Supermetrics is a powerful data integration tool that specializes in automating data collection from various platforms, such as Google Analytics and Facebook Ads, into reporting tools like Google Sheets, Excel, and Google Data Studio.
- Wide Range of Integrations
- Ease of Use
- Customization
- Limited Free Features
Price: $19/Month
If you’re a digital marketer, data analyst, or agency looking to streamline your reporting process, Supermetrics could be a game-changer for your workflow.
In this Supermetrics review, we will delve into everything you need to know about the platform, including its core features, pricing plans, pros and cons, and its performance in real-world scenarios.
Whether you’re managing campaigns for Google Ads, Facebook, Instagram, or other platforms, Supermetrics can automate data collection and reporting, saving you hours of manual work.
Supermetrics Review: Quick Overview
| Category | Details |
|---|---|
| What is Supermetrics? | A data integration and reporting tool that automates data collection from multiple marketing and analytics platforms, streamlining reporting and analysis. Ideal for marketers, analysts, and businesses looking to consolidate data into tools like Google Sheets, Looker Studio, or Excel. |
| Key Features | – Automated Data Pulls: Schedule data refreshes for reports (daily, weekly, or monthly). – Customizable Reports: Select specific metrics, dimensions, and filters for tailored insights. – Data Blending: Combine data from multiple sources into a single report or dashboard. – Historical Data Access: Pull past data for trend analysis. – User-Friendly Interface: Drag-and-drop functionality for building queries and visualizations. |
| Supported Integrations | Connects with 100+ platforms, including: – Advertising: Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Advertising. – Analytics: Google Analytics 4, Adobe Analytics. – Social Media: Instagram, Twitter, Pinterest. – E-commerce: Shopify, Google Search Console. – Other: HubSpot, Salesforce, SEMrush, and more. Full list available on the Supermetrics website. |
| Destination Platforms | – Google Sheets – Looker Studio (Google Data Studio) – Microsoft Excel – Google BigQuery – Snowflake – Amazon S3 – Power BI – Tableau |
| Pricing | Subscription-based with multiple tiers (exact pricing not listed on the website). – Plans vary by data sources, destinations, and usage limits. – Free trials available for testing. |
| Ease of Use | Intuitive setup with guided authentication for data sources. Basic reports are beginner-friendly, but advanced features (e.g., custom queries, API) may require a learning curve. Extensive help center with tutorials, videos, and guides. |
| Customer Support | – 24/7 support via chat and email. – Comprehensive help center with articles, templates, and video tutorials. – Active blog with tips and best practices. |
| Use Cases | – Creating automated marketing reports for clients. – Building real-time dashboards for performance tracking. – Analyzing cross-platform campaign data. – Simplifying data exports for ad-hoc analysis. |
| Benefits | – Saves time by automating manual data tasks. – Enables professional, customized reports and dashboards. – Reliable data pulls with minimal errors. – Scalable for small businesses to enterprise teams. |
| Limitations | – Pricing can be high for small-scale users. – Occasional API limitations for large datasets. – Advanced features may require technical know-how. – Interface could feel dated for some users. |
| Who It’s For | Marketers, data analysts, agencies, and businesses need to consolidate and analyze data from multiple sources efficiently. |
What is Supermetrics, and Who Is It For?
Supermetrics, a leading marketing intelligence platform trusted by over 200,000 companies across 120 countries, including giants like Dyson, Accenture, and Warner Bros, offers robust support to ensure users can maximize the platform’s capabilities.
Supermetrics is a data automation tool designed for marketers and agencies. It connects various marketing platforms and pulls data into one place, making it easy to create custom reports and analyze campaign performance.
Supermetrics integrates with a wide range of platforms like Google Analytics, Facebook Ads, LinkedIn, and more, enabling users to gather, consolidate, and visualize marketing data without the need for manual exports or complex data manipulation.
If you’re tackling data quality issues, setting up automated dashboards, or integrating with platforms like Google Sheets, Google Data Studio, or BigQuery, Supermetrics provides a range of support resources to help users navigate challenges and optimize their marketing data workflows.
This tool is ideal for:
- Digital Marketers: Who need to pull data from multiple platforms for reporting purposes.
- Agencies: Managing client campaigns and creating regular reports.
- Data Analysts: Looking to consolidate marketing data in one place for deeper analysis.
- Business Owners: Wanting easy access to marketing data without the hassle of logging into multiple platforms.
If you regularly work with data and need a streamlined way to gather and analyze it, Supermetrics could be the perfect tool for you.
My Journey with Supermetrics
When I first started using Supermetrics, I was overwhelmed by the number of spreadsheets I had to manually pull data from, including Google Ads, Facebook, and several other platforms, for my freelance marketing gigs.
I needed a tool to streamline my processes, and Supermetrics became my go-to solution. Now, I use it almost daily to pull data into Google Sheets for client reports or to feed dashboards in Google Data Studio (sorry, Looker Studio).
For example, I set up a weekly report that automatically pulls campaign performance metrics from multiple platforms into one sheet. It’s a game-changer because I can focus on analyzing trends instead of copying and pasting numbers.
I love how I can schedule these pulls to run overnight, so I wake up to fresh data ready to go.
Getting Started: The Onboarding Experience
I’ll be honest, Supermetrics isn’t plug-and-play if you’re not used to APIs or data connectors. The first time I set it up, I had some difficulty with authentication for certain platforms. The interface is clean, but there’s a learning curve if you’re not tech-savvy.
It took me a couple of hours to figure out how to connect my accounts and choose the right metrics. That said, their setup guides were super helpful, and once I got the hang of it, building queries felt intuitive.
If you’re new, I recommend starting with one platform and experimenting before moving on to more complex multi-source reports.
Customization That Fits My Needs
One thing I adore about Supermetrics is its flexibility. I can customize reports to show exactly what my clients care about, such as cost-per-click trends or audience demographics, without having to wade through irrelevant data.
For instance, I created a custom dashboard for a client who only wanted Instagram engagement metrics alongside Google Analytics page views. Supermetrics lets me cherry-pick fields and combine them in ways that make sense for my projects.
It’s not just about pulling data; it’s about making it work for my specific goals.
The Not-So-Great Moments (and How I Handled Them)
No tool is perfect, and Supermetrics has its quirks. Sometimes, I encounter API limits when retrieving data from multiple platforms simultaneously, especially during busy reporting periods.
It’s frustrating when a query fails mid-process, and I’ve had to split my pulls into smaller batches to avoid this. Another hiccup was when a connector glitched and duplicated some data in my sheet.
I reached out to support, and they were quick to respond with a fix, but it took a bit of trial and error on my end first. My workaround? I now double-check my queries and set conservative data ranges to avoid overloading the system.
Collaborating with My Team
As my freelance work grew, I started working with a small team, and Supermetrics has been great for collaboration. I can share access to specific reports or dashboards without giving away the keys to the kingdom.
For example, I set up a shared Google Sheet for my team to review weekly campaign data, and Supermetrics’ permissions make it easy to control who has access to what.
It’s also handy for clients who want direct access to live dashboards. I wish I’d leaned into this feature sooner; it’s saved me from endless email back-and-forths.
Supermetrics Review: Pricing Details
Supermetrics offers a variety of pricing plans tailored to different user needs. Whether you are an individual, a small team, or a large business, there’s a plan that suits you. Below is a breakdown of the pricing:
| Plan | Price (USD/mo, Annual) | Core Destinations | Data Sources | Users | Accounts/Data Source | Data Refresh | Ideal For |
|---|---|---|---|---|---|---|---|
| Starter | $29 | Google Sheets, Excel, Data Studio | 3 | 1 | 3 | Weekly | Individuals/small teams starting out |
| Growth | $159 | Google Sheets, Excel, Data Studio | 7 | 2 | 7 | Daily | Growing teams needing more automation |
| Pro | $399 | Google Sheets, Excel, Data Studio | 10 | 3 | 10 | Hourly | Large teams, advanced integration |
| Business | Custom | Sheets, Excel, Data Studio, DWH etc. | All | Custom | Custom | On-demand | Enterprise-grade, custom requirements |
- Pricing: Prices are indicative and based on annual billing. Monthly billing may incur higher costs.
- Destinations: Supported destinations include platforms like Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, and more.
- Custom Plans: For organizations needing to move data into multiple destinations or requiring tailored solutions, contact Supermetrics to request a personalized quote.
- Free Trial: Most plans include a 14-day free trial for testing.
- Support: Higher-tier plans include priority support and dedicated account management.
Note: Pricing may vary based on specific integrations, features, and team size.
Supermetrics Review: Core Features
Supermetrics offers a wide range of features that distinguish it in the crowded field of data reporting and integration tools. Here are some of the core features that make Supermetrics an excellent choice for marketers, analysts, and businesses:
1. Seamless Data Integrations
Supermetrics supports integration with over 50 data sources, including:
- Google Analytics
- Facebook Ads
- Instagram Insights
- Google Ads
- YouTube Analytics
- Twitter Analytics
- LinkedIn Ads
- HubSpot
- Mailchimp
This makes it incredibly easy to bring all your data into one place for easy analysis and reporting. Whether you’re pulling data from social media platforms, ad networks, or email marketing tools, Supermetrics handles it all.
2. Automated Data Pulling
The ability to automatically pull data from various sources and update reports without manual intervention is one of Supermetrics’ standout features. You can set up automated data refresh schedules to ensure your reports are always up to date. Whether you need data refreshed daily, weekly, or monthly, Supermetrics handles it for you, saving you hours of manual labor.
3. Customizable Reporting
Supermetrics enables you to customize your reports to suit your sp
ecific needs. Whether you want high-level overviews or detailed, granular data, you can tailor each report to display exactly what’s important to you. You can create reports for specific time frames, compare performance across platforms, or drill down into detailed metrics such as ROI, conversions, and more.
4. Multi-Platform Dashboards
Rather than hopping between different platforms to get an overview of all your campaigns, Supermetrics allows you to create multi-platform dashboards. These dashboards consolidate all your marketing data into a single view, making it easy to track KPIs, campaign performance, and audience behavior.
5. Advanced Filtering & Segmentation
Supermetrics enables advanced filtering and segmentation, allowing you to focus on specific audience groups, geographies, or periods. This is particularly useful when you want to analyze performance based on specific criteria. For example, you can segment data by location, device type, or demographic to get a clearer picture of your audience.
Supermetrics Review: Pros and Cons
Pros
- Extensive integrations with 50+ marketing sources
- Automation saves hours of manual data handling
- Supports multiple output formats (Sheets, Excel)
- Collaborative dashboards enhance team workflow
- Reliable, accurate data connections
Cons
- Higher price point for small users
- Learning curve for advanced features
Supermetrics Performance
Supermetrics revolutionizes performance marketing by streamlining data integration and reporting, empowering over 200,000 companies across 120 countries to optimize their ad spend and track key performance indicators (KPIs) effectively.
It connects data from over 150 platforms, including Facebook Ads, Google Ads, and TikTok Ads, enabling marketers to consolidate full-funnel insights from ad channels, on-site behavior, and CRM data into a single view.
By automating data collection into tools like Google Sheets, Looker Studio, or data warehouses such as Google BigQuery, Supermetrics eliminates manual reporting, saving time and allowing marketers to focus on driving results and identifying growth opportunities.
With features like cross-channel dashboards, automated budget pacing reports, and rule-based alerts, it ensures precise tracking of ad spend and campaign performance.
Supermetrics also supports advanced analytics by centralizing data for complex multi-touch attribution models and predictive modeling, with dashboards that load quickly for seamless insights.
Trusted by professionals like Jen Whorton from Feld Entertainment, Supermetrics helps justify marketing budgets by providing clear, actionable data.
With a 14-day free trial and ready-made report templates, it’s an accessible solution for marketers aiming to create a single source of truth for their performance data.
Supermetrics Support
Supermetrics provides robust customer support through its dedicated support portal at support.supermetrics.com. Key aspects include:
- Support Scope: Support covers technical issues (e.g., API errors, data discrepancies), setup guidance, and account management, but may not include custom solution development for complex use cases.
- Help Center: A comprehensive repository of articles, guides, and FAQs covering topics like setup, troubleshooting, data source connections, and best practices for tools like Supermetrics for Google Sheets, Excel, or BigQuery.
- Ticket Submission: Users can submit support tickets for personalized assistance. The support team typically responds within 24-48 hours, depending on the query’s complexity and the user’s subscription plan.
- Live Chat: Available for real-time assistance, particularly for urgent issues like connector errors or licensing questions. Availability may depend on the user’s plan (e.g., Pro or Super Pro plans may have priority access).
- Tutorials and Webinars: Supermetrics provides video tutorials, webinars, and documentation to help users maximize the platform’s capabilities, including creating custom reports and scheduling data refreshes
Frequently Asked Questions (FAQs): Supermetrics Review
Is Supermetrics easy to set up?
Honestly, it’s pretty straightforward, but there’s a bit of a learning curve if you’re new to data tools. The setup wizard walks you through connecting platforms, which is great, but I initially struggled with some advanced settings.
Can I automate my reports with Supermetrics?
Yes, Supermetrics allows you to automate data pulling and report updates.
Does Supermetrics support all marketing platforms?
Supermetrics supports over 50 marketing platforms, including Google Ads, Facebook Ads, and more.
Can I use Supermetrics for team collaboration?
Absolutely. I share reports and dashboards with my team and clients, and Supermetrics makes it easy to control access to them. It’s great for keeping everyone on the same page without endless email threads.
Can Supermetrics handle niche platforms?
Yes, and that’s one of its strengths. I’ve used it for platforms like Shopify and LinkedIn Ads, which aren’t always supported by other tools.
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Final Thoughts: Supermetrics Review Summary
This Supermetrics Review confirms the platform is a powerhouse for data-driven marketers needing automated, reliable, and consolidated reporting.
While pricing can be significant for smaller teams, the time savings and data accuracy justify the investment. If your marketing stack spans multiple data sources, Supermetrics is a must-have tool in 2025.