What is Listing Quality Score (LQS) on Amazon?

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What is Listing Quality Score on Amazon? Read here to find out about LQS.

Everyone wants to be able to sustain themselves financially. Many people think about selling stuff on Amazon when they want to make some additional money.

If you’re thinking about becoming an Amazon vendor, there are a few things you should bear in mind.

Algorithms are used by the selling platform to guarantee that product listings and keywords are optimized. It’s critical for you to maintain track of your listing quality score on Amazon as a vendor.

What is Listing Quality Score?

Listing quality score

The LQS, or Listing Quality Score, is a proprietary system that evaluates a listing’s quality. When looking for possibly good items, this might be useful because merely boosting the quality of your listing can provide you with an advantage over your competition.

The LQS considers the length and keyword density of an item’s title, bullet points, and description, as well as the number of photographs and photo resolution on the listing. Product listings are scored on a scale of one to ten, with ten being the best.

The LQS is available as an optional filter in both Extension and Jungle Scout’s Product Database (you can also see an average LQS in the Product Tracker).

The following are the most significant components for calculating the LQS among the algorithm’s other parameters:

– The length of the title (The number of words in the Amazon product title)

– The number of photographs

– Image resolution (high vs. low)

– The number of reviews

– Number of Best Sellers (BSR)

– The number of bullet points

– On the product page, the length of certain text components

– Concerns from customers

All factors are considered, and each factor is given a varied weighting. The Listing Quality Score is calculated using an in-house algorithm created by Egrow that accepts all elements as inputs. The LQS scores range from 1 to 10, with 10 being the highest and being the best-optimized listing.

Factors to Consider LQS

The following are some of the factors that the  Amazon algorithm considers while evaluating a product:

Amazon Product Listing Description Length

Your Amazon listing’s search rating is determined by the length of your description. You should strike a balance between being informed and going straight to the point.

Keywords are used

It’s possible to overdo buzzwords at times. To maintain your position, it’s critical to provide the information with an adequate number of product keywords.

The Product Title’s Keyword Density

Every Amazon offering has a title, and it’s one of the greatest areas in the listing to include crucial keywords. However, if you want to be one of the first page results, you’ll need to concentrate on striking a balance.

The Product’s Bullet Points and Features

You want your Amazon listing’s characteristics to stand out from the crowd. Bullet points provide a concise summary of the characteristics for potential purchasers. You may get to the top of the listings, increase conversions, and get more people to click on your items by using bullet points and other optimization tactics.

How many images have you included with the product?

Before making a final purchase, people enjoy clicking around and looking at product photos. Check to see whether your Amazon product has sufficient photographs to sell.

Whether or whether  the images are of good quality

Users will seek out better images from the competitors if they encounter fuzzy shots. People aren’t interested in seeing a product page with ‘low-resolution images.


Understanding and employing LQS is critical to success as an Amazon seller. Customers can look for and purchase your products more efficiently when they have free information at their disposal.

ASINs with an LQS of 7 or above are more likely to be high-quality listings. This does not always imply that they are a terrible product or that there is no opportunity, but you will need to look more…

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.

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