The Insider’s Guide to Selling on Etsy 2024: Tips from Top Sellers!

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Selling online has become a walk in the park in recent years. You can’t deny that you haven’t bought anything recently online.

Not only for buyers but also sellers, the process of selling has gotten much more accessible.

Although multiple platforms are popping up every day, there is 1 platform that stands out and beats up its competitors when it comes to selling Hand made and innovative products. Its Etsy.

Is Guide to Selling on Etsy Really Works?

Unlike significant Online marketplaces like Amazon, eBay & Alibaba, Etsy concentrates on promoting goods of Small scale businesses.

What I meant here is that if you have the skills to create a wall hanger or floor mat but are the sole owner and only have a little Inventory, Etsy lets you sell your products through its platform.

Who will buy from a small and unbranded business that too Online?

These 96.3+ million people are buying, and also they trust their sellers.If you have the skill to create something with less Inventory and want to sell, then Etsy is your platform.

If you are new to this platform (hoping you are), I am going to walk you through all the insider secrets of Etsy on Account setup, Profile optimization, Pros & Cons of using Etsy, and other financial-related charges.

So grab your notebook, pen & water bottle, and let’s get started!

Quick steps on setting up the Etsy Store for the first time 

Open a Free Etsy account

Open a free Etsy Account

To create your free Etsy account, go to and click the “Register” button in the top right corner of the homepage.

Enter your personal information, such as your name, email address, and preferred username and password.

You can also sign up using your existing Google, Apple, or Facebook account.

Create your Etsy account now.

Create account

After completing the registration process, thoroughly review and follow Etsy’s policies to ensure that selling products on the platform aligns with your small business goals and follows their guidelines.

Choose your shop preferences(language, country, currency)

Shop Preferences

To open your Etsy shop, log in to your account and navigate to the bottom of the page. Select the “Open Your Etsy Shop” button.

This will take you to the shop preferences page, where you will be prompted to select the Shop language, Shop country, and currency for your shop, as well as the reason for opening the shop. 

Choose the options that best apply to you and proceed to the next step.

Note that Etsy has an integrated currency conversion tool for international shoppers to purchase your products.

Name your Etsy shop

Name Your Etsy Shop

This is the time to be more creative and more mindful at the same time. 

For naming your Etsy stop, it is always preferred to go with the Product you plan to sell through Etsy.

For example, if you are planning to sell a Printable Planner, make your Shop name include either “Planner” or Digital planner or something like that.

Orrrrr…. You can also go for synonyms, more common lingo, or even the benefit of it, like a Journaling store, etc.

This way, you might rank for the words whenever someone searches for Planners. 

Thanks to SEO!

Start Creating the list of your products

Here is the place where the real magic happens. If you have your products ready, you can now start listing them here. What if you still need to get digital or physical products ready?

Then, you can upload dummy products and pricing and edit this later when you get your finished Product.

Here is the data you will be updating (for dummy or actual Product):

1. Photo

Upload a good-quality image of your Product. Make sure you upload at least 3-4 photos from different dimensions mentioning the dimensions or anything that matters to the buyer.

2. Title

Name the Product. No need to get more creative here. You can mention what the Product is.

3. About the listing

Now be more descriptive about the Product. 

Mention whether it is a finished product or semi-finished, who made it and how you made it.

4. Category


Mention the category to which your Product belongs.

If you are selling Printed t Shirts, add them under the category T-shirts.

5. Renewals

Select between Automatic or Manual. It doesn’t matter if you are updating for a dummy product.

But if you are updating the original, opt for automatic based on your Inventory. 

Later all the basic options that you can fill out like:

  • Type – Manual or Digital Product
  • Description – Describe your Product.
  • Inventory pricing – For how much you want to sell (adding all your expenses)
  • Shipping options
  • Standard shipping

Choose your Mode of payment

Choose Mode of Payment

Now time to choose how you want to be paid from Etsy.

You can choose to add your Bank account, or else you can connect your Paypal account.

Setup your Billing 

While creating an account on Etsy is free, it is not free to sell. You’ll be asked to select a payment method and how you’d like to receive payments. 

This is how you’ll pay to have your listing published and your storefront open.

Your shop security

What if you lost your Etsy password or someone hacked your Etsy account and changed your password and all the attached bank details?

Ooooohhhhh!, Scary, right?

With Etsy, you are saved from this scary situation by opting for Two-step authentication. This allows you to log in with your password and a code you will send to the application.

This way, even when someone is hacked and gets your password, they will not be able to make any critical information changes without the code.

Setup your Etsy Profile

We have come to the final step. 

Now it is time to wrap everything up and update your:

  • Bio
  • About me
  • Banner
  • FAQ
  • Shop policies

If you need help writing these, look for inspiration from top sellers in a similar niche and do well.

Once again, only take INSPIRATION, don’t copy and paste it on your profile. If you copy-paste it, you can be banned from the Etsy store.

So you gotta be careful here.

Cost Incurred for selling your products on Etsy

Now you have your account created with all the details.You updated all the details, and it’s time for you to let the sale happen.

But during this time, it’s best to check on the fees incurred by Etsy and how you can plan your following listings.

  • Individual Product Listing – For every new listing in your account, you will be charged 20 cents.
  • Transaction Fees – Etsy also charges 6.5% on every transaction you make.
  • Operating Fee – Sellers from the below countries are additionally charged operational fees.
    • UK – 0.25%
    • France – 0.4%
    • Italy – 0.25%
    • Spain – 0.4%
    • Turkey – 1.1%
  • Processing Fee – Etsy charges about 3% of the amount for processing your orders.
  • In-Person selling charges – It is possible to sell items in person at a physical shop while accepting payments through Etsy. For such transactions, Etsy charges upto 3.5%
  • Conversion charges – Currency conversion charges involve up to 2.5%
  • Subscription Charges- $10 per month for subscribing to Etsy Pro Plan
  • Marketing Fee – Running ads on the Etsy platform requires a $1 – $25 daily ad budget.
  • Delivery charges – The charges majorly depend on the location and delivery partner they opt for.
  • Pattern Fee – This is a web hosting service provided by Etsy for $15 per month

Proven Strategies to make $1k/Month on Etsy from Top Sellers

Proven Strategies to make money on Etsy from Top Sellers

1. Optimize your listings:

Use high-quality images, clear and detailed descriptions, and accurate tags and keywords to make your listings easy to find and appealing to buyers.

2. Stand out with a strong brand:

Establish a strong brand identity using consistent branding across your listings and social media channels.

3. Use SEO: 


Optimize your listings for search by including relevant keywords in your titles, tags, and descriptions.

4. Make use of promotions.

Use Etsy’s promotional tools, such as sale events, coupons, and promoted listings, to increase visibility and drive sales.

5. Utilize social media:

Use social media platforms to promote your Etsy store, showcase your products, and engage with your customers.

6. Network with other Etsy sellers: 

Join Etsy teams and forums to connect with other sellers and learn from their experiences.

7. Offer excellent customer service: 

Keep customers informed and satisfied by responding promptly to their inquiries and feedback.

8. Diversify your offerings: 

Consider offering various products or multiple product variations to appeal to a broader range of customers.

9. Utilize analytics:

Utilize analytics

Use Etsy’s built-in analytics to track your sales and visitor data and make data-driven decisions about your store.

10. Continuously improve: 

Always look for new ways to improve your store and offerings to stay competitive.

Pros & Cons of Selling on Etsy


  • Established market: Etsy has a large, established market with millions of buyers looking for unique, handmade items.
  • Low startup costs: Setting up an Etsy store is relatively cheap compared to setting up your e-commerce website.
  • Built-in audience: Etsy has a built-in audience of shoppers specifically looking for handmade and unique items, which can help increase the visibility of your products.
  • Easy to use: Etsy’s platform is user-friendly and easy to navigate, making it simple for sellers to set up and manage their stores.
  • Strong community: Etsy has a strong community of sellers who can offer support and advice, which can be helpful for new and inexperienced sellers.
  • Variety of payment options: Etsy accepts various payment options, including credit cards, PayPal, and Etsy gift cards, making it easier for buyers to purchase.
  • Marketing tools: Etsy offers a variety of marketing tools, such as promoted listings and targeted ads that can help increase visibility and sales for your products.
  • Mobile optimization: Etsy’s website and mobile apps are optimized for mobile devices, which can help increase sales and reach a wider audience.
  • Handling shipping: Etsy provides a shipping label service to make it easy for sellers to handle shipping and handling of the order.
  • Access to customer data: Etsy provides customer data, which can help target marketing efforts and improve customer service.


  • Fees: Etsy charges listing and transaction fees, which can increase and cut your profits.
  • Competition: With millions of sellers on the platform, it can be challenging to stand out and get your items noticed.
  • Limited control over branding: You have limited options to customize your store, making it harder to establish a strong brand identity.
  • Dependence on Etsy’s algorithm: Your visibility on the platform depends on Etsy’s search algorithm, which can be unpredictable and change frequently.
  • Limited scalability: While Etsy is an excellent platform for starting a small business, there may be better options for businesses looking to scale up.
  • Limited customer data: You need access to customer data in a different way than you do with your own e-commerce store.
  • No direct payment: Etsy only allows amounts via their platform, which can be a limitation for some customers.
  • Limited customer service: Etsy customer service is only available via email or chat, which can be slow and impersonal.
  • Restrictive policies: Etsy has strict policies regarding what can be sold on the platform, and sellers can be

Quick Links:

Bottom line on Is Guide to Selling on Etsy Really Works? 2024

Before finishing up, let me tell you why you should opt for Etsy to sell your products online.

Etsy, unlike other platforms, is entirely focused on protecting seller and buyer interests.

Whereas other platforms like Amazon & eBay, etc., focus solely on building their brand, they partially neglect the promotion of creative and regular products.

Since Etsy is a creative marketplace, you can find inspiration and get good product value.

Although Etsy incurs lots of hidden charges, as a Beginner, you can avoid a few of them, like marketing and partner charges, by simply not opting for those services.

Again creating an account doesn’t complete your selling, so promote your products on other social media websites and drive traffic to your Etsy store.

I hope you enjoyed reading this article, and in case you have any concerns or doubts, feel free to comment below.

Roshan Jha

Roshan Jha is a creative SEO editor at Gizmobase who loves to talk about online shopping, dropshipping, and what's new in the market. He's got a knack for writing stuff that's easy to read and really useful, especially for online stores. He's great at mixing up storytelling with some smart digital tips, making his advice super helpful for freelancers and marketers. Roshan's way of explaining things is super clear and friendly, making tricky topics easy for everyone to get.

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