Helium 10 Review 2024: #1 Amazon Seller Tool? (Truth)

Helium 10


Helium 10 provides everything that a beginner or advanced Amazon seller needs to increase product ranking revenue and most importantly, profit margins. Helium 10 is the best tool you can get to run your business and do all the leg work with the assistance of this tool.

Out of 10


  • Quick Set Up
  • Amazing Suite of Tools
  • Competitors ASINs can be downloaded
  • Mobile App Available
  • Free Plan Available
  • Hundreds of Resources
  • Workshops and Amazon Courses
  • Used By Experts
  • One of the Best PPC Automation tool
  • Ease to use Chrome Extension


  • Expensive Monthly plans
  • Limted features in free plan


Price: $ 29

Disclosure: Some of the links on this site are affiliate links, meaning that if you click on one of the links and purchase an item, I may receive a commission. All opinions however are my own.

Have you heard about Helium 10? I just tried it out for my online business, and wow, it’s a game-changer!

Helium 10 is this amazing set of tools that helps you sell stuff on Amazon. It’s like having a secret helper who knows all the tricks to make your products stand out.

I used it to find the perfect keywords, keep an eye on my competitors, and even fix any problems with my listings. The best part?

It made understanding all the Amazon rules so much easier. If you’re selling online and want to make your life easier, Helium 10 is definitely worth a look.

Let me dive into the details and share my experience with it!

Helium 10 Review

What Is Helium 10?

Helium 10 is a popular Fulfilled By Amazon tool, also known as an FBA tool. For a person looking to grow a business on Amazon, this tool is a must for you.

It helps you make decisions on your products to promote their growth and finalize them until the last point. It is a widely used method fulfilled By Amazon (FBA). This platform is a must-have for anyone who wants to expand their Amazon business.

It is a go-to tool for all your necessary items for your business in just one place. Its features will give you the best SEO optimization and keyword search techniques, it will protect you from fraud, and your inventory will be managed without any hassles.

With Helium 10, you have multiple tools responsible for their functions. Each collectively gives the user the advantage of their business complexities managed in totality.

Helium 10 offers a range of tools designed to assist top-performing Amazon sellers in discovering profitable product ideas, creating highly optimized product listings, tracking keyword rankings for success assessment, and evaluating the competition.

How Is Helium 10 For? 

Helium 10 is ideal for a broad range of users in the e-commerce space, including:

Helium 10 Review

  • Both new and experienced Amazon sellers who want to make their business better.
  • Private label owners who want to improve product research and listing optimization.
  • Agencies that manage Amazon stores for multiple clients need versatile tools.
  • Brands looking for Amazon sales and visibility.
  • Small business owners and entrepreneurs who want to make data-driven decisions.
  • E-commerce professionals looking for advanced inventory, competitor, and advertising tools.

Check out our comparison of Helium 10 and Jungle Scout to see which tool is better.

How To Use Helium 10?

When I started using Helium 10, I was a bit skeptical about its ease of use and whether the tools they mentioned held any real value. So, here’s a tell-tale of the Helium 10 Amazon FBA business tool.

Helium 10 is slightly complicated when put to use. However, the dashboard is pretty easy to understand and set up. All the tools are easily navigable and can be accessed from the dashboard.

You can use a free version since the premium plan is– slightly high. I could sign up quickly, and the Helium 10 put some questionnaires for me. You can choose one or more options.

Helium 10 dashboard

Next, connect your Amazon Seller Central Tool to Helium 10. You can choose to connect it later if you are exploring.

Helium 10 interface

Helium Top Features

I would call Helium 10 the ultimate Amazon tool invention because of the massive features it offers.

Each feature is significant for ranking and improving the product performance using competition and keyword spying. In this review, I have shared about each of the Helium 10 tools and their uses.

Helium 10 Keyword Tracking

1. Product Research

The market has a unique way of functioning, but to master it, you must learn how to read the patterns and follow current trends.

With Helium 10, you can be assured that it will provide you with the best results to help you make decisions that will promote your product in the most profitable manner possible.

  • BlackBox provides an extensive product search of over 450 million databases within seconds.
  •  Trendster: Using one dashboard, you can analyze the sales, performance, and profits.
  • X-ray: This tool gives more detailed insight into sales, trends, and pricing of each of your products so that you can decide if the product is worth selling.

2. Keyword Research

No matter how good your product is, you must know how to sell it. So, you must traffic buyers toward your product.

I believe this tool will help you gain a reach that will make your product gradually gain popularity and help you make your mark in the Amazon market.

Now, there are three ways to do keyword research:

  • Cerebro: It is a reverse ASIN tool to look up competitors’ keyword strategies. You can use the same strategy and outrank the competitors with better execution.
  • Magnet: Magnet looks for thousands of keywords and phrases for your search term.
  • Misspellinator: This tool looks for the commonly misspelled words and compiles the frequently misspelled terms to improve keyword research.

3. Product Launches

This feature will help you through its renowned CPR formula. It will guide you to gain knowledge about how many units you need to sell to glide up to page one with your keyword. 

How you launch your product is very important because it needs to be done strategically, and Helium 10 possesses expertise in such strategies.

4. Listing Optimization

It is essential to optimize your product listings to increase your profits through sales. The ultimate aim of a business is to grow with increasing profits, and I believe that Helium 10 prioritizes this along with you.

It ensures that your goals are met in an organized and orderly fashion, even when asleep.

  • Frankenstein: A massive time-saver tool, it organizes and processes your keywords into ready-to-use lists.
  • Scribbles: Scribbles are an interesting method to use. After you have reduced the list of essential phrases with Frankenstein, you could use Scribbles to add all of them to your page summary and name.
  • Index Checker: This tool double-checks if you have all the products listed in the listing that are visible in Amazon searches. Thus, you can find keywords your competitors use and optimize the lists further.

5. Hijack Alerts

It becomes a problem when your name is dragged down the drain and you end up dealing with a bad review. You do not need someone else selling faux products with ultra-bad quality in your name.

helium 10 - hijack alerts

The Hijack Alert feature of Helium 10 allows you to be alerted in case someone is trying to scam someone in your name. You can reach out to the concerned authorities in time and be safe.

6. Manage Operations

To run your Amazon business more efficiently, Helium 10 gives seamless operations and management of sales and automation tools and maximizes your time. It does so by offering real-time data and seamless integrations.

  • Refund Genie: Amazon has a slow and tedious refund process. With Refund Genie, you can get swift refunds and automate these tasks by creating reimbursement requests.
  • Alerts: Alerts can bring any suspicious activity to your account.
  • Inventory Protector: This gives you full control over the inventory and alerts you when the inventory is out of stock.
  • Follow-Up: Another great time-saver, this tool helps manage feedback and get an automated response. This tool sends automated and follow-up emails to the customers and increases ROI.

7. Analytics

Tools for analytics and reporting are necessary to make informed decisions driven by data.

You’ll be happy to know that Helium 10 offers crucial insights into the parameters most important to your Amazon business’s growth and profitability.

Analytics - Helium 10

The Profits Tool accurately depicts your current financial standing by performing an in-depth analysis of your income, expenses, and cash flow.

The Market Tracker enables you to establish individualized markets by using insightful ideas. These markets give you a deeper comprehension of the relative positions you and your rivals hold.

8. Marketing

In the final step of this guide, I’ll look at some of the marketing tools Helium 10 has available. Your advertising campaigns can be made more efficient with the help of intelligent search phrases, analytics, and predictive bid recommendation tools.

Using the ‘Portals’ landing page builder, a drag-and-drop builder, you can also design landing pages with Helium 10 with a high conversion rate.

Helium 10 offers templates and solutions that have been conversion-optimized and are specifically tailored to satisfy the requirements of Amazon sellers.

How convenient is it, for example, that you can rapidly personalize and populate your pages with product information directly from your Amazon listings? You no longer have to spend your valuable time and effort copying and pasting things repeatedly. Those days are long gone!

Helium 10 Dashboard:

All the tools can be accessed quickly on the right side of the Helium 10 dashboard. From the drop-down menu, you can access each of the Helium 10 tools.

You can even install the Chrome extension to analyze the Amazon marketplace more efficiently. Further, the dashboard has various tabs in the top right corner.

1. Tools Tab

This tab has tools like Blackbox, Cerebro, Magnet, Trendster, and all you love. There is an amazing keyword research tool that reminds me much of the Ubersuggest toolbar.

tools tab

You can find the most related keywords and the competitor analysis upon entering the keyword.

2. Profits

Helium 10 profits dashboard

All your profits, KPIs, and analytics can be measured in this tab. You can view the gross revenue, completed orders, and net profits for a day, week, or month. It also gives a graphical representation of store trends and units sold.

I quickly got the sales trends and increasing popularity of the products in real-time.

3. Follow Up

Helium 10 follow up

This tab is much like your email tool; money is on the list. So, never ignore the Follow-Up button if you need a complete overview and automation of your business.

You can create automated workflow email templates and track open rates, shipping rates, and opt-out rates like metrics.

4. PPC Manager

I love this one! Works much in the same way as your Ad Spy tool; like how Ad tools like Anstrex and Adplexity work, Helium 10 creates quick campaigns and uncovers thousands of new, potentially profitable keyword opportunities around the clock.

It also gives a complete overview of Helium 10 Ad analytics.

5. Portals

Helium 10 portals

This dashboard section is not for the free users or the La carte versions. Portals let you create landing pages seamlessly by importing the Amazon listing details only for the platinum, diamond, and elite members.

Helium 1o sends traffic from social media, email lists, or paid advertising for better optimization of landing pages.

Tools Offered By Helium 10

Helium 10 is one of the leading and most powerful Amazon seller tools. It has amazing features and rolls that will help you scale your Amazon business more effectively.

In this section, I will give a brief how-to guide for some Helium 10 tools that I think are most important for you. 

1. Magnet

Helium 10 Magnet allows you to get a bunch of keywords that will help you gather as much reach as possible. All you have to do is enter one word into the search, and then you can gain all the terms related to that main searched word.

Magnet- Helium 10 tool review

This way, you get a bunch of keywords that you can use uniquely to gain profit out of your products. Magnet currently competes with the greatest keyword analysis solutions on the market when it comes to identifying keywords.

You’ll get a lot of responses and be able to see the other one’s keyword search statistics. You can also sort terms by search frequency and amount of terms throughout the search term before exporting them to Hamlet.

How To Use Helium 10 Magnet?

1. Enter Seed Keyword: Begin by inputting a basic keyword related to your product.

2. Discover Keywords: Magnet generates a comprehensive list of related keywords, including long-tail options.

3. Analyze Metrics: Evaluate each keyword’s search volume, competition, and relevancy to your product.

4. Select Optimal Keywords: Choose the most relevant keywords with high search volume and lower competition for your listings.

2. Black Box

Sometimes, you need to understand the best products in terms of their revenue, reviews, and keywords. This niche tool, Blackbox, provided by Helium 10, allows you to research products that have gained good growth with a considerable profit.


Black Box is a powerful method for researching Amazon products. It helps you to find product ideas by combining analytical data with smarter filters.

You may quickly assess almost any Amazon product’s cost, overall sales volume, and competitiveness, allowing you to complete hours or even days of analysis and testing in a few moments.

helium 10 black box dashboard

How To Use Helium 10 Black Box?

Using Helium 10’s Black Box for product research effectively involves a few key steps:

1. Choose Filters: Use the filters to identify products with high sales potential.

2. Analyze Product Lists: Now, you will get a list of products with the best opportunities based on your criteria.

3. SEO and Listing Optimization: Use the “Run Cerebro” function on chosen products to find relevant keywords for SEO and listing optimization.

4. Save Product Opportunities: Create a customized list of potential products for further exploration or inventory addition.

5. Compare and Decide: Compare products using Black Box data on sales, revenue potential, and competition to make informed decisions.

6. Combine with Trendster: For a comprehensive approach, pair Black Box insights with Trendster to understand both long-term sustainability and seasonal trends.

3. Helium 10 Trendster

Helium 10 Trendster- helium 10 review

You may use Trendster to see whether a specific keyword or a key phrase is trending both in common and Amazon search results or not. It’s similar to Helium 10’s variant of Google Trends.

You could use it to monitor the seasonal changes of key phrases and items and see whether they trend over time.

How To Use Helium 10’s Trendster?

Helium 10 trendster review

Trendster helps you find products. You can search Amazon’s marketplaces, but the default is the original one. To change which market you are looking at, use the drop-down menu in the upper right corner.

After finding ASINs on Amazon that interest you, copy and paste them into Trendster’s fields. Click the Start Trendster button to see graphs of customer reviews and more information about each product.

You can change the time frame of previous and specific periods.

4. Helium 10 Cerebro

Cerebro is a keyword analysis tool that is similar to Magnet. This covers a lot of stuff; however, summarising lets you conduct a reverse ASIN search and find phrases using item details instead of seed keywords.

Cerebro asin tool- helium 10 review

This tool will help you check the viability of the product on Amazon. Now, you don’t have to go ahead and guess the keywords and the best ones to go for.

The keyword search ranking will be easily available to you, and you can use it successfully for the proper growth of your product.

By doing this, you will see some other items on Amazon that are ranking for keyword phrases. Even better, it includes a Product Rank Score and an IQ Score to help you determine what you should do to win a 5-star rating for your item.

Cerebro keyword ideas- helium 10 review

How To Use Helium 10 Cerebro?

1. Initiate Reverse ASIN Lookup: Start by entering the ASIN of a product – either yours or a competitor’s. Cerebro will then extract extensive data related to that specific product.

2. Analyze Competitor Keywords: Cerebro provides insights into the keywords your competitors’ products rank for. This helps in understanding the keyword strategy that is working in your market niche.

3. Keyword Data Assessment: Review the provided keyword data, such as search volume, ranking, and competitiveness. This will help you choose the most relevant and profitable keywords for your product listings.

4. Identify Keyword Opportunities: Look for high-volume, low-competition keywords that your competitors might be overlooking. These are opportunities for you to capitalize on.

5. Monitor Product Performance: Use Cerebro to track how changes in your product listings affect your keyword rankings over time. This helps in refining your SEO and marketing strategies.

6. Integrate with Other Helium 10 Tools: Combine the insights from Cerebro with other Helium 10 tools like Magnet for comprehensive keyword research and strategy development.

5. Frankenstein

It gets difficult to filter your keyword list again and again. Sometimes, one adds extra words that may not be necessary for the keyword list.

Frankenstein- helium 10 review

To make sure your keyword list only has the important words required for it to reach a good ranking on the Amazon page, Frankenstein eliminates all the junk from your keyword list and gives you the best-filtered option possible.

This is a really useful application. If you upload your phrases, Frankenstein will help you organize and handle them by condensing a large list of hundreds and even thousands of search terms into keyword classes.

Primarily, it allows you to organize and sort your search terms to improve their efficacy.

How To Use Helium 10 Frankenstein?

1. Input Keywords: Start by entering a large list of keywords gathered from your research.

2. Filter and Process: Use Frankenstein’s filters to refine the list. It removes duplicates, unnecessary characters, and irrelevant words.

3. Sort Keywords: The tool sorts keywords by popularity, helping you identify the most impactful ones for your listings.

4. Optimize Listings: Apply the processed keywords to optimize your Amazon product listings, enhancing visibility and search relevance.

Check out my detailed Frankenstein Review. 

6. Scribbles  

Scribbles is an interesting method to use. After you have reduced the list of essential phrases with Frankenstein, you could use Scribbles to add all of it to your page summary and name.

Scribbles- helium 10 review

 Keyword optimization and product list optimization are made easier with this tool.

Helium 10 Scribbles allows you to have your product list optimization on a silver platter and makes it easier for you to use it to your benefit without beating your head too much on doing the guesswork.

The terms from the list are removed after you use them, so you can keep records of which ones you have utilized and which are still available.

7. Listing Builder

Have you ever tried to create the perfect Amazon listing but felt lost in the process? That’s exactly where the Helium 10’s Listing Builder can help you.

The Listing Builder is a really helpful tool that makes creating a product listing straightforward. The tool helps you put together all the details about your product in a way that attracts more customers.

Listing Builder

As you build your listing, the tool also gives you feedback on how well it’s optimized, allowing you to make changes on the spot for maximum impact.

Whether you’re building a new listing or improving an existing one, Listing Builder offers AI-driven suggestions. It helps you craft compelling titles, descriptions, and more and is suitable for both beginners and experienced sellers.

Here’s how it works:

1. Simplified SEO: Enter your main keywords, and the tool generates a draft listing. It smartly includes related keywords and features specific to your product’s niche.

2. AI-Powered Assistance: The tool analyzes your competitors’ listings and points out what you can do better.

3. Time-Saving: Listing Builder cuts down the time to create or update listings by providing a structured framework that’s easy to customize.

4. Optimization for All Sellers: It’s great for creating new listings from scratch or for enhancing existing ones. The tool examines your current listings, suggests improvements, and helps you rank higher on Amazon.

8. Misspellinator

Many people looking for anything on Amazon or Google will incorrectly enter the keywords or product titles.


Although Amazon sometimes fixes misspelled words, it does not always do so. By offering suggestions for popular keyword spelling errors, Misspellinator allows you to profit from spelling errors.

You may also view the search amounts in every of the spellcheck error suggestions and have them imported into Frankenstein instantly.

9. Adtomic

Helium 10 Adtomic is crucial for Amazon sellers aiming to maximize their advertising effectiveness and ROI. As you know, in today’s competitive Amazon marketplace, effective ad campaigns are key to boosting product visibility and driving sales.


Adtomic is an advanced advertising platform within the Helium 10 suite, which is designed specifically for Amazon PPC (Pay-Per-Click) campaigns. It streamlines the process of creating, managing, and optimizing ads, making it a vital tool for sellers looking to enhance their advertising strategy.

How it Works:

1. Campaign Creation and Management: Simplifies setting up PPC campaigns by providing intuitive interfaces and tools. Sellers can easily create and manage their ad campaigns within the platform.

2. Data-Driven Insights: Offers detailed analytics and insights on ad performance. This data helps sellers understand which ads are performing well and why, allowing for more informed decision-making.

3. Optimization for Better Performance: Adtomic not only monitors ad performance but also suggests adjustments for optimization. This includes bid management and keyword adjustments to improve campaign effectiveness.

4. Automated Tools: With automation features, Adtomic can manage routine tasks, saving time and ensuring that campaigns are always optimized for the best results.

Check this Complete article on Helium 10 Adtomic PPC Tools Review.

10. Keyword Tracker

Keyword Tracker lets you keep track of the changes you make to your SEO so you can see how those changes affect how your product listing ranks for certain keywords.

Helium 10 Keyword Tracker

11. Inventory Protector 

Private label sellers use sales and deals to get people interested in their goods and get reviews.

One problem when you offer deals is that coupon codes could be misused, leading to one buyer buying up all the stock.

Freebies and deals aim to get as many people as possible to buy your goods. You’ll get more comments from more people, which will help spread the word about your business.

With the inventory guardian, you can limit how many of certain things can be bought in Helium 10, so you never have to worry about coupon code abuse or unfair business practices.

Helium 10 Pricing Plans: How much does Helium 10 cost?

If you want to learn more about Helium 10, you can give it a free demo trial here.

Helium- pricing plans

1. Starter Plan

  • Costs $29 per month.
  • Full access to X-rays and limited features for other tools.
  • Gives you single-user access.
  • Freedom ticket course worth $997.

2. Platinum Plan

  • The Platinum Plan costs $79 per month. 
  • It has a solution for growing your business.
  • It gives you full single-user access.
  • It has great features: keyword tracker, index checker, alerts, follow-up, and freedom ticket Amazon.

3. Helium10 Diamond Plan

  • Diamond Plan costs $229 per month.
  • It is perfect for expert sellers and teams looking to scale.
  • It has multi-user login access.
  • It offers the same features as the platinum plan.

The annual pricing plans can offer discounts of up to 20% on Helium 10. Need more discounts? We have Helium 10 Discount codes and coupons as well.

To know more details about the pricing plan, check out this article about the Helium 10 pricing plan.

Pros and Cons of Helium 10


  • Wide range of tools for SEO, product research, and analytics.
  • Reliable and accurate data for informed decision-making.
  • Intuitive interface for easy navigation and use.
  • Powerful keyword research tools like Magnet and Cerebro.
  • Listing Builder for creating high-converting product descriptions.
  • Insights into competitors’ strategies for market advantage.
  • Efficient inventory tracking and management features.
  • Adtomic tool for optimized PPC campaign management.


  • Some plans may be expensive for small sellers or beginners.
  • The vast array of features can be overwhelming for new users.
  • The free plan offers limited access to tools and features.

You might also like Helium 10 vs Sellics Comparison

Helium 10 Customer Reviews

Helium 10 received customer reviews from multiple sources, which show its performance and user satisfaction:

Review Platform Average Rating Number of Reviews Notable Comments
Reviews.io 4.54 / 5 1265+ 948 customers rated as excellent. Scores for ease of use (4.1), customer service (4.0), features (4.3), and value for money (4.0).
Trustpilot 3.8 / 5 515+ Rated as ‘Great’.
G2 4.2 / 5 165+ Compared to Jungle Scout’s 4.6 / 5 from 161 reviews.

Review by Ahmad – “Highly recommended software for Amazon Sellers. Customer service is highly appreciated.”

Source: Trustpilot

Review by Kosyo – “I have used Helium 10 for more than 3 years. It is a must for Amazon Sellers, no matter what level they are – beginner, intermediate, or advanced. There are so many useful features that would easily help you with your Amazon business. There is a video to help with more functions. If you need help, the support is friendly and patient. I highly recommend it.”

Source: Trustpilot

Helium 10 Alternatives

Here are the top alternatives to Helium 10, each offering unique strengths and features.

Below, I have compared these tools based on data accuracy, ease of use, pricing, and more to find the tool that best fits your Amazon selling needs.

Attributes Helium 10 Jungle Scout Viral Launch AMZ Scout
Data Accuracy Highly accurate Very accurate Accurate with occasional discrepancies Generally reliable
Ease of Use User-friendly, intuitive interface Straightforward and easy to navigate Simple interface, easy for beginners Easy to use with guided features
Strengths Comprehensive toolset, great for SEO Strong in product research and analytics Effective for product launches Good for beginners, affordable
Weaknesses It can be overwhelming for new users Limited features in lower-tier plans Fewer features compared to Helium 10 Less comprehensive than others
Best For All levels of Amazon sellers Sellers focused on data-driven strategies New sellers and product launches New and small-scale Amazon sellers
Pricing $39/month $49/month $69/month $49.99/month
Customer Support Excellent Good Good Satisfactory
Suitable For All seller levels All seller levels Intermediate+ Beginners+

Check out these thorough comparisons to learn everything you need to know about its alternatives.


Is Helium 10 recommended for everyone?

Yes. Helium 10 is recommended for everyone, from beginners to advanced. It offers a free trial account for everyone to test the tools. In a free account, you get some amazing features that will help you to gain profits for your business.

Can I use Helium 10 tools for free?

Yes, you can use Helium 10 tools for free as they have some amazing features in the free plan where you can also upgrade at any time. Some Helium 10 tools are free to use with limited credits. For beginners, the basic free plan would be beneficial as they can test the tools for free without any loss incurred, which is a win-win situation for everyone.

Does Helium 10 give any discounts?

Yes. Helium 10 gives a 20% discount on the annual subscription and 3-Months free for any yearly subscription plan.

Which is better, jungle scout or helium 10?

When it comes to the best All-In-One suite for Amazon FBA, Helium 10 is a perfect choice. If you need various tools for the Amazon FBA, Helium 10 is the recommended one. Jungle Scout wins in low pricing but has limited features. It comes with limited tools and may lack in flexibility.

How often is the data updated?

Helium 10 consumes data from dozens of sources. Tens of thousands of data points are updated every second. The schedule is updated dynamically to provide the highest quality service.

If you want to know more about Helium 10, you should check out these links:

Helium 10 Review Reddit


Does Helium 10 worth it for a new seller?
byu/EquivalentMagazine75 inAmazonSeller

Conclusion: Helium 10 Review 2024

As you see in this Helium 10 review, it is one of the best tools you will find and is loaded with powerful and sophisticated tools. You can go toe-to-toe with the competitors and create perfection in the Amazon business.

Helium 10 reveals competitors’ keyword strategies and removes unwanted characters, word duplicates, and unnecessary entries. It provides relevant keywords.

You will also know if it is an ad or if it is organic. It also has a lot of detailed information about the price point sales and revenue generated. You can quickly see the sales for a particular product.

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.

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