 |
| Q4 – 2021 | 180 |
| Q1 – 2022 | 182 |
| Q2 – 2022 | 188 |
| Q3 – 2022 | 195 |
| Q4 – 2022 | 205 |
| Q1 – 2023 | 210 |
| Q2 – 2023 | 220 |
| Q3 – 2023 | 226 |
| Q4 – 2023 | 236 |
| Q1 – 2024 | 239 |
| Q2 – 2024 | 246 |
| Q3 – 2024 | 252 |
| Q4 – 2024 | 263 |
| Q1 – 2025 | 268 |
| Q2 – 2025 | 276 |
Quora users often ask if price increases drive away subscribers. In 2024, Spotify raised prices, but growth continued. Experts on Quora suggest loyalty to exclusive features like Spotify Wrapped keeps users hooked. If you manage a subscription, consider bundling with family plans to save money and maximize benefits.
- Also read about: Podcast Statistics
Spotify Users by Country and Region
Spotify’s users spread across the globe. Europe leads with 28% of MAUs, followed by Latin America at 21% and North America at 19%. The rest of the world accounts for 32%, driven by expansions in Asia and Africa.
For premium subscribers, Europe holds 36%, North America 27%, Latin America 22%, and the rest 15%. This distribution helps artists target regions. For instance, if you create Latin music, focus on Latin America where engagement runs high.
Quora discussions reveal why Latin America consumes more: Strong cultural ties to music and affordable plans. You can use this for your benefit by tailoring playlists or ads to regional preferences.
Here is the regional share:
| Region | Share of Spotify MAUs | Share of Spotify Premium MAUs |
| Europe | 28% | 36% |
| Latin America | 21% | 22% |
| North America | 19% | 27% |
| Rest of the World | 32% | 15% |
Spotify operates in over 180 countries. In the U.S., females make up 56% of users, and the 25-34 age group dominates at 29%. Globally, younger users under 35 prevail. If you market products, target this demographic for better results.
Reddit users share that North Americans spend 140 minutes daily on Spotify, the highest regionally. Use this to time your podcast releases or ads during peak hours.
Spotify Revenue and Financial Insights
Spotify generates massive revenue. In Q2 2025, it reported €4.1 billion quarterly, projecting €4.2 billion for Q3. The full 2024 revenue hit €16.96 billion, up from €13.247 billion in 2023.
Premium subscriptions drive most income. Q2 2025 premium revenue reached €3.74 billion, while ad-supported added €453 million.
This financial health means more investments in features. As a user, you get better AI tools; as an artist, higher payouts potential.
Here is annual revenue:
| Year | Revenue (€ billion) |
| 2014 | 1.08 |
| 2015 | 1.94 |
| 2016 | 2.95 |
| 2017 | 4.09 |
| 2018 | 5.26 |
| 2019 | 6.76 |
| 2020 | 7.88 |
| 2021 | 9.67 |
| 2022 | 11.72 |
| 2023 | 13.247 |
| 2024 | 16.96 |
| Q1 2025 | 4.2 |
| Q2 2025 | 4.1 |
Ad-supported revenue grew to €1.82 billion in 2024. Quora threads discuss how ads fund free access, benefiting budget-conscious users.
Spotify’s market share stands at 31.7%, ahead of Tencent Music (14.4%) and Apple Music (12.6%).
| Music Streaming Service | Share of Subscribers |
| Spotify | 31.7% |
| Tencent Music | 14.4% |
| Apple Music | 12.6% |
| Amazon | 11.1% |
| YouTube Music | 9.7% |
| NetEase | 6.7% |
| Yandex | 3.4% |
| Deezer | 1.3% |
| Other | 9.7% |
How Much Does Spotify Pay Artists?
Spotify pays artists $0.003 to $0.005 per stream. For 1 million streams, that equals $3,000 to $5,000. Factors like location affect payouts. Spotify uses a 70/30 split: 70% to rights holders.
Reddit artists share that only 1.6 million out of 11 million have over 10 monthly listeners in 2025. Build your audience through playlists to increase earnings.
| Number of Streams | Estimated Payout |
| Per Stream | $0.003 to $0.005 |
| 100 Streams | $0.3 to $0.5 |
| 1,000 Streams | $3 to $5 |
| 1 Million Streams | $3,000 to $5,000 |
| 10 Million Streams | $30,000 to $50,000 |
Spotify Podcast and Playlist Statistics
- Spotify hosts 4.5 to 6 million podcasts. Video podcasts grew to over 300,000 by late 2024, with 50% more creators monthly.
- Top podcasts include “The Joe Rogan Experience” and “Call Her Daddy.” Genres like Society & Culture lead.
- Podcasts reach 32.5 million monthly listeners. If you create content, upload here for wide exposure.
- Spotify features 8 billion playlists, with 700 million new ones in early 2025. “Today’s Top Hits” has 34.52 million followers.
- Over 100 million tracks exist, with 60,000 added daily. Use this vast library to curate playlists for moods or workouts.
Most Popular Artists and Songs on Spotify
Bruno Mars leads with 111.82 million monthly listeners, followed by The Weeknd (110.5 million) and Justin Bieber (99.1 million).
Taylor Swift was 2024’s most-streamed artist globally with 26.1 billion streams.
“Blinding Lights” by The Weeknd tops songs with over 5 billion streams.
| Sr No | Artist | Monthly Listeners |
| 1 | Bruno Mars | 111,818,464 |
| 2 | The Weeknd | 110,578,529 |
| 3 | Justin Bieber | 99,081,909 |
| … | … | … |
| Sr No | Song Name | Artist(s) | Overall Streams |
| 1 | Blinding Lights | The Weeknd | 5,005,860,796 |
| 2 | Shape of You | Ed Sheeran | 4,534,702,406 |
| … | … | … | … |
In 2024, “Espresso” by Sabrina Carpenter was the top song.
Spotify vs. Competitors
Spotify offers a freemium model, unlike Apple Music’s subscription-only. Spotify has 696M MAUs vs. Apple Music’s estimated 120-130M.
| Feature | Spotify | Apple Music |
| Total Users | 696M MAUs | 120-130M |
| Premium Subs | 276M | Over 94M |
| Audio Quality | Up to 320 kbps | Lossless up to 192kHz |
| Podcasts | 4.5M+ | Growing, no audiobooks |
Spotify’s social features like collaborative playlists give it an edge.
FAQs About Spotify Statistics
1. What is the total number of Spotify monthly active users in 2025?
Spotify reports 696 million monthly active users as of Q2 2025, showing strong growth from previous years.
2. How does Spotify's regional user distribution benefit artists?
Artists use regional data to target promotions, such as focusing on Europe where 28% of users reside, to maximize streams and earnings.
3. What payout can artists expect per stream on Spotify?
Artists earn between $0.003 and $0.005 per stream on Spotify, which can accumulate significantly with high listener counts.
4. How can users view their personal listening statistics?
Users access personal stats by tapping their profile in the Spotify app and selecting “See All” under top artists or tracks.
5. Has Spotify's price increase affected user growth in 2025?
Spotify’s price increases have not slowed growth, as the platform added millions of users due to exclusive features and content.
Also Read:
- Canva Statistics
- Tiktok Ad Revenue Statistics
- Youtube Shorts Statistics
- Labubu Statistics
- Discord Statistics
Conclusion:
In conclusion, Spotify’s continued growth in 2025, with 696 million monthly active users, showcases its dominant position in the music streaming industry.
The platform’s expanding user base, increased premium subscribers, and impressive revenue growth indicate a thriving ecosystem for both artists and users.
With its broad global reach, diverse content offerings, and unique features like AI playlists and podcasts, Spotify presents valuable opportunities for businesses, creators, and listeners alike. As Spotify continues to innovate, it remains a key player in the digital music landscape.