How to Create an Amazon Storefront in 2024?

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Amazon continues to invest in new tools, services, and initiatives that help small businesses succeed on Amazon, particularly those run by brand-registered sellers.

The opportunity to build a separate Amazon Storefront is one of the Amazon Advertising services provided to vendors enrolled in the Brand Registry.

An Amazon Store is essentially your own custom-branded Amazon website that allows registered companies to promote their items without being distracted by competing products or advertisements.

With Amazon’s massive audience reach, it’ll have the appearance and feel of a legitimate eCommerce business.

What is an Amazon Store, and how does it work?

how to create amazon storefront

Amazon Stores is a self-service advertising solution that allows you to create a dedicated brand destination on Amazon. It’s completely free. Creating a Store is a fantastic method to display all of your items while also raising brand recognition through an easy-to-use interface.

Stores were previously exclusively available to Amazon Vendors. Any third-party seller who has signed up for Amazon’s Brand Registry can now open an Amazon Store.

With simple drag-and-drop tiles or pre-designed templates, creating a multipage Amazon Store is straightforward. Add your own photographs, videos, and descriptions to personalize your business.

Benefits of Amazon Store

Your Amazon Store informs customers about your brand while highlighting your top-selling items. Shoppers may browse your full product selection in your Store rather than having to look for each one separately.

You’ll have your own “” URL as well., for example.

There are no advertisements from competitors.

One of the most significant advantages of having an Amazon Store, in my opinion, is the lack of competition advertisements. Sponsored Products and Sponsored Brands adverts on Amazon search results pages, as well as product listings, generate a lot of distractions. Customers will only see your brand on your Store, though.

Use your imagination.

With fantastic photographs, infographics, and even films for your items, you have the potential to exercise your marketing imagination. We all know how crucial your primary product photos and A+ content are, and now you’ll have even more room to fully tailor your brand’s look and feel.

Directly drive traffic to your storefront

You may guide visitors to your Amazon Store with Sponsored Brands or Sponsored Display Ads. This helps you to divert clients away from the items of your competitors. You may also drive traffic to your Store by using your own social media profiles or email marketing.

Customers may also locate your Store by selecting “Visit the [BRAND NAME] Store” from the drop-down menu beneath a listing’s title.


There’s no reason why you shouldn’t take advantage of Amazon Storefront if your brand is registered on Amazon. We hope that this step-by-step guidance motivates you to keep expanding your Amazon brand.

Do you have any other concerns regarding Amazon Stores? Let us know what you think in the comments!

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.

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