YouTube continues to dominate the digital world in 2025. Creators upload fresh content every minute, and viewers dive in for hours of entertainment, learning, and inspiration.
If you want to know more about YouTube, you land in the right place. This guide dives deep into YouTube statistics 2025. We cover user numbers, demographics, revenue trends, and time spent on the platform. You learn how these stats help you build a channel, market your business, or simply enjoy better content.
People use YouTube for everything from quick tips to full documentaries. Businesses turn videos into sales tools. Aspiring creators find ways to earn money. We mix facts with practical advice.
You see tables for easy comparison. We even add fresh insights from Quora and Reddit users. They share real questions about growth in 2025. This article equips you with knowledge to use YouTube for your benefit.
Let’s jump in.
How Many People Use YouTube in 2025? The Big Picture on Active Users
YouTube boasts over 2.53 billion monthly active users in 2025. This number grows steadily as more people connect to the internet worldwide. You reach a massive audience if you create videos. Daily active users hit 122 million. These folks log in every day to watch, like, and share.
Premium subscribers add another layer. Over 125 million people pay for ad-free viewing and YouTube Music access. This shows users value quality enough to subscribe. About 46% of all internet users visit YouTube monthly. That means nearly half the online world tunes in.
India leads the pack with 491 million users. The United States follows with 253 million. Brazil and Indonesia round out the top four. These countries drive huge viewership. If you target global audiences, focus on mobile-friendly content. Most users watch on phones.
Here’s a table that shows YouTube’s monthly active users over the years. You see the steady climb.
| Year | YouTube MAU (Monthly Active Users) |
| 2025 | 2.53 billion |
| 2024 | 2.50 billion |
| 2023 | 2.70 billion |
| 2022 | 2.68 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
Source: Statista
Growth slowed a bit from 2023 to 2024, but 2025 picks up again. YouTube added 30 million users compared to last year. This equals 30.86% of the global population. Smart creators use these stats to plan content. You target regions like India for viral potential.
On Reddit, users ask about this growth. One thread in PartneredYoutube discusses if views drop in June 2025 due to algorithm tweaks. Creators report dips, but experts say it’s seasonal. They advise consistent posting to ride the wave. You benefit by scheduling videos around peak times.
Quora users wonder about total videos on YouTube. As of 2025, 4.3 billion videos exist. Shorts make up 1.1 billion, or 26%. Long-form videos average 12 minutes and 26 seconds. You use this to decide your format. Shorts hook viewers fast; long videos build loyalty.
- Also read about: YouTube Shorts Statistics
Dive Deeper: Daily Users and Premium Trends
Daily active users reach 122 million in 2025. These people spend time on the website or app. You capture their attention with engaging thumbnails and titles. Premium jumps to 125 million subscribers. It crosses 100 million in early 2024 and keeps rising.
YouTube Premium offers no ads and offline downloads. Users love it for music too. YouTube TV adds 9.4 million subscribers in the US. It tops virtual MVPD services. Hulu + Live TV trails with 4.4 million.
Check this table for Premium growth. You see how subscriptions double yearly.
| Year | Number of YouTube Premium Subscribers |
| 2025 | 125 million |
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
| 2017 | 2.8 million |
| 2016 | 3 million |
| 2015 | 1.5 million |
Source: Business Of Apps
For TV services, here’s the US leaderboard.
| vMVPD Service | Number of Subscribers |
| YouTube TV | 9.4 million |
| Hulu + Live TV | 4.4 million |
| Sling TV | 2 million |
| Fubo | 1.5 million |
You monetize through Premium if your content fits. Creators earn from views even on paid tiers. On X (formerly Twitter), users note YouTube’s 2.7 billion MAU in September 2025.
This update shows faster growth than expected. You adjust strategies to tap into live content, viewed by 30% of daily users.
Reddit’s NewTubers shares first-month stats. One creator gains 45 subs in a week with seven videos. They ask if it’s normal. Community says yes—early growth comes from consistency. You start small and scale. Use analytics to track your DAU impact.
Who Watches YouTube? Demographics That Shape Your Content
YouTube appeals to everyone. Ages span teens to seniors. Genders balance closely. Countries vary wildly. You tailor videos to these groups for better engagement.
Men make up 54% of global users. Women hold 46%. In the US, women edge out at 51.2%. This flip shows local tastes. You create inclusive content to attract both.
Age-wise, 25-44 year-olds dominate at 39.5%. They seek tutorials and reviews. Gen Z (18-24) is 15.8%. They love trends and challenges. Older users (55+) reach 19.4%. They watch news and hobbies.
Detailed age-gender breakdown from Google’s tools:
| Age Group | Female % | Male % |
| 18-24 | 6.9% | 8.9% |
| 25-34 | 9.7% | 12.0% |
| 35-44 | 8.4% | 10.1% |
| 45-54 | 6.4% | 7.6% |
| 55-64 | 4.7% | 5.2% |
| 65+ | 4.9% | 4.6% |
| Gender | Worldwide (%) | US (%) |
| Male | 54.3 | 48.8 |
| Female | 45.7 | 51.2 |
The average age sits between 35-44. Men 25-34 lead shares. You optimize for mobile since 70% of views come from phones. On Quora, users ask about gender skew.
Answers point to internet access gaps in developing countries. Women lead in wealthier nations. You research your niche’s demo for targeted thumbnails.
Top YouTube User Countries
The country table highlights hotspots.
| Country | Number of YouTube Users |
| India | 491 million |
| United States | 253 million |
| Brazil | 144 million |
| Indonesia | 143 million |
| Mexico | 83.6 million |
| Japan | 78.7 million |
| Germany | 65.5 million |
| Vietnam | 62.3 million |
| Philippines | 57.7 million |
| Turkey | 57.5 million |
Bans limit access in China, Iran, North Korea, and others. You focus on open markets. Reddit’s SmallYoutubers shocks with stats: Channels need 100+ long-form videos for 10k subs. Quality beats quantity. You post consistently but prioritize value.
X posts confirm India’s 491 million users. Creators there thrive on local languages. You add subtitles for broader reach.
- Also read about: Instagram Statistics
YouTube’s Money Machine: Revenue Stats and How You Cash In
YouTube earns big in 2025. Revenue hits $36.1 billion in 2024, up from $31.5 billion in 2023. Subscriptions added $14.5 billion.Q4 2024 peaks at $10.47 billion. Ads drive most income. You join the Partner Program for shares.
In-app purchases boost too. The US leads with $53.82 million in December 2024. Japan follows at $16.9 million.
Revenue history table:
| Year | Revenue |
| 2024 | $36.1 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.7 billion |
| 2019 | $15.1 billion |
| 2018 | $11.1 billion |
| 2017 | $8.1 billion |
| 2016 | $6.7 billion |
| 2015 | $5.5 billion |
| 2014 | $4.2 billion |
| 2013 | $3.1 billion |
| 2012 | $1.7 billion |
| 2011 | $1.3 billion |
| 2010 | $800 million |
IAP by country:
| Country | YouTube IAP Revenue (Dec 2024) |
| United States | $53.82 million |
| Japan | $16.9 million |
| South Korea | $7.85 million |
| Mexico | $3.94 million |
| Brazil | $3.86 million |
| United Kingdom | $3.85 million |
| Australia | $3.27 million |
| Canada | $2.83 million |
| Germany | $2.59 million |
| Taiwan | $2.4 million |
You earn via ads, memberships, and merch. Quora threads ask about 10-20 million sub channels. They make $100k-$500k monthly from ads alone. You diversify streams. Reddit warns of view drops in 2025 updates. Creators suggest A/B testing titles.
X highlights 13% ad revenue rise to $9.8 billion in Q2 2025. AI tools help creators. You use them for edits.
Where Does YouTube Rank? It’s the King of Social Video
YouTube ranks second globally with 2.53 billion users. Facebook leads at 3.07 billion. Total social users: 5.17 billion. YouTube captures 48.35%.
Rank table:
| Social Media Platform | Number of Users |
| 3.07 billion | |
| YouTube | 2.53 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 850 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| Twitter (X) | 611 million |
| 598 million | |
| 554 million | |
| 498 million |
Time Flies on YouTube: Engagement Stats That Keep Viewers Hooked
Users spend 48 minutes 42 seconds daily—up 1 minute from 2023. Sessions average 7 minutes 37 seconds, tops among platforms. TikTok trails at 5:52.
Time spent table:
| Year | Average Time Spent Daily on YouTube |
| 2024 | 48 minutes 42 seconds |
| 2023 | 47 minutes 30 seconds |
| 2022 | 46 minutes 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes 42 seconds |
| 2019 | 39 minutes 42 seconds |
App comparison:
| Social Media Android App | Hours Spent on Android Apps (Oct-Dec 2023) |
| TikTok | 31 hours 47 minutes |
| YouTube | 27 hours 43 minutes |
| 19 hours 27 minutes | |
| 16 hours 58 minutes | |
| 16 hours 28 minutes | |
| Line | 8 hours 4 minutes |
| X (Twitter) | 5 hours 19 minutes |
You hook with strong intros. Reddit’s youtubers questions 2025 recommendations. Users say AI personalizes feeds. You optimize keywords.
Quora debates video vs. blog in 2025. Combo wins—videos drive traffic. You embed clips in posts.
Top Channels and Stars: Who Rules YouTube in 2025?
MrBeast tops with 432 million subs. T-Series follows at 302 million. Kids content like Cocomelon thrives.
Subscribers table:
| Channel Name | Number of YouTube Subscribers |
| MrBeast | 432 million |
| T-Series | 302 million |
| Cocomelon – Nursery Rhymes | 197 million |
| SET India | 186 million |
| Vlad and Niki | 145 million |
| Kids Diana Show | 136 million |
| Stokes Twins | 131 million |
| Like Nastya | 130 million |
| Zee Music Company | 120 million |
| Kimpro | 119 million |
Extra Gems: Fun Facts and Creator Tips from Communities
Only 9% of US small businesses use YouTube—room to grow. 30% of creators struggle with audience targeting. Post at optimal times: evenings in your timezone.
Video removal reasons:
| Reason for Removal | Share of Flagged Videos |
| Child Safety | 34% |
| Harmful or Dangerous | 17.1% |
| Violent or Graphic | 16.4% |
| Nudity or Sexual | 12.1% |
| Harassment and Cyberbullying | 8.3% |
| Spam, Misleading and Scams | 4.6% |
| Hateful or Abusive | 3.8% |
| Promotion of Violence | 1.3% |
| Other | 0.5% |
FAQs About YouTube Statistics
1. How many monthly active users does YouTube have in 2025?
YouTube will reach 2.53 billion monthly active users in 2025. This figure grows by 30 million from 2024. Creators tap into this vast pool for views and subs. Businesses advertise to 46% of internet users.
1. What are the top countries for YouTube users in 2025?
India tops the list with 491 million users in 2025. The United States follows with 253 million. Brazil and Indonesia complete the top four. You target these for localized content and higher engagement.
2. What are the top countries for YouTube users in 2025?
India tops the list with 491 million users in 2025. The United States follows with 253 million. Brazil and Indonesia complete the top four. You target these for localized content and higher engagement.
3. How much time do users spend on YouTube daily in 2025?
Users average 48 minutes and 42 seconds on YouTube each day in 2025. This marks an increase from 47 minutes in 2023. Sessions last 7 minutes 37 seconds on average. You craft hooks to maximize watch time.
4. What revenue did YouTube generate in 2024, and how can creators benefit?
YouTube generated $36.1 billion in revenue in 2024. Creators earn through ads, Premium, and merch. With 125 million Premium subs, you access steady income. Focus on high-engagement niches for best results.
5. How do demographics influence YouTube content strategy in 2025?
Demographics show 54% male and 39.5% aged 25-44 globally in 2025. Women lead in the US at 51.2%. You customize videos—tutorials for adults, trends for youth—to boost relevance and retention.
Also Read:
Conclusion: Make YouTube Work for You in 2025
In 2025, YouTube remains a top platform with 2.53 billion monthly users and $36.1 billion in revenue. People spend over 48 minutes daily watching videos, making it a powerful tool for creators and businesses.
By understanding demographics, engagement trends, and revenue opportunities, you can grow your channel, reach global audiences, and earn through ads, Premium, and merchandise.