
I recommend GoHighLevel for its comprehensive suite of tools that streamline marketing efforts and increase productivity. It’s an excellent choice for businesses looking to manage all aspects of their marketing in one place.
- All-in-one marketing platform
- Powerful CRM and automation tools
- Customizable workflows and funnels
- Built-in email & SMS marketing
- Client management features
- Affordable for agencies
- Great customer support
- Limited integrations with some third-party apps
- Can be overwhelming for beginners
- No mobile app for full functionality
Price: $97/year
Running a digital marketing agency is exciting, but can be a mess when you’re juggling multiple tools for CRM, funnels, emails, and automation.
Before I found GoHighLevel (GHL), I was stuck managing different platforms, paying high subscription fees, and wasting time syncing data. Switching to GoHighLevel was one of the best decisions for my agency!
In this GoHighLevel Review 2025, I’ll share my real experience using GHL, explain why it’s perfect for digital marketing agencies, break down its features, pricing, pros, cons, and show how it’s helped me save time, money, and grow my business. I’ll cover everything in detail to help you decide if GHL is right for you.

Why GoHighLevel Transformed My Agency?
As a digital marketing agency owner, I was tired of using separate tools like ClickFunnels for funnels, ActiveCampaign for emails, Calendly for bookings, and HubSpot for CRM.
Each tool had its own cost, login, and learning curve, making it hard to stay organized. My team spent hours moving data between platforms, and clients were frustrated with inconsistent experiences.
I needed one platform to handle everything—CRM, funnels, emails, appointments, and automation—without breaking the bank. That’s when I discovered GoHighLevel, and it’s been a game-changer for my agency since 2023.
Here’s why GHL is the best choice for my agency:
- All-in-One Solution: GHL combines CRM, funnels, email/SMS marketing, bookings, and automation in one dashboard, replacing multiple tools.
- White-Label Branding: I can rebrand GHL as my own platform, making my agency look professional to clients.
- Saves Money: One GHL subscription costs less than paying for ClickFunnels ($147/month), ActiveCampaign ($49/month), and Calendly ($12/month) separately.
- Saves Time: Automation and templates cut down setup time for client campaigns, letting me focus on strategy.
- Scales Easily: GHL’s unlimited sub-accounts let me manage all my clients without extra fees.
Since switching, my agency has grown from 5 to 15 clients, and I’ve saved over $2,000/year in tool costs. GHL’s automation has also boosted client retention by 30% through better lead nurturing. Let’s dive into the details of how GHL works for my agency.
Problem Before GHL | Solution with GHL |
High costs from multiple tools | One platform replaces 5+ tools, saving $100-$300/month. |
Time wasted syncing data | All data in one dashboard, no manual transfers needed. |
Inconsistent client experiences | White-labeled platform looks professional and unified. |
Complex automation setups | Drag-and-drop workflows make automation easy and fast. |
Limited scalability for new clients | Unlimited sub-accounts let me add clients without extra costs. |
GoHighLevel Features: How I Use Them in My Agency?
GoHighLevel is packed with tools that make running my agency easier and more profitable. Below, I’ll explain each key feature, how I use it, and why it’s awesome for digital marketers. I’ve organized this with bullets and tables for clarity.

1. All-in-One Marketing Hub
GHL is like a Swiss Army knife for marketing. It combines everything I need into one platform, so I don’t have to switch between apps. Here’s what I use:
CRM (Customer Relationship Management):
- Tracks all client interactions, leads, and deals in one place.
- Example: I see which leads opened my emails or booked calls, helping me follow up faster.
- Smart Lists segment leads based on actions (e.g., clicked a link, visited a page), so I send targeted campaigns.
Funnel and Website Builder:
- Drag-and-drop builder creates landing pages, sales funnels, and full websites without coding.
- Example: I built a client’s lead capture page in 30 minutes, and it converts 20% of visitors.
- Templates for industries like real estate, fitness, and coaching save design time.
Email and SMS Marketing:
- Send automated emails and texts to nurture leads or promote offers.
- Example: My welcome email sequence converts 15% of new leads into bookings.
- Two-way SMS lets clients reply, and I respond from GHL’s dashboard.
Appointment Booking:
- Embed calendars on websites or share booking links for consultations.
- Example: Clients book SEO audits directly, and GoHighLevel sends reminders to reduce no-shows by 50%.
- Syncs with Google Calendar for seamless scheduling.
Automation Workflows:
- Drag-and-drop builder sets up automated tasks like sending follow-up texts or tagging leads.
- Example: If a lead fills out a form, GoHighLevelGHL texts them instantly and emails a free guide, boosting engagement by 25%.
- Conditions (e.g., “if lead clicks link, send offer”) make automation smart and personalized.
Feature | How I Use It | Why It’s Great |
CRM | Track leads and client interactions for 15 clients. | Centralizes data, saves hours on follow-ups. |
Funnels/Websites | Build landing pages for client campaigns in under an hour. | No coding, high conversions, professional look. |
Email/SMS | Run drip campaigns for lead nurturing. | Automates communication, boosts engagement. |
Booking | Let clients book calls via embedded calendars. | Reduces no-shows, syncs with my schedule. |
Automation | Set up workflows for onboarding and follow-ups. | Saves time, personalizes client experiences. |
2. White-Label Branding
GHL’s white-label feature is a game-changer for my agency. I rebranded the platform as my own so clients could see my logo and colors, not GHL’s. This makes my agency look bigger and more professional.
How I Use It:
- Created a branded dashboard called “GrowEasy CRM” for my clients.
- Clients access funnels, reports, and bookings under my brand, boosting trust.
- Example: A fitness client thought I built the platform myself, which impressed them and led to a 6-month contract.
Why It’s Great:
- No need to hire developers to create a custom CRM—GHL does it for me.
- Strengthens my brand and sets me apart from competitors using generic tools.
- Lets me charge clients a premium for “exclusive” software access.
3. Unlimited Sub-Accounts for Clients
GHL’s unlimited sub-accounts let me manage all my clients’ campaigns without extra fees. Each client gets their own account within my dashboard.
How I Use It:
- Set up separate sub-accounts for my 15 clients, each with their own funnels, emails, and CRM.
- Example: My real estate client’s lead funnel is separate from my restaurant client’s booking system, keeping everything organized.
- Snapshots (pre-built templates) let me copy campaigns across clients, saving hours.
Why It’s Great:
- Scales with my agency—adding a new client doesn’t increase my GHL cost.
- Keeps client data private and organized, reducing mix-ups.
- Snapshots cut setup time by 70%, letting me onboard clients faster.
4. Community and Support
GHL has a strong community and support system, which helps me learn and fix issues quickly.
How I Use It:
- Joined the GHL Facebook group to learn tips from other agency owners.
- Example: A community member shared a funnel template that increased my client’s leads by 30%.
- Used live chat support to fix an SMS bug in under 20 minutes.
Why It’s Great:
- 24/7 support via chat, email, or Zoom calls is super responsive.
- Community of 10,000+ marketers shares strategies and templates for free.
- Regular updates (weekly features added) keep GHL ahead of competitors.
Support Type | How I Use It | Why It’s Great |
Live Chat/Zoom | Fix bugs or get setup help fast. | Quick responses, available 24/7. |
Facebook Community | Learn from other marketers’ strategies and templates. | Free resources, real-world tips. |
Weekly Updates | Test new features like AI content tools for social posts. | Keeps GHL modern and competitive. |
Who Should Use GoHighLevel?
GHL is a powerhouse, but it’s not for everyone. Here’s who benefits most and who might not need it:
Perfect For:
- Digital Marketing Agencies: Manage multiple clients with sub-accounts and white-labeling. I handle 15 clients effortlessly.
- Freelancers/Consultants: Automate lead nurturing and bookings to save time.
- Coaches/Course Creators: Sell courses, host webinars, and manage communities in one place.
- Small Businesses: Simplify lead capture, follow-ups, and customer communication for retail, fitness, or services.
Not For:
- Bloggers/Content Creators: If you only need a blog CMS like WordPress, GHL is overkill.
- Basic Email Marketers: Tools like Mailchimp ($13/month) are cheaper for simple newsletters.
- Large Enterprises: May need more advanced integrations like Salesforce ($25/user/month).
My Experience: GHL is ideal for my agency because it scales with my client growth and automates 80% of my repetitive tasks, letting me focus on strategy and sales.
Challenges I Faced with GoHighLevel
While GHL is amazing, it’s not perfect. Here are the challenges I faced and how I dealt with them:
Steep Learning Curve:
- Issue: The dashboard has tons of features, and it took me a week to learn the basics.
- Solution: Watched GHL’s free YouTube tutorials and joined the Facebook community for tips.
- Tip: Start with one feature (e.g., CRM) before exploring funnels or automation.
Outdated UI/UX:
- Issue: Some parts of the interface look old compared to sleek tools like Kajabi.
- Solution: Focused on functionality over looks; the results (e.g., 20% conversion rates) outweigh the design.
- Tip: GHL updates the UI regularly, so it’s improving.
Occasional Bugs:
- Issue: Faced delays in SMS delivery and a glitch in an email sequence.
- Solution: Contacted live chat support, who fixed issues in 10-20 minutes.
- Tip: Test campaigns on a small group before launching to catch bugs early.
Additional Costs:
- Issue: SMS/email credits and Twilio/Mailgun add $50-$100/month.
- Solution: Passed these costs to clients as part of campaign fees.
- Tip: Budget $0.015/SMS and $0.001/email for planning.
Challenge | Impact on My Agency | How I Fixed It |
Learning Curve | Slowed setup for first 2 clients. | Used tutorials and community resources. |
Outdated UI | Slightly annoying but didn’t affect results. | Ignored looks, focused on performance. |
Bugs | Delayed 1 campaign by a day. | Tested small batches, contacted support. |
Extra Costs | Added $50/month to expenses. | Charged clients for SMS/email usage. |
Why GoHighLevel is Worth It for My Agency?
After two years with GHL, I can say it’s transformed my agency. Here’s why it’s worth every penny:
Cost Savings: Replaced $500/month in tools with GHL’s $297/month Unlimited plan, saving $2,400/year.
Time Savings: Automation and snapshots cut campaign setup time from 4 hours to 1 hour per client, freeing 45 hours/month.
Revenue Growth: White-labeling and automation helped me grow from 5 to 15 clients, adding $10,000/month in revenue.
Client Satisfaction: Branded dashboards and automated follow-ups reduced churn by 30%, as clients love the seamless experience.
Future Potential: SaaS Mode could add $12,000/year in passive income by reselling GHL to 10 clients at $100/month.
Comparison to Alternatives:

Platform | Starting Price | Key Features | Why I Chose GHL Instead |
Kajabi | $149/month | Courses, websites, email marketing. | No white-labeling, limited automation. |
Teachable | $39/month | Courses, basic marketing. | No CRM or SMS, 5% fees on basic plan. |
ClickFunnels | $147/month | Funnels, basic email. | No CRM, no sub-accounts, costly integrations. |
ActiveCampaign | $49/month | Email marketing, basic CRM. | No funnels or bookings, needs Zapier. |
GHL’s all-in-one approach, unlimited sub-accounts, and white-labeling beat competitors for agencies like mine.
Tips for Using GoHighLevel in Your Agency
Based on my experience, here’s how to get the most out of GHL:
- Start Small: Focus on one feature (e.g., CRM or funnels) for your first campaign to avoid overwhelm.
- Use Snapshots: Save time by copying successful funnels or workflows across client accounts.
- Join the Community: The GHL Facebook group has free templates and strategies from top marketers.
- Test Automations: Run small tests (e.g., 10 leads) to catch bugs before launching big campaigns.
- Leverage White-Labeling: Charge clients $50-$100/month for access to your branded platform to boost revenue.
- Take the Free Trial: Use the 14-day trial to build a test funnel and explore features risk-free.
FAQs related to Leadpages
Is GoHighLevel suitable for beginners?
While GoHighLevel offers powerful features, it may have a steeper learning curve for beginners. However, there are plenty of resources to help get started.
Can I integrate GoHighLevel with other tools?
Yes, GoHighLevel integrates with popular tools like Zapier, Stripe, Google Analytics, and more, allowing seamless workflows.
Does GoHighLevel offer a free trial?
Yes, GoHighLevel offers a 14-day free trial to help users explore its features and capabilities before committing to a paid plan.
Can I create landing pages with GoHighLevel?
Yes, GoHighLevel allows users to create custom landing pages and funnels with its easy-to-use drag-and-drop builder.
Can I use GoHighLevel for SMS marketing?
Yes, GoHighLevel includes SMS marketing capabilities for automated and manual text message campaigns.
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Is GoHighLevel Worth It in 2025?
Yes, GoHighLevel is 100% worth it for my digital marketing agency! The GoHighLevel Review 2025 shows it’s a powerful, affordable, and scalable platform that’s saved me $2,400/year, cut setup time by 50%, and helped grow my revenue by $10,000/month.
Its all-in-one hub, white-labeling, and automation make it perfect for agencies, freelancers, coaches, and small businesses.
While the learning curve and occasional bugs can be frustrating, GHL’s support and community make it easy to overcome challenges. With plans starting at $97/month and a 14-day free trial, it’s a low-risk way to streamline your marketing and scale your business.
If you’re tired of juggling tools and want to save time, money, and impress clients, try GoHighLevel today at gohighlevel.com with the 14-day free trial. It’s been the best choice for my agency, and I’m confident it can transform yours too!