Many people use “Google” as a verb, but Microsoft’s Bing search engine actively works to change that narrative.
Launched in 2009, Bing has consistently held its position as the second-most popular search engine globally, consistently innovating to challenge the market leader.
In 2025, Bing is not just a search engine; it is a dynamic platform that offers unique user experiences, significant advertising opportunities, and a growing presence across various devices.
This in-depth article explores the latest Bing statistics for 2025, covering usage, market share, revenue, and cutting-edge AI integrations, all to help you understand how you can leverage Bing for your benefit.
Bing: A Growing Force in the Search Landscape
While Google undeniably dominates the internet search market, Bing’s consistent evolution and strategic integrations within the Microsoft ecosystem have solidified its standing. It serves a valuable demographic and continues to attract millions of users daily.
Here are some key Bing statistics that highlight its current position in 2025:
- Bing ranks as the second-largest internet search engine worldwide.
- It operates in 238 countries/regions and supports 105 different languages, demonstrating its global reach.
- Bing has surpassed 100 million daily active users, a significant milestone driven partly by its AI advancements.
- In Fiscal Year 2023, Microsoft generated $12.21 billion in revenue from search ads, a testament to Bing’s commercial value.
- A substantial portion of Bing’s own traffic, approximately 71%, originates from mobile users, marking it as a critical mobile search platform.
- The official Bing website consistently ranks among the top internet sites globally, reaching #6 worldwide.
- Bing boasts over 500 million monthly unique visitors.
- It is the leading search engine among console users worldwide, holding a remarkable 57.58% market share in this segment.
- Bing generated an estimated $6.24 billion in net ad revenue in 2022.
Also read about: Google Searches Statistics
Bing’s Market Share Statistics: A Detailed Look
As of early 2025, Bing secures a worldwide search engine market share of 3.95%.
While Google holds a dominant 90.14%, Bing’s consistent presence above other players like Yahoo! (1.3%), Yandex (2.3%), DuckDuckGo (0.7%), and Baidu (0.67%) underscores its significant role.
An interesting trend for Bing is its mobile traffic: around 71.15% of its usage comes from mobile devices, with desktop accounting for 28.85%. This highlights the importance of optimizing for mobile experiences on Bing.
Bing’s Global Market Share (2009-2025)
| Year | Market Share (%) |
| 2009 | 2.3 |
| 2010 | 3.46 |
| 2011 | 3.57 |
| 2012 | 3.09 |
| 2013 | 3.36 |
| 2014 | 3.63 |
| 2015 | 3.02 |
| 2016 | 2.79 |
| 2017 | 2.76 |
| 2018 | 2.82 |
| 2019 | 2.44 |
| 2020 | 2.7 |
| 2021 | 2.58 |
| 2022 | 3.19 |
| 2023 | 2.97 |
| 2024 | 3.43 |
| 2025 | 4.09 (Sep) |
Also read about: Google Chrome Statistics
Bing Usage & Demographics: Who Uses Bing?
Is Bing worth your search engine marketing efforts? Absolutely. In March 2025, Bing.com saw over 5.28 billion visitors, indicating a massive and active user base. It handles over 100 million searches daily, translating to 2.7 billion searches per month.
The Bing user demographic is distinct and valuable:
- Gender Split: 62.17% Male
- Age Group: 25-34 is the most popular age group.
- Education: 34% are college graduates.
- Higher Income: 48% are in the top 25% of US household incomes.
- Spending Habits: 32% spend more online.
- Exclusive Users: 44 million desktop searchers use Bing exclusively.
- Business Executives: 23% of business executives prefer Bing to Google, suggesting a professional user base.
Top Countries By Bing Search Engine Traffic Share (March 2025)
| Country | Traffic Share (%) |
| United States | 27.99 |
| China | 7.45 |
| United Kingdom | 4.54 |
| India | 4.44 |
| Germany | 4.41 |
Also read about: Generative AI Statistics
What Are People Searching For on Bing?
The top searches on Bing offer intriguing insights into its user base. Many users actively navigate to other popular web properties through Bing. Notably, three of the top ten queries on Bing relate directly to Google or its services, indicating that Bing serves as a gateway for some users.
Top 10 Search Queries on Bing (March 2025):
| No. | Query | Number of Searches |
| 1 | 12,983,821 | |
| 2 | youtube | 11,452,722 |
| 3 | 8,060,698 | |
| 4 | gmail | 6,043,283 |
| 5 | bing homepage quiz | 5,578,736 |
| 6 | amazon | 4,838,409 |
| 7 | bing | 4,620,531 |
| 8 | news for you | 4,298,308 |
| 9 | yahoo | 3,746,439 |
| 10 | ebay | 3,428,642 |
Bing’s AI Revolution: The Copilot Effect
Microsoft has strategically invested in artificial intelligence to enhance Bing’s capabilities, particularly through its integration with ChatGPT.
On February 7, 2023, Bing introduced a groundbreaking chat feature, signifying a major disruption in the search engine market. This AI-powered Bing chat is rapidly gaining momentum among users.
- Over 1 million users joined the waitlist within 48 hours of its announcement.
- Bing recorded 45 million chats in its early weeks, showcasing rapid adoption.
- Bing Chat is readily available on Microsoft Edge and Bing mobile apps for iOS and Android, extending its reach.
- In the first six months since the launch of AI experiences, Bing users engaged in over 1 billion chats and generated more than 750 million images, highlighting the massive impact of AI on user interaction and creativity.
This “Copilot Effect” positions Bing as an intelligent assistant, moving beyond traditional search to offer conversational interactions and generative AI capabilities, a feature users are actively seeking on platforms like Quora and Reddit for more dynamic and personalized search experiences.
Microsoft Advertising Statistics: A Lucrative Business
Search ads remain the primary revenue driver for Bing. A historical A/B test in 2012, which optimized ad headline displays on Search Engine Results Pages (SERPs), reportedly increased Bing’s revenue by $100 million.
This demonstrates the significant impact of effective advertising strategies on the platform.
Bing Ads Annual Revenue (2016-2024):
| Financial Year | Revenue (USD) |
| 2024 | $12.58 billion (projected) |
| 2023 | $12.21 billion |
| 2022 | $11.59 billion |
| 2021 | $8.53 billion |
| 2020 | $7.74 billion |
| 2019 | $7.63 billion |
| 2018 | $7.01 billion |
| 2017 | $6.22 billion |
| 2016 | $5.43 billion |
Bing Average Revenue Per User (ARPU)
| Financial Year | Average Revenue Per User (USD) |
| 2022 | $9.66 |
| 2021 | $7.75 |
| 2020 | $7.74 |
| 2019 | $8.20 |
Average Bing Ads Performance Metrics
For advertisers, Bing Ads offers competitive performance:
- Avg. Click-Thru Rate (CTR): 2.83%
- Avg. Cost Per Click (CPC): $1.54
- Avg. Conversion Rate: 2.94%
- Avg. Cost Per Action (CPA): $41.44
These metrics suggest that Bing provides a cost-effective advertising platform with decent conversion rates, making it an attractive option for businesses looking to diversify their ad spend.
Microsoft Bing Valuation
While Microsoft does not release official market valuation data specifically for Bing, estimates suggest its value is steadily increasing.
Bing’s Estimated Valuation (in USD)
| Year | Estimated Valuation (Revenue-based) |
| 2024 | $12.21 billion |
| 2023 | $400 billion |
| 2022 | $400 billion |
| 2021 | $395 billion |
| 2020 | $235 billion |
| 2019 | $214 billion |
These estimates, especially the higher valuations in recent years, reflect the growing importance of Microsoft’s search and news advertising segment, which includes Bing, within the company’s overall portfolio.
Bing Daily Active Users and Monthly Traffic
According to Microsoft, Bing hit 100 million daily active users worldwide, a significant achievement. This number highlights a dedicated and growing user base. While still smaller than Google’s over 1 billion daily active users, Bing’s consistent growth is notable.
Bing Unique Visitors (Monthly Total: Desktop & Mobile)
| Date | Bing Unique Visitors |
| August 2023 | 719.1 million |
| September 2023 | 728 million |
| October 2023 | 694.5 million |
| November 2023 | 653.2 million |
| December 2023 | 582.5 million |
| January 2024 | 574.1 million |
Bing Visits (Monthly Total: Desktop & Mobile)
| Date | Bing Visits |
| August 2023 | 3.5 billion |
| September 2023 | 4 billion |
| October 2023 | 4.1 billion |
| November 2023 | 3.8 billion |
| December 2023 | 3.3 billion |
| January 2024 | 3.1 billion |
Most Popular Searches on Bing in the US (September 2025)
The top search queries on Bing in the US reveal that “Facebook” is the most popular search term.
It’s also interesting to note that Google-related products, including “YouTube,” “Google” itself, and “Gmail,” consistently appear in the top searches, reinforcing Bing’s role as an entry point for many users to these popular services.
Top 20 Most Popular Bing Searches in the US
- YouTube
- Gmail
- Bing homepage quiz
- Amazon
- Bing
- News for you
- Yahoo
- eBay
- Top stories
- Facebook log in
- Weekly quiz
- Yahoo mail
- Walmart
- US news
- Fox News
- Bing weekly quiz
- Google maps
- NFL
FAQs About Bing Statistics
1. When was Bing created and by whom?
Microsoft launched Bing in June 2009 as its proprietary search engine, designed to compete in the internet search market.
2. How much is Bing worth in 2025?
While Microsoft does not provide an official standalone valuation for Bing, revenue-based estimates for its search and news advertising segment (which includes Bing) project its value around $12.21 billion for 2024. Other broader estimates place its valuation much higher, around $400 billion in recent years.
3. How many users does Bing have globally?
As of 2025, Bing has surpassed 100 million daily active users worldwide and attracts over 500 million monthly unique visitors across desktop and mobile devices.
4. What is the second-largest search engine in the world?
Microsoft Bing consistently holds the position as the second-largest internet search engine globally, trailing only Google in overall market share.
5. What was Bing's market share in the US in 2024 and how has it changed in 2025?
In 2024, Bing held a 7.85% market share in the US search engine market. This has seen an increase to 8.5% by September 2025, demonstrating continued growth and resilience in a competitive market.
Also Read:
- Smartphone Usage Statistics
- Google Ads Statistics
- Quick Commerce Statistics
- AI Trends Statistics
- Social Media Statistics
Conclusion:
Microsoft Bing in 2025 is far more than just “the other search engine.” It’s a robust, evolving platform with significant global reach, a loyal user base, and substantial advertising revenue.
Its strategic integration of AI, particularly the AI-powered chat features, positions it as an innovator that is actively redefining the search experience.
Bing’s strong performance in the desktop and console segments, coupled with its consistent growth in daily active users and advertising revenue, underscores its importance for businesses and individual users alike.
For businesses, Bing offers a valuable avenue for search engine marketing, providing access to a distinct demographic, often with higher incomes and online spending habits.
For users, Bing continues to provide relevant search results, engaging features like the homepage quiz, and now, a revolutionary AI assistant that offers conversational search and image generation.
As Microsoft continues to pour resources into Bing’s development and AI capabilities, its role in the digital landscape will only grow, making it an essential component of any comprehensive online strategy.
Source: StatCounter, Statista