I’ve been using Twitter for years to follow trends, connect with people, and promote content. But if you’re a marketer like me, keeping up with Twitter’s latest stats is a must. In 2025, Twitter (now also called X) is still a big player in the social media world—with millions of users, tons of daily posts, and strong engagement.
Knowing the latest Twitter statistics helps you create better strategies, pick the right content, and reach the audience that matters most. Whether you’re running ads or just posting updates, these numbers can guide you.
In this post, I’ll walk you through the most important Twitter statistics for 2025—made easy to understand and useful for your next campaign. Let’s dive in!
X Twitter Statistics at a Glance
In 2025, X continues to grow in some areas, while facing a few challenges. Here’s a simple look at the main stats:
- Monthly Active Users (MAU): X has 611 million users each month worldwide. This puts it as the 12th biggest social platform. It’s a small drop from 619 million in 2024, but still strong.
- Daily Active Users: Around 245–250 million people use X every day in ways that can be monetized. On average, users spend 34 minutes on the app each day.
- Revenue: In 2024, X made $2.5 billion. For 2025, it’s expected to make between $2.99 and $3.14 billion, with global ad revenue growing by 16.5%.
- Engagement Rate: The average post gets about a 0.015% engagement rate, which is lower than before. However, top brands are getting up to 0.08%.
- Ad Revenue: Ads bring in 68% of X’s income. Over half of this comes from the U.S., even though only 17% of users are American.
- Top Countries: The U.S. has the most users (103.96 million), followed by Japan (70.92 million) and Indonesia (25.16 million).
- User Demographics: Most users are men (63.7%), and the largest age group is 25–34 years old (37.5%).
- Content Trends: Long videos are very popular. Every month, people watch the equivalent of 210 years’ worth of videos that are over 30 minutes long.
These numbers show that X offers real chances for growth. Businesses can increase sales by about 3% by engaging in real-time conversations. Plus, 14% of people say they use X as an important tool for professional networking.
Who Uses X (Twitter)? User Count and Demographics
Understanding X’s user base is crucial for content creators, marketers, and businesses looking to engage effectively with their target audience.
Global User Count and Trends
As of 2025, X reports 586 million monthly active users (MAU). This positions X as the 12th most popular social media platform worldwide.
While still a significant figure, the platform did see a decline of 33 million users compared to earlier estimates of 619 million X users. This shift indicates a period of adjustment and re-evaluation among its user base following recent changes.
Here’s how X stacks up against other major social media platforms by monthly active users:
| Social Media Platform | Monthly Active Users (in millions) |
| 3,070 | |
| YouTube | 2,530 |
| 2,000 | |
| 2,000 | |
| TikTok | 1,590 |
| 1,380 | |
| Telegram | 950 |
| Facebook Messenger | 947 |
| Snapchat | 850 |
| Douyin | 766 |
| Kuaishou | 714 |
| 606 | |
| 599 | |
| X/Twitter | 586 |
Source: Statista
Also read about: Instagram Statistics
Daily Active Users (mDAU)
X reports 237.8 million global monetizable daily active users (mDAU). This figure shows a year-over-year growth of more than 15 percent, an increase from 229 million in the prior quarter (Q1 2022). Monetizable daily active users represent a key metric for the platform’s ability to generate revenue from its engaged audience.
While detailed public data on daily user activity has become more limited since the acquisition, the last fully disclosed user data from Q2 2022 showed 237.8 million daily active users.
| Year | Twitter Daily Active Users (in millions) |
| Q2 2022 | 237.8 |
| Q1 2022 | 229 |
| Q4 2021 | 241 |
| Q3 2021 | 211 |
| Q2 2021 | 206 |
| Q1 2021 | 199 |
Note: Since 2022, daily active user counts have been reported as a private company metric, based on public statements from X/Twitter leadership.
Source: Statista
User Demographics: Age and Gender
Understanding the age and gender distribution of X’s audience helps tailor content and marketing efforts effectively.
Gender Distribution:
X exhibits one of the highest gender disparities among social networks. As of 2025, male users now account for 63.7% of the platform’s audience, up from 60.9% in earlier estimates. Conversely, female users represent 36.3% of the X user base.
| Gender | Previous Estimate (%) | June 2025 Actual (%) | Change |
| Male | 60.9% | 63.7% | ▲ +2.8% |
| Female | 39.1% | 36.3% | ▼ –2.8% |
Source: Statista
Age Distribution:
The majority of X’s audience falls within the younger adult demographic. The 25 to 34 age group constitutes the largest segment, with 37.5% of users.
| Age Group | Share of Users (%) |
| 13-17 | 2.4% |
| 18-24 | 32.1% |
| 25-34 | 37.5% |
| 35-49 | 21.1% |
| Over 50 | 7.3% |
This demographic profile indicates that X is particularly strong among young and middle-aged adults, who are often engaged in professional networking, news consumption, and entertainment.
X Users by Country: A Global Conversation
X’s global reach means its user base spans numerous countries, with significant concentrations in specific regions.
As of 2025, the United States continues to lead with a substantial 103.96 million X users. Japan and Indonesia follow, with India now ranking fourth.
Here’s the updated list of the top countries using X in 2025 based on audience size:
| Country | Number of X Users (Millions) |
| United States | 103.96 |
| Japan | 70.92 |
| Indonesia | 25.16 |
| India | 24.09 |
| United Kingdom | 22.87 |
| Germany | 21.63 |
| Turkey | 19.73 |
| Mexico | 16.86 |
| Brazil | 15.96 |
| Saudi Arabia | 15.67 |
| France | 15.52 |
| Thailand | 13.4 |
| Singapore | 13.23 |
| Canada | 10.66 |
| Spain | 10.4 |
| South Korea | 10.04 |
| Hong Kong | 9.44 |
| Philippines | 9.29 |
| Netherlands | 9.19 |
| Nigeria | 7.57 |
Source: Statista
This geographic distribution highlights X’s importance as a platform for global dialogue and local community engagement.
Why Do People Use X? Motivation and Engagement
Understanding user motivations is key to creating compelling content and successful campaigns on X.
Reasons for Using X
According to recent reports, X serves diverse purposes for its users:
- News and Entertainment: A significant 48% of people use X for news, while an equal 48% use it for entertainment. This dual function underscores its role as both an information source and a leisure platform.
- Connecting with Others: 34% use X to keep in touch with friends or family.
- Following Brands/Companies: 33% follow brands and companies, indicating its value as a marketing channel.
- Professional Networking: 14% engage in professional networking.
- Political Awareness: 30% of X users state the platform has made them politically aware.
- Understanding World Events: 46% of X users say the platform helps them comprehend world events.
- Brand Research: 16% of internet users aged 16 to 64 use X for brand research.
These motivations highlight X’s versatility. For businesses, this means crafting content that is both informative and entertaining, while also providing opportunities for direct engagement and brand connection.
X Usage Statistics and Engagement
User engagement on X is a critical metric for its overall health and influence.
- Daily Time Spent: An average X user in the United States spends 34 minutes and 6 seconds daily on the platform. Globally, official reports suggest users spend 30.9 minutes daily, totaling up to 15.67 hours every month.
- B2B Marketing Tool: 67% of B2B marketers utilize X as a digital marketing and ad tracking tool, helping them measure campaign performance and optimize strategies effectively.
- Consumer Purchasing Behavior: 54% of X users are more likely to buy new products they discover on the platform, and 40% purchase a product after encountering it there.
- Advertising Effectiveness: People spend 26% more time viewing advertisements on X compared to other platforms, suggesting higher ad recall and engagement.
- Retargeting Campaigns: Over 44% of marketers run retargeting campaigns on X, capitalizing on this engaged audience.
- Live Events and Cultural Relevance:
- 72% of X users agree the platform offers the most up-to-date commentary and highlights for live events.
- 67% agree they like to see brands aligning with current events on the platform, and that such brands are more culturally relevant.
- Twitter Spaces Impact: X’s Clubhouse alternative, Twitter Spaces, has shown significant potential, with a 10% increase in discussion rooms resulting in a 3% increase in sales volume.
These statistics underscore X’s role as a powerful platform for real-time engagement, brand building, and direct-to-consumer marketing.
X (Twitter) Financials: Revenue and Profitability
The financial performance of X has been a focal point, especially following its acquisition by Elon Musk and the subsequent changes.
Revenue Statistics
X generated $2.5 billion in revenue in 2024, marking a 13.7% decline year-on-year compared to $2.9 billion in 2023. This dip is largely attributed to advertisers leaving the platform in 2023.
Here’s a historical look at X’s yearly revenue:
| Year | Twitter Revenue (in billions USD) |
| 2024 | $2.5 |
| 2023 | $2.9 |
| 2022 | $4.4 |
| 2021 | $5.0 |
| 2020 | $3.7 |
| 2019 | $3.4 |
| 2018 | $3.0 |
| 2017 | $2.4 |
| 2016 | $2.5 |
| 2015 | $2.2 |
The Era of Elon Musk: Takeover, Rebranding, and Transformation
Elon Musk’s acquisition and subsequent rebranding of Twitter to X in 2023 marked a pivotal moment in the platform’s history. This period has been characterized by rapid changes, cost-cutting measures, and a bold vision for the future.
The Takeover Timeline
- April 14, 2022: Elon Musk offers to buy Twitter for $43 billion.
- October 27, 2022: Musk finalizes the acquisition of Twitter for $44 billion.
- July 23, 2023: Elon Musk announces the rebranding of Twitter to “X,” replacing the iconic bluebird logo.
- March 2025: xAI completes its acquisition of X Corp. in a deal valued at $33 billion, further integrating Musk’s AI ventures with the social platform.
Strategic Shifts and New Directions
Under Musk’s leadership, X is undergoing a radical transformation with a focus on:
- “Super-App” Vision: Musk aims to turn X into a comprehensive “super-app” similar to WeChat, offering video and voice call options, messaging, mini-programs, and payment services.
- Creator Monetization: X has introduced initiatives to share ad revenue with content creators, enticing more talent to the platform and diversifying content offerings.
- Video and Commerce Partnerships: The platform is actively seeking partnerships with political and entertainment figures, payment services, and news/media publishers to expand content and commerce opportunities.
- Content Moderation Changes: Musk has unbanned several previously banned accounts, including prominent figures like Donald Trump.
- Workforce Reduction: The acquisition led to significant layoffs, with over 6,000 employees laid off and the workforce reduced from 8,000 to approximately 1,500. This was part of a broader cost-cutting strategy.
- X Premium (formerly Twitter Blue): The verified platform was opened to all members through a monthly subscription, aiming to increase non-advertising revenue.
These changes have undoubtedly “spooked advertisers,” leading to a significant drop in advertising revenues in 2023. However, some brands have reportedly returned in 2025, potentially as a show of support for the new direction. The transformation has also spurred the emergence of Twitter-alternatives like Instagram’s Threads.
Most Followed Accounts on X (Twitter) in 2025
The list of most followed accounts on X reflects global influence in various domains, from business and politics to sports and entertainment.
As of 2025, Elon Musk himself leads the pack with 225.5 million followers, showcasing his personal brand’s immense reach on the platform he now owns.
| Sr No | Account | Number of Followers (in millions) |
| 1 | Elon Musk | 225.5 |
| 2 | Barack Obama | 130.6 |
| 3 | Cristiano Ronaldo | 115.7 |
| 4 | Narendra Modi | 109.0 |
| 5 | Justin Bieber | 108.8 |
| 6 | Donald Trump | 108.8 |
| 7 | Rihanna | 107.5 |
| 8 | Katy Perry | 104.3 |
| 9 | Taylor Swift | 93.6 |
| 10 | NASA | 87.8 |
Note: Data as of February 2025 for some accounts, August 2025 for others. Sources: Statista.
The changes in follower counts, with Elon Musk and Donald Trump seeing increases while some entertainment figures remained flat or declined, point to shifts in the platform’s user engagement and the types of content gaining traction.
What Users Are Asking: Insights from Quora and Reddit
Beyond the official numbers, public forums like Quora and Reddit offer a real-time pulse of user sentiment, concerns, and interests regarding X. Here are some key themes and questions being discussed in 2025:
- “Is X (Twitter) actually becoming profitable, or is it still burning cash?”
- Insight: Users are keenly observing X’s financial health, particularly given the reports of advertising revenue drops and substantial loan repayments. While X has reported a net income in 2023 and 2024, the path to sustained profitability is a major talking point. This highlights a need for transparent communication from X about its financial stability and long-term business model.
- “How do the new X Premium features compare to what I used to get for free? Is it worth the subscription?”
- Insight: The introduction of X Premium (formerly Twitter Blue) and the shift of features behind a paywall (like the verification badge) are major points of discussion. Users are evaluating the value proposition of the subscription, weighing the benefits against the cost and the perceived loss of previously free features. X needs to continuously demonstrate compelling value for its subscribers.
- “What’s the real impact of the X rebrand? Has it changed the platform’s culture or just its name?”
- Insight: The rebrand from Twitter to X was a monumental shift. Users are discussing whether this is merely a cosmetic change or if it genuinely reflects a fundamental transformation in the platform’s culture, user experience, and content. Conversations often revolve around the platform’s identity and whether it’s losing its “Twitter essence.”
- “With so many layoffs, is X still reliable and well-maintained?”
- Insight: The significant workforce reductions have led to concerns about the platform’s stability, bug fixes, and overall maintenance. Users are questioning if the leaner team can adequately support and innovate the platform, particularly as new features are rolled out. X needs to reassure its users about its operational resilience.
- “How is X handling content moderation now, especially with the unbanning of controversial accounts?”
- Insight: Content moderation remains a hot-button issue. Users are discussing the implications of changes in moderation policies, particularly the reinstatement of previously banned accounts. This reflects ongoing concerns about free speech, misinformation, and the safety of the platform. X’s approach to content governance continues to be under intense scrutiny.
- “Will X’s push into video and payments actually work, or is it trying to do too much?”
- Insight: Elon Musk’s “super-app” vision is ambitious. Users are debating whether X can successfully integrate a wide array of features, from video calls to payment services, without losing its core identity or becoming overly complex. This indicates both excitement and skepticism about the platform’s future direction.
These discussions provide valuable qualitative data, revealing user perceptions, challenges, and hopes for X, offering insights that official statistics might not fully capture.
FAQs About Twitter Statistics
1. How many active users does X (Twitter) have in 2025?
X (Twitter) has 586 million monthly active users worldwide as of 2025, and 237.8 million global monetizable daily active users (mDAU).
2. What is the demographic breakdown of X users by age and gender?
In 2025, 63.7% of X users are male, and 36.3% are female. The largest age group is 25 to 34-year-olds, accounting for 37.5% of the user base.
3. How much revenue did X (Twitter) generate in 2024?
X generated $2.5 billion in revenue in 2024. This figure represents a decline from previous years, primarily due to shifts in advertising revenue, with a growing focus on subscriptions and data licensing.
4. What are the main reasons people use X (Twitter) in 2025?
The primary reasons people use X are for news (48%) and entertainment (48%). Users also engage to keep in touch with friends/family, follow brands, and for professional networking.
5. Has Elon Musk's acquisition and rebranding significantly changed X (Twitter)?
Yes, significantly. The acquisition by Elon Musk led to a rebrand to “X” in 2023, massive workforce reductions, and a strategic shift towards becoming a “super-app” with expanded features like video calls, creator monetization, and payment services. These changes have impacted user experience, revenue streams, and content moderation.
6. Is X (Twitter) still a good platform for marketing and business in 2025?
Despite recent changes and fluctuations, X remains a powerful platform for marketing. 67% of B2B marketers use it, and 54% of users are more likely to buy new products discovered on the platform. Its real-time nature, engaged audience, and features like X Spaces offer unique opportunities for brand building, customer engagement, and driving sales.
Also Read:
- Social Media Statistics
- Whatsapp Statistics
- Digital Marketing Statistics
- Email Marketing Statistics
- Video Marketing Statistics
Conclusion: X – A Platform in Flux, Yet Indispensable
The X (Twitter) statistics for 2025 reveal a platform in a significant state of transformation. With 586 million monthly active users and a unique position as a real-time information hub, X continues to exert considerable influence across global conversations.
The financial figures, while showing a dip in traditional ad revenue, highlight a concerted effort to diversify and build new income streams, demonstrating resilience in the face of radical change.
Elon Musk’s ambitious “super-app” vision, coupled with initiatives like creator monetization and expanded commerce partnerships, signals a bold new direction. While these shifts have brought challenges, including advertiser hesitancy and user questions about platform stability, they also present exciting opportunities for innovation.
For users, X remains an indispensable source of immediate news, engaging entertainment, and direct access to public figures and brands. For businesses and marketers, understanding these evolving statistics is crucial.
X’s highly engaged audience, coupled with its potential for real-time interaction and direct response, continues to make it a valuable, albeit dynamic, channel for reaching and influencing target audiences.
As X continues its journey, it promises to remain a compelling platform that demands attention and strategic engagement from everyone in the digital sphere. The story of X in 2025 is one of adaptation, ambition, and an ongoing quest to redefine social media for the future.
Sources: Bloomberg