Semrush is a comprehensive marketing tool that helps businesses improve their online presence. It offers features for SEO, content marketing, advertising, and social media, making it a go-to option for marketers looking to achieve better results.
With multiple pricing plans available, it can be tough to choose the right one. Semrush’s pricing is split into different toolkits, mainly the SEO Toolkit, Pro, Guru, and Business plans.
In this blog, we will review each plan to help you find the one that fits your needs best.
How Much Does Semrush Cost?🧐
Semrush is divided into various toolkits to meet different users’ needs. Each toolkit provides a set of features designed for specific marketing tasks, such as SEO, content marketing, advertising, and social media.
Let’s take a look at the pricing for each toolkit, with both monthly and annual plans available.
Semrush Pricing for Toolkits
| Toolkit | Monthly Plans | Annual Plans (Save up to 17%) |
|---|---|---|
| SEO Toolkit | Pro – $139.95/mo Guru – $249.95/mo Business – $499.95/mo | Pro – $117.33/mo Guru – $208.33/mo Business – $416.66/mo |
| Traffic & Market | Pro – $289/mo Business – Coming Soon | Not Available |
| Local Toolkit | Base – $30/mo Pro – $60/mo Business – Contact Sales | Not Available |
| Content Toolkit | Base – $60/mo | Not Available |
| AI Toolkit | Base – $99/mo | Not Available |
| Social Toolkit | Base – $20/mo Pro – $40/mo Business – $250/mo | Not Available |
| Advertising Toolkit | Base – $99/mo Pro – $220/mo | Not Available |
1. SEO Toolkit
The SEO Toolkit is designed to help businesses improve their visibility on search engines like Google. It includes a variety of tools to support every aspect of SEO, such as keyword research, technical site audits, rank tracking, and backlink analysis. These features help you identify opportunities to improve your website’s performance and understand how you compare to competitors.
- Pro Plan: This plan is great for small businesses or individual marketers who are just getting started with SEO. It provides essential features at an affordable price.
- Guru Plan: Ideal for growing businesses that need more advanced SEO tools. It offers features like historical data and additional content marketing tools, which help you track long-term SEO progress and refine your strategy.
- Business Plan: This plan is tailored for large businesses or agencies that handle multiple projects. It provides advanced features and the highest usage limits, perfect for managing high-volume needs like large-scale SEO campaigns and multiple client accounts.
2. Traffic & Market Toolkit
The Traffic & Market Toolkit is focused on analyzing your website’s traffic and understanding the overall market performance. It helps you track competitors, discover new sources of traffic, and understand trends in the market. This toolkit can also show where your traffic is coming from, how much you’re gaining, and how you compare to industry standards.
- Pro Plan: This plan allows you to access essential features, helping you keep track of traffic patterns and monitor competitor performance.
- Business Plan: The Business plan for this toolkit is coming soon, and it will likely offer more advanced tools for tracking high-volume traffic, deeper insights into market trends, and better competitor research.
3. Local Toolkit
The Local Toolkit is specifically designed for businesses that want to improve their local SEO and gain better visibility in local search results. It includes features to help you track local rankings, manage location-based campaigns, and monitor online reviews. Whether you’re a small business or a larger enterprise, this toolkit helps ensure that your business shows up in local searches when customers are looking for services near them.
- Base Plan: This plan is perfect for businesses that need basic local marketing tools. It offers essential features to get started with local SEO without overwhelming you.
- Pro Plan: Designed for businesses that want to take their local SEO efforts further. With more advanced tools, this plan allows you to track additional keywords, locations, and local search rankings.
- Business Plan: Best for larger businesses or those with complex local SEO needs. This plan offers more features and higher limits, which makes it ideal for businesses managing multiple locations or large-scale local campaigns. (Pricing available upon request).
4. Content Toolkit
The Content Toolkit is designed for content marketers who want to create high-quality content that helps improve their website’s rankings. This toolkit includes tools for content research, creation, optimization, and performance tracking. It helps you identify content gaps, discover trending topics, and ensure that your content is optimized for SEO.
- Base Plan: The only available plan for this toolkit, the Base Plan, is ideal for businesses looking to optimize their content for search engines. It offers essential tools for researching keywords, creating content, and improving existing articles. However, for more advanced features like detailed performance tracking, higher plans may be required (if available).
5. AI Toolkit
The AI Toolkit leverages artificial intelligence to streamline and improve your digital marketing efforts. It includes tools to generate content, optimize existing content, and automate various marketing tasks. This toolkit helps increase efficiency and ensures your marketing campaigns are data-driven and effective.
- Base Plan: The AI Toolkit is available with the Base Plan, giving you access to AI-driven content creation and optimization tools. It helps businesses save time by automating some of the more time-consuming tasks associated with digital marketing. However, this toolkit does not have an annual plan option at the moment, so it’s mainly available for those who need specific AI tools on a monthly basis.
6. Social Toolkit
The Social Toolkit is built for businesses and marketers who want to manage and optimize their social media campaigns across multiple platforms. It offers features for scheduling posts, tracking the performance of your social media content, and analyzing competitors’ social media strategies.
- Base Plan: Ideal for smaller businesses or individual marketers who have basic social media management needs. It includes essential tools to schedule posts and monitor social media performance.
- Pro Plan: Perfect for growing businesses that need more advanced tools to manage and optimize their social media campaigns. This plan includes better reporting features, enhanced competitor analysis, and more options for managing multiple accounts.
- Business Plan: This plan is designed for large businesses or agencies that need advanced social media analytics. It offers extensive reporting, team collaboration features, and the ability to manage multiple campaigns on a larger scale.
7. Advertising Toolkit
The Advertising Toolkit is designed for businesses running online ads across search engines and social media platforms. It provides tools to manage, track, and optimize advertising campaigns. From keyword research for paid ads to tracking performance and analyzing competitors’ ads, this toolkit helps you make the most out of your advertising budget.
- Base Plan: Ideal for businesses just getting started with online advertising. This plan offers basic features like keyword research and ad performance tracking to help you set up and monitor your first campaigns.
- Pro Plan: This plan is great for businesses that want to dive deeper into their advertising strategies. It allows for more advanced tracking, detailed ad performance reports, and insights into competitors’ ad campaigns.
Which Toolkit is Right for You?
- SEO Toolkit: If your main focus is improving your website’s search engine rankings, the SEO Toolkit is the most comprehensive option.
- Traffic & Market Toolkit: Choose this if you need to analyze your website’s traffic, market trends, and competitor performance.
- Local Toolkit: Ideal for businesses focusing on local SEO and improving their visibility in local search results.
- Content Toolkit: A great choice for marketers who need to focus on content creation and optimization.
- AI Toolkit: Best for businesses looking to automate tasks and enhance their marketing with AI tools.
- Social Toolkit: Perfect for businesses managing social media marketing campaigns.
- Advertising Toolkit: If you are focused on online ads, this toolkit will help you track, optimize, and manage your ads.
Each toolkit is designed for specific marketing needs, and selecting the right one depends on your business goals.
Semrush Add-Ons: Enhance Your Plan with Extra Features
Semrush offers several add-ons that allow you to customize and expand your plan, making it even more powerful. These add-ons provide extra features and capabilities that can improve team collaboration, reporting, lead generation, and more.
Let’s take a look at the available options:
1. Additional Users – Starting at $45/month
This add-on allows you to add extra users to your Semrush account, making it easier to collaborate with your team. Whether you’re working with colleagues or managing client projects, this feature helps keep your account secure with individual logins. Key benefits include:
- Add multiple users to your account.
- Collaborate on shared projects seamlessly.
- Ensure secure logins for all users.
2. Lead Generation – $90/month
The Lead Generation add-on is perfect for businesses looking to generate and manage leads effectively. It includes the following features:
- A branded profile on the Semrush Agency Partners platform.
- A Semrush verified badge for your marketing channels, building trust with potential clients.
- 1,000 outreach credits in Lead Finder, helping you connect with leads directly.
3. Base Report – $10/month
The Base Report add-on enhances your ability to generate reports by adding more detailed data and useful integrations. It includes:
- Data from over 20 Semrush tools to get a comprehensive overview of your marketing efforts.
- Google Analytics and Google Search Console integrations for a more detailed analysis of your website’s performance.
- Options for monthly, weekly, or daily scheduling of reports.
- PDF export and the ability to share reports with other Semrush users.
4. Pro Report – $20/month
For users who need more advanced reporting capabilities, the Pro Report add-on offers additional features, including:
- All the features from the Base Report add-on.
- 35+ external integrations for a more comprehensive data set.
- The ability to deliver reports at specific times to meet your scheduling needs.
- Branding and white-labeling options, allowing you to customize reports with your brand’s logo and colors.
- AI-generated summaries for more intelligent, concise reporting.
- The ability to share reports via a link for easier distribution.
Does Semrush Offer a Free Trial?
Semrush offers a 7-day free trial that lets you explore the platform’s features before committing to a paid plan. This trial is a great opportunity to test out Semrush’s capabilities and see if it’s the right fit for your business or marketing needs.
Here’s what you can expect with the free trial:
What You Get with the Semrush Free Trial:
Full Access to Key Features
During the 7-day free trial, you’ll get access to many of Semrush’s powerful tools, including:
- SEO Toolkit: You can try out keyword research, rank tracking, site audits, and backlink analysis.
- Traffic & Market Insights: Explore market trends and traffic data to see how your website compares with competitors.
- Content Toolkit: Use tools for content research, creation, and optimization.
- Advertising Toolkit: Test out features for managing and optimizing your ads.
Explore Competitive Research
With the free trial, you can look into your competitors’ strategies, including their keywords, backlinks, and traffic. This is helpful for understanding your competitive landscape and finding ways to improve your marketing strategy.
Test Reporting & Analytics: You’ll also get the chance to generate reports and analyze website performance. This helps you understand how Semrush’s tools can track your progress and optimize your efforts.
No Commitment: The best part is that you won’t be charged unless you decide to continue using Semrush after the trial ends. It’s a risk-free way to explore whether Semrush is a good fit for your business.
To Learn More About Semrush Free Trial, Click Here
What Payment Methods Does Semrush Accept?
Semrush offers a variety of payment options to make it easy for users to pay for their plans. You can pay using all major credit cards, including Visa, Mastercard, Discover, American Express, and UnionPay.
If needed, wire transfers are accepted upon request. For customers in the United States, you can also pay by check or money order, though this option is available upon request.
Semrush Refund Policy
Semrush offers a 7-day money-back guarantee for certain purchases. This applies to initial 12-month or longer subscriptions and initial add-on purchases. To qualify for a refund, the purchase must be made directly from Semrush.com using a credit card.
Refunds are processed according to Semrush’s official refund policy.
How can I use Semrush for free?
Yes, you can use Semrush for free, although it has some limitations. Free users have access to numerous tools but can only make a maximum of 10 requests per day to the Analytics reports. This is quite limited compared to the 3,000 for Pro, 5,000 for Guru, and 10,000 for Business users.
Additionally, free accounts can manage only one Project and track up to 10 keywords in Position Tracking. This is a basic level of access that is suitable for getting a feel for Semrush’s capabilities.
Free Plan vs Free Trial:
SEMrush’s Free Plan provides a basic introduction to the platform’s core features, including keyword research, site audits, and competitive analysis. It’s a great starting point for those new to SEO or anyone wanting to explore SEMrush before committing to a paid subscription.
However, the Free Plan has several limitations. You’ll be able to:
- Run only 10 daily requests on various tools
- Manage just 1 project
- Crawl a maximum of 100 URLs per month
- Track only 10 keywords
These restrictions can make it challenging to manage an SEO campaign fully. In contrast, the Free Trial of SEMrush’s paid plans offers a more comprehensive experience.
For 7 days, you have access to all the features of the plan you choose, allowing you to test its full capabilities and make a well-informed decision about whether the platform’s investment aligns with your needs.
FAQs:
❓Can I get a discount on Semrush?
Yes, Semrush offers discounts if you choose to pay annually. You can save up to 17% by selecting the annual billing option instead of monthly.
❓Can I upgrade or downgrade my Semrush plan?
Yes, you can upgrade or downgrade your Semrush plan at any time. You’ll only pay for the plan difference based on the time remaining in your current billing cycle.
❓What happens if I cancel my Semrush plan?
If you cancel your Semrush plan, you can continue to use the features until the end of your billing period. You will not be charged for the next cycle.
❓Does Semrush charge extra for additional users?
Yes, Semrush charges an additional fee starting at $45 per month for each extra user you add to your account. This allows you to collaborate with colleagues on shared projects.
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Conclusion: Which Semrush Pricing Should You Choose?
To sum it up, Semrush offers a variety of toolkits and pricing plans to fit different business needs, from small businesses to large agencies. With plans like Pro, Guru, and Business, you can choose the one that best suits your requirements.
Additionally, Semrush provides a 7-day free trial so you can explore its features before committing.
Whether you’re focused on SEO, content, social media, or advertising, Semrush gives you the flexibility to scale your marketing efforts with the right plan.